[{"data":1,"prerenderedAt":135},["ShallowReactive",2],{"$fNFEf1SqW7jpGJqNs7ZxJDpKJYz5yQXoOkzxPL8xB33M":3,"$ftBnQP0m7JcNyXPXXaKEXqOXv6Z8AmRlB5M7dJi_nUG8":27},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"isPaid":14,"schema":25},"2235344e00a38234eb256642b5c90afbd5c64485e5141bc01cad21ad8d53fba0","customer-marketing-manager-at-xometry-c8915661f5","Customer Marketing Manager","Xometry","https://cdn.jobboardwise.com/logo/xometry.com","Xometry is the leading AI-enabled marketplace for on-demand manufacturing.","Technology, Information and Internet","Buenos Aires","Argentina",false,[16],"Full-time","Other","\u003Cp>Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.\u003C/p>\u003Cp>Xometry is looking for a \u003Cstrong>Customer\u003C/strong> \u003Cstrong>Marketing Manager\u003C/strong> responsible for champion-led growth (CLG) and engagement of  our existing buyer accounts. You will build the mechanisms that turn buyers into advocates at scale — referrals, reviews, incentives, and buyer stories — and design the strategies that grow adoption within the installed base. This is a role for someone who wants full ownership of the existing-customer lifecycle — driving deeper engagement, expansion, and loyalty — and who can turn that advocacy into stories the rest of the business can use.\u003C/p>\n\u003Cp>\u003Cstrong>How You’ll Contribute:\u003C/strong>\u003C/p>\n\u003Cp>Champion-Led Growth Strategy\u003C/p>\n\u003Cul>\n\u003Cli>Own and execute the CLG strategy across the existing buyer base, driving advocacy, referrals, and account expansion at scale\u003C/li>\n\u003Cli>Build advocacy mechanisms — referral programs, review/reference programs, incentive structures, and integration/plug-in opportunities — that convert satisfied buyers into active champions\u003C/li>\n\u003Cli>Identify and prioritize which accounts and buyer segments are best positioned for expansion, referral, or advocacy motions\u003C/li>\n\u003C/ul>\n\u003Cp>Customer Engagement & Retention  \u003C/p>\n\u003Cul>\n\u003Cli>Design the account engagement journey for existing accounts, including triggers, segmentation, and offers that drive re-engagement and deepen adoption\u003C/li>\n\u003Cli>Partner with various Marketing teams to translate strategy into executed campaigns — this role owns the playbook and the outcomes\u003C/li>\n\u003Cli>Continuously test and refine triggers and segments based on account behavior and performance data\u003C/li>\n\u003C/ul>\n\u003Cp>Advocacy & Customer Storytelling\u003C/p>\n\u003Cul>\n\u003Cli>Turn the advocacy engine into a pipeline of buyer stories — case studies, testimonials, and proof points that Sales, Marketing, and cross functional teams can use\u003C/li>\n\u003Cli>Partner with Commercial Marketing & Enablement to ensure buyer stories feed directly into sales enablement assets\u003C/li>\n\u003Cli>Build repeatable processes for sourcing, capturing, and publishing buyer stories at scale\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What You'll Bring to Xometry:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>5+ years of B2B lifecycle, customer/account based marketing, or growth marketing experience, ideally within a marketplace or platform business\u003C/li>\n\u003Cli>Demonstrated experience designing and running lifecycle programs (triggers, segmentation, nurture) that measurably grow existing accounts\u003C/li>\n\u003Cli>Track record of building advocacy or referral programs from the ground up\u003C/li>\n\u003Cli>Comfort working cross-functionally with channel owners (e.g., email/MarTech) where you own strategy and outcomes but not day-to-day execution\u003C/li>\n\u003Cli>Strong analytical skills — comfortable defining segments, reading account-level data, and tying lifecycle activity back to bookings growth\u003C/li>\n\u003Cli>Fluency with AI tools (Claude, Gemini, ChatGPT, or similar) as a core part of your daily workflow — for research, content, analysis, and experimentation. This is a baseline expectation for the entire marketing team\u003C/li>\n\u003Cli>Clear, direct communicator who can turn buyer advocacy into compelling stories for internal and external audiences\u003C/li>\n\u003C/ul>\n\u003Cp>Preferred\u003C/p>\n\u003Cul>\n\u003Cli>Experience in a two-sided marketplace model\u003C/li>\n\u003Cli>Familiarity with customer marketing or advocacy platforms (e.g., referral/review tooling, customer marketing platforms)\u003C/li>\n\u003Cli>Comfort operating in a high-growth environment where programs are built before all the processes exist\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.\u003C/p>\n\u003Cp>For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.\u003C/p>","Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. Xometry is looking for a Customer Marketing Manager responsible for champion-led growth (CLG) and engagement of our existing buyer accounts. You will build the mechanisms that turn buyers into advocates at scale — referrals, reviews, incentives, and buyer stories — and design the strategies that grow adoption within the installed base. This is a role for someone who wants full ownership of the existing-customer lifecycle — driving deeper engagement, expansion, and loyalty — and who can turn that advocacy into stories the rest of the business can use. How You’ll Contribute: Champion-Led Growth Strategy Own and execute the CLG strategy across the existing buyer base, driving advocacy, referrals, and account expansion at scale Build advocacy mechanisms — referral programs, review/reference programs, incentive structures, and integration/plug-in opportunities — that convert satisfied buyers into active champions Identify and prioritize which accounts and buyer segments are best positioned for expansion, referral, or advocacy motions Customer Engagement & Retention Design the account engagement journey for existing accounts, including triggers, segmentation, and offers that drive re-engagement and deepen adoption Partner with various Marketing teams to translate strategy into executed campaigns — this role owns the playbook and the outcomes Continuously test and refine triggers and segments based on account behavior and performance data Advocacy & Customer Storytelling Turn the advocacy engine into a pipeline of buyer stories — case studies, testimonials, and proof points that Sales, Marketing, and cross functional teams can use Partner with Commercial Marketing & Enablement to ensure buyer stories feed directly into sales enablement assets Build repeatable processes for sourcing, capturing, and publishing buyer stories at scale What You'll Bring to Xometry: 5+ years of B2B lifecycle, customer/account based marketing, or growth marketing experience, ideally within a marketplace or platform business Demonstrated experience designing and running lifecycle programs (triggers, segmentation, nurture) that measurably grow existing accounts Track record of building advocacy or referral programs from the ground up Comfort working cross-functionally with channel owners (e.g., email/MarTech) where you own strategy and outcomes but not day-to-day execution Strong analytical skills — comfortable defining segments, reading account-level data, and tying lifecycle activity back to bookings growth Fluency with AI tools (Claude, Gemini, ChatGPT, or similar) as a core part of your daily workflow — for research, content, analysis, and experimentation. This is a baseline expectation for the entire marketing team Clear, direct communicator who can turn buyer advocacy into compelling stories for internal and external audiences Preferred Experience in a two-sided marketplace model Familiarity with customer marketing or advocacy platforms (e.g., referral/review tooling, customer marketing platforms) Comfort operating in a high-growth environment where programs are built before all the processes exist #LI-Remote Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.",0,1789665647000,"2026-09-17 19:24:44","2026-09-17T11:57:38-04:00","ARS",{"jsonldValid":14,"jsonld":26},"",{"jobs":28},[29,47,68,85,103,118],{"id":30,"slug":31,"title":32,"companyname":33,"companylogo":34,"companyTagline":35,"companyIndustry":36,"city":37,"country":38,"remote":14,"employmentType":39,"department":17,"content_html":40,"content_text":41,"years":20,"createdAt":42,"updatedAtISO":43,"postedAtISO":44,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":45,"isPaid":14,"schema":46},"a80f9a6435b7f0b2e0c4d975c2adf12439c2dd6a9b6c1a098a532cdb25aff8c8","trade-and-customer-marketing-manager-at-haleon-acca37728e","Trade and Customer Marketing Manager","Haleon","https://cdn.jobboardwise.com/logo/haleon.com","Better everyday health with humanity 💚","Consumer Services","Dhaka","Bangladesh",[16],"\u003Cp>Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.\u003Cbr>\u003Cbr>Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.\u003Cbr>\u003Cbr>Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.\u003C/p>\u003Cp>\u003Cb>Job Purpose\u003C/b>\u003C/p>\u003Cp>The Trade & Customer Marketing Manager plays a pivotal role in ensuring the company’s brands achieve maximum visibility, availability, and relevance across all trade channels. This role acts as a strategic link between Sales and Marketing – translating brand objectives into effective, shopper-focused trade marketing plans that drive category growth, strengthen customer partnerships, and deliver sales excellence in the highly competitive FMCG market.\u003C/p>\u003Cp>\u003Cb>Key Roles & Responsibilities\u003C/b>\u003C/p>\u003Cp>1. Trade Marketing Strategy & Planning\u003C/p>\u003Cul>\u003Cli>Develop and execute the annual trade marketing strategy aligned with business growth objectives and brand plans.\u003C/li>\u003Cli>Design channel-specific strategies (General Trade, Modern Trade, Wholesale, Pharmacy, E-commerce, Emerging Channels).\u003C/li>\u003Cli>Lead the development of trade calendars, promotional plans, and visibility strategies across regions and channels.\u003C/li>\u003Cli>Identify shopper insights and translate them into actionable initiatives that influence purchase behavior.\u003C/li>\u003C/ul>\u003Cp>2. Execution & In-store Activation\u003C/p>\u003Cul>\u003Cli>Drive flawless execution of trade marketing campaigns, activations, and product launches.\u003C/li>\u003Cli>Develop and deploy impactful POSM, merchandising units, and visibility solutions.\u003C/li>\u003Cli>Implement planograms, category management solutions, and shelf strategies to increase brand presence and market share.\u003C/li>\u003Cli>Ensure consistent brand representation and compliance with visibility guidelines across outlets\u003C/li>\u003Cli>Design, implement, and optimize sales force structure, territory design, and workload management\u003C/li>\u003C/ul>\u003Cp>3. Sales & Channel Partner Support\u003C/p>\u003Cul>\u003Cli>Partner with Sales teams to provide trade-focused tools, schemes, and programs that drive secondary sales.\u003C/li>\u003Cli>Work closely with Key Account Managers on Modern Trade promotions, joint business plans, and shopper activation.\u003C/li>\u003Cli>Support distributor and retail partners with engagement initiatives that strengthen long-term relationships.\u003C/li>\u003Cli>Track competitor activities (pricing, promotions, visibility, and in-store presence) and provide insights for counter-strategies.\u003C/li>\u003C/ul>\u003Cp>4. Performance & ROI Management\u003C/p>\u003Cul>\u003Cli>Manage trade marketing budgets effectively, ensuring optimal ROI from trade spends.\u003C/li>\u003Cli>Define, track, and report key KPIs including sales uplift, ROI, market share gains, visibility scores, and promotion effectiveness.\u003C/li>\u003Cli>Conduct post-activity evaluation and share learnings for continuous improvement.