[{"data":1,"prerenderedAt":138},["ShallowReactive",2],{"$fnjs-aja26oV7CmSYXX3vkgppwHgZtEQCy94M4CODfg8":3,"$fP4wPDKIYWfJfxxqT-M_O_aErYtthK6D82-oRVcPeuNU":31},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":24,"hasSalary":15,"salaryMin":25,"salaryMax":26,"currency":27,"isPaid":28,"schema":29},"ddc911b7883cca8cfe5066770f2cefae8589daebb785fda5e2c0bb095e16832d","024802f88c996fad9758f185f028c61529e5bdd39cc82f04ccf92df662072000","active-member-marketing-manager-at-twin-health-0d832417ea","Lifecycle Marketing Manager","Twin Health","https://cdn.jobboardwise.com/logo/twinhealth.com","Metabolic health for every body. Twin Health is helping people heal chronic conditions and live happier, healthier lives","Hospitals and Health Care","Remote","United States",true,[17],"Contract","Marketing","\u003Cp>\u003Cstrong>Twin Health \u003C/strong>\u003C/p>\n\u003Cp>At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. \u003C/p>\n\u003Cp>We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.\u003C/p>\n\u003Cp>\u003Cstrong>Working here \u003C/strong>\u003C/p>\n\u003Cp>Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.\u003C/p>\n\u003Cp>Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .\u003C/p>\n\u003Cp>With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.\u003C/p>\n\u003Cp>Join us as we reinvent the standard of care in metabolic health.\u003C/p>\u003Cp> \u003Cstrong>Opportunity\u003C/strong>\u003C/p>\n\u003Cp>Today, Twin Health does almost no proactive marketing to our active members. Once someone enrolls, nearly every communication they receive is either a product-triggered push notification or a message from their care team. That has taken us a long way — but it leaves an entire layer of engagement unbuilt.\u003C/p>\n\u003Cp>We are hiring our first Active Member Marketing Manager to build that layer. You will own the strategy and the execution of every proactive, non-clinically led communication a Twin member receives: email, SMS, in-app and push campaigns, direct mail testing, member webinars, and additional channel exploration we have not yet tried. You will design how those communications layer into the care team relationship and the product notification ecosystem already in place.\u003C/p>\n\u003Cp>This is a build role requiring both strategic vision as well as executional know how. Twin members, data, clinical outcomes, and Braze infrastructure is already in place. What does not exist is a deliberate lifecycle program. You will write the strategy, then ship it yourself. We are looking for someone who can point to campaigns they personally built and outcomes they personally moved.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities \u003C/strong>\u003C/p>\n\u003Cp>Active Member Strategy and Program Ownership\u003C/p>\n\u003Cul>\n\u003Cli>Map the member journey to build sustained engagement, as well as winback for lapsed members, and define the communication strategy for each stage, including who we deliberately choose not to message.\u003C/li>\n\u003Cli>Own the annual and quarterly engagement roadmap, with a defined direction on stage involvement \u003C/li>\n\u003Cli>Build a segmentation model grounded in real member behavior, sensors, app engagement, care team interaction, clinical trajectory, enrollment channels, etc. \u003C/li>\n\u003Cli>Govern the member communication calendar across marketing, care team, product, and clinical, so members experience one coherent voice instead of four uncoordinated ones.\u003C/li>\n\u003C/ul>\n\u003Cp>Integration with the Care Team and Product Ecosystem\u003C/p>\n\u003Cul>\n\u003Cli>Inventory the existing touchpoint landscape and maintain that map as the source of truth.\u003C/li>\n\u003Cli>Partner with Care Delivery and Clinical leadership to define the boundary between a marketing communication and a clinical one. Member marketing should make the care team more effective, not compete with it for attention.\u003C/li>\n\u003Cli>Design suppression, frequency capping, and quiet-hours logic across all channels so total message volume stays deliberate as the program scales.\u003C/li>\n\u003Cli>Work with Product on campaign-based push and in-app messaging\u003C/li>\n\u003Cli>Ensure deployment accuracy by accounting for the operational realities of the point solution ecosystem: eligibility files, employer and health plan communication rules, benefits calendars, co-branding constraints, and the fact that our members are often being messaged by three other vendors the same week.\u003C/li>\n\u003C/ul>\n\u003Cp>Execution, Platform, and Analysis\u003C/p>\n\u003Cul>\n\u003Cli>Build and ship campaigns end to end in Braze: audience logic, Canvas and journey build, content, QA, launch, and iteration.\u003C/li>\n\u003Cli>Write copy and creative briefs, and manage design, clinical and legal review as needed to deliver timely campaigns on schedule.\u003C/li>\n\u003Cli>Develop the Braze instance as it matures: event taxonomy, catalog and Connected Content usage, template library, preference center, deliverability and sender reputation, and the data contract with our Snowflake warehouse.\u003C/li>\n\u003Cli>Stand up a formal testing program: subject lines and creative to start, then channel mix, cadence, timing, incentive structure, and a direct mail pilot \u003C/li>\n\u003Cli>Measure performance and build dashboard in partnership with Marketing operations to showcase campaign efficacy\u003C/li>\n\u003Cli>Report results to Growth Marketing and the broader leadership team on a regular cadence, including wins, losses and adjustments as a result.\u003C/li>\n\u003Cli>Maintain compliance discipline throughout — HIPAA, PHI handling, TCPA and consent management for SMS, CAN-SPAM, and internal clinical review. \u003C/li>\n\u003Cli>Other duties as assigned\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Qualifications \u003C/strong>\u003C/p>\n\u003Cp>Required\u003C/p>\n\u003Cul>\n\u003Cli>4–7 years in lifecycle, CRM, retention, or engagement marketing, with meaningful time spent owning programs end to end rather than executing someone else’s brief.\u003C/li>\n\u003Cli>Hands-on Braze expertise. You can build a multi-branch Canvas with behavioral triggers, Liquid personalization, and proper suppression logic without waiting on engineering.\u003C/li>\n\u003Cli>Real multi-channel experience including email plus at least one of SMS, push, or in-app\u003C/li>\n\u003Cli>Demonstrated experimentation rigor: you design tests with holdouts, understand what a result can and cannot support, and are comfortable reporting a null.\u003C/li>\n\u003Cli>Comfort building and defining processes. This program does not exist yet; you will be building the first version.\u003C/li>\n\u003C/ul>\n\u003Cp>Strongly Preferred\u003C/p>\n\u003Cul>\n\u003Cli>Healthcare or digital health experience, with working fluency in HIPAA and PHI handling in marketing systems.\u003C/li>\n\u003Cli>Direct experience in the point solution ecosystem: a digital health, condition management, or benefits vendor distributed through employers, health plans, or health systems. You understand eligibility-driven populations, client communication approvals, and the practical difference between enrollment marketing and active member marketing.\u003C/li>\n\u003Cli>Experience marketing alongside a human care team or clinical staff\u003C/li>\n\u003Cli>Exposure to offline or physical channels (direct mail, print, or member webinars) and how to measure them.\u003C/li>\n\u003C/ul>\n\u003Cp>How We Will Measure Success\u003C/p>\n\u003Cul>\n\u003Cli>Channel metrics matter, but they are not the scoreboard. In the first year, this role will be evaluated on:\u003C/li>\n\u003Cli>Member activation:  speed and rate of getting new members fully onboarded and using the program as designed.\u003C/li>\n\u003Cli>Sustained engagement: sensor wear, app usage, and care team interaction over time, particularly past the point where members typically plateau.\u003C/li>\n\u003Cli>Retention — reduced member attrition \u003C/li>\n\u003Cli>Clinical outcomes — increased milestone achievements directly impact the bottom line for Twin. Program maturity — a functioning lifecycle engine: documented strategy, healthy deliverability, a running test backlog, and reporting the business trusts.\u003C/li>\n\u003C/ul>\n\u003Cp>This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.\u003C/p>\n\u003Cp>\u003Cstrong>Compensation and Benefits\u003C/strong>\u003C/p>\n\u003Cp>The compensation range for this position is $125,000 - $140,000 annually. \u003C/p>\n\u003Cp>Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin\u003C/p>\n\u003Cul>\n\u003Cli>A competitive compensation package in line with leading technology companies\u003C/li>\n\u003Cli>A remote and accomplished global team\u003C/li>\n\u003Cli>Opportunity for equity participation \u003C/li>\n\u003Cli>Unlimited vacation with manager approval\u003C/li>\n\u003Cli>16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents\u003C/li>\n\u003Cli>100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options\u003C/li>\n\u003Cli>401k retirement savings plan\u003C/li>\n\u003C/ul>\u003Cp>Salary range for US jobs\u003C/p>\u003Cp>US Salary Range\u003C/p>\u003Cp>$125,000—$140,000 USD\u003C/p>\u003Cp>We have been made aware of fraudulent interview requests being sent using the Twin Health's name. All communications will come from official Twin Health channels and a twinhealth.com email address. We will never ask you to complete a text interview or request financial details during the interview process. \u003C/p>","Twin Health At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives. Working here Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment. Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® . With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world. Join us as we reinvent the standard of care in metabolic health. Opportunity Today, Twin Health does almost no proactive marketing to our active members. Once someone enrolls, nearly every communication they receive is either a product-triggered push notification or a message from their care team. That has taken us a long way — but it leaves an entire layer of engagement unbuilt. We are hiring our first Active Member Marketing Manager to build that layer. You will own the strategy and the execution of every proactive, non-clinically led communication a Twin member receives: email, SMS, in-app and push campaigns, direct mail testing, member webinars, and additional channel exploration we have not yet tried. You will design how those communications layer into the care team relationship and the product notification ecosystem already in place. This is a build role requiring both strategic vision as well as executional know how. Twin members, data, clinical outcomes, and Braze infrastructure is already in place. What does not exist is a deliberate lifecycle program. You will write the strategy, then ship it yourself. We are looking for someone who can point to campaigns they personally built and outcomes they personally moved. Responsibilities Active Member Strategy and Program Ownership Map the member journey to build sustained engagement, as well as winback for lapsed members, and define the communication strategy for each stage, including who we deliberately choose not to message. Own the annual and quarterly engagement roadmap, with a defined direction on stage involvement Build a segmentation model grounded in real member behavior, sensors, app engagement, care team interaction, clinical trajectory, enrollment channels, etc. Govern the member communication calendar across marketing, care team, product, and clinical, so members experience one coherent voice instead of four uncoordinated ones. Integration with the Care Team and Product Ecosystem Inventory the existing touchpoint landscape and maintain that map as the source of truth. Partner with Care Delivery and Clinical leadership to define the boundary between a marketing communication and a clinical one. Member