[{"data":1,"prerenderedAt":151},["ShallowReactive",2],{"$fe7AvD8cygyFqoCVdJ3qBqqLCw9nwpL7mE_m06CCLeJ8":3,"$fP7fXwRl0wZbc5Om8-W8FgzkJkOApX4ymIpwq1_YEy7M":28},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"city":11,"country":12,"applicantCountries":13,"applicantStates":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":24,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":27},"25ed7d708951687a538266bace123b13bf3e82633e4d8bbd42b19bf50bec6c66","fe5ce27d4b504967bcebfedb0d500bbd234abbd14ff0810c383d25aac4ccb6b8","crm-marketing-manager-at-fender-musical-instruments-corporation-1a499f3009","CRM Marketing Manager","fender musical instruments corporation","","London","United Kingdom",[],[],false,[17],"Full-time","Marketing","\u003Ch3>\u003Cstrong>CRM Marketing Manager\u003C/strong>\u003C/h3>\n\u003Cp>At \u003Cstrong>Fender Musical Instruments Corporation \u003C/strong>(“FMIC”) our brand mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.\u003C/p>\n\u003Cp>We seek an analytical and creative \u003Cstrong>CRM Marketing Manage\u003C/strong>r to help strategise and execute ad-hoc campaigns and automated lifecycle marketing programs focused on sales, engagement, retention, and winback. This role will help grow our existing CRM\u003Cbr>eCommerce programs within EMEA. This role will work closely with several cross-functional teams to execute various marketing campaigns and develop customer experience enhancements. The ideal candidate is a detail-oriented CRM professional with a strong understanding of email and CRM best practices, audience segmentation, A/B testing, and customer databases.\u003C/p>\n\u003Cp>\u003Cstrong>About the Job:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own strategy, performance, execution, and expansion of CRM programs in the EMEA region.\u003C/li>\n\u003Cli>Develop and implement CRM strategies and campaigns to enhance customer engagement, loyalty, and retention in the EMEA region.\u003C/li>\n\u003Cli>Partner with eComm team to evolve and optimize Fender EMEA’s overall customer engagement and conversions, and drive growth of CRM channel impact.\u003C/li>\n\u003Cli>Drive ongoing optimisation through a comprehensive A/B testing strategy to improve email deliverability, open, click-through, and conversion rates and develop best practices.\u003C/li>\n\u003Cli>Utilise customer data and insights to segment audiences, ensuring personalised communications that are relevant and effective.\u003C/li>\n\u003Cli>Monitor and analyse CRM campaign performance metrics (conversion rates, customer lifetime value, retention rates) to optimise effectiveness and ROI, report campaign metrics to leadership on daily/weekly basis.\u003C/li>\n\u003Cli>Manage the end-to-end execution of CRM campaigns, covering planning, targeting, deployment, and performance analysis.\u003C/li>\n\u003Cli>Lead internal and external design and copy resources to drive asset and content creation and delivery.\u003C/li>\n\u003Cli>Maintain and enhance the CRM platforms, ensuring data accuracy, integrity, and compliance with regulations\u003C/li>\n\u003Cli>Own the QA process for emails and related landing page content, including detailed proofreading for clarity, grammar, spelling, linking, and overall user experience.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What You Need:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Substantial experience in marketing automation strategy with real-life examples of successful revenue growth and engagement growth at scale\u003C/li>\n\u003Cli>Expert experience in CRM tools such as Iterable, Wunderkind, Amplitude, Tableau etc.\u003C/li>\n\u003Cli>Strong understanding of customer segmentation, behaviour, and consumer insights\u003C/li>\n\u003Cli>Notable experience in consumer-facing product marketing and subscription-based products\u003C/li>\n\u003Cli>Background in content planning, briefing, and strategy\u003C/li>\n\u003Cli>Ability to see from the consumer’s perspective and serve as their advocate\u003C/li>\n\u003Cli>Passionate about understanding consumer behaviour with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships\u003C/li>\n\u003Cli>Demonstrated critical thinking skills with an ability to make decisions for the business\u003C/li>\n\u003Cli>Team player; ability to work proactively with all business divisions and drive results\u003C/li>\n\u003Cli>Previous experience building a CRM program\u003C/li>\n\u003Cli>Experience managing projects through Workfront, Trello, or similar platforms\u003C/li>\n\u003Cli>Solid understanding of GDPR and its effects on CRM\u003C/li>\n\u003Cli>Effective cross-functional communication and organisational navigation\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>About Fender Musical Instruments:\u003C/strong>\u003Cbr>Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, colour, religion, disability, veterans’ status, sexual orientation, or any other protected factor.\u003C/p>","CRM Marketing Manager At Fender Musical Instruments Corporation (“FMIC”) our brand mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally. We seek an analytical and creative CRM Marketing Manage r to help strategise and execute ad-hoc campaigns and automated lifecycle marketing programs focused on sales, engagement, retention, and winback. This role will help grow our existing CRM eCommerce programs within EMEA. This role will work closely with several cross-functional teams to execute various marketing campaigns and develop customer experience enhancements. The ideal candidate is a detail-oriented CRM professional with a strong understanding of email and CRM best practices, audience segmentation, A/B testing, and customer databases. About the Job: Own strategy, performance, execution, and expansion of CRM programs in the EMEA region. Develop and implement CRM strategies and campaigns to enhance customer engagement, loyalty, and retention in the EMEA region. Partner with eComm team to evolve and optimize Fender EMEA’s overall customer engagement and conversions, and drive growth of CRM channel impact. Drive ongoing optimisation through a comprehensive A/B testing strategy to improve email deliverability, open, click-through, and conversion rates and develop best practices. Utilise customer data and insights to segment audiences, ensuring personalised communications that are relevant and effective. Monitor and analyse CRM campaign performance metrics (conversion rates, customer lifetime value, retention rates) to optimise effectiveness and ROI, report campaign metrics to leadership on daily/weekly basis. Manage the end-to-end execution of CRM campaigns, covering planning, targeting, deployment, and performance analysis. Lead internal and external design and copy resources to drive asset and content creation and delivery. Maintain and enhance the CRM platforms, ensuring data accuracy, integrity, and compliance with regulations Own the QA process for emails and related landing page content, including detailed proofreading for clarity, grammar, spelling, linking, and overall user experience. What You Need: Substantial experience in marketing automation strategy with real-life examples of successful revenue growth and engagement growth at scale Expert experience in CRM tools such as Iterable, Wunderkind, Amplitude, Tableau etc. Strong understanding of customer segmentation, behaviour, and consumer insights Notable experience in consumer-facing product marketing and subscription-based products Background in content planning, briefing, and strategy Ability to see from the consumer’s perspective and serve as their advocate Passionate about understanding consumer behaviour with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships Demonstrated critical thinking skills with an ability to make decisions for the business Team player; ability to work proactively with all business divisions and drive results Previous experience building a CRM program Experience managing projects through Workfront, Trello, or similar platforms Solid understanding of GDPR and its effects on CRM Effective cross-functional communication and organisational navigation About Fender Musical Instruments: Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, colour, religion, disability, veterans’ status, sexual orientation, or any other protected factor.",0,1790759850000,"2026-09-30 11:20:01","2026-09-30T05:58:55-04:00",true,"GBP",{"jsonldValid":15,"jsonld":10},{"jobs":29},[30,51,73,93,113,130],{"id":31,"applyToken":32,"slug":33,"title":34,"companyname":35,"companylogo":36,"companyTagline":37,"companyIndustry":38,"city":39,"country":40,"applicantCountries":41,"applicantStates":42,"remote":25,"employmentType":43,"department":18,"content_html":44,"content_text":45,"years":21,"createdAt":46,"updatedAtISO":47,"postedAtISO":48,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":49,"isPaid":15,"schema":50},"0045ff506f7cc43f1e73b6703b157a9124cb21ec030f2de6eb926345f776d676","94ba0652aa7c3e57c955d6b9ac7b58ca569f8d3500cc08b8ec228d4fb5a3fa7e","senior-lifecycle-marketing-manager-partnerships-at-onxmaps-inc-75fc2da875","Senior Lifecycle Marketing Manager - Partnerships","onXmaps, Inc.","https://cdn.jobboardwise.com/logo/onxmaps.com","Join the adventure at www.onxmaps.com/careers","Software Development","Bozeman","United States",[],[],[17],"\u003Ch3>ABOUT onX\u003C/h3>\n\u003Cp>We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.\u003C/p>\n\u003Cp>We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.\u003C/p>\n\u003Cp>Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.\u003C/p>\n\u003Cp>We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.\u003C/p>\n\u003Cp>Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.\u003C/p>\u003Ch3>ABOUT THIS OPPORTUNITY\u003C/h3>\n\u003Cp>onX is seeking a\u003Cstrong> Senior Lifecycle Marketing Manager, Partnerships\u003C/strong> to own the lifecycle strategy and experience for users who come to onX through our partners. Partnerships are a growing channel for onX, with automotive partners Ford and Toyota as the primary focus today and opportunities to expand into additional partner categories over time.\u003C/p>\n\u003Cp>This is a build opportunity within our Growth Lifecycle Marketing team. Partner-sourced users arrive with different context, intent, trial experiences, and expectations than users who discover onX on their own. You’ll use customer behavior and performance data to develop the lifecycle strategy and roadmap for these audiences, then bring that strategy to life across activation, onboarding, engagement, and conversion.\u003C/p>\n\u003Cp>This role works across all four onX verticals and a broad set of cross-functional partners, including Partnerships, vertical marketing teams, Growth Product, creative, and analytics. You’ll start by building on our automotive foundation, using customer insights and experimentation to strengthen the partner lifecycle experience, then turn what works into scalable approaches for new partners and categories as our partnership ecosystem grows.\u003C/p>\n\u003Cp>This role reports to the Director of Growth Lifecycle Marketing.\u003C/p>\n\u003Ch3>ABOUT THE GROWTH LIFECYCLE MARKETING TEAM\u003C/h3>\n\u003Cp>Our Growth Lifecycle Marketing team operates with a high degree of end-to-end ownership. We use customer behavior and data to identify opportunities, develop strategies, build and launch lifecycle experiences, measure performance, and turn what we learn into the next experiment. Rather than routinely handing work from one function to another, our lifecycle marketers have the tools and autonomy to move work forward themselves while partnering with teams across onX where their expertise is needed.\u003C/p>\n\u003Cp>We move quickly, experiment often, and stay close to both the customer experience and the results of our work. That means being strategic and hands-on aren't separate parts of the job—they go together.\u003C/p>\n\u003Ch3>WHAT YOU'LL DO\u003Cbr>\u003Cem>\u003Csup>Essential Job Duties & Functions\u003C/sup>\u003C/em>\u003C/h3>\n\u003Cp>\u003Cstrong>Own the partner lifecycle strategy\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Develop and own the lifecycle strategy and roadmap for partner-sourced users across activation, onboarding, engagement, and conversion, creating structure and direction as onX expands this growing channel.\u003C/li>\n\u003Cli>Partner with Partnerships and vertical business teams to translate partner agreements, customer behavior, and business goals into lifecycle programs that deliver measurable value for onX and our partners.