\u003C/li>\u003Cli>Monitor market execution through field visits, retail audits, and third-party research reports.\u003C/li>\u003C/ul>\u003Cp>5. Cross-functional Collaboration\u003C/p>\u003Cul>\u003Cli>Work with Brand Marketing to align trade execution with overall brand positioning and ATL campaigns.\u003C/li>\u003Cli>Collaborate with Supply Chain to ensure product availability and timely delivery of POSM/activation materials.\u003C/li>\u003Cli>Partner with Finance to manage trade investments and ensure cost control.\u003C/li>\u003Cli>Coordinate with external agencies, vendors, and creative partners for event management, POSM design, and BTL activations.\u003C/li>\u003C/ul>\u003Cp>6. Significant impact to Sales function as well as sales deliverables\u003C/p>\u003Cul>\u003Cli>Achievement of distribution volume, and revenue growth targets.\u003C/li>\u003Cli>Market share improvement in focus categories and channels.\u003C/li>\u003Cli>ROI and efficiency of trade marketing investments.\u003C/li>\u003Cli>Execution excellence scores (retail audits, compliance rates, shelf share growth).\u003C/li>\u003Cli>Improvement in brand visibility and shopper engagement at point of sale.\u003C/li>\u003Cli>Strong partnerships and satisfaction among key trade partners and distributors.\u003C/li>\u003C/ul>\u003Cp>7. Interactions / Interpersonal Skills\u003C/p>\u003Cul>\u003Cli>Act as the link between the Sales and Marketing – ensuring two-way communication and alignment\u003C/li>\u003Cli>Work closely with Marketing, Finance, and Supply Chain to ensure alignment on commercial priorities\u003C/li>\u003Cli>Strong verbal and written communication to clearly convey plans, negotiate with customers, and present to stakeholders\u003C/li>\u003Cli>Skilled at building win-win solutions with customers and persuading internal teams to align with customer priorities\u003C/li>\u003Cli>Capability to foster long-term, trust-based relationships with retailers, distributors, and internal stakeholders\u003C/li>\u003Cli>Active listening, empathy, and adaptability in dealing with diverse stakeholders\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Why you? \u003C/b>\u003C/p>\u003Cp>Basic Qualifications:\u003C/p>\u003Cp>We are looking for professionals with these required skills to achieve our goals:\u003C/p>\u003Cul>\u003Cli>Experience: 12+ years of progressive experience in FMCG Sales, Trade Marketing, or Brand Management, with exposure to multiple trade channels.\u003C/li>\u003Cli>Strong understanding of FMCG retail landscape and shopper behavior in both General Trade and Modern Trade.\u003C/li>\u003Cli>Demonstrated success in planning and executing trade promotions, category management, and in-store visibility.\u003C/li>\u003Cli>Analytical mindset with ability to interpret data, generate insights, and influence decision-making.\u003C/li>\u003Cli>Strong project management skills and ability to handle multiple priorities.\u003C/li>\u003Cli>Excellent communication, negotiation, and stakeholder management skills.\u003C/li>\u003Cli>Proficiency in MS Office (Excel, PowerPoint, Word); knowledge of retail audit data is an advantage.\u003C/li>\u003C/ul>\u003Cp> \u003Cb>\u003Cspan>Job Posting End Date\u003C/span>\u003C/b>\u003C/p>2026-10-18\u003Ch2>\u003Cb>Equal Opportunities\u003C/b>\u003C/h2>\u003Cp>Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. \u003Cbr>\u003Cbr>During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.  \u003Cbr>\u003Cbr>The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.\u003C/p>\u003Ch2>\u003Cb>\u003Cspan>Adjustment or Accommodations Request\u003C/span>\u003C/b>\u003C/h2>\u003Cp>If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. \u003C/p>\u003Ch2>\u003Cb>\u003Cspan>Note to candidates\u003C/span>\u003C/b>\u003C/h2>\u003Cp>The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.\u003C/p>","Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Job Purpose The Trade & Customer Marketing Manager plays a pivotal role in ensuring the company’s brands achieve maximum visibility, availability, and relevance across all trade channels. This role acts as a strategic link between Sales and Marketing – translating brand objectives into effective, shopper-focused trade marketing plans that drive category growth, strengthen customer partnerships, and deliver sales excellence in the highly competitive FMCG market. Key Roles & Responsibilities 1. Trade Marketing Strategy & Planning Develop and execute the annual trade marketing strategy aligned with business growth objectives and brand plans. Design channel-specific strategies (General Trade, Modern Trade, Wholesale, Pharmacy, E-commerce, Emerging Channels). Lead the development of trade calendars, promotional plans, and visibility strategies across regions and channels. Identify shopper insights and translate them into actionable initiatives that influence purchase behavior. 2. Execution & In-store Activation Drive flawless execution of trade marketing campaigns, activations, and product launches. Develop and deploy impactful POSM, merchandising units, and visibility solutions. Implement planograms, category management solutions, and shelf strategies to increase brand presence and market share. Ensure consistent brand representation and compliance with visibility guidelines across outlets Design, implement, and optimize sales force structure, territory design, and workload management 3. Sales & Channel Partner Support Partner with Sales teams to provide trade-focused tools, schemes, and programs that drive secondary sales. Work closely with Key Account Managers on Modern Trade promotions, joint business plans, and shopper activation. Support distributor and retail partners with engagement initiatives that strengthen long-term relationships. Track competitor activities (pricing, promotions, visibility, and in-store presence) and provide insights for counter-strategies. 4. Performance & ROI Management Manage trade marketing budgets effectively, ensuring optimal ROI from trade spends. Define, track, and report key KPIs including sales uplift, ROI, market share gains, visibility scores, and promotion effectiveness. Conduct post-activity evaluation and share learnings for continuous improvement. Monitor market execution through field visits, retail audits, and third-party research reports. 5. Cross-functional Collaboration Work with Brand Marketing to align trade execution with overall brand positioning and ATL campaigns. Collaborate with Supply Chain to ensure product availability and timely delivery of POSM/activation materials. Partner with Finance to manage trade investments and ensure cost control. Coordinate with external agencies, vendors, and creative partners for event management, POSM design, and BTL activations. 6. Significant impact to Sales function as well as sales deliverables Achievement of distribution volume, and revenue growth targets. Market share improvement in focus categories and channels. ROI and efficiency of trade marketing investments. Execution excellence scores (retail audits, compliance rates, shelf share growth). Improvement in brand visibility and shopper engagement at point of sale. Strong partnerships and satisfaction among key trade partners and distributors. 7. Interactions / Interpersonal Skills Act as the link between the Sales and Marketing – ensuring two-way communication and alignment Work closely with Marketing, Finance, and Supply Chain to ensure alignment on commercial priorities Strong verbal and written communication to clearly convey plans, negotiate with customers, and present to stakeholders Skilled at building win-win solutions with customers and persuading internal teams to align with customer priorities Capability to foster long-term, trust-based relationships with retailers, distributors, and internal stakeholders Active listening, empathy, and adaptability in dealing with diverse stakeholders Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Experience: 12+ years of progressive experience in FMCG Sales, Trade Marketing, or Brand Management, with exposure to multiple trade channels. Strong understanding of FMCG retail landscape and shopper behavior in both General Trade and Modern Trade. Demonstrated success in planning and executing trade promotions, category management, and in-store visibility. Analytical mindset with ability to interpret data, generate insights, and influence decision-making. Strong project management skills and ability to handle multiple priorities. Excellent communication, negotiation, and stakeholder management skills. Proficiency in MS Office (Excel, PowerPoint, Word); knowledge of retail audit data is an advantage. Job Posting End Date 2026-10-18 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.",1789723528000,"2026-09-18 11:30:13","Posted Today","USD",{"jsonldValid":14,"jsonld":26},{"id":48,"slug":49,"title":50,"companyname":51,"companylogo":52,"companyTagline":53,"companyIndustry":54,"city":55,"country":56,"remote":14,"employmentType":57,"department":58,"content_html":59,"content_text":60,"years":20,"createdAt":61,"updatedAtISO":62,"hasSalary":63,"salaryMin":64,"salaryMax":65,"currency":66,"isPaid":14,"schema":67},"19c8c31b307f5be2dd8c0723bff7b3482f32908b990f8116fac937981fa5885d","senior-lifecycle-marketing-specialist-at-fresh-tracks-canada-inc-8a25034244","Senior Lifecycle Marketing Specialist","Fresh Tracks Canada Inc.","https://cdn.jobboardwise.com/logo/canadavacations.com","True Insiders co-creating your Canadian story.","Leisure, Travel & Tourism","VANCOUVER","Canada",[16],"Marketing","\u003Cp>At Fresh Tracks Canada, we craft tailor-made Canadian vacations for people from all over the world. Since 1996, our team of Canadian Insiders have helped our customers plan their vacations and enjoy life-changing travel experiences.    \u003Cbr>\u003C/p>\n\n\u003Cp>ABOUT THE ROLE\u003C/p>\n\u003Cp>\u003Cspan>The Senior Lifecycle Marketing Specialist is the hands-on builder behind our email and lifecycle programs. This is a senior individual contributor role focused on execution: building and deploying campaigns in Marketo, keeping the platform healthy, launching webinar and Dynamic Chat programs, and putting personalization and AI tooling to work day-to-day.\u003C/span>\u003C/p>\n\u003Cp>\u003Cbr>\u003Cspan>We are looking for someone who takes pride in the craft of the build: clean campaign logic, accurate audiences, zero-defect QA. Strategy and roadmap direction come from the Senior Lifecycle Marketing Manager. Your job is to build it well, flag what is not working, and ship on time. You do not need prior webinar or conversational chat experience. If you have the Marketo depth, we will get you up to speed on the rest.\u003C/span>\u003Cspan> \u003C/span>\u003Cbr>\u003C/p>\n\n\u003Cp>\u003Cspan>This role reports to the Senior Lifecycle Marketing Manager and works in close partnership with Marketing, Sales, and Analytics & Insights.