marketing should make the care team more effective, not compete with it for attention. Design suppression, frequency capping, and quiet-hours logic across all channels so total message volume stays deliberate as the program scales. Work with Product on campaign-based push and in-app messaging Ensure deployment accuracy by accounting for the operational realities of the point solution ecosystem: eligibility files, employer and health plan communication rules, benefits calendars, co-branding constraints, and the fact that our members are often being messaged by three other vendors the same week. Execution, Platform, and Analysis Build and ship campaigns end to end in Braze: audience logic, Canvas and journey build, content, QA, launch, and iteration. Write copy and creative briefs, and manage design, clinical and legal review as needed to deliver timely campaigns on schedule. Develop the Braze instance as it matures: event taxonomy, catalog and Connected Content usage, template library, preference center, deliverability and sender reputation, and the data contract with our Snowflake warehouse. Stand up a formal testing program: subject lines and creative to start, then channel mix, cadence, timing, incentive structure, and a direct mail pilot Measure performance and build dashboard in partnership with Marketing operations to showcase campaign efficacy Report results to Growth Marketing and the broader leadership team on a regular cadence, including wins, losses and adjustments as a result. Maintain compliance discipline throughout — HIPAA, PHI handling, TCPA and consent management for SMS, CAN-SPAM, and internal clinical review. Other duties as assigned Qualifications Required 4–7 years in lifecycle, CRM, retention, or engagement marketing, with meaningful time spent owning programs end to end rather than executing someone else’s brief. Hands-on Braze expertise. You can build a multi-branch Canvas with behavioral triggers, Liquid personalization, and proper suppression logic without waiting on engineering. Real multi-channel experience including email plus at least one of SMS, push, or in-app Demonstrated experimentation rigor: you design tests with holdouts, understand what a result can and cannot support, and are comfortable reporting a null. Comfort building and defining processes. This program does not exist yet; you will be building the first version. Strongly Preferred Healthcare or digital health experience, with working fluency in HIPAA and PHI handling in marketing systems. Direct experience in the point solution ecosystem: a digital health, condition management, or benefits vendor distributed through employers, health plans, or health systems. You understand eligibility-driven populations, client communication approvals, and the practical difference between enrollment marketing and active member marketing. Experience marketing alongside a human care team or clinical staff Exposure to offline or physical channels (direct mail, print, or member webinars) and how to measure them. How We Will Measure Success Channel metrics matter, but they are not the scoreboard. In the first year, this role will be evaluated on: Member activation: speed and rate of getting new members fully onboarded and using the program as designed. Sustained engagement: sensor wear, app usage, and care team interaction over time, particularly past the point where members typically plateau. Retention — reduced member attrition Clinical outcomes — increased milestone achievements directly impact the bottom line for Twin. Program maturity — a functioning lifecycle engine: documented strategy, healthy deliverability, a running test backlog, and reporting the business trusts. This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation and Benefits The compensation range for this position is $125,000 - $140,000 annually. Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companies A remote and accomplished global team Opportunity for equity participation Unlimited vacation with manager approval 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options 401k retirement savings plan Salary range for US jobs US Salary Range $125,000—$140,000 USD We have been made aware of fraudulent interview requests being sent using the Twin Health's name. All communications will come from official Twin Health channels and a twinhealth.com email address. We will never ask you to complete a text interview or request financial details during the interview process.",0,1789591150000,"2026-09-26 04:20:53","2026-09-25T19:11:48-04:00",125000,140000,"USD",false,{"jsonldValid":28,"jsonld":30},"",{"jobs":32},[33,52,71,89,107,120],{"id":34,"applyToken":35,"slug":36,"title":37,"companyname":38,"companylogo":39,"companyTagline":40,"companyIndustry":41,"city":42,"country":43,"remote":15,"employmentType":44,"department":18,"content_html":46,"content_text":47,"years":21,"createdAt":48,"updatedAtISO":49,"postedAtISO":50,"hasSalary":28,"salaryMin":21,"salaryMax":21,"currency":27,"isPaid":28,"schema":51},"237a2ef60261df8e91c9e4614f925b095230bf66e73a255acfa7712dca329891","676aaa06f50caace3b62ea1b775e41e9548ccab95622307b9f6f4cae49b31d2e","senior-customer-lifecycle-marketing-manager-at-demandbase-a8245b450d","Senior Customer Lifecycle Marketing Manager","Demandbase","https://cdn.jobboardwise.com/logo/linktr.ee","Follow Demandbase for the latest news, updates and B2B go-to-market insights.","Computer Software","US - Remote","Us -",[45],"Full-time","\u003Cp>\u003Cstrong>Introduction to Demandbase:\u003C/strong>\u003C/p>\u003Cp>Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. \u003C/p>\u003Cp>As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. \u003C/p>\u003Ch2>\u003Cstrong>About the Role\u003C/strong>\u003C/h2>\u003Cp>We’re looking for a Senior Marketing Manager to build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention.\u003C/p>\u003Cp>This is a senior individual contributor role that sits at the intersection of Customer Marketing, Customer Experience, Product, Product Marketing, Sales, and Professional Services. You’ll own integrated customer campaigns, scaled communications, and triggered lifecycle programs designed around the moments that matter most in the customer journey.\u003C/p>\u003Cp>This is a builder role. You’ll be creating new programs, frameworks, and ways of working, often without an established playbook. We’re looking for someone who is comfortable navigating ambiguity, moving quickly in a dynamic environment, and bringing structure to cross-functional challenges.\u003C/p>\u003Cp>In the near term, a key priority for this role will be driving Demandbase AI (DBAI) adoption, building targeted campaigns utilizing multiple channels that move customers from awareness and education to product usage and ongoing engagement.\u003C/p>\u003Ch2>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/h2>\u003Ch3>\u003Cstrong>Integrated Customer Campaigns\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>Develop and execute integrated campaigns that drive product adoption, expansion, and customer engagement across lifecycle touchpoints.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead near-term campaigns focused on DBAI adoption, developing audience strategies, messaging, offers, and journeys that encourage customers to discover and use Demandbase AI.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build and execute land-and-expand campaigns that help Demandbase grow within enterprise customers by identifying and engaging new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Sales and Customer Experience to develop account-based expansion plays that combine scaled marketing programs with personalized account team outreach.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product Marketing on product launches and translate launches into customer-facing campaigns that drive awareness, education, adoption, and continued usage.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build campaigns across channels including email, in-product experiences, customer events and user groups, webinars, educational content, and Sales/CS outreach.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Measure campaign performance and use engagement, product adoption, and expansion signals to continuously optimize programs.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Customer Lifecycle Programs\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>Map the customer journey and identify key moments that matter where scaled marketing programs can improve the customer experience and business outcomes.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Customer Experience, Product, Sales, and Professional Services to build triggered lifecycle programs based on customer behavior, lifecycle stage, and product usage.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop programs for moments such as customer welcome and onboarding, new-user activation, product adoption, renewal preparation, expansion opportunities, and re-engagement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop differentiated engagement strategies based on customer persona and role, from individual users and practitioners to executive stakeholders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build repeatable programs that complement high-touch Customer Success engagement and allow Demandbase to deliver a more personalized customer experience at scale.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Customer Communications, Segmentation & Database Management\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>Own the strategy and execution of scaled customer communications, creating a coordinated approach across Marketo, ChurnZero, Pendo, and other customer-facing channels.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop a customer segmentation and activation framework that connects customer data and capabilities across platforms, determining how account attributes, product usage, lifecycle stage, persona, and behavioral signals inform who we communicate with, when, and through which channel.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Revenue Operations, Customer Experience, Product, and other teams to bridge fragmented customer data and tools and establish clear audience governance around targeting, suppression, frequency, and prioritization.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own the customer communications calendar and work cross-functionally to identify overlaps, gaps, and opportunities across communications originating from Marketing, Product, Customer Experience, and other teams.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Serve as a customer communications steward, establishing templates and editorial standards that ensure scaled communications meet a high bar for brand voice, tone, content quality, relevance, and overall customer experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Plan and execute recurring customer communications, including newsletters, product communications, customer education, and event promotion.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>What We’re Looking For\u003C/strong>\u003C/h2>\u003Ch3>\u003Cstrong>Experience & Marketing Expertise\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated experience building integrated campaigns tied to measurable outcomes such as product adoption, expansion, engagement, or retention.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience developing account-based or expansion campaigns within enterprise accounts, including engaging multiple personas, buying groups, or business units. Familiarity with Demandbase One is a huge plus.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of the B2B SaaS customer journey and experience partnering across Marketing, Customer Success, Product, Sales, and Operations.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent editorial judgment and a strong understanding of brand, voice, tone, and content quality, with the ability to turn product concepts into clear and compelling customer communications.