\u003C/li>\n\u003Cli>Build segmentation and personalization strategies that reflect how partner-sourced users differ by partner, entitlement, behavior, and intent.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Build, experiment, and optimize\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Design, build, QA, and deploy lifecycle journeys across email, push, and in-app experiences in Braze, making thoughtful channel and experience decisions based on customer behavior, business goals, and potential impact to the product experience.\u003C/li>\n\u003Cli>Use customer behavior and performance data to identify and prioritize opportunities, develop hypotheses, design rigorous experiments, and measure impact. Self-serve analysis using tools such as Amplitude, Braze, and Eppo, and translate what you learn into decisions about what to test, optimize, or pursue next.\u003C/li>\n\u003Cli>Use AI thoughtfully and effectively throughout the lifecycle workflow—from insight and ideation through content development, execution, and analysis—to increase the speed and quality of your work while applying sound judgment to outputs.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Lead across a complex stakeholder environment\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Drive lifecycle initiatives forward across Partnerships, vertical marketing teams, Growth Product, creative, analytics, legal, and other stakeholders, keeping priorities, dependencies, approvals, and launches moving.\u003C/li>\n\u003Cli>Navigate differing perspectives and priorities across teams, building alignment while maintaining momentum and a high bar for the customer experience and business outcomes.\u003C/li>\n\u003Cli>Translate lifecycle strategy, experimentation, and performance into clear, actionable communication for internal stakeholders and, where appropriate, external partners.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Turn learning into scalable approaches\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Turn successful experiments and programs into repeatable playbooks that help onX launch new partners and categories faster and enable proven approaches to be shared across verticals.\u003C/li>\n\u003Cli>Identify opportunities to improve lifecycle workflows, tools, and approaches as the partner ecosystem grows.\u003C/li>\n\u003C/ul>\n\u003Ch3>WHAT YOU’LL BRING\u003C/h3>\n\u003Cul>\n\u003Cli>Seven (7) or more years of experience in lifecycle, CRM, or growth marketing, ideally within consumer subscription or mobile app businesses.\u003C/li>\n\u003Cli>Deep lifecycle marketing experience across activation, onboarding, engagement, conversion, and retention, with demonstrated end-to-end ownership—from using customer insights to shape strategy and priorities through building, launching, measuring, and optimizing programs.\u003C/li>\n\u003Cli>Experience managing lifecycle marketing programs across multiple products or business lines, adapting strategies to different customer needs and business priorities.\u003C/li>\n\u003Cli>Strong analytical fluency, with the ability to independently explore customer behavior and performance data using Amplitude or similar product analytics tools and turn insights into actionable recommendations.\u003C/li>\n\u003Cli>A strong experimentation and measurement mindset, with experience developing hypotheses, designing A/B and holdout tests, interpreting results, and using learnings to determine what comes next.\u003C/li>\n\u003Cli>Proficiency with Braze or a comparable lifecycle marketing platform, including building automated, behavior-based journeys, segmentation, personalization, and triggering logic.\u003C/li>\n\u003Cli>Strong AI fluency, with the ability to use AI effectively across your workflow, build repeatable AI-enabled ways of working, and apply sound judgment to improve the speed, quality, and scale of your work.\u003C/li>\n\u003Cli>Demonstrated success in complex, cross-functional environments, building alignment across teams with different goals and perspectives while keeping work moving.\u003C/li>\n\u003Cli>Strong organization and project management skills, with the ability to prioritize and manage multiple concurrent workstreams with a high degree of ownership.\u003C/li>\n\u003Cli>A shared passion for and ability to demonstrate onX’s Company Values.\u003C/li>\n\u003Cli>Permanent US work authorization is a condition of employment with onX.\u003C/li>\n\u003Cli>Ability to travel up to quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.\u003C/li>\n\u003C/ul>\n\u003Ch3>ADDED BONUSES\u003C/h3>\n\u003Cp>Though not required, we would be thrilled to consider candidates with any of the following:\u003C/p>\n\u003Cul>\n\u003Cli>Experience marketing through partner, co-marketing, or channel relationships, including working directly with external partners.\u003C/li>\n\u003Cli>Experience using in-app messaging to influence customer behavior while balancing marketing goals with the broader product experience.\u003C/li>\n\u003Cli>Experience launching or scaling lifecycle programs for a new partner, channel, audience, or business area.\u003C/li>\n\u003Cli>Experience with subscription, freemium, membership, or entitlement-based business models.\u003C/li>\n\u003Cli>Experience prototyping or implementing advanced AI use cases for lifecycle marketing, such as agentic workflows, custom automations, scaled personalization, or AI-assisted experimentation and analysis. \u003C/li>\n\u003Cli>Experience with SQL or BigQuery for deeper self-service analysis.\u003C/li>\n\u003Cli>Experience with Liquid templating or similar tools for dynamic personalization.\u003C/li>\n\u003Cli>A personal passion for hunting, off-roading, backcountry recreation, or fishing, and familiarity with how our customers experience the outdoors.\u003C/li>\n\u003C/ul>\n\u003Ch3>THE ONX EXPERIENCE\u003C/h3>\n\u003Cp>onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.\u003C/p>\n\u003Cp>While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.\u003C/p>\n\u003Cp>Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.\u003C/p>\n\u003Ch3>WHERE YOU CAN WORK\u003C/h3>\n\u003Cp>onX is a distributed company with employees across the U.S. We have physical offices in Bozeman and Missoula, MT, along with virtual workforce “Basecamps” in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. Basecamps are not physical offices; they are geographic hubs made up of remote employees who live within a 60-mile radius of the city center, creating opportunities for local connection and collaboration.\u003C/p>\n\u003Cp>We have a strong preference for hiring candidates who live near one of our offices or within a Basecamp, and we prioritize candidates in these locations first. Candidates who live elsewhere in the U.S. may still be considered, provided they reside in a state where onX is currently able to employ team members.\u003C/p>\n\u003Cp>At this time, we are \u003Cstrong>NOT\u003C/strong> able to employ individuals whose primary work location is in: Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, or Wyoming.\u003C/p>\n\u003Ch3>HOW YOU’LL BE COMPENSATED\u003C/h3>\n\u003Cp> onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $115,000 and $145,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.\u003C/p>\n\u003Ch3>WHAT WE’RE OFFERING YOU\u003C/h3>\n\u003Cul>\n\u003Cli>Competitive salaries, annual bonuses, equity, and opportunities for growth\u003C/li>\n\u003Cli>Comprehensive health benefits, including a no-monthly-cost medical plan\u003C/li>\n\u003Cli>Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents\u003C/li>\n\u003Cli>401k matching at 100% for the first 3% you save and 50% from 3-5%\u003C/li>\n\u003Cli>Company-wide outdoor adventures and amazing outdoor industry perks\u003C/li>\n\u003Cli>Annual “Get Out, Get Active” funds to fuel your active lifestyle\u003C/li>\n\u003Cli>Flexible time away package that includes PTO, STO, VTO, and paid holidays\u003C/li>\n\u003C/ul>\n\u003Ch3>PERFORMANCE ESSENTIALS\u003C/h3>\n\u003Cp>In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com. \u003C/p>\n\u003Cp>\u003Cstrong>Position open until filled. \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>#LI-Remote\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>At onX, we believe that unique perspectives make us stronger.\u003C/strong> By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!\u003C/p>\n\u003Chr>\n\u003Cp>onX Maps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.\u003C/p>\n\u003Cp>onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.\u003C/p>\n\u003Cp>As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.\u003C/p>","ABOUT onX We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further. We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver. Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most. We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact. Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access. ABOUT THIS OPPORTUNITY onX is seeking a Senior Lifecycle Marketing Manager, Partnerships to own the lifecycle strategy and experience for users who come to onX through our partners. Partnerships are a growing channel for onX, with automotive partners Ford and Toyota as the primary focus today and opportunities to expand into additional partner categories over time. This is a build opportunity within our Growth Lifecycle Marketing team. Partner-sourced users arrive with different context, intent, trial experiences, and expectations than users who discover onX on their own. You’ll use customer behavior and performance data to develop the lifecycle strategy and roadmap for these audiences, then bring that strategy to life across activation, onboarding, engagement, and conversion. This role works across all four onX verticals and a broad set of cross-functional partners, including Partnerships, vertical marketing teams, Growth Product, creative, and analytics. You’ll start by building on our automotive foundation, using customer insights and experimentation to strengthen the partner lifecycle experience, then turn what works into scalable approaches for new partners and categories as our partnership ecosystem grows. This role reports to the Director of Growth Lifecycle Marketing. ABOUT THE GROWTH LIFECYCLE MARKETING TEAM Our Growth Lifecycle Marketing team operates with a high degree of end-to-end ownership. We use customer behavior and data to identify opportunities, develop strategies, build and launch lifecycle experiences, measure performance, and turn what we learn into the next experiment. Rather than routinely handing work from one function to another, our lifecycle marketers have the tools and autonomy to move work forward themselves while partnering with teams across onX where their expertise is needed. We move quickly, experiment often, and stay close to both the customer experience and the results of our work. That means being strategic and hands-on aren't separate parts of the job—they go together. WHAT YOU'LL DO Essential Job Duties & Functions Own the partner lifecycle strategy Develop and own the lifecycle strategy and roadmap for partner-sourced users across activation, onboarding, engagement, and conversion, creating structure and direction as onX expands this growing channel. Partner with Partnerships and vertical business teams to translate partner agreements, customer behavior, and business goals into lifecycle programs that deliver measurable value for onX and our partners. Build segmentation and personalization strategies that reflect how partner-sourced users differ by partner, entitlement, behavior, and intent. Build, experiment, and optimize Design, build, QA, and deploy lifecycle journeys across email, push, and in-app experiences in Braze, making thoughtful channel and experience decisions based on customer behavior, business goals, and potential impact to the product experience. Use customer behavior and performance data to identify and prioritize opportunities, develop hypotheses, design rigorous experiments, and measure impact. Self-serve analysis using tools such as Amplitude, Braze, and Eppo, and translate what you learn into decisions about what to test, optimize, or pursue next. Use AI thoughtfully and effectively throughout the lifecycle workflow—from insight and ideation through content development, execution, and analysis—to increase the speed and quality of your work while applying sound judgment to outputs. Lead across a complex stakeholder environment Drive lifecycle initiatives forward across Partnerships, vertical marketing teams, Growth Product, creative, analytics, legal, and other