\u003C/span>\u003Cspan> \u003C/span>\u003C/p>\n\n\u003Cp>Salary Range: $85,000 - $100,000 CAD annually. \u003C/p>\n\n\u003Cp>RESPONSIBILITIES\u003C/p>\n\u003Cp>Email Production and Campaign Builds \u003C/p>\n\u003Cul>\n\u003Cli>Build, QA, schedule, and deploy email programs and smart campaigns in Marketo across promotional, nurture, trigger, and transactional sends. \u003C/li>\n\u003Cli>Build emails from existing templates, including dynamic content using tokens, snippets, and segmentation-driven content blocks. \u003C/li>\n\u003Cli>Run QA on every send: copy, links, UTMs, rendering across clients, dynamic content logic, and audience targeting. \u003C/li>\n\u003Cli>Pull and confirm audiences before each send: verify segment counts, apply suppressions, and validate targeting logic. \u003C/li>\n\u003C/ul>\n\n\u003Cp>Marketo Platform Upkeep \u003C/p>\n\u003Cul>\n\u003Cli>Handle daily Marketo operations: system notifications, sync monitoring, queue management, template libraries, list health, suppression logic, and compliance queues (CASL, GDPR, CAN-SPAM). \u003C/li>\n\u003Cli>Maintain lifecycle segmentations and smart lists, keeping definitions accurate as data and programs change. \u003C/li>\n\u003Cli>Maintain lead scoring: confirm fields are mapped correctly, firing accurately, and reflected in the right segments. \u003C/li>\n\u003Cli>Monitor the Marketo-Salesforce sync and the connections to BigQuery and Amplitude, diagnose errors, and coordinate fixes with DevOps. \u003C/li>\n\u003Cli>Keep the Marketo SOP in Confluence current: naming conventions, segmentation logic, field mappings, and change log. \u003C/li>\n\u003C/ul>\n\n\u003Cp>Webinar and Dynamic Chat Programs \u003C/p>\n\u003Cul>\n\u003Cli>Build end-to-end webinar programs: registration pages and forms, confirmation and reminder sequences, day-of logistics, and post-webinar follow-up flows. \u003C/li>\n\u003Cli>Own the webinar platform integration so registration, attendance, and engagement data lands correctly in Marketo and Salesforce. \u003C/li>\n\u003Cli>Build and maintain Dynamic Chat dialogues and streams: conversation flows, targeting rules, meeting booking, and routing to the right team. \u003C/li>\n\u003Cli>Monitor webinar and chat performance, and adjust flows, timing, and targeting based on what the data shows. \u003C/li>\n\u003C/ul>\n\n\u003Cp>AI and Personalization \u003C/p>\n\u003Cul>\n\u003Cli>Use AI tools day-to-day to speed up copy drafting, subject line variants, QA checks, and segmentation analysis, with on-brand output as the bar, and contribute to the team's prompt library and AI usage guidelines. \u003C/li>\n\u003Cli>Implement personalization across programs: tokens, snippets, dynamic content, and behavioral triggers that make sends relevant to where someone is in their trip planning. \u003C/li>\n\u003Cli>Build and run A/B tests on subject lines, content, and send timing, and report results back clearly. \u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cspan>Collaboration and Reporting\u003C/span> \u003C/p>\n\u003Cul>\n\u003Cli>Partner with Content, Design, and Sales to get assets, approvals, and copy in hand ahead of build deadlines. \u003C/li>\n\u003Cli>Pull campaign reporting and surface what the numbers are showing, including recommendations on what to adjust. \u003C/li>\n\u003Cli>Monitor shared campaign response channels alongside Sales, handling campaign-specific inquiries and routing everything else to the right team. \u003C/li>\n\u003Cli>Manage a concurrent campaign queue, self-prioritize against deadlines, and raise capacity or dependency risks early. \u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cbr>\u003C/span>\u003C/span>\u003Cbr>\u003C/p>\n\u003Cp>\u003Cspan>REQUIREMENTS\u003C/span>\u003C/p>\n\u003Cp>Required \u003C/p>\n\u003Cul>\n\u003Cli>3-5 years in email marketing, marketing operations, or lifecycle marketing, with most of that time spent building campaigns hands-on. \u003C/li>\n\u003Cli>Strong hands-on Marketo experience: you can independently build smart campaigns, programs, segmentations, dynamic content, and automation logic. \u003C/li>\n\u003Cli>Experience building and maintaining audience segmentation in Marketo: behavioral triggers, lifecycle stage logic, engagement scoring, and suppression rules. \u003C/li>\n\u003Cli>Working knowledge of the Marketo-Salesforce integration: sync behavior, field mapping, and how to troubleshoot a misalignment. \u003C/li>\n\u003Cli>Demonstrated experience using AI tools (e.g., Claude, ChatGPT, or similar) in a professional marketing context to improve output quality and speed. \u003C/li>\n\u003Cli>Proficient in basic HTML and CSS for email formatting and troubleshooting rendering issues. \u003C/li>\n\u003Cli>Comfortable pulling reports and reading campaign metrics well enough to explain what happened and what to try next. \u003C/li>\n\u003Cli>Excellent attention to detail with a track record of owning QA in high-volume email environments. \u003C/li>\n\u003Cli>Ability to manage multiple concurrent campaigns, self-prioritize, and hit deadlines consistently. \u003C/li>\n\u003C/ul>\n\n\u003Cp>Preferred \u003C/p>\n\u003Cul>\n\u003Cli>Marketo Certified Expert (MCE). Candidates without certification should be prepared to demonstrate equivalent hands-on depth through work samples, technical discussion, or a practical assessment. \u003C/li>\n\u003Cli>Experience building webinar programs and integrating a webinar platform with a marketing automation system. \u003C/li>\n\u003Cli>Experience with Marketo Dynamic Chat or another conversational marketing tool. \u003C/li>\n\u003Cli>Comparable hands-on experience with an enterprise-grade marketing automation platform: Oracle Eloqua, Salesforce Marketing Cloud (SFMC), Adobe Campaign, Braze, or Iterable. Mid-market platforms (e.g., Klaviyo, HubSpot, ActiveCampaign) are not considered equivalent for this role. \u003C/li>\n\u003Cli>Velocity scripting for advanced Marketo personalization. \u003C/li>\n\u003Cli>Familiarity with Amplitude, BigQuery, or SQL for audience validation and data pulls. \u003C/li>\n\u003Cli>Experience in travel or other high-consideration B2C environments. \u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan> \u003C/span>\u003Cbr>\u003C/p>\n\u003Cul>\u003C/ul>\n\u003Cp>REWARDS\u003C/p>\n\u003Cul>\n\u003Cli>3 weeks vacation (4 weeks after your first year)\u003C/li>\n\u003Cli>Extended health benefits package \u003C/li>\n\u003Cli>Comprehensive employee assistance program\u003Cbr>\u003C/li>\n\u003Cli>Paid anniversary day off\u003C/li>\n\u003Cli>“Pawternity leave” days for your new furry family members\u003Cbr>\u003C/li>\n\u003Cli>Great working hours  \u003Cbr>\u003C/li>\n\u003Cli>Friendly and fun team environment with company celebrations and social events\u003C/li>\n\u003Cli>Access to Canadian travel industry discounts!\u003C/li>\n\u003Cli>DE&I initiatives and events\u003C/li>\n\u003Cli>Community (volunteer) Hours \u003C/li>\n\u003Cli>Paid Maternity & Parental leave\u003Cbr>\u003C/li>\n\u003Cli>Paid Pregnancy loss leave\u003C/li>\n\u003C/ul>\n\n\u003Cp>DIVERSITY, EQUITY, AND INCLUSION\u003C/p>\n\u003Cp>We are an equal opportunity workplace. We strongly encourage applications from under-represented communities, diverse backgrounds, identities, and experiences.  We don’t judge based on race, religion, ethnic background, sexual orientation, age, marital status, disability, gender identity or anything else that you might bring to the table. We don’t care about where you went to college, your degree, your age, or what names you might have on your resume. Instead, we’re looking for motivated, compassionate people who can execute from the ground up. We also know that everyone has a unique career journey and experience comes in many forms. \u003C/p>\n\n\u003Cp>\u003Cspan>Officially Great Place to Work® CertifiedTM 2026/2027\u003C/span>\u003C/p>\n\n\u003Cp>#LI-Hybrid\u003C/p>\n\u003Cp>#INDHP\u003C/p>","At Fresh Tracks Canada, we craft tailor-made Canadian vacations for people from all over the world. Since 1996, our team of Canadian Insiders have helped our customers plan their vacations and enjoy life-changing travel experiences. ABOUT THE ROLE The Senior Lifecycle Marketing Specialist is the hands-on builder behind our email and lifecycle programs. This is a senior individual contributor role focused on execution: building and deploying campaigns in Marketo, keeping the platform healthy, launching webinar and Dynamic Chat programs, and putting personalization and AI tooling to work day-to-day. We are looking for someone who takes pride in the craft of the build: clean campaign logic, accurate audiences, zero-defect QA. Strategy and roadmap direction come from the Senior Lifecycle Marketing Manager. Your job is to build it well, flag what is not working, and ship on time. You do not need prior webinar or conversational chat experience. If you have the Marketo depth, we will get you up to speed on the rest. This role reports to the Senior Lifecycle Marketing Manager and works in close partnership with Marketing, Sales, and Analytics & Insights. Salary Range: $85,000 - $100,000 CAD annually. RESPONSIBILITIES Email Production and Campaign Builds Build, QA, schedule, and deploy email programs and smart campaigns in Marketo across promotional, nurture, trigger, and transactional sends. Build emails from existing templates, including dynamic content using tokens, snippets, and segmentation-driven content blocks. Run QA on every send: copy, links, UTMs, rendering across clients, dynamic content logic, and audience targeting. Pull and confirm audiences before each send: verify segment counts, apply suppressions, and validate targeting logic. Marketo Platform Upkeep Handle daily Marketo operations: system notifications, sync monitoring, queue management, template libraries, list health, suppression logic, and compliance queues (CASL, GDPR, CAN-SPAM). Maintain lifecycle segmentations and smart lists, keeping definitions accurate as data and programs change. Maintain lead scoring: confirm fields are mapped correctly, firing accurately, and reflected in the right segments. Monitor the Marketo-Salesforce sync and the connections to BigQuery and Amplitude, diagnose errors, and coordinate fixes with DevOps. Keep the Marketo SOP in Confluence current: naming conventions, segmentation logic, field mappings, and change log. Webinar and Dynamic Chat Programs Build end-to-end webinar programs: registration pages and forms, confirmation and reminder sequences, day-of logistics, and post-webinar follow-up flows. Own the webinar platform integration so registration, attendance, and engagement data lands correctly in Marketo and Salesforce. Build and maintain Dynamic Chat dialogues and streams: conversation flows, targeting rules, meeting booking, and routing to the right team. Monitor webinar and chat performance, and adjust flows, timing, and targeting based on what the data shows. AI and Personalization Use AI tools day-to-day to speed up copy drafting, subject line variants, QA checks, and segmentation analysis, with on-brand output as the bar, and contribute to the team's prompt library and AI usage guidelines. Implement personalization across programs: tokens, snippets, dynamic content, and behavioral triggers that make sends relevant to where someone is in their trip planning. Build and run A/B tests on subject lines, content, and send timing, and report results back clearly. Collaboration and Reporting Partner with Content, Design, and Sales to get assets, approvals, and copy in hand ahead of build deadlines. Pull campaign reporting and surface what the numbers are showing, including recommendations on what to adjust. Monitor shared campaign response channels alongside Sales, handling campaign-specific inquiries and routing everything else to the right team. Manage a concurrent campaign queue, self-prioritize against deadlines, and raise capacity or dependency risks early. REQUIREMENTS Required 3-5 years in email marketing, marketing operations, or lifecycle marketing, with most of that time spent building campaigns hands-on. Strong hands-on Marketo experience: you can independently build smart campaigns, programs, segmentations, dynamic content, and automation logic. Experience building and maintaining audience segmentation in Marketo: behavioral triggers, lifecycle stage logic, engagement scoring, and suppression rules. Working knowledge of the