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong cross-functional leadership skills and the ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>Technical & AI Fluency\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>Hands-on experience with Marketo or similar marketing automation platforms, with a strong understanding of segmentation, targeting, database management, and campaign operations. Experience with platforms such as ChurnZero and Pendo is a plus.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience working across multiple customer data sources and activation platforms to build practical audience segmentation and triggered lifecycle programs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfortable using AI as part of the day-to-day marketing workflow to improve efficiency, personalization, content development, analysis, and campaign execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience marketing or driving adoption of AI-powered products or features is a plus, including the ability to translate AI capabilities into practical customer use cases and value.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Analytical mindset and comfort using campaign, customer, and product usage data to identify opportunities, develop audiences, and measure impact.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>\u003Cstrong>What Success Looks Like\u003C/strong>\u003C/h3>\u003Cp>You’ll help Demandbase create a more connected customer journey: customers receive the right communication at the right moment, discover and adopt more of the platform, and have clear pathways to deepen and expand their relationship with Demandbase. You’ll build scalable lifecycle and expansion programs that help us grow within existing customers while creating a more relevant, personalized customer experience.\u003C/p>\u003Ch2>\u003Cstrong>Benefits:\u003C/strong>\u003C/h2>\u003Cp>Our benefits include options for up to 100% paid Medical, Dental, and Vision premiums for you and your entire family, $1,000 personal development stipend, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, Headspace, Ginger, and 13 paid holidays and 2 additional weeks where all Demandbase employees take off (week of July 4th and Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.\u003C/p>\u003Cp>\u003Cstrong>Our Commitment to Diversity, Equity, and Inclusion at Demandbase\u003C/strong>\u003C/p>\u003Cp>At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.\u003C/p>\u003Cp>We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!\u003C/p>\u003Cp>We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.\u003C/p>\u003Cp>\u003Cstrong>Unsolicited Submissions\u003C/strong>\u003C/p>\u003Cp>At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.\u003C/p>","Introduction to Demandbase: Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. About the Role We’re looking for a Senior Marketing Manager to build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention. This is a senior individual contributor role that sits at the intersection of Customer Marketing, Customer Experience, Product, Product Marketing, Sales, and Professional Services. You’ll own integrated customer campaigns, scaled communications, and triggered lifecycle programs designed around the moments that matter most in the customer journey. This is a builder role. You’ll be creating new programs, frameworks, and ways of working, often without an established playbook. We’re looking for someone who is comfortable navigating ambiguity, moving quickly in a dynamic environment, and bringing structure to cross-functional challenges. In the near term, a key priority for this role will be driving Demandbase AI (DBAI) adoption, building targeted campaigns utilizing multiple channels that move customers from awareness and education to product usage and ongoing engagement. What You’ll Do Integrated Customer Campaigns Develop and execute integrated campaigns that drive product adoption, expansion, and customer engagement across lifecycle touchpoints. Lead near-term campaigns focused on DBAI adoption, developing audience strategies, messaging, offers, and journeys that encourage customers to discover and use Demandbase AI. Build and execute land-and-expand campaigns that help Demandbase grow within enterprise customers by identifying and engaging new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint. Partner with Sales and Customer Experience to develop account-based expansion plays that combine scaled marketing programs with personalized account team outreach. Partner with Product Marketing on product launches and translate launches into customer-facing campaigns that drive awareness, education, adoption, and continued usage. Build campaigns across channels including email, in-product experiences, customer events and user groups, webinars, educational content, and Sales/CS outreach. Measure campaign performance and use engagement, product adoption, and expansion signals to continuously optimize programs. Customer Lifecycle Programs Map the customer journey and identify key moments that matter where scaled marketing programs can improve the customer experience and business outcomes. Partner with Customer Experience, Product, Sales, and Professional Services to build triggered lifecycle programs based on customer behavior, lifecycle stage, and product usage. Develop programs for moments such as customer welcome and onboarding, new-user activation, product adoption, renewal preparation, expansion opportunities, and re-engagement. Develop differentiated engagement strategies based on customer persona and role, from individual users and practitioners to executive stakeholders. Build repeatable programs that complement high-touch Customer Success engagement and allow Demandbase to deliver a more personalized customer experience at scale. Customer Communications, Segmentation & Database Management Own the strategy and execution of scaled customer communications, creating a coordinated approach across Marketo, ChurnZero, Pendo, and other customer-facing channels. Develop a customer segmentation and activation framework that connects customer data and capabilities across platforms, determining how account attributes, product usage, lifecycle stage, persona, and behavioral signals inform who we communicate with, when, and through which channel. Partner with Revenue Operations, Customer Experience, Product, and other teams to bridge fragmented customer data and tools and establish clear audience governance around targeting, suppression, frequency, and prioritization. Own the customer communications calendar and work cross-functionally to identify overlaps, gaps, and opportunities across communications originating from Marketing, Product, Customer Experience, and other teams. Serve as a customer communications steward, establishing templates and editorial standards that ensure scaled communications meet a high bar for brand voice, tone, content quality, relevance, and overall customer experience. Plan and execute recurring customer communications, including newsletters, product communications, customer education, and event promotion. What We’re Looking For Experience & Marketing Expertise 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS. Demonstrated experience building integrated campaigns tied to measurable outcomes such as product adoption, expansion, engagement, or retention. Experience developing account-based or expansion campaigns within enterprise accounts, including engaging multiple personas, buying groups, or business units. Familiarity with Demandbase One is a huge plus. Strong understanding of the B2B SaaS customer journey and experience partnering across Marketing, Customer Success, Product, Sales, and Operations. Excellent editorial judgment and a strong understanding of brand, voice, tone, and content quality, with the ability to turn product concepts into clear and compelling customer communications. Strong cross-functional leadership skills and the ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders. Technical & AI Fluency Hands-on experience with Marketo or similar marketing automation platforms, with a strong understanding of segmentation, targeting, database management, and campaign operations. Experience with platforms such as ChurnZero and Pendo is a plus. Experience working across multiple customer data sources and activation platforms to build practical audience segmentation and triggered lifecycle programs. Comfortable using AI as part of the day-to-day marketing workflow to improve efficiency, personalization, content development, analysis, and campaign execution. Experience marketing or driving adoption of AI-powered products or features is a plus, including the ability to translate AI capabilities into practical customer use cases and value. Analytical mindset and comfort using campaign, customer, and product usage data to identify opportunities, develop audiences, and measure impact. What Success Looks Like You’ll help Demandbase create a more connected customer journey: customers receive the right communication at the right moment, discover and adopt more of the platform, and have clear pathways to deepen and expand their relationship with Demandbase. You’ll build scalable lifecycle and expansion programs that help us grow within existing customers while creating a more relevant, personalized customer experience. Benefits: Our benefits include options for up to 100% paid Medical, Dental, and Vision premiums for you and your entire family, $1,000 personal development stipend, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, Headspace, Ginger, and 13 paid holidays and 2 additional weeks where all Demandbase employees take off (week of July 4th and Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things. Our Commitment to Diversity, Equity, and Inclusion at Demandbase At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together. Unsolicited Submissions At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.",1790414835000,"2026-09-26 11:31:01","2026-09-25T18:28:27.771+00:00",{"jsonldValid":28,"jsonld":30},{"id":53,"applyToken":54,"slug":55,"title":56,"companyname":57,"companylogo":58,"companyIndustry":59,"city":60,"country":61,"remote":28,"employmentType":62,"department":63,"content_html":64,"content_text":65,"years":21,"createdAt":66,"updatedAtISO":67,"postedAtISO":68,"hasSalary":28,"salaryMin":21,"salaryMax":21,"currency":69,"isPaid":28,"schema":70},"294797ebc51728a88bcfd415d7bbb7516ba43b961625ae6cc387ee3f1d8461ca","8eb8220d59485d63685a7fd4f2b0821e61798fc4130863a7f385d09e20f5c3b3","head-of-customer-marketing-at-diageo-386c08fed0","Head of Customer Marketing","Diageo","https://cdn.jobboardwise.com/logo/diageo.com","Beverage Manufacturing","Athens","Greece",[45],"Other","\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Job Description :\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003Cp>\u003Cb>Job Title: Head of Customer Marketing\u003C/b>\u003C/p>\u003Cp>\u003Cb>Location: Athens, Greece\u003C/b>\u003C/p>\u003Cp>\u003Cb>Contract terms: Permanent\u003C/b>\u003C/p>\u003Cp>\u003Cbr>\u003Cbr>\u003C/p>\u003Ch1>\u003Cb>About Us\u003C/b>\u003C/h1>\u003Cp>Diageo is the global leader in alcohol industry with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Crafting iconic drinks chosen for life's moments – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. To achieve this, we need the world’s very best people.\u003C/p>\u003Cp>Feel inspired? Then this may be the opportunity for you.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>About the Role\u003C/b>\u003C/p>\u003Cp>Reporting to Country Director Greece, the Head of Customer Marketing leads the translation of brand and commercial strategy into compelling customer, channel, and shopper activation plans that drive sustainable growth. This role will work closely with the marketing and sales teams, ensuring that brand strategies are converted into winning propositions for customers—including retailers, wholesalers, e-commerce platforms, and on-trade outlets—and ultimately into strong consumer experiences at the point of purchase and consumption.