stakeholders, keeping priorities, dependencies, approvals, and launches moving. Navigate differing perspectives and priorities across teams, building alignment while maintaining momentum and a high bar for the customer experience and business outcomes. Translate lifecycle strategy, experimentation, and performance into clear, actionable communication for internal stakeholders and, where appropriate, external partners. Turn learning into scalable approaches Turn successful experiments and programs into repeatable playbooks that help onX launch new partners and categories faster and enable proven approaches to be shared across verticals. Identify opportunities to improve lifecycle workflows, tools, and approaches as the partner ecosystem grows. WHAT YOU’LL BRING Seven (7) or more years of experience in lifecycle, CRM, or growth marketing, ideally within consumer subscription or mobile app businesses. Deep lifecycle marketing experience across activation, onboarding, engagement, conversion, and retention, with demonstrated end-to-end ownership—from using customer insights to shape strategy and priorities through building, launching, measuring, and optimizing programs. Experience managing lifecycle marketing programs across multiple products or business lines, adapting strategies to different customer needs and business priorities. Strong analytical fluency, with the ability to independently explore customer behavior and performance data using Amplitude or similar product analytics tools and turn insights into actionable recommendations. A strong experimentation and measurement mindset, with experience developing hypotheses, designing A/B and holdout tests, interpreting results, and using learnings to determine what comes next. Proficiency with Braze or a comparable lifecycle marketing platform, including building automated, behavior-based journeys, segmentation, personalization, and triggering logic. Strong AI fluency, with the ability to use AI effectively across your workflow, build repeatable AI-enabled ways of working, and apply sound judgment to improve the speed, quality, and scale of your work. Demonstrated success in complex, cross-functional environments, building alignment across teams with different goals and perspectives while keeping work moving. Strong organization and project management skills, with the ability to prioritize and manage multiple concurrent workstreams with a high degree of ownership. A shared passion for and ability to demonstrate onX’s Company Values. Permanent US work authorization is a condition of employment with onX. Ability to travel up to quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp. ADDED BONUSES Though not required, we would be thrilled to consider candidates with any of the following: Experience marketing through partner, co-marketing, or channel relationships, including working directly with external partners. Experience using in-app messaging to influence customer behavior while balancing marketing goals with the broader product experience. Experience launching or scaling lifecycle programs for a new partner, channel, audience, or business area. Experience with subscription, freemium, membership, or entitlement-based business models. Experience prototyping or implementing advanced AI use cases for lifecycle marketing, such as agentic workflows, custom automations, scaled personalization, or AI-assisted experimentation and analysis. Experience with SQL or BigQuery for deeper self-service analysis. Experience with Liquid templating or similar tools for dynamic personalization. A personal passion for hunting, off-roading, backcountry recreation, or fishing, and familiarity with how our customers experience the outdoors. THE ONX EXPERIENCE onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration. While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change. Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges. WHERE YOU CAN WORK onX is a distributed company with employees across the U.S. We have physical offices in Bozeman and Missoula, MT, along with virtual workforce “Basecamps” in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. Basecamps are not physical offices; they are geographic hubs made up of remote employees who live within a 60-mile radius of the city center, creating opportunities for local connection and collaboration. We have a strong preference for hiring candidates who live near one of our offices or within a Basecamp, and we prioritize candidates in these locations first. Candidates who live elsewhere in the U.S. may still be considered, provided they reside in a state where onX is currently able to employ team members. At this time, we are NOT able to employ individuals whose primary work location is in: Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, or Wyoming. HOW YOU’LL BE COMPENSATED onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $115,000 and $145,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance. WHAT WE’RE OFFERING YOU Competitive salaries, annual bonuses, equity, and opportunities for growth Comprehensive health benefits, including a no-monthly-cost medical plan Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents 401k matching at 100% for the first 3% you save and 50% from 3-5% Company-wide outdoor adventures and amazing outdoor industry perks Annual “Get Out, Get Active” funds to fuel your active lifestyle Flexible time away package that includes PTO, STO, VTO, and paid holidays PERFORMANCE ESSENTIALS In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com. Position open until filled. #LI-Remote At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us! onX Maps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page. onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy. As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.",1791559351000,"2026-10-09 17:27:34","2026-10-09T09:00:02-04:00","USD",{"jsonldValid":15,"jsonld":10},{"id":52,"applyToken":53,"slug":54,"title":55,"companyname":56,"companylogo":57,"companyTagline":58,"companyIndustry":59,"city":60,"country":61,"applicantCountries":62,"applicantStates":63,"remote":15,"employmentType":64,"department":18,"content_html":65,"content_text":66,"years":21,"createdAt":67,"updatedAtISO":68,"postedAtISO":69,"validThroughISO":10,"active":25,"hasSalary":25,"salaryMin":70,"salaryMax":71,"currency":49,"isPaid":15,"schema":72},"3c897a7aa8bd276bfd1f11f7dd4826c653384555829fda830f49b2a8c4802beb","914e0836a174aead5d090b352dd93ca2db18b7b29cb2cd2f0809854e56f7f213","senior-lifecycle-marketing-manager-at-gusto-af0d7a27d2","Senior Lifecycle Marketing Manager","Gusto","https://cdn.jobboardwise.com/logo/gsto.co","We serve 200,000+ new and growing businesses with modern payroll, benefits, and HR tools.","Financial Services","Denver","Ca -",[],[],[17],"\u003Chr>\n\u003Cp>\u003Cstrong>About Gusto\u003C/strong>\u003C/p>\n\u003Cp>At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.\u003C/p>\n\u003Cp>All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.\u003C/p>\n\u003Cp>AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.\u003C/p>\u003Cp>\u003Cstrong>About the Role:\u003C/strong>\u003C/p>\n\u003Cp>As the Lifecycle Marketing Manager for Gusto's accountant/indirect channel, you'll own the lifecycle marketing strategy that shapes how Gusto shows up for the accountants and bookkeepers who trust us with their clients' businesses, primarily across email and webinar communications. You'll build and continuously improve the programs that bring that strategy to life, with AI-powered and agentic workflows as a core part of how you work, not an add-on to it. This is a hands-on builder's role: you'll partner closely with Product Marketing, Product, Engineering, Data Science, AI Ops, and Brand/Creative to deliver a consistent, high-quality partner experience with measurable impact on engagement, retention, and growth for the accountant channel.\u003C/p>\n\u003Cp>\u003Cstrong>About the Team:\u003C/strong>\u003C/p>\n\u003Cp>The Customer Lifecycle Marketing (CLM) team owns how Gusto engages, retains, and grows its existing customer and partner relationships via email (in this role, specifically the accountants and bookkeepers who serve as Gusto's indirect channel to small businesses). The team builds and runs the email, webinar, and lifecycle programs that acquire and engage both customer and accountant audiences, working closely with Product Marketing, Analytics, and Product to translate needs into measurable engagement and retention outcomes.\u003C/p>\n\u003Cp>\u003Cstrong>Here's what you'll do day-to-day:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Plan, build, QA, launch, and report on email campaigns for the accountant/indirect channel using both third-party tools and Gusto's proprietary agentic email tool\u003C/li>\n\u003Cli>Own the health of the webinar program: calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting\u003C/li>\n\u003Cli>Build and continuously improve AI-powered/agentic workflows for segmentation, personalization, and reporting\u003C/li>\n\u003Cli>Partner with Product Marketing, Community Marketing, Analytics, and Product to plan and prioritize the channel roadmap\u003C/li>\n\u003Cli>Analyze campaign and program performance, run tests, and bring forward recommendations on channel health\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Here's what we're looking for:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing\u003C/li>\n\u003Cli>Hands-on experience with an enterprise-level marketing automation platform (Marketo or Iterable strongly preferred; other enterprise tools considered)\u003C/li>\n\u003Cli>Demonstrated experience building and directing AI-powered or agentic workflows for real marketing tasks, not just using AI as a drafting assistant\u003C/li>\n\u003Cli>Proven end-to-end ownership of email campaigns and webinar production programs\u003C/li>\n\u003Cli>Strong copyediting/copywriting skills, with the ability to adapt tone and voice across audiences\u003C/li>\n\u003Cli>Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams\u003C/li>\n\u003Cli>Bachelor's degree or equivalent practical experience\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Compensation\u003C/strong>\u003C/p>\n\u003Cp>Our cash compensation amount for this role is targeted at $134,000 - $168,000/yr in Denver, and $158,000 - $197,000/yr for San Francisco and New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.\u003C/p>\u003Chr>\n\u003Cp>At Gusto, we don't use titles the traditional way, as a signal of rank or hierarchy. Instead, our titles describe two things at once — your craft (what you do, e.g. Engineering, Design) and your scope of ownership (what you're accountable for) — which is why you'll see something like \"Head of X\" instead of a rank word like \"Director\" that tells you neither. Because of this, the title on this posting may look different from what you'd expect based on the scope and seniority of the role, and from how similar roles are typically titled elsewhere. If you have questions about how this role compares to your current title or level, your recruiter can help translate.\u003C/p>\n\u003Chr>\n\u003Cp>Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.\u003C/p>\n\u003Cp>Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. \u003C/p>\n\u003Cp>When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.\u003C/p>\n\u003Cp>\u003Cstrong>Reliable, consistent presence: \u003C/strong>We expect regular and predictable attendance, whether you're working in-office, hybrid, or fully remote, so that you stay closely connected to your team, customers, and stakeholders in real time and ensure colleagues and customers receive the timely support and responsiveness they deserve.\u003C/p>\n\u003Chr>\n\u003Cp>Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. \u003C/p>\n\u003Cp>Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.\u003C/p>\n\u003Cp>Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.\u003C/p>\n\u003Cp>Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.