Marketo-Salesforce integration: sync behavior, field mapping, and how to troubleshoot a misalignment. Demonstrated experience using AI tools (e.g., Claude, ChatGPT, or similar) in a professional marketing context to improve output quality and speed. Proficient in basic HTML and CSS for email formatting and troubleshooting rendering issues. Comfortable pulling reports and reading campaign metrics well enough to explain what happened and what to try next. Excellent attention to detail with a track record of owning QA in high-volume email environments. Ability to manage multiple concurrent campaigns, self-prioritize, and hit deadlines consistently. Preferred Marketo Certified Expert (MCE). Candidates without certification should be prepared to demonstrate equivalent hands-on depth through work samples, technical discussion, or a practical assessment. Experience building webinar programs and integrating a webinar platform with a marketing automation system. Experience with Marketo Dynamic Chat or another conversational marketing tool. Comparable hands-on experience with an enterprise-grade marketing automation platform: Oracle Eloqua, Salesforce Marketing Cloud (SFMC), Adobe Campaign, Braze, or Iterable. Mid-market platforms (e.g., Klaviyo, HubSpot, ActiveCampaign) are not considered equivalent for this role. Velocity scripting for advanced Marketo personalization. Familiarity with Amplitude, BigQuery, or SQL for audience validation and data pulls. Experience in travel or other high-consideration B2C environments. REWARDS 3 weeks vacation (4 weeks after your first year) Extended health benefits package Comprehensive employee assistance program Paid anniversary day off “Pawternity leave” days for your new furry family members Great working hours Friendly and fun team environment with company celebrations and social events Access to Canadian travel industry discounts! DE&I initiatives and events Community (volunteer) Hours Paid Maternity & Parental leave Paid Pregnancy loss leave DIVERSITY, EQUITY, AND INCLUSION We are an equal opportunity workplace. We strongly encourage applications from under-represented communities, diverse backgrounds, identities, and experiences. We don’t judge based on race, religion, ethnic background, sexual orientation, age, marital status, disability, gender identity or anything else that you might bring to the table. We don’t care about where you went to college, your degree, your age, or what names you might have on your resume. Instead, we’re looking for motivated, compassionate people who can execute from the ground up. We also know that everyone has a unique career journey and experience comes in many forms. Officially Great Place to Work® CertifiedTM 2026/2027 #LI-Hybrid #INDHP",1789697946000,"2026-09-18 04:22:07",true,85000,100000,"CAD",{"jsonldValid":14,"jsonld":26},{"id":69,"slug":70,"title":71,"companyname":72,"companylogo":73,"companyTagline":74,"companyIndustry":75,"city":76,"country":77,"remote":63,"employmentType":78,"department":17,"content_html":79,"content_text":80,"years":20,"createdAt":81,"updatedAtISO":82,"postedAtISO":83,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":45,"isPaid":14,"schema":84},"851b72ca2f2b8a2fbeeae22edb011223c92c3211212684daa4b1a7b7f77237a6","senior-manager-customer-marketing-at-airwallex-47769a5934","Senior Manager, Customer Marketing","Airwallex","https://cdn.jobboardwise.com/logo/airwallex.com","Empowering businesses to grow without borders","Financial Services","US - San Francisco","Us - San Francisco",[16],"\u003Ch2>\u003Cstrong>About Airwallex\u003C/strong>\u003C/h2>\u003Cp>Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.\u003C/p>\u003Cp>Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.\u003C/p>\u003Ch2>\u003Cstrong>Attributes We Value\u003C/strong>\u003C/h2>\u003Cp>We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.\u003C/p>\u003Cp>You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.\u003C/p>\u003Ch2>\u003Cstrong>About the team\u003C/strong>\u003C/h2>\u003Cp>The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally. We don't just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper-growth, fast-moving fintech environment, we leverage data-driven insights and bold, creative strategies to ensure Airwallex disrupts and leads the market. Our team is a high-octane group of builders passionate about telling the Airwallex story, moving the needle, and executing at the highest level to support our explosive global growth.\u003C/p>\u003Ch2>\u003Cstrong>What you’ll do\u003C/strong>\u003C/h2>\u003Cp>As the Senior Manager, Customer Marketing, you will build and scale Airwallex’s customer advocacy engine across the Americas. You’ll turn successful customers into champions by strengthening our presence across influential review platforms, creating compelling customer proof, launching an executive Customer Advisory Board, and delivering customer communications that support growth.\u003C/p>\u003Cp>This is a hands-on, high-ownership role at the intersection of customer marketing, advocacy, content, Product Marketing, Customer Success, Sales, and revenue operations. You’ll build repeatable programs from the ground up, work directly with customers and senior stakeholders, and connect customer enthusiasm to measurable outcomes such as pipeline velocity, win rates, retention, and expansion.\u003C/p>\u003Cp>This role is based in San Francisco, CA.\u003C/p>\u003Ch2>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build a scalable advocacy program and storytelling engine\u003Cem> \u003C/em>that turns satisfied customers into champions and brings their stories to life as a key marketing channel. Work with cross functional partners to ideate and build the program from the ground up, and identify opportunities to weave customer proof points into our external narrative.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own Airwallex’s presence, performance, and rankings across G2, Trustpilot, Gartner Peer Insights, and Capterra in the Americas. Design thoughtful review-generation campaigns and translate insights into company-level proposals.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Manage the Customer Advisory Board for strategic customers to translate their feedback into actionable recommendations, including member selection, executive sponsorship, communications, agendas, session planning, and internal and external follow-up.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Launch and own the Americas customer newsletter, including audience segmentation, editorial planning, content development, distribution, and engagement reporting.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define and report on metrics including review performance, advocacy-influenced pipeline, reference usage, retention, expansion, customer story engagement, and use insights to power strategic recommendations.\u003C/p>\u003C/li>\u003C/ul>\u003Ch1>\u003Cstrong>Who you are\u003C/strong>\u003C/h1>\u003Cp>We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.\u003C/p>\u003Ch2>Minimum Qualifications\u003C/h2>\u003Cul>\u003Cli>\u003Cp>4 to 6 years of experience in B2B SaaS or fintech customer marketing, Product Marketing, partner marketing, customer advocacy, lifecycle marketing, or a related field.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated experience building or scaling customer advocacy, customer reference, review, or customer marketing programs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record of running scaled G2 or other peer-review acquisition programs that improved review volume, ratings, visibility, domain scores, or category positioning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience creating or managing customer-facing assets such as case studies, testimonials, customer videos, newsletters, webinars, or executive events.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exceptional written and verbal communication skills, including the ability to interview customers and turn complex experiences into clear, compelling stories.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to connect customer marketing initiatives to commercial outcomes such as pipeline velocity, win rates, sales-cycle acceleration, retention, or expansion.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong project management skills, with the ability to coordinate customers, vendors, approvals, and cross-functional stakeholders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>High agency, sound judgment, and comfort working in a fast-moving, ambiguous, 0-to-1 environment.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to work from Airwallex’s San Francisco office in accordance with the team’s working model.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Preferred qualifications:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Experience in fintech, cross-border payments, expense management, financial infrastructure, or B2B SaaS.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience launching or managing a C-level Customer Advisory Board, executive council, CFO community, or similar senior customer forum.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A portfolio of compelling customer case studies, video testimonials, customer-led content, or other written and visual storytelling work.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience building customer reference libraries, advocacy communities, or searchable customer evidence repositories.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with Salesforce, HubSpot, Gainsight, G2 Admin, marketing automation platforms, and reporting or analytics tools.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Applicant Safety Policy: Fraud and Third-Party Recruiters\u003C/strong>\u003C/h2>\u003Cp>\u003Cem>To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @\u003C/em>airwallex.com\u003Cem> email address. Please apply only through \u003C/em>careers.airwallex.com\u003Cem> or our official LinkedIn page.\u003C/em>\u003C/p>\u003Cp>\u003Cem>Airwallex does not accept unsolicited resumes from search firms/recruiters.  Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).  Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.\u003C/em>\u003C/p>\u003Ch2>\u003Cstrong>Equal opportunity\u003C/strong>\u003C/h2>\u003Cp>Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.