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Top Accountabilities\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>Commercial & Brand Activation:\u003C/b> Translate brand strategies into commercially relevant activation platforms\u003C/li>\u003Cli>\u003Cb>Customer Proposition Development:\u003C/b> Partner with Sales/Key Account teams to create compelling, insight-led customer propositions. Bring together category, shopper, brand, and commercial insights to strengthen joint business planning with strategic customers. Support major customer presentations and commercial negotiations with differentiated growth stories\u003C/li>\u003Cli>\u003Cb>Execution Excellence:\u003C/b> Define execution standards by channel and customer, including assortment, visibility, activation, promotional mechanics, and point-of-sale materials. Establish processes and scorecards to measure execution quality and work with field sales teams to close execution gaps\u003C/li>\u003Cli>\u003Cb>Planning & Cross-Functional Leadership:\u003C/b> Lead the customer marketing contribution to the annual commercial planning cycle\u003C/li>\u003Cli>\u003Cb>A&P budget\u003C/b> responsibility. Work closely with Sales, Finance, and Revenue Growth Management to ensure activation and promotional investments generate appropriate returns. Establish clear KPIs and post-evaluation disciplines for customer marketing investment. Challenge low-return activities and redirect resources toward scalable growth opportunities.\u003C/li>\u003Cli>\u003Cb>Advocacy:\u003C/b> Ensure Diageo World Class and broader advocacy programs translate into tangible commercial outcomes by strengthening relationships with Bar community, increasing brand recommendation and cocktail/menu presence, creating premium consumer experiences, and supporting distribution and rate of sale across key venues.\u003C/li>\u003Cli>\u003Cb>Team Leadership:\u003C/b> Coaching a team of 4, building the best customer marketing team in the market\u003C/li>\u003C/ul>\u003Ch1>\u003C/h1>\u003Ch1>\u003Cb>About You\u003C/b>\u003C/h1>\u003Cul>\u003Cli>10+ years of significant experience in customer marketing and commercial roles within the FMCG (Fast-Moving Consumer Goods) industry.\u003C/li>\u003Cli>You should demonstrate strong customer orientation, strategic thinking, shopper and category understanding, financial literacy, activation excellence, influencing skills, and the ability to operate effectively in a matrix organization.\u003C/li>\u003Cli>Validated ability to manage sophisticated projects (you have worked with marketing, commercial, shopper marketing, merchandising teams, and agencies).\u003C/li>\u003Cli>Ability to excel in managing ambiguity, complexity, and working in a fast-paced environment.\u003C/li>\u003Cli>You are curious and entrepreneurial.\u003C/li>\u003Cli>You are recognized for your ability to build sustainable relationships with internal and external partners.\u003C/li>\u003Cli>You are comfortable with numbers; strong financial and analytical skills are vital.\u003C/li>\u003Cli>You have excellent attention to detail.\u003C/li>\u003Cli>Recognized leadership skills: you have experience managing teams and coaching them to develop their full potential.\u003C/li>\u003Cli>You have international experience (across multiple countries/ geographies/ cultures).\u003C/li>\u003Cli>Proficiency in English and Greek\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>Join us and you can also expect a highly competitive and flexible rewards and benefits package including:\u003C/p>\u003Cul>\u003Cli>Contemporary work life balance policies and wellbeing activities.\u003C/li>\u003Cli>Comprehensive health insurance for you and your family.\u003C/li>\u003Cli>Employee Assistance Program.\u003C/li>\u003Cli>Annual bonus (dependent on performance).\u003C/li>\u003Cli>Hybrid work model.\u003C/li>\u003Cli>Product allowance.\u003C/li>\u003Cli>Holiday Vouchers.\u003C/li>\u003Cli>Life Assurance.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Working with Us\u003C/b>\u003C/p>\u003Cp>Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.\u003C/p>\u003Cbr>\u003Cp>Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.\u003C/p>\u003Cp>We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.\u003C/p>\u003Cp>Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.\u003C/p>\u003Cp>Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.\u003C/p>\u003Cp>Ready to bring your best? This could be your opportunity.\u003C/p>\u003Cp>\u003Ci>If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.\u003C/i>\u003C/p>\u003Cp>\u003Ci>\u003Cb>Recruitment Scam Warning\u003C/b>\u003C/i>\u003C/p>\u003Cp>\u003Ci>Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.\u003C/i>\u003C/p>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Worker Type :\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>Regular\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Primary Location:\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>Athens\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Additional Locations :\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Job Posting Start Date : \u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>2026-09-25","Job Description : Job Title: Head of Customer Marketing Location: Athens, Greece Contract terms: Permanent About Us Diageo is the global leader in alcohol industry with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Crafting iconic drinks chosen for life's moments – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. To achieve this, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you. About the Role Reporting to Country Director Greece, the Head of Customer Marketing leads the translation of brand and commercial strategy into compelling customer, channel, and shopper activation plans that drive sustainable growth. This role will work closely with the marketing and sales teams, ensuring that brand strategies are converted into winning propositions for customers—including retailers, wholesalers, e-commerce platforms, and on-trade outlets—and ultimately into strong consumer experiences at the point of purchase and consumption. Top Accountabilities Commercial & Brand Activation: Translate brand strategies into commercially relevant activation platforms Customer Proposition Development: Partner with Sales/Key Account teams to create compelling, insight-led customer propositions. Bring together category, shopper, brand, and commercial insights to strengthen joint business planning with strategic customers. Support major customer presentations and commercial negotiations with differentiated growth stories Execution Excellence: Define execution standards by channel and customer, including assortment, visibility, activation, promotional mechanics, and point-of-sale materials. Establish processes and scorecards to measure execution quality and work with field sales teams to close execution gaps Planning & Cross-Functional Leadership: Lead the customer marketing contribution to the annual commercial planning cycle A&P budget responsibility. Work closely with Sales, Finance, and Revenue Growth Management to ensure activation and promotional investments generate appropriate returns. Establish clear KPIs and post-evaluation disciplines for customer marketing investment. Challenge low-return activities and redirect resources toward scalable growth opportunities. Advocacy: Ensure Diageo World Class and broader advocacy programs translate into tangible commercial outcomes by strengthening relationships with Bar community, increasing brand recommendation and cocktail/menu presence, creating premium consumer experiences, and supporting distribution and rate of sale across key venues. Team Leadership: Coaching a team of 4, building the best customer marketing team in the market About You 10+ years of significant experience in customer marketing and commercial roles within the FMCG (Fast-Moving Consumer Goods) industry. You should demonstrate strong customer orientation, strategic thinking, shopper and category understanding, financial literacy, activation excellence, influencing skills, and the ability to operate effectively in a matrix organization. Validated ability to manage sophisticated projects (you have worked with marketing, commercial, shopper marketing, merchandising teams, and agencies). Ability to excel in managing ambiguity, complexity, and working in a fast-paced environment. You are curious and entrepreneurial. You are recognized for your ability to build sustainable relationships with internal and external partners. You are comfortable with numbers; strong financial and analytical skills are vital. You have excellent attention to detail. Recognized leadership skills: you have experience managing teams and coaching them to develop their full potential. You have international experience (across multiple countries/ geographies/ cultures). Proficiency in English and Greek Join us and you can also expect a highly competitive and flexible rewards and benefits package including: Contemporary work life balance policies and wellbeing activities. Comprehensive health insurance for you and your family. Employee Assistance Program. Annual bonus (dependent on performance). Hybrid work model. Product allowance. Holiday Vouchers. Life Assurance. Working with Us Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. Ready to bring your best? This could be your opportunity. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Recruitment Scam Warning Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. Worker Type : Regular Primary Location: Athens Additional Locations : Job Posting Start Date : 2026-09-25",1790350173000,"2026-09-25 17:34:15","Posted Today","EUR",{"jsonldValid":28,"jsonld":30},{"id":72,"applyToken":73,"slug":74,"title":8,"companyname":75,"companylogo":76,"companyTagline":77,"companyIndustry":78,"city":79,"country":80,"remote":28,"employmentType":81,"department":18,"content_html":82,"content_text":83,"years":21,"createdAt":84,"updatedAtISO":85,"postedAtISO":86,"hasSalary":28,"salaryMin":21,"salaryMax":21,"currency":87,"isPaid":28,"schema":88},"d3595aa6181deda429aa173fb6239ef9aea1ff20ef0fc0b929885e74dd687421","5821f46b34f34aff53278cc37affee4b0cbdabd936f4a7e859d54efd1015c9a5","lifecycle-marketing-manager-at-bis-safety-software-531f68acdf","BIS Safety Software","https://cdn.jobboardwise.com/logo/bissafety.ca","EHS software for the Safety Professional US website - https://www.bissafety.com/ UK website - https://www.bissafety.uk/","E-Learning Providers","Sherwood Park","Canada",[45],"\u003Cp>\u003Cem>\u003Cstrong>BIS Safety Software\u003C/strong>\u003C/em> is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. We sell safety software to businesses and online safety training to the people who need it - and we are looking for an \u003Cstrong>Lifecycle Marketing Manager\u003C/strong> to own our marketing outreach end to end: the program, the audiences it reaches, and the data underneath it. \u003C/p>\n\n\u003Cp>\u003Cstrong>About the Role:\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cspan>We are hiring you to be the expert, so you set the strategy, run it past marketing leadership, and go. Our ideal candidate is\u003Cstrong> analytical first: comfortable in messy data, willing to dig for the truth, and organized enough to keep every audience defined and every journey mapped\u003C/strong> instead of running on instinct. \u003C/span>\u003C/p>\n\u003Cp>This role owns two things that depend on each other: \u003Cstrong>the data underneath our marketing funnel, and every message that runs on top of it. \u003C/strong>We run a course business and a software business side by side, and that gives this program an unusual amount of room. A software buyer, a course buyer, and a prospect who is still deciding all need different content. \u003C/p>\n\u003Cp>Your first job is \u003Cstrong>making the funnel measurable and trusted\u003C/strong>. You will help settle what a lead means at each stage and keep records staged against it, decide what we send and to whom, hold the line on consent, and produce the reporting we judge marketing performance by. You will build it yourself, working closely with our web team wherever tracking spans our properties, and with the support of marketing leadership and a growing marketing team. HubSpot is our system of record, and you will own many of its processes. \u003C/p>\n\u003Cp>\u003Cspan>\u003Cstrong>This is a build role\u003C/strong> - it's the foundation to our email and lead tracking. Our email outreach currently runs across several disconnected systems, our nurture program is only partly built, and there are many customers who have never received a lifecycle message from us. Best practices, automated flows, and new designs are all still to be built, and all of it has to hold up to the \u003Cstrong>compliance \u003C/strong>obligations we operate under. How well we capture leads and run lifecycle marketing shapes the experience every potential customer has with us. \u003C/span>\u003C/p>\n\u003Cp>This is an\u003Cstrong> in-person role\u003C/strong> based out of our Sherwood Park, Alberta office.