\u003C/p>","About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy. AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. About the Role: As the Lifecycle Marketing Manager for Gusto's accountant/indirect channel, you'll own the lifecycle marketing strategy that shapes how Gusto shows up for the accountants and bookkeepers who trust us with their clients' businesses, primarily across email and webinar communications. You'll build and continuously improve the programs that bring that strategy to life, with AI-powered and agentic workflows as a core part of how you work, not an add-on to it. This is a hands-on builder's role: you'll partner closely with Product Marketing, Product, Engineering, Data Science, AI Ops, and Brand/Creative to deliver a consistent, high-quality partner experience with measurable impact on engagement, retention, and growth for the accountant channel. About the Team: The Customer Lifecycle Marketing (CLM) team owns how Gusto engages, retains, and grows its existing customer and partner relationships via email (in this role, specifically the accountants and bookkeepers who serve as Gusto's indirect channel to small businesses). The team builds and runs the email, webinar, and lifecycle programs that acquire and engage both customer and accountant audiences, working closely with Product Marketing, Analytics, and Product to translate needs into measurable engagement and retention outcomes. Here's what you'll do day-to-day: Plan, build, QA, launch, and report on email campaigns for the accountant/indirect channel using both third-party tools and Gusto's proprietary agentic email tool Own the health of the webinar program: calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting Build and continuously improve AI-powered/agentic workflows for segmentation, personalization, and reporting Partner with Product Marketing, Community Marketing, Analytics, and Product to plan and prioritize the channel roadmap Analyze campaign and program performance, run tests, and bring forward recommendations on channel health Here's what we're looking for: 8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing Hands-on experience with an enterprise-level marketing automation platform (Marketo or Iterable strongly preferred; other enterprise tools considered) Demonstrated experience building and directing AI-powered or agentic workflows for real marketing tasks, not just using AI as a drafting assistant Proven end-to-end ownership of email campaigns and webinar production programs Strong copyediting/copywriting skills, with the ability to adapt tone and voice across audiences Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams Bachelor's degree or equivalent practical experience Compensation Our cash compensation amount for this role is targeted at $134,000 - $168,000/yr in Denver, and $158,000 - $197,000/yr for San Francisco and New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. At Gusto, we don't use titles the traditional way, as a signal of rank or hierarchy. Instead, our titles describe two things at once — your craft (what you do, e.g. Engineering, Design) and your scope of ownership (what you're accountable for) — which is why you'll see something like \"Head of X\" instead of a rank word like \"Director\" that tells you neither. Because of this, the title on this posting may look different from what you'd expect based on the scope and seniority of the role, and from how similar roles are typically titled elsewhere. If you have questions about how this role compares to your current title or level, your recruiter can help translate. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees. Reliable, consistent presence: We expect regular and predictable attendance, whether you're working in-office, hybrid, or fully remote, so that you stay closely connected to your team, customers, and stakeholders in real time and ensure colleagues and customers receive the timely support and responsiveness they deserve. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.",1791503426000,"2026-10-09 22:56:12","2026-10-08T14:54:38-04:00",134000,168000,{"jsonldValid":15,"jsonld":10},{"id":74,"applyToken":75,"slug":76,"title":77,"companyname":78,"companylogo":79,"companyTagline":80,"companyIndustry":81,"city":11,"country":12,"applicantCountries":82,"applicantStates":83,"remote":15,"employmentType":84,"department":18,"content_html":85,"content_text":86,"years":21,"createdAt":87,"updatedAtISO":88,"postedAtISO":89,"validThroughISO":10,"active":25,"hasSalary":25,"salaryMin":90,"salaryMax":91,"currency":26,"isPaid":15,"schema":92},"7c5edb2a84a3989ba537d384f2fe397660956d43bb8d5f289a2af5a429107bc7","294a4f3c612e3d4a9ac06d884f1a70c6e62bc86055a836ed13ae4dc1358bb0e5","email-marketing-lead-lifecycle-marketing-emea-12-month-ftc-at-klaviyo-47936482b1","Email Marketing Lead, Lifecycle Marketing - EMEA (12 month FTC)","Klaviyo","https://cdn.jobboardwise.com/logo/klaviyo.com","Klaviyo is the only CRM built for B2C brands. Know, engage, and grow your audience like never before.","Marketing Services",[],[],[17],"\u003Cp>\u003Cem>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.\u003C/em>\u003C/p>\u003Ch4>London, UK (Hybrid 3 days p/week in office)\u003Cbr>12 month full-time fixed term contact (starting: 1 Nov 2026)\u003C/h4>\n\u003Ch4>\u003Cstrong>About the Team\u003C/strong>\u003C/h4>\n\u003Cp>The Lifecycle Marketing Team at Klaviyo is a Center of Excellence that delivers seamless scalable customer-facing experiences across all owned channels, and servicing all segments and geographies. We own channel performance and optimisation while driving measurable impact at every stage of the customer lifecycle.\u003C/p>\n\u003Ch4>\u003Cstrong>About the Role\u003C/strong>\u003C/h4>\n\u003Cp>This is a senior individual contributor role, and as our Lead Lifecycle Marketer for EMEA within the global Lifecycle Marketing team, you’ll own lifecycle marketing across the region, partnering with EMEA Marketing and Sales to identify opportunities and deliver programs that support regional growth and business priorities.\u003C/p>\n\u003Cp>You’ll also partner with the global Lifecycle Marketing team to localise and scale global programs for EMEA, ensuring lifecycle experiences are relevant to local markets, audiences, and customer needs. This is a hands-on execution-focused role combining optimisation, strategy, and cross-functional collaboration.\u003C/p>\n\u003Ch4>\u003Cstrong>Key Responsibilities\u003C/strong>\u003C/h4>\n\u003Ch4>\u003Cstrong>EMEA Lifecycle Programs\u003C/strong>\u003C/h4>\n\u003Cul>\n\u003Cli>Own the strategy and execution of EMEA-specific lifecycle programs and campaigns in partnership with regional Marketing, Sales and Partner teams.\u003C/li>\n\u003Cli>Support EMEA Events with lifecycle strategy and execution for key regional and flagship Klaviyo events for prospects, customers and partners, from targeting and invitations through to post-event nurture.\u003C/li>\n\u003Cli>Own audience and segmentation strategies using customer, prospect, firmographic, behavioural, and engagement data.\u003C/li>\n\u003Cli>Define success metrics, analyse performance across markets and segments, and turn insights into testing and optimisation opportunities.\u003C/li>\n\u003C/ul>\n\u003Ch4>\u003Cstrong>Global Lifecycle Programs\u003C/strong>\u003C/h4>\n\u003Cul>\n\u003Cli>Partner with the global Lifecycle Marketing team to localise and regionalise Sales-Led, PLG, onboarding, adoption, re-engagement, and cross-sell programs for EMEA.\u003C/li>\n\u003Cli>Provide EMEA input into global lifecycle strategy, segmentation, channel optimisation, and testing, using regional insights to improve performance.\u003C/li>\n\u003Cli>Partner with Product, Growth, PMM, Brand, and other global teams to scale relevant lifecycle initiatives across EMEA.\u003C/li>\n\u003C/ul>\n\u003Ch4>\u003Cstrong>Cross-Functional & Operational Leadership\u003C/strong>\u003C/h4>\n\u003Cul>\n\u003Cli>Align the EMEA lifecycle roadmap with global and regional stakeholders, balancing global priorities with market needs.\u003C/li>\n\u003Cli>Manage multiple initiatives, making clear prioritisation and trade-off decisions while maintaining quality and pace.\u003C/li>\n\u003Cli>Champion customer-first initiatives and ensure lifecycle experiences are relevant, scalable, measurable, and operationally sound.\u003C/li>\n\u003C/ul>\n\u003Ch4>\u003Cstrong>Who You Are\u003C/strong>\u003C/h4>\n\u003Cp>\u003Cstrong>Experiences & Expertise:\u003C/strong> \u003C/p>\n\u003Cul>\n\u003Cli>8+ years in Lifecycle Marketing, PLG Marketing, CRM, and/or Email Marketing\u003C/li>\n\u003Cli>B2B and international experience, ideally EMEA within a company with a North American HQ\u003C/li>\n\u003Cli>Strong knowledge of lifecycle/marketing best practices: deliverability, personalisation, segmentation, testing, reporting, channel optimisation, backed by a data-driven approach to audience performance\u003C/li>\n\u003Cli>Native/ fluent English (essential). Fluent French/ German/ Spanish/ Italian a bonus. \u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Tools & Tech:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience with lifecycle and CRM technologies including: HubSpot (essential), Salesforce (essential), Smartling (nice to have) and other localisation and marketing automation platforms advantageous\u003C/li>\n\u003Cli>Monday board or similar\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Cross-functional/stakeholder \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Strong cross-functional operator, able to align stakeholders across regional/ global Marketing, Sales, Growth, Product, Operations teams across different timezones \u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Work style\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Execution and delivery focused: Hands-on across strategy, analysis, managing multiple projects and trade-offs in a fast-paced, shifting environment\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Logistics\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Hybrid 3 days p/ week in the London office\u003C/li>\n\u003Cli>Full work authorisation to work in the UK without any restrictions\u003C/li>\n\u003C/ul>\n\u003Ch4>#LI-Hybrid #LI-JW1\u003C/h4>\u003Cp>Our salary range reflects the cost of labour in the country where the job post is advertised. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.\u003C/p>\n\u003Cp>In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. \u003C/p>\n\u003Cp>Your recruiter can provide more details about the specific salary/OTE  range for your preferred location during the hiring process.\u003C/p>\u003Cp>Base Pay Range in Local Currency:\u003C/p>\u003Cp>£80,000—£120,000 GBP\u003C/p>\u003Cp>\u003Cem>This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Get to Know Klaviyo\u003C/strong>\u003C/p>\n\u003Cp>We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.\u003C/p>\n\u003Cp>\u003Cem>AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. \u003C/em>\u003C/p>\n\u003Cp>\u003Cem>By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.\u003Cbr>\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.\u003C/em>\u003C/p>\n\n\u003Cp>\u003Cstrong>By clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.\u003Cem>  \u003C/em>\u003C/strong>\u003Cem>You can find our Job Applicant Privacy Notice \u003C/em>\u003Cem>here\u003C/em>\u003Cem> and here (FR).