\u003C/p>","About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. About the team The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally. We don't just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper-growth, fast-moving fintech environment, we leverage data-driven insights and bold, creative strategies to ensure Airwallex disrupts and leads the market. Our team is a high-octane group of builders passionate about telling the Airwallex story, moving the needle, and executing at the highest level to support our explosive global growth. What you’ll do As the Senior Manager, Customer Marketing, you will build and scale Airwallex’s customer advocacy engine across the Americas. You’ll turn successful customers into champions by strengthening our presence across influential review platforms, creating compelling customer proof, launching an executive Customer Advisory Board, and delivering customer communications that support growth. This is a hands-on, high-ownership role at the intersection of customer marketing, advocacy, content, Product Marketing, Customer Success, Sales, and revenue operations. You’ll build repeatable programs from the ground up, work directly with customers and senior stakeholders, and connect customer enthusiasm to measurable outcomes such as pipeline velocity, win rates, retention, and expansion. This role is based in San Francisco, CA. Responsibilities: Responsibilities: Build a scalable advocacy program and storytelling engine that turns satisfied customers into champions and brings their stories to life as a key marketing channel. Work with cross functional partners to ideate and build the program from the ground up, and identify opportunities to weave customer proof points into our external narrative. Own Airwallex’s presence, performance, and rankings across G2, Trustpilot, Gartner Peer Insights, and Capterra in the Americas. Design thoughtful review-generation campaigns and translate insights into company-level proposals. Manage the Customer Advisory Board for strategic customers to translate their feedback into actionable recommendations, including member selection, executive sponsorship, communications, agendas, session planning, and internal and external follow-up. Launch and own the Americas customer newsletter, including audience segmentation, editorial planning, content development, distribution, and engagement reporting. Define and report on metrics including review performance, advocacy-influenced pipeline, reference usage, retention, expansion, customer story engagement, and use insights to power strategic recommendations. Who you are We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. Minimum Qualifications 4 to 6 years of experience in B2B SaaS or fintech customer marketing, Product Marketing, partner marketing, customer advocacy, lifecycle marketing, or a related field. Demonstrated experience building or scaling customer advocacy, customer reference, review, or customer marketing programs. Proven track record of running scaled G2 or other peer-review acquisition programs that improved review volume, ratings, visibility, domain scores, or category positioning. Experience creating or managing customer-facing assets such as case studies, testimonials, customer videos, newsletters, webinars, or executive events. Exceptional written and verbal communication skills, including the ability to interview customers and turn complex experiences into clear, compelling stories. Ability to connect customer marketing initiatives to commercial outcomes such as pipeline velocity, win rates, sales-cycle acceleration, retention, or expansion. Strong project management skills, with the ability to coordinate customers, vendors, approvals, and cross-functional stakeholders. High agency, sound judgment, and comfort working in a fast-moving, ambiguous, 0-to-1 environment. Ability to work from Airwallex’s San Francisco office in accordance with the team’s working model. Preferred qualifications: Experience in fintech, cross-border payments, expense management, financial infrastructure, or B2B SaaS. Experience launching or managing a C-level Customer Advisory Board, executive council, CFO community, or similar senior customer forum. A portfolio of compelling customer case studies, video testimonials, customer-led content, or other written and visual storytelling work. Experience building customer reference libraries, advocacy communities, or searchable customer evidence repositories. Familiarity with Salesforce, HubSpot, Gainsight, G2 Admin, marketing automation platforms, and reporting or analytics tools. Applicant Safety Policy: Fraud and Third-Party Recruiters To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @ airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. Equal opportunity Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.",1789697945000,"2026-09-18 04:22:06","2026-09-17T16:30:05.499+00:00",{"jsonldValid":14,"jsonld":26},{"id":86,"slug":87,"title":88,"companyname":89,"companylogo":90,"city":91,"country":92,"remote":63,"employmentType":93,"department":58,"content_html":94,"content_text":95,"years":20,"createdAt":96,"updatedAtISO":97,"postedAtISO":98,"hasSalary":63,"salaryMin":99,"salaryMax":100,"currency":45,"promotionType":101,"isPaid":63,"schema":102},"139407fde6756a59db6e56d0aacbe5c8ceb9984df12654173f05e7b1fbfa4a55","customer-relationship-lifecycle-marketing-manager-wnp-139407fd","Customer Relationship & Lifecycle Marketing Manager","WNP","https://cdn.jobboardwise.com/logo/wnpa.org","Oro Valley","United States",[16],"\u003Cp>Qualified Arizona based candidates will be given preference\u003C/p>\u003Cp>\u003C/p>\u003Cp>Job: Full-Time, Customer Relationship & Lifecycle Marketing Manager in Tucson, Arizona. Remote Hybrid\u003C/p>\u003Cp>\u003C/p>\u003Cp>Are you a strategic and creative manager who loves to process data and support the journey of customers? Western National Parks (WNP), a nonprofit partner of the National Park Service (NPS) and the United States Forest Service (USFS), is seeking a Full-Time, Customer Relationship & Lifecycle Marketing Manager who will be responsible for developing and executing Western National Parks (WNP’s) customer relationship management (CRM) and lifecycle marketing strategy across multiple customer segments, including but not limited to e-commerce retail (the largest customer segment). \u003C/p>\u003Cp>\u003C/p>\u003Cp>Our Marketing and Communications Team is looking for a creative and analytical individual who will serve as the organization’s CRM governance leader. The role will be responsible for ensuring consistent customer experiences, effective database management, and coordinated communications across departments to increase customer lifetime value, donor retention, engagement, loyalty, revenue growth, and customer satisfaction. \u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003C/p>\u003Cp>JOB RESPONSIBILITIES \u003C/p>\u003Cp>This role is responsible for the following duties and any related tasks as assigned:\u003C/p>\u003Cp> \u003C/p>\u003Cp>CRM Strategy & Lifecycle Management\u003C/p>\u003Cp>Develop and execute WNP’s CRM and lifecycle marketing strategy across e-commerce retail, travel, philanthropy, events, internal communications, and business-to-business (B2B) to increase customer acquisition, engagement, retention, donor stewardship, loyalty, and customer lifetime value. \u003Cbr>Design, implement, and optimize customer journeys and automated lifecycle campaigns including but not limited to, welcome, cart abandonment, browse abandonment, post-purchase, win-back, donor renewal, and seasonal campaigns using behavioral, transactional, demographic, and engagement data to personalize communications. \u003Cbr>Work collaboratively with the WNP marketing team utilizing the graphics and copy provided to ensure brand continuity and consistency. \u003Cbr>Recommend and implement strategy to optimize ecommerce results and revenue goals. \u003Cbr>Manage and optimize customer lifecycle, understanding customer segments, needs, and behaviors. \u003Cbr>Work collaboratively with the WNP marketing team to ensure brand continuity and consistency.\u003C/p>\u003Cp>\u003Cbr>CRM Governance\u003C/p>\u003Cp>Develop and maintain organization-wide CRM governance, including database standards, segmentation, permissions, data quality, and compliance with privacy regulations.\u003Cbr>Coordinate customer communications across departments to reduce audience fatigue, eliminate duplicate messaging, and create a consistent customer experience. \u003Cbr>Recommend long-term improvements for customer data management, CRM integrations, and communication governance. \u003Cbr>Customer Segmentation & Personalization\u003C/p>\u003Cp>Develop customer segments using lifecycle state, purchase history, donor history, geography, visitation, engagement, and other behavioral data to deliver personalized omnichannel experiences across email, SMS, website, and emerging channels.\u003C/p>\u003Cp>\u003Cbr>Marketing Automation\u003C/p>\u003Cp>Design, build, maintain, and optimize automated marketing workflows and customer journeys. \u003Cbr>Develop automated campaigns for onboarding, customer retention, donor stewardship, abandoned carts, browse abandonment, post-purchase engagement, win0back, event marketing, and promotional campaigns. \u003Cbr>Continuously improve automation performance through testing and optimization. \u003Cbr> \u003C/p>\u003Cp>Analytics & Optimization\u003C/p>\u003Cp>Measure and report on CRM performance using dashboards, attribution, cohort and funnel analysis, and customer lifecycle metrics including engagement, retention, conversion, donor retention, and customer lifetime value. \u003Cbr>Develop and manage a continuous testing and optimization program using A/B and multivariate testing to improve campaign performance and business outcomes. Translate data into actionable recommendations for business stakeholders. \u003Cbr> \u003C/p>\u003Cp>Voice of Customer\u003C/p>\u003Cp>Collect and analyze customer feedback through surveys, reviews, and other Voice of Customer initiatives. \u003Cbr>Share customer insights with cross-functional teams to improve customer experience and marketing effectiveness. \u003C/p>\u003Cp>\u003Cbr>Shopify Website\u003C/p>\u003Cp>Partner with Marketing and e-commerce to add product to Shopify and optimize site merchandising, customer experience, conversion rates, and average order value. \u003Cbr>Manage product catalogs, pricing, inventory tracking, and collection page setups. \u003Cbr> \u003C/p>\u003Cp>Other\u003C/p>\u003Cp>Performs other related duties, as assigned.\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cbr>PHYSICAL DEMANDS\u003C/p>\u003Cp>For a specific list of physical demands, please contact Human Resources at Recruiting@wnp.org to request.\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003C/p>\u003Cp>TRAVEL\u003C/p>\u003Cp>Occasional to frequent travel may be required to the home office in Tucson, AZ, events or conferences. Additionally, occasional overnight trips may be required. Additionally, may be required to use personal or company vehicles. \u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003C/p>\u003Cp>QUALIFICATIONS \u003C/p>\u003Cp>This role must possess advanced to expert knowledge of, skill in, and/or ability in the following:\u003C/p>\u003Cp>Knowledge \u003C/p>\u003Cp>CRM strategy and lifecycle marketing best practices.\u003Cbr>Customer journey mapping.\u003Cbr>Customer retention and loyalty strategies.\u003Cbr>Customer segmentation and personalization .\u003Cbr>Data governance and CRM administration.\u003Cbr>Cohort and funnel analysis.\u003Cbr>Voice of Customer methodologies.\u003Cbr>AI-assisted marketing tools.\u003Cbr>Ominchannel marketing.\u003Cbr>Digital channels, cross-channel planning and operations, including email, ESPs, mobile notification platforms, remarketing, email (not required but preferred) operations, deliverability, and marketing automation. \u003Cbr>Shopify analytics, backend support, products, orders, and accounting.\u003Cbr>Knowledge of e-commerce best practices.\u003C/p>\u003Cp>\u003Cbr>Skills\u003C/p>\u003Cp>Strong analytical, project management, organizational, communication, and cross-fuctional collaboration skills. \u003Cbr>Proficiency with CRM and marketing automation platforms, Google Analytics, Shopify, dashboard reporting, customer segmentation, testing, and data visualization. \u003C/p>\u003Cp>\u003Cbr>Abilities\u003C/p>\u003Cp>Balance strategic planning with hands-on execution. \u003Cbr>Translate customer insights into marketing recommendations.\u003Cbr>Influence cross-functional stakeholders.\u003Cbr>Manage multiple customer lifecycles simultaneously.\u003Cbr>Drive customer-centric decision making through data.