\u003C/p>\n\n\n\n\u003Cbr>\u003Ch2>In this role, you'll be expected to:\u003C/h2>\u003Cli>\u003Cstrong>Build and run the email program\u003C/strong> across our course business, our software funnel, and the messages our training platform sends learners, including a general subscription program and the capture mechanism we do not have today\u003C/li>\n\u003Cli>\u003Cstrong>Build the audiences and journeys\u003C/strong>: who sits in each group, what they care about, and what they should receive at each stage\u003C/li>\n\u003Cli>\u003Cstrong>Own consent and compliance\u003C/strong> under CASL and CAN-SPAM as standing practice rather than a one time cleanup\u003C/li>\n\u003Cli>\u003Cstrong>Own much of how HubSpot runs as our system of record\u003C/strong>: lifecycle stages, properties, workflows, and reporting\u003C/li>\n\u003Cli>\u003Cstrong>Fix and hold lead data accuracy\u003C/strong> so records are added and staged correctly and the funnel can be trusted\u003C/li>\n\u003Cli>\u003Cstrong>Build attribution you can stand behind\u003C/strong>, so we can say what email actually produced in leads and course revenue\u003C/li>\n\u003Cli>\u003Cstrong>Build the reporting and scoreboards leadership makes decisions from\u003C/strong>, and be accountable for those numbers being right\u003C/li>\n\u003Cli>\u003Cstrong>Automate lead routing\u003C/strong>, and manage the flow of outbound leads from our external partner into our systems\u003C/li>\n\u003Cli>\u003Cstrong>Work across product and web\u003C/strong> on system side email such as course launches, abandoned carts, and upsells, and so tracking stays consistent and correct across our properties\u003C/li>\n\u003Cli>\u003Cstrong>Protect reseller cross-branding\u003C/strong> so partner customers never receive email that promotes BIS over the partner\u003C/li>\n\u003Cli>\u003Cstrong>Bring in outside specialists\u003C/strong> for technical or copy work where it makes sense, and review what they produce before it ships\u003C/li>\u003Cbr>\u003Ch2>You might be the right fit if you:\u003C/h2>\u003Cli>\u003Cstrong>Built an email program from scratch\u003C/strong> rather than inheriting and running someone else's\u003C/li>\n\u003Cli>\u003Cstrong>Built multiple trigger and audience based flows\u003C/strong> driven by real behaviour, not one list on a schedule\u003C/li>\n\u003Cli>\u003Cstrong>Ran lists in the thousands to tens of thousands\u003C/strong> with distinct segments, and can explain how the content changed at each stage\u003C/li>\n\u003Cli>\u003Cstrong>Untangled a CRM that years of good intentions had made incoherent\u003C/strong>, figured out what was actually happening in it, and rebuilt it into something that held together\u003C/li>\n\u003Cli>\u003Cstrong>Build in the platform yourself.\u003C/strong> You write the workflows and set the properties rather than briefing someone else to do it\u003C/li>\n\u003Cli>\u003Cstrong>Read the numbers instinctively.\u003C/strong> The systems here only come together through data, and that matters to us more than design polish\u003C/li>\n\u003Cli>\u003Cstrong>Distinguish a software buyer from a course buyer\u003C/strong> and build accordingly\u003C/li>\n\u003Cli>\u003Cstrong>Treat consent and deliverability as part of the craft\u003C/strong> rather than someone else's problem\u003C/li>\n\u003Cli>\u003Cstrong>Own what goes out.\u003C/strong> Once send is pressed it is gone, so typos and broken links are not part of the deal\u003C/li>\n\u003Cli>\u003Cstrong>Work across teams\u003C/strong> to define an integration objective and get it built, without needing to write the code yourself\u003C/li>\u003Cbr>\u003Ch2>Qualifications we are looking for:\u003C/h2>\u003Cli>\u003Cstrong>4+ years in email marketing\u003C/strong>, lifecycle marketing or marketing operations experience\u003C/li>\n\u003Cli>Deep\u003Cstrong> hands-on experience in HubSpot or a comparable platform\u003C/strong> (Klaviyo, Listrak, Mailchimp, etc): workflows, lifecycle stages, custom properties, and reporting\u003C/li>\n\u003Cli>\u003Cstrong>Working knowledge of Canadian anti-spam law (CASL)\u003C/strong> and the equivalent obligations elsewhere (US)\u003C/li>\n\u003Cli>\u003Cstrong>Lead generation or lead funnel experience\u003C/strong>, with real understanding of how lifecycle stages work\u003C/li>\n\u003Cli>Practical understanding of\u003Cstrong> attribution and data hygiene inside a CRM\u003C/strong>, and the confidence to say when a number is wrong\u003C/li>\n\u003Cli>A track record of building email or nurture programs that produced measurable results you can point to\u003C/li>\u003Cbr>\u003Ch2>Bonus points if you have:\u003C/h2>\n\n\u003Cli>B2B SaaS experience, where the lead is the conversion\u003C/li>\n\u003Cli>Run both a consumer or eCommerce funnel and a B2B funnel at the same company\u003C/li>\n\u003Cli>Integration work: APIs, Zapier, or moving data between systems that were not designed to talk to each other\u003C/li>\n\u003Cli>Migrated or consolidated marketing platforms\u003C/li>\n\u003Cli>Put AI tools to work in your own workflow: analysis, QA, copy, or build\u003C/li>\n\n\u003Cbr>\u003Ch2>Compensation and benefits:\u003C/h2>\n\n\u003Cli>Employee Stock Ownership Plan (ESOP)\u003C/li>\n\u003Cli>Full medical, dental, and vision coverage\u003C/li>\n\u003Cli>Life insurance and disability insurance\u003C/li>\n\u003Cli>Health spending account\u003C/li>\n\u003Cli>Flexible working hours\u003C/li>\n\u003Cli>On-the-job training and growth opportunities\u003C/li>\n\u003Cli>Free on-site parking\u003C/li>\n\n\u003Cbr>\u003Cp>\u003Cstrong>About BIS:\u003C/strong>\u003C/p>\n\n\u003Cp>BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing!\u003C/p>\n\n\u003Cp>A few things that make us different: we don’t use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you’re helping build.\u003C/p>\n\n\u003Cp>\u003Cstrong>How to apply:\u003C/strong>\u003C/p>\n\n\u003Cp>Visit our Careers Page for more information. We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted.\u003C/p>\n\n\u003Cp>\u003Cem>Job ID #T202608-28CLM\u003C/em>\u003C/p>\u003Cbr>\u003Cp>Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.\u003C/p>","BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. We sell safety software to businesses and online safety training to the people who need it - and we are looking for an Lifecycle Marketing Manager to own our marketing outreach end to end: the program, the audiences it reaches, and the data underneath it. About the Role: We are hiring you to be the expert, so you set the strategy, run it past marketing leadership, and go. Our ideal candidate is analytical first: comfortable in messy data, willing to dig for the truth, and organized enough to keep every audience defined and every journey mapped instead of running on instinct. This role owns two things that depend on each other: the data underneath our marketing funnel, and every message that runs on top of it. We run a course business and a software business side by side, and that gives this program an unusual amount of room. A software buyer, a course buyer, and a prospect who is still deciding all need different content. Your first job is making the funnel measurable and trusted . You will help settle what a lead means at each stage and keep records staged against it, decide what we send and to whom, hold the line on consent, and produce the reporting we judge marketing performance by. You will build it yourself, working closely with our web team wherever tracking spans our properties, and with the support of marketing leadership and a growing marketing team. HubSpot is our system of record, and you will own many of its processes. This is a build role - it's the foundation to our email and lead tracking. Our email outreach currently runs across several disconnected systems, our nurture program is only partly built, and there are many customers who have never received a lifecycle message from us. Best practices, automated flows, and new designs are all still to be built, and all of it has to hold up to the compliance obligations we operate under. How well we capture leads and run lifecycle marketing shapes the experience every potential customer has with us. This is an in-person role based out of our Sherwood Park, Alberta office. In this role, you'll be expected to: Build and run the email program across our course business, our software funnel, and the messages our training platform sends learners, including a general subscription program and the capture mechanism we do not have today Build the audiences and journeys : who sits in each group, what they care about, and what they should receive at each stage Own consent and compliance under CASL and CAN-SPAM as standing practice rather than a one time cleanup Own much of how HubSpot runs as our system of record : lifecycle stages, properties, workflows, and reporting Fix and hold lead data accuracy so records are added and staged correctly and the funnel can be trusted Build attribution you can stand behind , so we can say what email actually produced in leads and course revenue Build the reporting and scoreboards leadership makes decisions from , and be accountable for those numbers being right Automate lead routing , and manage the flow of outbound leads from our external partner into our systems Work across product and web on system side email such as course launches, abandoned carts, and upsells, and so tracking stays consistent and correct across our properties Protect reseller cross-branding so partner customers never receive email that promotes BIS over the partner Bring in outside specialists for technical or copy work where it makes sense, and review what they produce before it ships You might be the right fit if you: Built an email program from scratch rather than inheriting and running someone else's Built multiple trigger and audience based flows driven by real behaviour, not one list on a schedule Ran lists in the thousands to tens of thousands with distinct segments, and can explain how the content changed at each stage Untangled a CRM that years of good intentions had made incoherent , figured out what was actually happening in it, and rebuilt it into something that held together Build in the platform yourself. You write the workflows and set the properties rather than briefing someone else to do it Read the numbers instinctively. The systems here only come together through data, and that matters to us more than design polish Distinguish a software buyer from a course buyer and build accordingly Treat consent and