\u003C/em>\u003C/p>","At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. London, UK (Hybrid 3 days p/week in office) 12 month full-time fixed term contact (starting: 1 Nov 2026) About the Team The Lifecycle Marketing Team at Klaviyo is a Center of Excellence that delivers seamless scalable customer-facing experiences across all owned channels, and servicing all segments and geographies. We own channel performance and optimisation while driving measurable impact at every stage of the customer lifecycle. About the Role This is a senior individual contributor role, and as our Lead Lifecycle Marketer for EMEA within the global Lifecycle Marketing team, you’ll own lifecycle marketing across the region, partnering with EMEA Marketing and Sales to identify opportunities and deliver programs that support regional growth and business priorities. You’ll also partner with the global Lifecycle Marketing team to localise and scale global programs for EMEA, ensuring lifecycle experiences are relevant to local markets, audiences, and customer needs. This is a hands-on execution-focused role combining optimisation, strategy, and cross-functional collaboration. Key Responsibilities EMEA Lifecycle Programs Own the strategy and execution of EMEA-specific lifecycle programs and campaigns in partnership with regional Marketing, Sales and Partner teams. Support EMEA Events with lifecycle strategy and execution for key regional and flagship Klaviyo events for prospects, customers and partners, from targeting and invitations through to post-event nurture. Own audience and segmentation strategies using customer, prospect, firmographic, behavioural, and engagement data. Define success metrics, analyse performance across markets and segments, and turn insights into testing and optimisation opportunities. Global Lifecycle Programs Partner with the global Lifecycle Marketing team to localise and regionalise Sales-Led, PLG, onboarding, adoption, re-engagement, and cross-sell programs for EMEA. Provide EMEA input into global lifecycle strategy, segmentation, channel optimisation, and testing, using regional insights to improve performance. Partner with Product, Growth, PMM, Brand, and other global teams to scale relevant lifecycle initiatives across EMEA. Cross-Functional & Operational Leadership Align the EMEA lifecycle roadmap with global and regional stakeholders, balancing global priorities with market needs. Manage multiple initiatives, making clear prioritisation and trade-off decisions while maintaining quality and pace. Champion customer-first initiatives and ensure lifecycle experiences are relevant, scalable, measurable, and operationally sound. Who You Are Experiences & Expertise: 8+ years in Lifecycle Marketing, PLG Marketing, CRM, and/or Email Marketing B2B and international experience, ideally EMEA within a company with a North American HQ Strong knowledge of lifecycle/marketing best practices: deliverability, personalisation, segmentation, testing, reporting, channel optimisation, backed by a data-driven approach to audience performance Native/ fluent English (essential). Fluent French/ German/ Spanish/ Italian a bonus. Tools & Tech: Experience with lifecycle and CRM technologies including: HubSpot (essential), Salesforce (essential), Smartling (nice to have) and other localisation and marketing automation platforms advantageous Monday board or similar Cross-functional/stakeholder Strong cross-functional operator, able to align stakeholders across regional/ global Marketing, Sales, Growth, Product, Operations teams across different timezones Work style Execution and delivery focused: Hands-on across strategy, analysis, managing multiple projects and trade-offs in a fast-paced, shifting environment Logistics Hybrid 3 days p/ week in the London office Full work authorisation to work in the UK without any restrictions #LI-Hybrid #LI-JW1 Our salary range reflects the cost of labour in the country where the job post is advertised. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process. Base Pay Range in Local Currency: £80,000—£120,000 GBP This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance. Get to Know Klaviyo We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us. AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice. Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law. IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls. By clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).",1791472983000,"2026-10-12 11:29:55","2026-10-12T05:31:03-04:00",80000,120000,{"jsonldValid":15,"jsonld":10},{"id":94,"applyToken":95,"slug":96,"title":97,"companyname":98,"companylogo":99,"companyTagline":100,"companyIndustry":38,"city":101,"country":102,"applicantCountries":103,"applicantStates":104,"remote":25,"employmentType":105,"department":18,"content_html":106,"content_text":107,"years":21,"createdAt":108,"updatedAtISO":109,"postedAtISO":110,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":111,"isPaid":15,"schema":112},"9fa5f2253e7e8d62bd9812fb8ef23ce5d7ce65f4134e32f996504aa1678a7870","fd4d0f473cd245030c5e061dac4562ea698a6f3a2993370b100860f5b622f06a","lifecycle-marketing-manager-crm-and-in-app-at-voicemod-0384ab3c11","Lifecycle Marketing Manager (CRM & In-App)","Voicemod","https://cdn.jobboardwise.com/logo/voicemod.net","Enabling people to supercharge their voice wherever they communicate, fostering self-expression and belonging.","🇪🇸 Spain","Spain",[],[],[17],"\u003Ch2>\u003Cstrong>About Voicemod ✨\u003C/strong>\u003C/h2>\u003Cp>At Voicemod, \u003Cstrong>our mission is to enable people to supercharge their voice wherever they communicate, fostering self-expression and belonging.\u003C/strong> We create audio tools that let gamers, streamers, and content creators shape their online identity with \u003Cstrong>voice changers, soundboards, and real-time effects.\u003C/strong> Millions of people use Voicemod every day to enhance their interactions and have fun.\u003C/p>\u003Cp>We’re a \u003Cstrong>team of 90+ people working remotely\u003C/strong> or from our \u003Cstrong>Valencia HQ\u003C/strong> or our coworking space in \u003Cstrong>Barcelona\u003C/strong>. We’re passionate about pushing the boundaries of audio and building products that make digital spaces more \u003Cstrong>expressive and playful.\u003C/strong> At Voicemod, we care deeply about our people and users — \u003Cstrong>if you share our passion, we’d love to meet you!\u003C/strong>\u003C/p>\u003Ch2>\u003Cstrong>Our Values 💜\u003C/strong>\u003C/h2>\u003Cp>At Voicemod, our values are more than just words — they shape how we work every day:\u003C/p>\u003Cp>🚀 \u003Cstrong>Be Brave\u003C/strong> – Courage drives progress.\u003Cbr>🏆 \u003Cstrong>Show Ownership and Accountability\u003C/strong> – Impact begins with ownership.\u003Cbr>🎸 \u003Cstrong>Embrace Passion at Play\u003C/strong> – Passion builds success.\u003Cbr>🤝 \u003Cstrong>Grow Together\u003C/strong> – Go further by growing together.\u003C/p>\u003Ch2>\u003Cstrong>About the role 💡\u003C/strong>\u003C/h2>\u003Cp>The \u003Cstrong>Lifecycle Marketing Manager (CRM & In-App)\u003C/strong> owns the user journey through our comms, in-app and beyond. Working within the lifecycle goals set with your manager, you'll design the programs and journeys that decide who gets which message, when and where: from onboarding flows and monetization banners and modals to retention journeys and new feature launches. Product Marketing brings the story; you get it to the right user at the right moment and prove what it moved.\u003C/p>\u003Cp>You'll build and run our lifecycle programs (mainly in Iterable), use Amplitude and Looker to define audiences and find insights, and connect every send to the activation, conversion and retention it drives.\u003C/p>\u003Cp>You'll partner closely with our Desktop, Mobile and Devices Teams, each with its own users, goals and roadmap, and with Product Marketing, Copywriting and Design. Your job is to make sure lifecycle comms serve all three products without stepping on each other. You'll report to the VP of Marketing.\u003C/p>\u003Cp>\u003Cstrong>What you'll do\u003C/strong> 💼\u003C/p>\u003Cul>\u003Cli>\u003Cp>Act as the \u003Cstrong>lifecycle partner for our Desktop, Mobile and Devices teams\u003C/strong>: gather each team's needs and turn them into lifecycle programs, validated with your manager.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Own lifecycle comms across in-app\u003C/strong> (banners, modals, notifications) \u003Cstrong>and email\u003C/strong>: onboarding, monetization campaigns, retention and win-back, and new feature launches.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Design, build, launch and optimize journeys and campaigns\u003C/strong> in Iterable, from audience logic to triggers, cadence and frequency.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Define and lead audience segmentation and personalization\u003C/strong> based on user behavior, lifecycle stage and subscription status.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Design and maintain our lifecycle journey map\u003C/strong> across products and spot the moments where a message can drive activation, conversion and retention.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Turn Product Marketing's messaging into lifecycle comms\u003C/strong> with Copywriting and Design, adapting it to each audience, stage and channel.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Orchestrate comms across products\u003C/strong>, applying the prioritization rules agreed with your manager and escalating conflicts when needed. Keep a single source of truth for what's running, so users get one coherent Voicemod experience, not three competing ones.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Partner with Product and Engineering on in-app surfaces \u003C/strong>that live outside Iterable (hard-coded), so delivery and tracking stay consistent.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Propose and run the lifecycle testing roadmap:\u003C/strong> Run A/B tests on audiences, timing, channels and formats, measure impact in Amplitude and Looker, and turn insights into next actions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Contribute and report on lifecycle KPIs \u003C/strong>and share learnings with Growth, Monetization, Product Marketing and the product mods.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Set and maintain lifecycle standards:\u003C/strong> QA, naming conventions, templates and flow documentation.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What you'll need ✅\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>4+ years in lifecycle or CRM marketing, ideally in a B2C app, gaming or subscription product.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience designing end-to-end user journeys and solid understanding of the process, from first open to win-back.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on experience building and running lifecycle programs in a customer engagement platform with email and in-app messaging (Iterable, Braze, Customer.io or similar).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong segmentation skills. You think in cohorts, triggers and user states.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Data fluency: comfortable with product analytics (Amplitude or similar) and BI dashboards (Looker or similar) to build audiences, read results and find the \"so what.\"\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience designing and reading A/B tests.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience managing multiple stakeholders, launches and deadlines at once. You can say \"not this week\" with data to back it up.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Basic HTML/CSS for email and in-app templates.\u003C/p>\u003C/li>\u003Cli>\u003Cp>You QA every send end-to-end (audience, triggers, rendering and tracking), because a great message still flops if it hits the wrong user at the wrong time.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proficient level of communication in English.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Bonus Points 🦄\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Iterable experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>SQL basics.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Monetization or subscription comms experience (upsell, paywalls).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Mobile push and in-app messaging.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hardware or e-commerce lifecycle comms (post-purchase, setup, activation).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Localizing comms across languages.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Previous experience in the gaming industry, or a genuine interest in gaming, streaming and creator culture.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Hiring process ⚙️\u003C/strong>\u003C/p>\u003Cp>Our interview process takes place on Google Meet and tends to consist of the following stages:\u003C/p>\u003Cul>\u003Cli>\u003Cp>1️⃣ \u003Cstrong>Talent Acquisition Call\u003C/strong> \u003Cstrong>(45 min)\u003C/strong> - Get to know Voicemod, learn about the role, and explore whether your experience and expectations are a good mutual fit.\u003C/p>\u003C/li>\u003Cli>\u003Cp>2️⃣ \u003Cstrong>Technical Interview (up to 90 minutes) \u003C/strong>We'll work through lifecycle cases together, live during the interview. No preparation needed.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>3️⃣ Hiring Manager interview (up to 60 minutes)\u003C/strong> - Give you a job overview and go deeper on your professional experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>4️⃣ \u003Cstrong>Peer Interview\u003C/strong> \u003Cstrong>(60 min) \u003C/strong>- You'll meet colleagues from Product Team who will give you a broad idea of how we work and dig into your audience, journey and data skills.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>If you want to have a look on how to get a successful job application, have a look \u003C/strong>here\u003Cstrong>!