\u003Cbr>Use data-driven analysis to increase customer engagement and loyalty. \u003Cbr>Substantiate decisions through data. \u003Cbr>Effectively partner and collaborate with Marketing & Communications team. \u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cbr>EXPERIENCE \u003C/p>\u003Cp>This role must have the following qualifications and/or experience unless otherwise noted:\u003C/p>\u003Cp>Bachelor’s degree from an accredited college or university in Marketing, IT, Data Analytics, or a closely related field preferred or, equivalent combination of education and experience required. \u003Cbr>Five or more years of experience in CRM, lifecycle marketing, customer retention, marketing automation, or digital marketing. \u003Cbr>Demonstrated experience developing lifecycle marketing strategies that improve customer engagement and revenue. \u003Cbr>Experience creating customer journeys, automated workflows, and personalize communications.\u003Cbr>Experience managing CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, or similar. \u003Cbr>Experience analyzing customer behavior, segmentation, campaign performance, and lifecycle metrics. \u003Cbr>Experience supporting ecommerce, nonprofit fundraising, membership, travel, or retail organizations preferred. \u003Cbr>Experience with Shopify, Google Analytics, and CRM integrations. \u003Cbr>Valid REAL ID* driver’s license.\u003Cbr>Ability to pass Western National Park ‘s independent employment background screening that may include, but is not limited to, employment, education, criminal, SSN verification and, professional references as part of its hiring requirements.\u003C/p>\u003Cp>\u003Cbr>WHAT WE CAN DO FOR YOU\u003C/p>\u003Cp>We are committed to providing you with an outstanding employee benefits package and support. As a full-time employee, you will be eligible for:\u003C/p>\u003Cp>Choice of 3 premium subsidized PPO Medical plans with built-in HSA or HRA, PPO Dental, Vision, Flex Medical Savings Plan, Dependent Care Savings Plan, Optional Voluntary Term Life, and 403(b) Retirement Plan with a fully vested 100% match up to 8.33% of income after 6 months service.\u003Cbr>Company Paid Benefits include: Short- & Long-Term Disability, a $50,000 Employee Group Life policy, EAP, and Health & Wellness resources.\u003Cbr>Eleven paid holidays, additional paid personal day, accrued paid vacation, and sick time.\u003Cbr>Employee Appreciation: 15% Discount on employee purchases in-store.\u003Cbr>Employee Referral Bonuses\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cbr>(This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.)\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003C/p>\u003Cp>Western National Parks Association is an equal-opportunity employer committed to fostering a respectful and inclusive workplace. We comply with all applicable federal, state, and local employment laws and do not tolerate discrimination or harassment based on legally protected characteristics. Hiring decisions are based on qualifications, merit, and organizational needs.\u003C/p>","Qualified Arizona based candidates will be given preference\n\n\n\nJob: Full-Time, Customer Relationship & Lifecycle Marketing Manager in Tucson, Arizona. Remote Hybrid\n\n\n\nAre you a strategic and creative manager who loves to process data and support the journey of customers? Western National Parks (WNP), a nonprofit partner of the National Park Service (NPS) and the United States Forest Service (USFS), is seeking a Full-Time, Customer Relationship & Lifecycle Marketing Manager who will be responsible for developing and executing Western National Parks (WNP’s) customer relationship management (CRM) and lifecycle marketing strategy across multiple customer segments, including but not limited to e-commerce retail (the largest customer segment). \n\n\n\nOur Marketing and Communications Team is looking for a creative and analytical individual who will serve as the organization’s CRM governance leader. The role will be responsible for ensuring consistent customer experiences, effective database management, and coordinated communications across departments to increase customer lifetime value, donor retention, engagement, loyalty, revenue growth, and customer satisfaction. \n\n\n\n\n\nJOB RESPONSIBILITIES \n\nThis role is responsible for the following duties and any related tasks as assigned:\n\n \n\nCRM Strategy & Lifecycle Management\n\nDevelop and execute WNP’s CRM and lifecycle marketing strategy across e-commerce retail, travel, philanthropy, events, internal communications, and business-to-business (B2B) to increase customer acquisition, engagement, retention, donor stewardship, loyalty, and customer lifetime value. \nDesign, implement, and optimize customer journeys and automated lifecycle campaigns including but not limited to, welcome, cart abandonment, browse abandonment, post-purchase, win-back, donor renewal, and seasonal campaigns using behavioral, transactional, demographic, and engagement data to personalize communications. \nWork collaboratively with the WNP marketing team utilizing the graphics and copy provided to ensure brand continuity and consistency. \nRecommend and implement strategy to optimize ecommerce results and revenue goals. \nManage and optimize customer lifecycle, understanding customer segments, needs, and behaviors. \nWork collaboratively with the WNP marketing team to ensure brand continuity and consistency.\n\n\nCRM Governance\n\nDevelop and maintain organization-wide CRM governance, including database standards, segmentation, permissions, data quality, and compliance with privacy regulations.\nCoordinate customer communications across departments to reduce audience fatigue, eliminate duplicate messaging, and create a consistent customer experience. \nRecommend long-term improvements for customer data management, CRM integrations, and communication governance. \nCustomer Segmentation & Personalization\n\nDevelop customer segments using lifecycle state, purchase history, donor history, geography, visitation, engagement, and other behavioral data to deliver personalized omnichannel experiences across email, SMS, website, and emerging channels.\n\n\nMarketing Automation\n\nDesign, build, maintain, and optimize automated marketing workflows and customer journeys. \nDevelop automated campaigns for onboarding, customer retention, donor stewardship, abandoned carts, browse abandonment, post-purchase engagement, win0back, event marketing, and promotional campaigns. \nContinuously improve automation performance through testing and optimization. \n \n\nAnalytics & Optimization\n\nMeasure and report on CRM performance using dashboards, attribution, cohort and funnel analysis, and customer lifecycle metrics including engagement, retention, conversion, donor retention, and customer lifetime value. \nDevelop and manage a continuous testing and optimization program using A/B and multivariate testing to improve campaign performance and business outcomes. Translate data into actionable recommendations for business stakeholders. \n \n\nVoice of Customer\n\nCollect and analyze customer feedback through surveys, reviews, and other Voice of Customer initiatives. \nShare customer insights with cross-functional teams to improve customer experience and marketing effectiveness. \n\n\nShopify Website\n\nPartner with Marketing and e-commerce to add product to Shopify and optimize site merchandising, customer experience, conversion rates, and average order value. \nManage product catalogs, pricing, inventory tracking, and collection page setups. \n \n\nOther\n\nPerforms other related duties, as assigned.\n\n\n\n\nPHYSICAL DEMANDS\n\nFor a specific list of physical demands, please contact Human Resources at Recruiting@wnp.org to request.\n\n\n\n\n\nTRAVEL\n\nOccasional to frequent travel may be required to the home office in Tucson, AZ, events or conferences. Additionally, occasional overnight trips may be required. Additionally, may be required to use personal or company vehicles. \n\n\n\n\n\n\n\nQUALIFICATIONS \n\nThis role must possess advanced to expert knowledge of, skill in, and/or ability in the following:\n\nKnowledge \n\nCRM strategy and lifecycle marketing best practices.\nCustomer journey mapping.\nCustomer retention and loyalty strategies.\nCustomer segmentation and personalization .\nData governance and CRM administration.\nCohort and funnel analysis.\nVoice of Customer methodologies.\nAI-assisted marketing tools.\nOminchannel marketing.\nDigital channels, cross-channel planning and operations, including email, ESPs, mobile notification platforms, remarketing, email (not required but preferred) operations, deliverability, and marketing automation. \nShopify analytics, backend support, products, orders, and accounting.\nKnowledge of e-commerce best practices.\n\n\nSkills\n\nStrong analytical, project management, organizational, communication, and cross-fuctional collaboration skills. \nProficiency with CRM and marketing automation platforms, Google Analytics, Shopify, dashboard reporting, customer segmentation, testing, and data visualization. \n\n\nAbilities\n\nBalance strategic planning with hands-on execution. \nTranslate customer insights into marketing recommendations.\nInfluence cross-functional stakeholders.\nManage multiple customer lifecycles simultaneously.\nDrive customer-centric decision making through data.\nUse data-driven analysis to increase customer engagement and loyalty. \nSubstantiate decisions through data. \nEffectively partner and collaborate with Marketing & Communications team. \n\n\n\n\nEXPERIENCE \n\nThis role must have the following qualifications and/or experience unless otherwise noted:\n\nBachelor’s degree from an accredited college or university in Marketing, IT, Data Analytics, or a closely related field preferred or, equivalent combination of education and experience required. \nFive or more years of experience in CRM, lifecycle marketing, customer retention, marketing automation, or digital marketing. \nDemonstrated experience developing lifecycle marketing strategies that improve customer engagement and revenue. \nExperience creating customer journeys, automated workflows, and personalize communications.\nExperience managing CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, or similar. \nExperience analyzing customer behavior, segmentation, campaign performance, and lifecycle metrics. \nExperience supporting ecommerce, nonprofit fundraising, membership, travel, or retail organizations preferred. \nExperience with Shopify, Google Analytics, and CRM integrations. \nValid REAL ID* driver’s license.\nAbility to pass Western National Park ‘s independent employment background screening that may include, but is not limited to, employment, education, criminal, SSN verification and, professional references as part of its hiring requirements.\n\n\nWHAT WE CAN DO FOR YOU\n\nWe are committed to providing you with an outstanding employee benefits package and support. As a full-time employee, you will be eligible for:\n\nChoice of 3 premium subsidized PPO Medical plans with built-in HSA or HRA, PPO Dental, Vision, Flex Medical Savings Plan, Dependent Care Savings Plan, Optional Voluntary Term Life, and 403(b) Retirement Plan with a fully vested 100% match up to 8.33% of income after 6 months service.\nCompany Paid Benefits include: Short- & Long-Term Disability, a $50,000 Employee Group Life policy, EAP, and Health & Wellness resources.\nEleven paid holidays, additional paid personal day, accrued paid vacation, and sick time.\nEmployee Appreciation: 15% Discount on employee purchases in-store.\nEmployee Referral Bonuses\n\n\n\n\n\n\n(This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.)