deliverability as part of the craft rather than someone else's problem Own what goes out. Once send is pressed it is gone, so typos and broken links are not part of the deal Work across teams to define an integration objective and get it built, without needing to write the code yourself Qualifications we are looking for: 4+ years in email marketing , lifecycle marketing or marketing operations experience Deep hands-on experience in HubSpot or a comparable platform (Klaviyo, Listrak, Mailchimp, etc): workflows, lifecycle stages, custom properties, and reporting Working knowledge of Canadian anti-spam law (CASL) and the equivalent obligations elsewhere (US) Lead generation or lead funnel experience , with real understanding of how lifecycle stages work Practical understanding of attribution and data hygiene inside a CRM , and the confidence to say when a number is wrong A track record of building email or nurture programs that produced measurable results you can point to Bonus points if you have: B2B SaaS experience, where the lead is the conversion Run both a consumer or eCommerce funnel and a B2B funnel at the same company Integration work: APIs, Zapier, or moving data between systems that were not designed to talk to each other Migrated or consolidated marketing platforms Put AI tools to work in your own workflow: analysis, QA, copy, or build Compensation and benefits: Employee Stock Ownership Plan (ESOP) Full medical, dental, and vision coverage Life insurance and disability insurance Health spending account Flexible working hours On-the-job training and growth opportunities Free on-site parking About BIS: BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing! A few things that make us different: we don’t use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you’re helping build. How to apply: Visit our Careers Page for more information. We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted. Job ID #T202608-28CLM Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.",1790292970000,"2026-09-25 01:40:30","2026-09-24T21:04:17.447Z","CAD",{"jsonldValid":28,"jsonld":30},{"id":90,"applyToken":91,"slug":92,"title":93,"companyname":94,"companylogo":95,"companyIndustry":96,"city":97,"country":14,"remote":28,"employmentType":98,"department":63,"content_html":99,"content_text":100,"years":21,"createdAt":101,"updatedAtISO":102,"postedAtISO":103,"hasSalary":15,"salaryMin":104,"salaryMax":105,"currency":27,"isPaid":28,"schema":106},"ab0911d38bc28e9addb94cafc9e6a5b85191fbb11f6b2a95b81b464684b56e94","3fa71ebd73a2daa2e0176ea87e803c1dca132b0e0ddca1de0cb4af6df7dc3a61","predicts-customer-marketing-senior-associate-at-fanduel-44b3ea0b41","Predicts Customer Marketing Senior Associate","FanDuel","https://cdn.jobboardwise.com/logo/fanduel.com","Entertainment Providers","Los Angeles",[45],"\u003Cp>\u003Cstrong>THE POSITION\u003Cbr>\u003C/strong>Our roster has an opening with your name on it\u003C/p>\n\u003Cp>FanDuel is seeking a \u003Cstrong>Senior Associate, Customer Marketing\u003C/strong> to help execute lifecycle marketing strategies for \u003Cstrong>FanDuel Predicts\u003C/strong>, driving engagement and long-term customer value across every stage of the customer journey from onboarding and activation through retention and re-engagement. Working closely with cross-functional partners, you'll bring lifecycle campaigns to market, analyze performance, and identify opportunities to optimize the customer experience. This role is ideal for someone who enjoys combining data-driven insights with creative thinking to deliver personalized campaigns that improve customer engagement and business outcomes while continuing to grow as a lifecycle marketer.\u003C/p>\n\u003Cp>This is a role sits at the intersection of strategy and operations. You'll combine strategic thinking with hands-on operational excellence - diagnosing customer behavior problems, developing data-driven hypotheses, designing and optimizing customer journeys, orchestrating promotional and communications campaigns, and continuously improving based on learnings. You'll think independently, challenge assumptions, and identify opportunities to improve reactivation, retention, and customer lifetime value. This role is ideal for someone who thrives on ownership, combines analytical rigor with creative problem-solving, and wants to meaningfully shape how FanDuel connects with and grows its customer base.\u003C/p>\n\u003Cp>In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.\u003Cbr>\u003Cbr>\u003C/p>\n\u003Cp>\u003Cstrong>THE GAME PLAN\u003C/strong>\u003Cbr>Everyone on our team has a part to play\u003C/p>\n\u003Cul>\n\u003Cli>Contribute to the development and execution of core lifecycle marketing strategies across retention, monetization, and re-engagement stages using advanced segmentation, leveraging communication and promotional capabilities.\u003C/li>\n\u003Cli>Identify gaps and opportunities to improve key metrics, develop business cases, and partner with Marketing leadership to shape roadmap priorities.\u003C/li>\n\u003Cli>Execute end-to-end campaigns at scale. Ensure flawless execution and own ongoing performance monitoring and reporting.\u003C/li>\n\u003Cli>Partner with Commercial, Analytics, Product, and CRM Operations to identify lifecycle initiatives and recommend improvements based on customer insights.\u003C/li>\n\u003Cli>Build and maintain customer audiences and segments using behavioral and transactional data to deliver more relevant customer experiences.\u003C/li>\n\u003Cli>Identify experimentation opportunities to improve core metrics. Develop hypotheses, design A/B tests and multivariate experiments, partner with Analytics to understand impact, and scale learnings.\u003C/li>\n\u003Cli>Translate data into compelling stories that drive action. Monitor campaign performance and customer behavior to identify optimization opportunities and improve lifecycle journeys.\u003C/li>\n\u003Cli>Drive personalization and automation by leveraging real-time signals to deliver the right message, at the right time, through the right channel.\u003C/li>\n\u003Cli>Collaborate with marketing technology and data teams to enhance automation capabilities, audience targeting, and measurement frameworks.\u003C/li>\n\u003Cli>Partner on market insights, data science, and product roadmaps to improve lifecycle outcomes and deepen understanding of customer behavior.\u003C/li>\n\u003Cli>Leverage strong expertise in lifecycle marketing best practices, influencing broader marketing, product, and promotional strategies across the business.\u003C/li>\n\u003Cli>Continuously evaluate campaign performance and customer behavior to iterate on strategies that increase retention, engagement frequency, and overall customer lifetime value.\u003C/li>\n\u003Cli>Leverage AI strategically. Use modern tools to enhance analysis and productivity while maintaining critical thinking and attention to detail.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>THE STATS\u003C/strong>\u003Cbr>What we're looking for in our next teammate\u003C/p>\n\u003Cul>\n\u003Cli>3+ years’ experience in marketing, commercial, or similar.\u003C/li>\n\u003Cli>Fundamental understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies.\u003C/li>\n\u003Cli>Deep knowledge of sports betting, prediction markets, iGaming, or online gaming—demonstrated through active use and/or direct work experience.\u003C/li>\n\u003Cli>Strong understanding of marketing and commercial metrics.\u003C/li>\n\u003Cli>Strong design thinking skills and effective at project management.\u003C/li>\n\u003Cli>Experience partnering with cross-functional teams to deliver projects and campaigns.\u003C/li>\n\u003Cli>Highly organized with acute attention to detail and ability to prioritize and execute on multiple projects across various stakeholders.\u003C/li>\n\u003Cli>Results oriented and metrics driven, with the need to be objective and measure performance.\u003C/li>\n\u003Cli>Strong analytical approach to decision making with experience of delivering against business outcomes.\u003C/li>\n\u003Cli>Collaborative team player, proactive thinker, and pragmatic problem-solver.\u003C/li>\n\u003Cli>Ability to thrive in a fast-paced environment and adapt to changes quickly.\u003C/li>\n\u003Cli>Exceptional written and verbal communication skills.\u003C/li>\n\u003Cli>Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry is a plus.\u003C/li>\n\u003Cli>Willing to work some non-traditional hours.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>ABOUT FANDUEL\u003C/strong>\u003C/p>\n\u003Cp>FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  \u003C/p>\n\u003Cp>In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.\u003C/p>\n\u003Cp>The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.\u003C/p>\n\u003Cp>FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).\u003C/p>\n\u003Cp>\u003Cstrong>PLAYER BENEFITS\u003C/strong>\u003Cbr>We treat our team right\u003C/p>\n\u003Cp>We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.\u003C/p>\n\u003Cp>FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.\u003C/p>\n\u003Cp>FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.\u003C/p>\n\u003Cp>\u003Cstrong>\u003Cem>The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.\u003C/em>\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>\u003Cem>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/em>\u003C/strong>\u003C/p>\n\u003Cp>#LI-Hybrid\u003C/p>","THE POSITION Our roster has an opening with your name on it FanDuel is seeking a Senior Associate, Customer Marketing to help execute lifecycle marketing strategies for FanDuel Predicts , driving engagement and long-term customer value across every stage of the customer journey from onboarding and activation through retention and re-engagement. Working closely with cross-functional partners, you'll bring lifecycle campaigns to market, analyze performance, and identify opportunities to optimize the customer experience. This role is ideal for someone who enjoys combining data-driven insights with creative thinking to deliver personalized campaigns that improve customer engagement and business outcomes while continuing to grow as a lifecycle marketer. This is a role sits at the intersection of strategy and operations. You'll combine strategic thinking with hands-on operational excellence - diagnosing customer behavior problems, developing data-driven hypotheses, designing and optimizing customer journeys, orchestrating promotional and communications campaigns, and continuously improving based on learnings. You'll think independently, challenge assumptions, and identify opportunities to improve reactivation, retention, and customer lifetime value. This role is ideal for someone who thrives on ownership, combines analytical rigor with creative problem-solving, and wants to meaningfully shape how FanDuel connects with and grows its customer base. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play Contribute to the development and execution of core lifecycle marketing strategies across retention, monetization, and re-engagement stages using advanced segmentation, leveraging communication and promotional capabilities. Identify gaps and opportunities to improve key metrics, develop business cases, and partner with Marketing leadership to shape roadmap priorities. Execute end-to-end campaigns at scale. Ensure flawless execution and own ongoing performance monitoring and reporting. Partner with Commercial, Analytics, Product, and CRM Operations to identify lifecycle initiatives and recommend improvements based on customer insights. Build and maintain customer audiences and segments using behavioral and transactional data to deliver more relevant customer experiences. Identify experimentation opportunities to improve core metrics. Develop hypotheses, design A/B tests and multivariate experiments, partner with Analytics to understand impact, and scale learnings. Translate data into compelling stories that drive action. Monitor campaign performance and customer behavior to identify optimization opportunities and improve lifecycle journeys. Drive personalization and automation by leveraging real-time signals to deliver the right message, at the right time, through the right channel. Collaborate with marketing technology and data teams to enhance automation capabilities, audience targeting, and measurement frameworks. Partner on market insights, data science, and product roadmaps to improve lifecycle outcomes and deepen understanding of customer behavior. Leverage strong expertise in lifecycle marketing best practices, influencing broader marketing, product, and promotional strategies across the business. Continuously evaluate campaign performance and customer behavior to iterate on strategies that increase retention, engagement frequency, and overall customer lifetime value. Leverage AI strategically. Use modern tools to enhance analysis and productivity while maintaining critical thinking and attention to detail. THE STATS What we're looking for in our next teammate 3+ years’ experience in marketing, commercial, or similar. Fundamental understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies. Deep knowledge of sports betting, prediction markets, iGaming, or online gaming—demonstrated through active use and/or direct work experience. Strong understanding of marketing and commercial metrics. Strong design thinking skills and effective at project management. Experience partnering with cross-functional teams to deliver projects and campaigns. Highly organized with acute attention to detail and ability to prioritize and execute on multiple projects across various stakeholders. Results oriented and metrics driven, with the need to be objective and measure performance. Strong analytical approach to decision making with experience of delivering against business outcomes. Collaborative team player, proactive thinker, and pragmatic problem-solver. Ability to thrive in a fast-paced environment and adapt to changes quickly. Exceptional written and verbal communication skills. Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry is a plus. Willing to work some non-traditional hours. ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). PLAYER BENEFITS We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com. The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #LI-Hybrid",1790292969000,"2026-09-25 01:40:32","2026-09-24T19:22:01-04:00",86000,108000,{"jsonldValid":28,"jsonld":30},{"id":108,"applyToken":109,"slug":110,"title":111,"companyname":57,"companylogo":58,"companyIndustry":59,"city":112,"country":113,"remote":28,"employmentType":114,"department":63,"content_html":115,"content_text":116,"years":21,"createdAt":117,"updatedAtISO":118,"postedAtISO":68,"hasSalary":28,"salaryMin":21,"salaryMax":21,"currency":69,"isPaid":28,"schema":119},"0bffd3e1fdb7309ee3be4e3ef18f157ca63ad1cd5ab77ea1dd3e43f7868abb99","6ba9bfa8f0800a82298a9bbe8ea435138c3544bf109fc9dd1fa80d79b500cb1e","head-of-customer-marketing-off-trade-at-diageo-2c8bec814e","Head of Customer Marketing Off-Trade","Hamburg","Germany",[45],"\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Job Description :\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003Cp>\u003Cb>Job Title: Head of Customer Marketing Off-Trade\u003C/b>\u003C/p>\u003Cp>\u003Cb>Location: Hamburg, Germany\u003C/b>\u003C/p>\u003Cp>\u003Cb>Contract terms: Permanent\u003C/b>\u003C/p>\u003Cp>\u003Cbr>\u003Cbr>\u003C/p>\u003Ch1>\u003Cb>About the Function\u003C/b>\u003C/h1>\u003Cp> Sales is where our brands meet the real world. \u003C/p>\u003Cp>This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. \u003C/p>\u003Cp>It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day. \u003C/p>\u003Cbr>\u003Ch1>\u003Cb>About the role\u003C/b>\u003C/h1>\u003Cp>\u003Cb>Top Accountabilities\u003C/b>\u003C/p>\u003Cul>\u003Cli>Orchestrates the annual activation calendar across customers and channels, balancing business priorities, shopper opportunities and customer needs.\u003C/li>\u003Cli>Drives Excellence in Execution by establishing best-in-class activation standards, continuously challenging the status quo and ensuring consistent implementation across all off-trade touchpoints.\u003C/li>\u003Cli>Aligns and steers execution priorities in close partnership with the National Field Force Manager to maximize in-store impact and return on investment.\u003C/li>\u003Cli>Partners with Commercial Off-Trade Channel and Category Leads to develop customer-centric and competitive omnichannel growth plans.\u003C/li>\u003Cli>Leads the development of customer activation strategies, commercial selling stories and negotiation support materials for annual customer business planning and negotiation cycles.\u003C/li>\u003Cli>Owns performance management of Off-Trade BTL activation investments, ensuring spending decisions are rooted in clear KPIs and robust post-evaluation processes to drive continuous improvement.\u003C/li>\u003Cli>Leads and develops a high-performing Customer Marketing Off-Trade team of 5, fostering a culture of accountability, collaboration and continuous improvement. Builds organizational capability and succession pipelines within the team to ensure sustainable business performance.\u003C/li>\u003C/ul>\u003Cbr>\u003Ch1>\u003Cb>About You\u003C/b>\u003C/h1>\u003Cp> \u003Cb>Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>Bachelor’s degree in Business, Marketing, Economics or related field; MBA or relevant Master’s degree preferred.\u003C/li>\u003Cli>Strong expertise in Shopper Marketing, Customer Marketing and Commercial Planning.\u003C/li>\u003Cli>Good understanding of Category Management and Category Development principles.\u003C/li>\u003Cli>Solid knowledge of the DACH retail landscape and customer environment.\u003C/li>\u003Cli>Advanced analytical skills and experience with tools such as Excel, Power BI and shopper panel data sources (e.g. NielsenIQ).\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>8+ years of experience in FMCG/Consumer Goods, including significant exposure to customer-facing commercial roles.\u003C/li>\u003Cli>Proven track record in developing and executing channel- and customer-specific activation strategies and commercial plans.\u003C/li>\u003Cli>Demonstrated leadership experience, including coaching and developing high-performing teams.\u003C/li>\u003Cli>Experience managing significant activation budgets and investment allocation decisions.\u003C/li>\u003Cli>Strong ability to influence senior stakeholders and drive alignment across functions.\u003C/li>\u003Cli>Demonstrated ability to operate effectively at the intersection of Sales, Marketing and Category functions.\u003C/li>\u003Cli>Experience working in complex matrix organizations and leading cross-functional initiatives.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Working with Us\u003C/b>\u003C/p>\u003Cp>Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.\u003C/p>\u003Cbr>\u003Cp>Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.\u003C/p>\u003Cp>We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.\u003C/p>\u003Cp>Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.\u003C/p>\u003Cp>Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.\u003C/p>\u003Cp>Ready to bring your best? This could be your opportunity.\u003C/p>\u003Cp>\u003Ci>If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.\u003C/i>\u003C/p>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Worker Type :\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>Regular\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Primary Location:\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>Hamburg\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Additional Locations :\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Job Posting Start Date : \u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>2026-09-24","Job Description : Job Title: Head of Customer Marketing Off-Trade Location: Hamburg, Germany Contract terms: Permanent About the Function Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day. About the role Top Accountabilities Orchestrates the annual activation calendar across customers and channels, balancing business priorities, shopper opportunities and customer needs. Drives Excellence in Execution by establishing best-in-class activation standards, continuously challenging the status quo and ensuring consistent implementation across all off-trade touchpoints. Aligns and steers execution priorities in close partnership with the National Field Force Manager to maximize in-store impact and return on investment. Partners with Commercial Off-Trade Channel and Category Leads to develop customer-centric and competitive omnichannel growth plans. Leads the development of customer activation strategies, commercial selling stories and negotiation support materials for annual customer business planning and negotiation cycles. Owns performance management of Off-Trade BTL activation investments, ensuring spending decisions are rooted in clear KPIs and robust post-evaluation processes to drive continuous improvement. Leads and develops a high-performing Customer Marketing Off-Trade team of 5, fostering a culture of accountability, collaboration and continuous improvement. Builds organizational capability and succession pipelines within the team to ensure sustainable business performance. About You Qualifications Bachelor’s degree in Business, Marketing, Economics or related field; MBA or relevant Master’s degree preferred. Strong expertise in Shopper Marketing, Customer Marketing and Commercial Planning. Good understanding of Category Management and Category Development principles. Solid knowledge of the DACH retail landscape and customer environment. Advanced analytical skills and experience with tools such as Excel, Power BI and shopper panel data sources (e.g. NielsenIQ). Experience 8+ years of experience in FMCG/Consumer Goods, including significant exposure to customer-facing commercial roles. Proven track record in developing and executing channel- and customer-specific activation strategies and commercial plans. Demonstrated leadership experience, including coaching and developing high-performing teams. Experience managing significant activation budgets and investment allocation decisions. Strong ability to influence senior stakeholders and drive alignment across functions. Demonstrated ability to operate effectively at the intersection of Sales, Marketing and Category functions. Experience working in complex matrix organizations and leading cross-functional initiatives. Working with Us Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. Ready to bring your best? This could be your opportunity. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Worker Type : Regular Primary Location: Hamburg Additional Locations : Job Posting Start Date : 2026-09-24",1790271111000,"2026-09-24 19:36:23",{"jsonldValid":28,"jsonld":30},{"id":121,"applyToken":122,"slug":123,"title":124,"companyname":125,"companylogo":126,"companyTagline":127,"companyIndustry":41,"city":128,"country":14,"remote":28,"employmentType":129,"department":63,"content_html":130,"content_text":131,"years":21,"createdAt":132,"updatedAtISO":133,"postedAtISO":134,"hasSalary":15,"salaryMin":135,"salaryMax":136,"currency":27,"isPaid":28,"schema":137},"746460c6675605af041ac7dd1deb5ba682d79e38d72d35597c4309fd92a6e64b","a6305c8411550aba26fc105b40499815c5bdf3acbf7ebb5078f7552e05465fd5","global-customer-marketing-manager-at-taxbit-74cafe3b5f","Global Customer Marketing Manager, San Francisco","TaxBit","https://cdn.jobboardwise.com/logo/taxbit.com","The most trusted platform that unifies digital assets tax and accounting across enterprises, consumers, and governments","San Francisco",[45],"\u003Cp>\u003Cstrong>Company\u003C/strong>\u003C/p>\n\u003Cp>Founded by CPAs, tax attorneys, and engineers, Taxbit is the leading innovator automating global tax reporting for the digital economy. Taxbit's AI-enabled platform streamlines compliance related to digital assets, payments, and other financial transactions. Its unique combination of deep subject matter expertise and AI-forward technology have made it a fast-growing disruptor trusted by the world's leading fintechs, marketplaces, digital asset players, Big 4 accounting firms, traditional enterprises, and government agencies. Backed by top-tier Silicon Valley VCs, Taxbit's team is located across offices in San Francisco, New York, Seattle, Salt Lake City, London, Madrid, and Singapore.