\u003C/strong>\u003C/p>\u003Ch2>\u003Cstrong>Important Information for Applicants ⚠️\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>English Proficiency\u003C/strong>: A minimum of \u003Cstrong>B2 level\u003C/strong> in English \u003Cem>is\u003C/em> required for this position. We will assess your communication skills during the initial interview.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Timezone\u003C/strong>: Most of our jobs require people to be based in a country within a ±2 hour range from Central European Time (CET/CEST).\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Video Interview Requirement\u003C/strong>: All candidates invited for an interview must join with their \u003Cstrong>cameras on\u003C/strong>. We request no use of virtual backgrounds during the interview.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Location\u003C/strong> \u003Cstrong>Accuracy\u003C/strong>: Please provide accurate information about the country from which you will work. We value transparency and will verify this information during the selection process.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>⚡ \u003Cstrong>Don't meet 100% of the criteria?\u003C/strong>\u003C/h3>\u003Cp>Studies show that many people—especially from underrepresented backgrounds—tend to apply only when they meet every requirement. At Voicemod, we value potential and learning capacity. If you match at least 75% of the requirements, we encourage you to apply—skills can be developed, and we’d love to hear from you.\u003C/p>\u003Ch2>\u003Cstrong>Why You’ll Love Working at Voicemod ❤️\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Flexible Working Hours\u003C/strong> ⏰ – Adapt your job to your lifestyle. You do you!\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>23 vacation days\u003C/strong> 🌴 – Plus an extra week off in August and your birthday.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Anniversary Celebration Program\u003C/strong> 🎉 – Unlock \u003Cstrong>extra days off\u003C/strong>, \u003Cstrong>volunteering days\u003C/strong>, or time to enjoy \u003Cstrong>unique experiences\u003C/strong> as you reach work milestones.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Generous Referral Program\u003C/strong> 💼 – Earn rewards for helping us find and hire amazing talent.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Extra time off on demand\u003C/strong> ⏳ – For those tough moments when you need a break.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Wellbeing\u003C/strong> 🏥 – Paid sick leave, maternity/paternity leave, and healthcare insurance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Flexible Benefits Plan\u003C/strong> 💳 – Available for employees based in Spain, allowing you to optimize part of your salary (e.g., meals, transport, childcare) and save a significant amount of money each year.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Remote Stipend\u003C/strong> 💸 – To cover remote working costs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Free English or Spanish lessons\u003C/strong> 📚 – From beginner to advanced levels.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Want to know more about us? 🔎\u003C/strong>\u003C/h2>\u003Cp>Youtube  | Careers Page  | Glassdoor  | Blog  | Medium  | Twitter  |  Instagram  | Linkedin  | TikTok  | Facebook\u003C/p>\u003Ch3>If you haven't used Voicemod yet, you can download it here!\u003C/h3>","About Voicemod ✨ At Voicemod, our mission is to enable people to supercharge their voice wherever they communicate, fostering self-expression and belonging. We create audio tools that let gamers, streamers, and content creators shape their online identity with voice changers, soundboards, and real-time effects. Millions of people use Voicemod every day to enhance their interactions and have fun. We’re a team of 90+ people working remotely or from our Valencia HQ or our coworking space in Barcelona . We’re passionate about pushing the boundaries of audio and building products that make digital spaces more expressive and playful. At Voicemod, we care deeply about our people and users — if you share our passion, we’d love to meet you! Our Values 💜 At Voicemod, our values are more than just words — they shape how we work every day: 🚀 Be Brave – Courage drives progress. 🏆 Show Ownership and Accountability – Impact begins with ownership. 🎸 Embrace Passion at Play – Passion builds success. 🤝 Grow Together – Go further by growing together. About the role 💡 The Lifecycle Marketing Manager (CRM & In-App) owns the user journey through our comms, in-app and beyond. Working within the lifecycle goals set with your manager, you'll design the programs and journeys that decide who gets which message, when and where: from onboarding flows and monetization banners and modals to retention journeys and new feature launches. Product Marketing brings the story; you get it to the right user at the right moment and prove what it moved. You'll build and run our lifecycle programs (mainly in Iterable), use Amplitude and Looker to define audiences and find insights, and connect every send to the activation, conversion and retention it drives. You'll partner closely with our Desktop, Mobile and Devices Teams, each with its own users, goals and roadmap, and with Product Marketing, Copywriting and Design. Your job is to make sure lifecycle comms serve all three products without stepping on each other. You'll report to the VP of Marketing. What you'll do 💼 Act as the lifecycle partner for our Desktop, Mobile and Devices teams : gather each team's needs and turn them into lifecycle programs, validated with your manager. Own lifecycle comms across in-app (banners, modals, notifications) and email : onboarding, monetization campaigns, retention and win-back, and new feature launches. Design, build, launch and optimize journeys and campaigns in Iterable, from audience logic to triggers, cadence and frequency. Define and lead audience segmentation and personalization based on user behavior, lifecycle stage and subscription status. Design and maintain our lifecycle journey map across products and spot the moments where a message can drive activation, conversion and retention. Turn Product Marketing's messaging into lifecycle comms with Copywriting and Design, adapting it to each audience, stage and channel. Orchestrate comms across products , applying the prioritization rules agreed with your manager and escalating conflicts when needed. Keep a single source of truth for what's running, so users get one coherent Voicemod experience, not three competing ones. Partner with Product and Engineering on in-app surfaces that live outside Iterable (hard-coded), so delivery and tracking stay consistent. Propose and run the lifecycle testing roadmap: Run A/B tests on audiences, timing, channels and formats, measure impact in Amplitude and Looker, and turn insights into next actions. Contribute and report on lifecycle KPIs and share learnings with Growth, Monetization, Product Marketing and the product mods. Set and maintain lifecycle standards: QA, naming conventions, templates and flow documentation. What you'll need ✅ 4+ years in lifecycle or CRM marketing, ideally in a B2C app, gaming or subscription product. Experience designing end-to-end user journeys and solid understanding of the process, from first open to win-back. Hands-on experience building and running lifecycle programs in a customer engagement platform with email and in-app messaging (Iterable, Braze, Customer.io or similar). Strong segmentation skills. You think in cohorts, triggers and user states. Data fluency: comfortable with product analytics (Amplitude or similar) and BI dashboards (Looker or similar) to build audiences, read results and find the \"so what.\" Experience designing and reading A/B tests. Experience managing multiple stakeholders, launches and deadlines at once. You can say \"not this week\" with data to back it up. Basic HTML/CSS for email and in-app templates. You QA every send end-to-end (audience, triggers, rendering and tracking), because a great message still flops if it hits the wrong user at the wrong time. Proficient level of communication in English. Bonus Points 🦄 Iterable experience. SQL basics. Monetization or subscription comms experience (upsell, paywalls). Mobile push and in-app messaging. Hardware or e-commerce lifecycle comms (post-purchase, setup, activation). Localizing comms across languages. Previous experience in the gaming industry, or a genuine interest in gaming, streaming and creator culture. Hiring process ⚙️ Our interview process takes place on Google Meet and tends to consist of the following stages: 1️⃣ Talent Acquisition Call (45 min) - Get to know Voicemod, learn about the role, and explore whether your experience and expectations are a good mutual fit. 2️⃣ Technical Interview (up to 90 minutes) We'll work through lifecycle cases together, live during the interview. No preparation needed. 3️⃣ Hiring Manager interview (up to 60 minutes) - Give you a job overview and go deeper on your professional experience. 4️⃣ Peer Interview (60 min) - You'll meet colleagues from Product Team who will give you a broad idea of how we work and dig into your audience, journey and data skills. If you want to have a look on how to get a successful job application, have a look here ! Important Information for Applicants ⚠️ English Proficiency : A minimum of B2 level in English is required for this position. We will assess your communication skills during the initial interview. Timezone : Most of our jobs require people to be based in a country within a ±2 hour range from Central European Time (CET/CEST). Video Interview Requirement : All candidates invited for an interview must join with their cameras on . We request no use of virtual backgrounds during the interview. Location Accuracy : Please provide accurate information about the country from which you will work. We value transparency and will verify this information during the selection process. ⚡ Don't meet 100% of the criteria? Studies show that many people—especially from underrepresented backgrounds—tend to apply only when they meet every requirement. At Voicemod, we value potential and learning capacity. If you match at least 75% of the requirements, we encourage you to apply—skills can be developed, and we’d love to hear from you. Why You’ll Love Working at Voicemod ❤️ Flexible Working Hours ⏰ – Adapt your job to your lifestyle. You do you! 23 vacation days 🌴 – Plus an extra week off in August and your birthday. Anniversary Celebration Program 🎉 – Unlock extra days off , volunteering days , or time to enjoy unique experiences as you reach work milestones. Generous Referral Program 💼 – Earn rewards for helping us find and hire amazing talent. Extra time off on demand ⏳ – For those tough moments when you need a break. Wellbeing 🏥 – Paid sick leave, maternity/paternity leave, and healthcare insurance. Flexible Benefits Plan 💳 – Available for employees based in Spain, allowing you to optimize part of your salary (e.g., meals, transport, childcare) and save a significant amount of money each year. Remote Stipend 💸 – To cover remote working costs. Free English or Spanish lessons 📚 – From beginner to advanced levels. Want to know more about us? 🔎 Youtube | Careers Page | Glassdoor | Blog | Medium | Twitter | Instagram | Linkedin | TikTok | Facebook If you haven't used Voicemod yet, you can download it here!",1791386597000,"2026-10-07 17:27:21","2026-10-07T15:00:03.584+00:00","EUR",{"jsonldValid":15,"jsonld":10},{"id":114,"applyToken":115,"slug":116,"title":55,"companyname":117,"companylogo":10,"city":118,"country":40,"applicantCountries":119,"applicantStates":120,"remote":15,"employmentType":121,"department":18,"content_html":122,"content_text":123,"years":21,"createdAt":124,"updatedAtISO":125,"postedAtISO":126,"validThroughISO":10,"active":25,"hasSalary":25,"salaryMin":127,"salaryMax":128,"currency":49,"isPaid":15,"schema":129},"ce7e8b2d213e1ba79ef0c5375235a58e4c1400d466d96a5cb71821048fd7358c","88dc2471ca8a94b1b90f8168916e6e0f1c135a60b21fe690316e777772cc01eb","senior-lifecycle-marketing-manager-at-cookunity-2e69f0bbcc","cookunity","New York",[],[],[17],"\u003Ch3>About CookUnity:\u003C/h3>\n\u003Cp>Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.\u003C/p>\n\u003Cp>Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: \u003Cstrong>empower Chefs to nourish the world.\u003C/strong>\u003C/p>\n\u003Cp>If that mission has you hungry in more ways than one, you’ve found the right job posting.\u003C/p>\u003Ch2>About the role\u003C/h2>\n\u003Cp>Our Growth Marketing team pursues efficient growth through experimentation and customer insight. As Senior Lifecycle Marketing Manager, you will own the strategy, execution and roadmap for deepening subscriber engagement, improving retention, and growing customer lifetime value.