\n\n\n\n\n\nWestern National Parks Association is an equal-opportunity employer committed to fostering a respectful and inclusive workplace. We comply with all applicable federal, state, and local employment laws and do not tolerate discrimination or harassment based on legally protected characteristics. Hiring decisions are based on qualifications, merit, and organizational needs.",1789634833534,"2026-09-17 11:29:06","2026-09-16T08:45:00.000Z",55300,66300,"paid",{"jsonldValid":14,"jsonld":26},{"id":104,"slug":105,"title":106,"companyname":107,"companylogo":108,"companyTagline":109,"companyIndustry":110,"city":92,"country":92,"remote":63,"employmentType":111,"department":58,"content_html":112,"content_text":113,"years":20,"createdAt":114,"updatedAtISO":115,"postedAtISO":116,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":45,"isPaid":14,"schema":117},"e8829d09cc7274aa62eb8dbce1e26de8139be80da424c91c323347b8ba3b1373","senior-manager-lifecycle-marketing-at-dataiku-e44b46334a","Senior Manager, Lifecycle Marketing","Dataiku","https://cdn.jobboardwise.com/logo/dataiku.com","The Universal AI Platform™","Software Development",[16],"\u003Cp>Dataiku is the Platform for AI Success, the enterprise orchestration layer for building, deploying, and governing AI. In a single environment, teams design and operate analytics, machine learning, and AI agents with the transparency, collaboration, and control enterprises require. Sitting above data platforms, cloud infrastructure, and AI services, Dataiku connects the full enterprise AI stack - empowering organizations to run AI across multi-vendor environments with centralized governance.\u003Cbr>\u003Cbr>The world’s leading companies rely on Dataiku to operationalize AI and run it as a true business performance engine delivering measurable value. For more, visit the Dataiku blog, LinkedIn, X, and YouTube.\u003C/p>\u003Cp>\u003Cstrong>About the role\u003C/strong>\u003C/p>\n\u003Cp>Dataiku is the platform for AI Success, helping organizations put AI to work across their business. The Growth team drives pipeline generation globally through paid media, content syndication, ABM, and marketing operations, and we're looking for a Senior Manager, Lifecycle Marketing to build and own the lifecycle function end to end.\u003C/p>\n\u003Cp>You'll work closely with the VP of Digital & Growth and cross-functional partners across Web, Content, Acquisition, Field, Marketing Ops, Sales and Customer Success, supporting a global organization across regions. We don't have a lifecycle function today. Email and nurture are secondary responsibilities inside other teams' jobs, so nobody owns what a prospect or customer hears from us, in what order, or how often. There are existing nurture workflows without a current owner and no single view of what runs where, so establishing that visibility is the first priority. You'll build the function from there: the strategy, the systems, the programs, and the team.\u003C/p>\n\u003Cp>\u003Cstrong>What you'll own\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>The lifecycle operating system\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>One authoritative email and lifecycle calendar across prospect, new-user and customer programs: what goes out, to whom, from which team, and when.\u003C/li>\n\u003Cli>Frequency governance, suppression logic and deliverability standards, including being able to say how much of an audience a given send reaches.\u003C/li>\n\u003Cli>Segmentation and audience standards, set with the web and marketing ops teams who manage list creation today.\u003C/li>\n\u003Cli>A standard for what a lifecycle program needs before it launches: entry criteria, success metric, exit.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Prospect and new-user nurture\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>New-user onboarding and activation nurture: the sequences that move a first touch to an engaged, sales-ready account.\u003C/li>\n\u003Cli>Account progression communication: the programs that move accounts from first engagement toward qualified opportunity.\u003C/li>\n\u003Cli>Nurture designed around named-account cohorts, built alongside the integrated campaign work so the two don't duplicate each other.\u003C/li>\n\u003Cli>Visibility for BDRs into what a lead has already received before they reach out.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Customer lifecycle, retention and expansion\u003C/strong>\u003C/p>\n\u003Cp>You'll partner closely with Customer Success and Product on this.\u003C/p>\n\u003Cul>\n\u003Cli>Programmatic customer nurture: adoption, education, and the sequences that keep users active after initial deployment.\u003C/li>\n\u003Cli>Retention and expansion programs, built on account signals rather than calendar cadence.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Automation, data and measurement\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>The lifecycle layer of the marketing automation stack end to end: HubSpot workflows, Salesforce integration, and account and intent data from 6sense.\u003C/li>\n\u003Cli>Consolidating the existing nurture workflows into something documented and maintained.\u003C/li>\n\u003Cli>Reporting lifecycle contribution in terms the business already uses: engagement progression, influenced pipeline, retention and expansion. You'll build your own reporting rather than wait for a dashboard.\u003C/li>\n\u003Cli>The data quality this function depends on, with marketing ops: deliverability, consent, record hygiene.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>AI and agentic workflows\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Lifecycle work inside agentic workflows, rather than AI as a separate experiment. Lifecycle is one of the clearest applications: audience assembly, copy variation, program QA, performance summaries.\u003C/li>\n\u003Cli>A standard for what a well-built lifecycle agent looks like, and where human in the loop is required.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Building the function\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>This is the lead role for a function that doesn't exist yet. You'll build the team as the function develops.\u003C/li>\n\u003Cli>Getting the rest of the organization aligned on what you're building. Lifecycle touches Web, Content, Acquisition, Field, Marketing Ops, Sales and Customer Success.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What you bring\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>6+ years in lifecycle, nurture, email or growth marketing in B2B, ideally enterprise software with long, multi-threaded buying cycles.\u003C/li>\n\u003Cli>Hands-on marketing automation depth. You've built and owned complex nurture programs yourself. HubSpot or Marketo depth, Salesforce fluency, and real comfort with the data model under both.\u003C/li>\n\u003Cli>Command of deliverability, frequency capping, suppression, consent and list hygiene. This role exists partly because nobody has owned these.\u003C/li>\n\u003Cli>Experience on both sides of the lifecycle, prospect and customer. If your background covers one, tell us how you'd approach the other.\u003C/li>\n\u003Cli>Fluency with intent and account data (6sense, Demandbase or similar), and a view on where it should drive program entry rather than only reporting.\u003C/li>\n\u003Cli>Comfort building with AI, expected rather than optional. No engineering background needed. You should already be using LLMs in your own work, with a view on where they belong in lifecycle programs and where human in the loop is required.\u003C/li>\n\u003Cli>Analytical strength. You can define a metric, instrument it, and defend it, including when the honest answer is that the current number isn't reliable.\u003C/li>\n\u003Cli>Comfort with a build role: ambiguity, direct conversations about tradeoffs, and establishing a function through influence before you have a team.\u003C/li>\n\u003Cli>Experience working across regions in a global organization.\u003C/li>\n\u003Cli>Excellent written English. Other languages welcome, not required.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Why this role\u003C/strong>\u003C/p>\n\u003Cp>Lifecycle is unowned at Dataiku today. This role defines it, reporting to the VP who owns the function, with a mandate to build the team behind it.\u003C/p>\n\n\u003Cp>#LI-CM\u003C/p>\n\u003Cp>\u003Cstrong>What are you waiting for!\u003C/strong>\u003C/p>\n\u003Cp>At Dataiku, you'll be part of a journey to shape the ever-evolving world of AI. We're not just building a product; we're crafting the future of AI. If you're ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can't wait to welcome you to Dataiku! And if you’d like to learn even more about working here, you can visit our Dataiku LinkedIn page.\u003C/p>\n\n\u003Cp>\u003Cem>Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation, please contact us at: \u003C/em>reasonable-accommodations@dataiku.com\u003C/p>\n\n\u003Chr>\n\n\u003Cp>\u003Cstrong>Protect yourself from fraudulent recruitment activity\u003C/strong>\u003C/p>\n\u003Cp>\u003Cem>Dataiku will never ask you for payment of any type during the interview or hiring process. Other than our video-conference application, Zoom, we will also never ask you to make purchases or download third-party applications during the process. If you experience something out of the ordinary or suspect fraudulent activity, please review our page on identifying and reporting fraudulent activity here.\u003C/em>\u003C/p>","Dataiku is the Platform for AI Success, the enterprise orchestration layer for building, deploying, and governing AI. In a single environment, teams design and operate analytics, machine learning, and AI agents with the transparency, collaboration, and control enterprises require. Sitting above data platforms, cloud infrastructure, and AI services, Dataiku connects the full enterprise AI stack - empowering organizations to run AI across multi-vendor environments with centralized governance. The world’s leading companies rely on Dataiku to operationalize AI and run it as a true business performance engine delivering measurable value. For more, visit the Dataiku blog, LinkedIn, X, and YouTube. About the role Dataiku is the platform for AI Success, helping organizations put AI to work across their business. The Growth team drives pipeline generation globally through paid media, content syndication, ABM, and marketing operations, and we're looking for a Senior Manager, Lifecycle Marketing to build and own the lifecycle function end to end. You'll work closely with the VP of Digital & Growth and cross-functional partners across Web, Content, Acquisition, Field, Marketing Ops, Sales and Customer Success, supporting a global organization across regions. We don't have a lifecycle function today. Email and nurture are secondary responsibilities inside other teams' jobs, so nobody owns what a prospect or customer hears from us, in what order, or how often. There are existing nurture workflows without a current owner and no single view of what runs where, so establishing that visibility is the first priority. You'll build the function from there: the strategy, the systems, the programs, and the team. What you'll own The lifecycle operating system One authoritative email and lifecycle calendar across prospect, new-user and customer programs: what goes out, to whom, from which team, and when. Frequency governance, suppression logic and deliverability standards, including being able to say how much of an audience a given send reaches. Segmentation and audience standards, set with the web and marketing ops teams who manage list creation today. A standard for what a lifecycle program needs before it launches: entry criteria, success metric, exit. Prospect and