\u003C/p>\u003Cp>\u003Cstrong>Opportunity for Impact\u003C/strong>\u003C/p>\n\u003Cp>Taxbit is seeking a Global Customer Marketing Manager to build and scale our customer marketing function globally. As a critical player in our marketing strategy,  you will engage our customers worldwide, and amplify Taxbit’s position as the trusted partner for global tax compliance. You will work closely with Sales, Customer Success and Subject Matter Experts, to bring together customers, industry influencers, regulators, and domain experts into a cohesive international community that drives engagement and insights. The ideal candidate is both strategic and hands-on, capable of building programs from the ground up while also translating customer engagement into high-impact storytelling, references, and market credibility. \u003C/p>\n\u003Cp>\u003Cstrong>Key Responsibilities\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Build and own Taxbit’s customer marketing strategy, including customer storytelling, advocacy, and reference programs\u003C/li>\n\u003Cli>Leverage AI tools to scale customer marketing output without proportional headcount growth\u003C/li>\n\u003Cli>Identify and develop high-impact customer stories (case studies, testimonials, success narratives) that clearly articulate business value and ROI\u003C/li>\n\u003Cli>Partner closely with Sales and Customer Success and other departments to source customer champions and activate them across the buyer journey (references, events, content, and co-marketing) on a global scale\u003C/li>\n\u003Cli>Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)\u003C/li>\n\u003Cli>Proficient with AI tools to speed up content drafting and personalization without sacrificing quality or brand voice\u003C/li>\n\u003Cli>Support customer-led events, panels, webinars, and roundtables to showcase customer success and strengthen market credibility\u003C/li>\n\u003Cli>Partner with Growth Marketing to ensure customer content is effectively integrated across campaigns and digital channels worldwide \u003C/li>\n\u003Cli>Track and measure the effectiveness of customer marketing initiatives across different regions, adjusting strategies as necessary to drive pipeline growth, deal velocity, and expansion\u003C/li>\n\u003Cli>Build strong relationships with key customers globally and serve as a trusted partner in shaping customer narratives and strategies \u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Required Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>3+ years of experience in enterprise B2B marketing, with a focus on customer marketing or content marketing preferably in fintech\u003C/li>\n\u003Cli>Proven ability to develop compelling customer narratives that translate complex products into clear business value\u003C/li>\n\u003Cli>Strong cross-functional collaboration skills, with experience partnering closely with Sales, Customer Success, and Subject Matter Experts\u003C/li>\n\u003Cli>Excellent writing, storytelling, and content development skills with a bias for clarity and simplicity\u003C/li>\n\u003Cli>Ability to operate both strategically and tactically in a fast-paced, high-growth environment\u003C/li>\n\u003Cli>Familiarity with the digital asset, fintech, or financial services ecosystem is strongly preferred\u003C/li>\n\u003Cli>Strong project management skills with the ability to manage multiple priorities and stakeholders\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Compensation \u003C/strong>\u003C/p>\n\u003Cp>The base salary range for this role is $115,000 - $150,000. Certain roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications.\u003C/p>\n\u003Cp>\u003Cstrong>Benefits & Perks\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Competitive cash compensation (based on experience)\u003C/li>\n\u003Cli>Equity (RSUs)\u003C/li>\n\u003Cli>Competitive benefits package\u003C/li>\n\u003Cli>A modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees and more \u003C/li>\n\u003Cli>Hybrid working model: 3 days in-office, 2 days WFH/flexible\u003C/li>\n\u003Cli>Monday team lunches, snacks and drinks \u003C/li>\n\u003Cli>Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge \u003C/li>\n\u003Cli>Paid parental leave to bond with your child \u003C/li>\n\u003Cli>Fertility Benefit \u003C/li>\n\u003Cli>Autonomous work and flexibility in how work is performed\u003C/li>\n\u003C/ul>\u003Cp>\u003Cstrong>Taxbit in the News \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bybit Collaborates with Taxbit to Ensure Seamless Financial Compliance for Global and EU Users\u003C/li>\n\u003Cli>Taxbit Expands Global Platform to Power CARF/DAC8 Compliance at Scale\u003C/li>\n\u003Cli>Taxbit Unveils Industry-First Global Reporting Platform, Bridging Digital and Traditional Finance \u003C/li>\n\u003Cli>Taxbit Wins the Digital Banker’s 2025 Digital Assets Award for Best Technology Solution Provider for Digital Assets - Tax & Compliance Automation\u003C/li>\n\u003Cli>Taxbit Named to 2024 Deloitte Technology Fast 500™ List of Fastest-Growing Companies in North America\u003C/li>\n\u003Cli>Taxbit Appoints Former OECD Advisor Colby Mangels as Global Head of Government Solutions\u003C/li>\n\u003Cli>Unlocking Compliance at Scale: CARF/DAC8 Reporting for Digital Asset Platforms \u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Disclaimers\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>By submitting an application for this role, you certify that the information contained in the application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire you, or for discharge should you be hired. \u003C/li>\n\u003Cli>For US roles, employment with the Company is at will unless otherwise stated in a written agreement signed by the CEO of the Company.  This means that either the Company or the employee can terminate the employment at any time and for any reason, with or without notice.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>","Company Founded by CPAs, tax attorneys, and engineers, Taxbit is the leading innovator automating global tax reporting for the digital economy. Taxbit's AI-enabled platform streamlines compliance related to digital assets, payments, and other financial transactions. Its unique combination of deep subject matter expertise and AI-forward technology have made it a fast-growing disruptor trusted by the world's leading fintechs, marketplaces, digital asset players, Big 4 accounting firms, traditional enterprises, and government agencies. Backed by top-tier Silicon Valley VCs, Taxbit's team is located across offices in San Francisco, New York, Seattle, Salt Lake City, London, Madrid, and Singapore. Opportunity for Impact Taxbit is seeking a Global Customer Marketing Manager to build and scale our customer marketing function globally. As a critical player in our marketing strategy, you will engage our customers worldwide, and amplify Taxbit’s position as the trusted partner for global tax compliance. You will work closely with Sales, Customer Success and Subject Matter Experts, to bring together customers, industry influencers, regulators, and domain experts into a cohesive international community that drives engagement and insights. The ideal candidate is both strategic and hands-on, capable of building programs from the ground up while also translating customer engagement into high-impact storytelling, references, and market credibility. Key Responsibilities Build and own Taxbit’s customer marketing strategy, including customer storytelling, advocacy, and reference programs Leverage AI tools to scale customer marketing output without proportional headcount growth Identify and develop high-impact customer stories (case studies, testimonials, success narratives) that clearly articulate business value and ROI Partner closely with Sales and Customer Success and other departments to source customer champions and activate them across the buyer journey (references, events, content, and co-marketing) on a global scale Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions) Proficient with AI tools to speed up content drafting and personalization without sacrificing quality or brand voice Support customer-led events, panels, webinars, and roundtables to showcase customer success and strengthen market credibility Partner with Growth Marketing to ensure customer content is effectively integrated across campaigns and digital channels worldwide Track and measure the effectiveness of customer marketing initiatives across different regions, adjusting strategies as necessary to drive pipeline growth, deal velocity, and expansion Build strong relationships with key customers globally and serve as a trusted partner in shaping customer narratives and strategies Required Qualifications 3+ years of experience in enterprise B2B marketing, with a focus on customer marketing or content marketing preferably in fintech Proven ability to develop compelling customer narratives that translate complex products into clear business value Strong cross-functional collaboration skills, with experience partnering closely with Sales, Customer Success, and Subject Matter Experts Excellent writing, storytelling, and content development skills with a bias for clarity and simplicity Ability to operate both strategically and tactically in a fast-paced, high-growth environment Familiarity with the digital asset, fintech, or financial services ecosystem is strongly preferred Strong project management skills with the ability to manage multiple priorities and stakeholders Compensation The base salary range for this role is $115,000 - $150,000. Certain roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications. Benefits & Perks Competitive cash compensation (based on experience) Equity (RSUs) Competitive benefits package A modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees and more Hybrid working model: 3 days in-office, 2 days WFH/flexible Monday team lunches, snacks and drinks Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge Paid parental leave to bond with your child Fertility Benefit Autonomous work and flexibility in how work is performed Taxbit in the News Bybit Collaborates with Taxbit to Ensure Seamless Financial Compliance for Global and EU Users Taxbit Expands Global Platform to Power CARF/DAC8 Compliance at Scale Taxbit Unveils Industry-First Global Reporting Platform, Bridging Digital and Traditional Finance Taxbit Wins the Digital Banker’s 2025 Digital Assets Award for Best Technology Solution Provider for Digital Assets - Tax & Compliance Automation Taxbit Named to 2024 Deloitte Technology Fast 500™ List of Fastest-Growing Companies in North America Taxbit Appoints Former OECD Advisor Colby Mangels as Global Head of Government Solutions Unlocking Compliance at Scale: CARF/DAC8 Reporting for Digital Asset Platforms Disclaimers By submitting an application for this role, you certify that the information contained in the application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire you, or for discharge should you be hired. For US roles, employment with the Company is at will unless otherwise stated in a written agreement signed by the CEO of the Company. This means that either the Company or the employee can terminate the employment at any time and for any reason, with or without notice.",1790242009000,"2026-09-25 05:31:04","2026-09-24T18:59:05-04:00",115000,150000,{"jsonldValid":28,"jsonld":30},1790427689378]