\u003C/p>\n\u003Cp>You will turn customer behavior and business priorities into clear choices about which audiences, journeys, and experiments deserve investment. You will define success, align cross-functional partners, and translate results into the next set of growth decisions. Strong hands-on CRM fluency will help you guide execution, challenge assumptions, and bring high-impact ideas to market.\u003C/p>\n\u003Ch2>\u003Cspan>Responsibilities:\u003C/span>\u003C/h2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Lifecycle strategy and priorities.\u003C/strong> Build a quarterly roadmap grounded in subscriber needs, cohort performance, and commercial opportunity. Prioritize initiatives by expected impact, effort, dependencies, and learning value; make clear recommendations about what to scale, change, or stop.\u003C/li>\n\u003Cli>\u003Cstrong>Retention and customer value.\u003C/strong> Set goals with Growth leadership and Data for churn, order frequency, and LTV. Connect lifecycle performance to incremental revenue and sustainable customer behavior, and recommend where to invest for the strongest return.\u003C/li>\n\u003Cli>\u003Cstrong>Customer and journey strategy.\u003C/strong> Shape segmentation and personalization using lifecycle stage, ordering patterns, engagement, and churn signals. Define how email, SMS, push, and in-app experiences work together to encourage repeat ordering and strengthen the subscriber relationship.\u003C/li>\n\u003Cli>\u003Cstrong>Experimentation and offer strategy.\u003C/strong> Own a hypothesis-led learning agenda across messaging, journeys, offers, and contact frequency. Partner with Data on holdouts, incrementality, and sound test design; assess promotion costs and longer-term retention alongside near-term conversion.\u003C/li>\n\u003Cli>\u003Cstrong>Cross-functional direction.\u003C/strong> Partner with Product, Data, Portfolio, Brand, and Engineering to address subscriber friction and unlock growth opportunities. Write clear briefs, align dependencies and resourcing needs, and influence shared priorities through evidence.\u003C/li>\n\u003Cli>\u003Cstrong>Performance and decision making.\u003C/strong> Lead lifecycle performance reviews with a clear account of what changed, why it matters, and what to do next. Present trade-offs and recommendations to senior stakeholders, and turn successful tests into repeatable programs.\u003C/li>\n\u003Cli>\u003Cstrong>Scalable delivery and AI adoption.\u003C/strong> Guide the standards for journey design, measurement, and execution quality. Prioritize AI-assisted workflows and automation that improve speed or effectiveness, evaluate their impact, and stay close enough to Braze and campaign delivery to coach, troubleshoot, and unblock work.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cspan>Qualifications:\u003C/span>\u003C/h2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Relevant depth.\u003C/strong> 6+ years in lifecycle marketing, CRM, or retention for consumer businesses, with meaningful experience in a subscription or marketplace model and scaled customer audiences.\u003C/li>\n\u003Cli>\u003Cstrong>Strategic ownership.\u003C/strong> A track record of setting lifecycle priorities and leading programs that measurably improve retention, repeat purchasing, or LTV. You can explain the business problem, your choices, and the incremental impact of your work.\u003C/li>\n\u003Cli>\u003Cstrong>Analytical judgment.\u003C/strong> Confidence working with cohort analysis, segmentation, experimentation, and customer economics. You know how to distinguish correlation from causation and balance short-term conversion with durable customer value.\u003C/li>\n\u003Cli>\u003Cstrong>Technical and channel fluency.\u003C/strong> Strong knowledge of email, SMS, push, and in-app CRM, plus hands-on experience with Braze or a comparable platform. You can translate a strategic idea into actionable journey, audience, data, and measurement requirements.\u003C/li>\n\u003Cli>\u003Cstrong>Influence and communication.\u003C/strong> The ability to align cross-functional partners, communicate trade-offs clearly, and make a persuasive recommendation to senior stakeholders. You bring structure to ambiguous problems and move work forward without relying on formal authority.\u003C/li>\n\u003Cli>\u003Cstrong>Ownership and adaptability.\u003C/strong> Strong prioritization and project leadership, a high bar for customer experience, and the ability to adjust direction as evidence and business needs change. You actively explore where AI and automation can improve the team’s work.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cspan>Preferred requirements:\u003C/span>\u003C/h2>\n\u003Cul>\n\u003Cli>Experience with Tableau, Mixpanel, SQL, or other analytics tools.\u003C/li>\n\u003Cli>Experience designing automated or AI-assisted marketing workflows.\u003C/li>\n\u003Cli>Mentoring teammates or leading complex cross-functional initiatives experience\u003C/li>\n\u003C/ul>\n\n\u003Chr>\n\u003Ch3>\u003Cstrong>Learn More About CookUnity\u003C/strong>\u003C/h3>\n\u003Cp>We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.\u003C/p>\n\u003Cp>We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!\u003C/p>\n\n\n\u003Ch2>Benefits\u003C/h2>\n\u003Cp>🩺  Health Insurance coverage\u003C/p>\n\u003Cp>🌅 401k Plan\u003C/p>\n\u003Cp>📈 We grow, you grow: Stock Options Plan granted on Day 1 \u003C/p>\n\u003Cp>🌟 Eligible for a bi-annual performance bonus \u003C/p>\n\u003Cp>⛱ Unlimited PTO \u003C/p>\n\u003Cp>🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical\u003C/p>\n\u003Cp>🐣 Paid Family leave\u003C/p>\n\u003Cp>🕯 Compassionate Leave: 3-5 days each time the need arises\u003C/p>\n\u003Cp>🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly\u003C/p>\n\u003Cp>🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.\u003C/p>\n\u003Cp>🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle\u003C/p>\n\u003Cp>👩🏾‍🏫 Personalized Spanish coach\u003C/p>\n\u003Cp>🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!\u003C/p>\n\n\u003Ch3>Compensation\u003C/h3>\nAll final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.\u003Cp>Pay Range for this position\u003C/p>\u003Cp>$145,000—$154,000 USD\u003C/p>\u003Cp>If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. \u003Cstrong>Thank you for your time!\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cem>\u003Cstrong>CookUnity is an Equal Opportunity Employer\u003C/strong>. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>\u003Cstrong>A quick note for all candidates\u003C/strong>\u003C/em>\u003Cbr>\u003Cem>We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) \u003Cstrong>stay safe while applying to CookUnity.\u003C/strong> We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief \u003Cstrong>“proof of humanity”\u003C/strong> to confirm that we’re connecting with a real person, not an impersonator. \u003C/em>\u003Cem>Here are a few tips to help you protect yourself and know what to expect from us:\u003C/em>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cem>\u003Cspan>\u003Cstrong>Apply only through our official channels. \u003C/strong>\u003C/span>\u003Cspan>All open roles are listed on our official careers page: careers.cookunity.com\u003C/span>\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>\u003Cspan>\u003Cstrong>Our recruiters are real people — and easy to verify. \u003C/strong>\u003C/span>\u003Cspan>You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page.\u003C/span>\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>\u003Cspan>\u003Cstrong>We only communicate through official CookUnity channels. \u003C/strong>\u003C/span>\u003Cspan>That means emails ending in \u003Ccode>@cookunity.com\u003C/code> and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS.\u003C/span>\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>\u003Cspan>\u003Cstrong>We’ll never ask for payment or personal financial details. \u003C/strong>\u003C/span>\u003Cspan>If anyone does, please don’t share any information and let us know right away.\u003C/span>\u003C/em>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and \u003Cstrong>we care about keeping your experience (and safety) as genuine as possible.\u003C/strong>\u003C/em>\u003C/p>","About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the role Our Growth Marketing team pursues efficient growth through experimentation and customer insight. As Senior Lifecycle Marketing Manager, you will own the strategy, execution and roadmap for deepening subscriber engagement, improving retention, and growing customer lifetime value. You will turn customer behavior and business priorities into clear choices about which audiences, journeys, and experiments deserve investment. You will define success, align cross-functional partners, and translate results into the next set of growth decisions. Strong hands-on CRM fluency will help you guide execution, challenge assumptions, and bring high-impact ideas to market. Responsibilities: Lifecycle strategy and priorities. Build a quarterly roadmap grounded in subscriber needs, cohort performance, and commercial opportunity. Prioritize initiatives by expected impact, effort, dependencies, and learning value; make clear recommendations about what to scale, change, or stop. Retention and customer value. Set goals with Growth leadership and Data for churn, order frequency, and LTV. Connect lifecycle performance to incremental revenue and sustainable customer behavior, and recommend where to invest for the strongest return. Customer and journey strategy. Shape segmentation and personalization using lifecycle stage, ordering patterns, engagement, and churn signals. Define how email, SMS, push, and in-app experiences work together to encourage repeat ordering and strengthen the subscriber relationship. Experimentation and offer strategy. Own a hypothesis-led learning agenda across messaging, journeys, offers, and contact frequency. Partner with Data on holdouts, incrementality, and sound test design; assess promotion costs and longer-term retention alongside near-term conversion. Cross-functional direction. Partner with Product, Data, Portfolio, Brand, and Engineering to address subscriber friction and unlock growth opportunities. Write clear briefs, align dependencies and resourcing needs, and influence shared priorities through evidence. Performance and decision making. Lead lifecycle performance reviews with a clear account of what changed, why it matters, and what to do next. Present trade-offs and recommendations to senior stakeholders, and turn successful tests into repeatable programs. Scalable delivery and AI adoption. Guide the standards for journey design, measurement, and execution quality. Prioritize AI-assisted workflows and automation that improve speed or effectiveness, evaluate their impact, and stay close enough to Braze and campaign delivery to coach, troubleshoot, and unblock work. Qualifications: Relevant depth. 6+ years in lifecycle marketing, CRM, or retention for consumer businesses, with meaningful experience in a subscription or marketplace model and scaled customer audiences. Strategic ownership. A track record of setting lifecycle priorities and leading programs that measurably improve retention, repeat purchasing, or LTV. You can explain the business problem, your choices, and the incremental impact of your work. Analytical judgment. Confidence working with cohort analysis, segmentation, experimentation, and customer economics. You know how to distinguish correlation from causation and balance short-term conversion with durable customer value. Technical and channel fluency. Strong knowledge of email, SMS, push, and in-app CRM, plus hands-on experience with Braze or a comparable platform. You can translate a strategic idea into actionable journey, audience, data, and measurement requirements. Influence and communication. The ability to align cross-functional partners, communicate trade-offs clearly, and make a persuasive recommendation to senior stakeholders. You bring structure to ambiguous problems and move work forward without relying on formal authority. Ownership and adaptability. Strong prioritization and project leadership, a high bar for customer experience, and the ability to adjust direction as evidence and business needs change. You actively explore where AI and automation can improve the team’s work. Preferred requirements: Experience with Tableau, Mixpanel, SQL, or other analytics tools. Experience designing automated or AI-assisted marketing workflows. Mentoring teammates or leading complex cross-functional initiatives experience Learn More About CookUnity We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale. We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect! Benefits 🩺 Health Insurance coverage 🌅 401k Plan 📈 We grow, you grow: Stock Options Plan granted on Day 1 🌟 Eligible for a bi-annual performance bonus ⛱ Unlimited PTO 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical 🐣 Paid Family leave 🕯 Compassionate Leave: 3-5 days each time the need arises 🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly 🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster. 🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle 👩🏾‍🏫 Personalized Spanish coach 🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work! Compensation All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Pay Range for this position $145,000—$154,000 USD If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time! CookUnity is an Equal Opportunity Employer . We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability. A quick note for all candidates We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us: Apply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page. We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS. We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away. If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and we care about keeping your experience (and safety) as genuine as possible.",1791343800000,"2026-10-08 01:38:35","2026-10-07T13:39:15-04:00",145000,154000,{"jsonldValid":15,"jsonld":10},{"id":131,"applyToken":132,"slug":133,"title":134,"companyname":135,"companylogo":136,"companyTagline":137,"companyIndustry":138,"city":139,"country":10,"applicantCountries":140,"applicantStates":141,"remote":25,"employmentType":142,"department":18,"content_html":143,"content_text":144,"years":21,"createdAt":145,"updatedAtISO":146,"postedAtISO":147,"validThroughISO":10,"active":25,"hasSalary":25,"salaryMin":148,"salaryMax":149,"currency":49,"isPaid":15,"schema":150},"9abcbd1a351f68f2ed022d08ac055066e87e5f8107c008e9f1a4be04e54de46f","b035f04d20cfce1105314903de0d4759309ed61946f29f0af73d4653fa2cc25f","lifecycle-marketing-manager-at-headway-991b5245bb","Lifecycle Marketing Manager","Headway","https://cdn.jobboardwise.com/logo/headway.co","Building a new mental healthcare system that everyone can access.","Mental Health Care","Remote",[],[],[17],"\u003Cp>1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. \u003Cstrong>Headway’s mission is to fix this by building a new mental healthcare system everyone can access.\u003C/strong> We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.\u003C/p>\u003Cp>But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.\u003C/p>\u003Cp>We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.\u003C/p>\u003Cp>Headway has built the largest network of mental health providers in the country —80K+ licensed therapists, psychologists, and psychiatrists. Provider Marketing makes sure they actually use what they signed up for, not just discover it by accident.\u003C/p>\u003Cp>As our second Lifecycle Marketing hire on the Provider Experience team, you'll own that system end to end: segmenting providers, building the triggers, and shipping the campaigns in Iterable and Intercom that turn provider behavior into the right message at the right time. You'll define success before you launch, test against it, and use the result to build the next program. Every campaign should make the next one smarter.\u003C/p>\u003Cp>\u003Cstrong>Day to day, you will:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Build and shape the lifecycle program\u003C/strong> — help define how Headway engages active providers across their journey, identifying the moments, behaviors, and opportunities where lifecycle marketing can make the biggest difference.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Design the provider journey\u003C/strong> — build programs that move providers from activation through deeper product adoption and long-term engagement, using behavioral signals to deliver the right message at the right moment.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Build and launch journeys hands-on\u003C/strong> — own segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels using Iterable and Intercom.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Create a continuous test-and-learn engine\u003C/strong> — develop experiments across audience, message, channel, and timing; define what success looks like upfront; and turn what you learn into programs that get smarter over time.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Partner across the provider experience\u003C/strong> — work closely with Product, Product Marketing, Customer Success, and Creative to connect lifecycle programs to product priorities and create a consistent provider experience across channels.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Measure what moves provider behavior\u003C/strong> — own lifecycle performance and build the measurement approach that connects programs to activation, feature adoption, engagement, and retention. Use those insights to decide where we invest next.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>You’d be a great fit if…\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>You have at least 5+ years working in a marketplace, subscription, or product-led environment\u003C/strong> — you understand how lifecycle marketing creates value by helping customers get more from the product over time.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>You’ve built lifecycle programs that changed customer behavior\u003C/strong> — not just campaign calendars. You can point to journeys you’ve owned and explain the behavior you were trying to change, what you built, and the business outcome it drove.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>You’re equally comfortable building the strategy and building the journey\u003C/strong> — you can develop a six-month roadmap, then open Iterable or a similar platform and bring the work to life yourself.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>You naturally think in experiments\u003C/strong> — you form hypotheses, define success before launch, learn from the results, and use those learnings to make the next program better.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>You know how to use behavioral data to create relevance\u003C/strong> — you’ve built segmentation and triggered experiences based on what customers actually do, not just who they are.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>You know how to build with Product and Product Marketing\u003C/strong> — you’ve worked closely with product teams to identify adoption moments and connect in-product and out-of-product experiences.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Compensation and Benefits\u003C/strong>\u003C/p>\u003Cp>The expected base pay range for this position is $121,600 - $190,000 based on a variety of factors including qualifications, experience, and geographic location.\u003C/p>\u003Cp>\u003Cem>We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.\u003C/em>\u003C/p>\u003Cp>\u003Cstrong>Benefits offered include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Equity compensation\u003C/p>\u003C/li>\u003Cli>\u003Cp>Medical, Dental, and Vision coverage\u003C/p>\u003C/li>\u003Cli>\u003Cp>HSA / FSA\u003C/p>\u003C/li>\u003Cli>\u003Cp>401K\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work-from-home stipend\u003C/p>\u003C/li>\u003Cli>\u003Cp>Therapy reimbursement\u003C/p>\u003C/li>\u003Cli>\u003Cp>16-week parental leave for eligible employees\u003C/p>\u003C/li>\u003Cli>\u003Cp>Carrot Fertility reimbursement and membership\u003C/p>\u003C/li>\u003Cli>\u003Cp>13 paid holidays + company holiday break\u003C/p>\u003C/li>\u003Cli>\u003Cp>Flexible PTO\u003C/p>\u003C/li>\u003Cli>\u003Cp>EAP\u003C/p>\u003C/li>\u003Cli>\u003Cp>Training and professional development\u003C/p>\u003C/li>\u003C/ul>\u003Cp>We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.\u003C/p>\u003Cp>Headway participates in E-Verify. To learn more, click here.\u003C/p>\u003Cp>A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.\u003C/p>","1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that. But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens. We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. Headway has built the largest network of mental health providers in the country —80K+ licensed therapists, psychologists, and psychiatrists. Provider Marketing makes sure they actually use what they signed up for, not just discover it by accident. As our second Lifecycle Marketing hire on the Provider Experience team, you'll own that system end to end: segmenting providers, building the triggers, and shipping the campaigns in Iterable and Intercom that turn provider behavior into the right message at the right time. You'll define success before you launch, test against it, and use the result to build the next program. Every campaign should make the next one smarter. Day to day, you will: Build and shape the lifecycle program — help define how Headway engages active providers across their journey, identifying the moments, behaviors, and opportunities where lifecycle marketing can make the biggest difference. Design the provider journey — build programs that move providers from activation through deeper product adoption and long-term engagement, using behavioral signals to deliver the right message at the right moment. Build and launch journeys hands-on — own segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels using Iterable and Intercom. Create a continuous test-and-learn engine — develop experiments across audience, message, channel, and timing; define what success looks like upfront; and turn what you learn into programs that get smarter over time. Partner across the provider experience — work closely with Product, Product Marketing, Customer Success, and Creative to connect lifecycle programs to product priorities and create a consistent provider experience across channels. Measure what moves provider behavior — own lifecycle performance and build the measurement approach that connects programs to activation, feature adoption, engagement, and retention. Use those insights to decide where we invest next. You’d be a great fit if… You have at least 5+ years working in a marketplace, subscription, or product-led environment — you understand how lifecycle marketing creates value by helping customers get more from the product over time. You’ve built lifecycle programs that changed customer behavior — not just campaign calendars. You can point to journeys you’ve owned and explain the behavior you were trying to change, what you built, and the business outcome it drove. You’re equally comfortable building the strategy and building the journey — you can develop a six-month roadmap, then open Iterable or a similar platform and bring the work to life yourself. You naturally think in experiments — you form hypotheses, define success before launch, learn from the results, and use those learnings to make the next program better. You know how to use behavioral data to create relevance — you’ve built segmentation and triggered experiences based on what customers actually do, not just who they are. You know how to build with Product and Product Marketing — you’ve worked closely with product teams to identify adoption moments and connect in-product and out-of-product experiences. Compensation and Benefits The expected base pay range for this position is $121,600 - $190,000 based on a variety of factors including qualifications, experience, and geographic location. We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential. Benefits offered include: Equity compensation Medical, Dental, and Vision coverage HSA / FSA 401K Work-from-home stipend Therapy reimbursement 16-week parental leave for eligible employees Carrot Fertility reimbursement and membership 13 paid holidays + company holiday break Flexible PTO EAP Training and professional development We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview. Headway participates in E-Verify. To learn more, click here. A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.",1791319409000,"2026-10-06 22:47:19","2026-10-06T19:43:41.511+00:00",121600,190000,{"jsonldValid":15,"jsonld":10},1791896481963]