new-user nurture New-user onboarding and activation nurture: the sequences that move a first touch to an engaged, sales-ready account. Account progression communication: the programs that move accounts from first engagement toward qualified opportunity. Nurture designed around named-account cohorts, built alongside the integrated campaign work so the two don't duplicate each other. Visibility for BDRs into what a lead has already received before they reach out. Customer lifecycle, retention and expansion You'll partner closely with Customer Success and Product on this. Programmatic customer nurture: adoption, education, and the sequences that keep users active after initial deployment. Retention and expansion programs, built on account signals rather than calendar cadence. Automation, data and measurement The lifecycle layer of the marketing automation stack end to end: HubSpot workflows, Salesforce integration, and account and intent data from 6sense. Consolidating the existing nurture workflows into something documented and maintained. Reporting lifecycle contribution in terms the business already uses: engagement progression, influenced pipeline, retention and expansion. You'll build your own reporting rather than wait for a dashboard. The data quality this function depends on, with marketing ops: deliverability, consent, record hygiene. AI and agentic workflows Lifecycle work inside agentic workflows, rather than AI as a separate experiment. Lifecycle is one of the clearest applications: audience assembly, copy variation, program QA, performance summaries. A standard for what a well-built lifecycle agent looks like, and where human in the loop is required. Building the function This is the lead role for a function that doesn't exist yet. You'll build the team as the function develops. Getting the rest of the organization aligned on what you're building. Lifecycle touches Web, Content, Acquisition, Field, Marketing Ops, Sales and Customer Success. What you bring 6+ years in lifecycle, nurture, email or growth marketing in B2B, ideally enterprise software with long, multi-threaded buying cycles. Hands-on marketing automation depth. You've built and owned complex nurture programs yourself. HubSpot or Marketo depth, Salesforce fluency, and real comfort with the data model under both. Command of deliverability, frequency capping, suppression, consent and list hygiene. This role exists partly because nobody has owned these. Experience on both sides of the lifecycle, prospect and customer. If your background covers one, tell us how you'd approach the other. Fluency with intent and account data (6sense, Demandbase or similar), and a view on where it should drive program entry rather than only reporting. Comfort building with AI, expected rather than optional. No engineering background needed. You should already be using LLMs in your own work, with a view on where they belong in lifecycle programs and where human in the loop is required. Analytical strength. You can define a metric, instrument it, and defend it, including when the honest answer is that the current number isn't reliable. Comfort with a build role: ambiguity, direct conversations about tradeoffs, and establishing a function through influence before you have a team. Experience working across regions in a global organization. Excellent written English. Other languages welcome, not required. Why this role Lifecycle is unowned at Dataiku today. This role defines it, reporting to the VP who owns the function, with a mandate to build the team behind it. #LI-CM What are you waiting for! At Dataiku, you'll be part of a journey to shape the ever-evolving world of AI. We're not just building a product; we're crafting the future of AI. If you're ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can't wait to welcome you to Dataiku! And if you’d like to learn even more about working here, you can visit our Dataiku LinkedIn page. Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation, please contact us at: reasonable-accommodations@dataiku.com Protect yourself from fraudulent recruitment activity Dataiku will never ask you for payment of any type during the interview or hiring process. Other than our video-conference application, Zoom, we will also never ask you to make purchases or download third-party applications during the process. If you experience something out of the ordinary or suspect fraudulent activity, please review our page on identifying and reporting fraudulent activity here.",1789579512000,"2026-09-16 19:29:01","2026-09-16T03:50:45-04:00",{"jsonldValid":14,"jsonld":26},{"id":119,"slug":120,"title":121,"companyname":122,"companylogo":123,"companyTagline":124,"companyIndustry":125,"city":126,"country":127,"remote":14,"employmentType":128,"department":17,"content_html":129,"content_text":130,"years":20,"createdAt":131,"updatedAtISO":132,"postedAtISO":44,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":133,"isPaid":14,"schema":134},"b6848e4af66b84b6a109e0b994c4cfef267664da2864c0b9a664dd900b940c33","on-trade-guest-marketing-manager-europe-at-bacardi-482b6211ac","On-Trade Customer Marketing Manager, Europe","Bacardi","https://cdn.jobboardwise.com/logo/bacardilimited.com","We Make Moments Matter.","Beverage Manufacturing","London","United Kingdom",[16],"\u003Cp>\u003Cb>RESPONSIBILITIES \u003C/b>-\u003Cb> \u003C/b>WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE\u003C/p>\u003Cul>\u003Cli>For the On Trade Channel, you will work in partnership with the Head of Channel programming On-Trade to develop BTL programming and assets that equip markets with the tools to win in market. Taking ownership of BTL planning for a defined set of brands and working with the respective Regional Brand Directors to ensure all parties are aligned and accountable on the planned execution in market. \u003C/li>\u003Cli>Leading the development and handover of channel activation workstreams from Region to Local Commercial Planning & Activation at an 80% ready state. Working in close consultation with markets to ensure critical paths are fully met. Allowing Local Commercial Planning & Activation to focus on the final 20% of the workstream centred on the localisation at market and customer level. \u003C/li>\u003Cli>You will be the business partner for a defined portfolio of Brands throughout the annual brand planning cycle (IAP) process, helping connect Region and Market(s) to deliver a winning BTL plan. A key stakeholder in bringing the functions together to think and act on-premise consumer.\u003C/li>\u003Cli>Delivering on-premise consumer messaging that resonates with the occasion or primary barrier to purchase for a brand. All whilst considering market dynamics to drive more consistent execution. Think and act on-premise consumer! \u003C/li>\u003Cli>Putting insights at the heart of BTL decision making. Focussing on the on-premise consumer occasion and need state.\u003C/li>\u003Cli>Defining channel and brand Point of Sales Materials (POSM) assortment in collaboration with regionally approved suppliers and with alignment across key markets. Working in partnership with our POSM Excellence Managers in Europe.\u003C/li>\u003Cli>Alongside the European Channel Programming Leadership team, you will be a key enabler in building a team of on-premise consumer marketing experts and refining ways of working between Region and Local teams\u003C/li>\u003Cli>Support the integration of preferred European BTL agencies and establishing clear ways of working.\u003Cspan>  \u003C/span>\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Remains abreast of legal regulations in the industry for the Countries.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>SKILLS \u003C/b>\u003Cb>- \u003C/b>THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY\u003C/p>\u003Cp>\u003Cb>SKILLS:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Advanced in developing on-premise consumer marketing programs. At ease adapting the discussion based on the life stage of a category/brand in market, whilst delivering BTL scale/consistency. \u003C/li>\u003Cli>Advanced understanding of on-premise consumer behaviour across the full path to purchase. \u003C/li>\u003Cli>At ease translating brand strategy into on-premise consumer centric plans, rooted in insight, with clearly defined objectives. \u003C/li>\u003Cli>Channel expert, with advanced knowledge of how customers operate, the key barriers to success and how to win through partnership. \u003C/li>\u003Cli>Considered as a role model for leading external agencies to deliver world class work.\u003C/li>\u003Cli>Omnichannel mindset, incorporating Digital into planning and execution. \u003C/li>\u003Cli>Advanced communicator, skilled at removing complexity and driving clarity across the business. \u003C/li>\u003Cli>A leader at ease connecting teams across functions/markets, building a sense of community achieving team results and ownership of total regional performance within their area of expertise. \u003C/li>\u003Cli>Advanced in building a trusted relationship between Region and Markets. \u003C/li>\u003Cli>Fluent command in English. \u003C/li>\u003C/ul>\u003Cp>\u003Cb>EXPERIENCE:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Minimum 5 years experience within Trade or Customer Marketing. Preferably within a Premium / FMCG background.\u003C/li>\u003Cli>Plus, a minimum 3 years experience in Sales, Brand Management, Category Development or Experiential\u003C/li>\u003Cli>Experienced in developing Channel Strategy based on on-premise consumer insight and delivering plans that contribute to winning along the path to purchase and delivering sustainable profit growth.\u003C/li>\u003Cli>Advanced knowledge of the channel achieved by working directly with key customers and closely with the sales team in an established market. Experience achieved through a Marketing or Commercial capacity. \u003C/li>\u003Cli>Detailed understanding of customers, their needs and how to win through partnership.\u003C/li>\u003Cli>Proven track record in stakeholder brief and management to ensure timely delivery of channel plans and projects\u003C/li>\u003Cli>Experience of working in multiple markets is beneficial but not essential.\u003C/li>\u003Cli>Experience of working for BTL/Creative agency & ability to create successful briefs is beneficial but not essential.\u003C/li>\u003Cli>Exposure to Bacardi Way of Growth for Marketing on how to build brands sustainably and effectively.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>KEY RELATIONSHIPS AND INTERDEPENDENCIES:\u003C/b>\u003C/p>\u003Cp>Your ability to operate & orchestrate seamlessly within the matrix will be critical for your success in this role:\u003C/p>\u003Cul>\u003Cli>Head of Channel Programming, On-Trade – Europe — your manager and the team you'll help build.\u003C/li>\u003Cli>Regional Brand Directors — your core partners in translating brand strategy into winning on-trade plans.\u003C/li>\u003Cli>Fellow On-Trade Customer Marketing Managers — your immediate peer group across the European Programming team.\u003C/li>\u003Cli>Local Commercial Planning & Activation (CPA) teams — the in-market teams who localise and execute the final 20% of your workstreams.\u003C/li>\u003Cli>POSM Excellence Managers – Europe — your partners in defining point-of-sale assortment.\u003C/li>\u003Cli>Global Brand Teams — for alignment on brand direction and guidelines.\u003C/li>\u003Cli>Revenue Growth Management & Procurement — to ensure plans are commercially sound and efficiently sourced.\u003C/li>\u003Cli>S&OP / Secondary Packaging / Plant — for supply, packaging and delivery of activation assets.\u003C/li>\u003Cli>Channel Marketing & Senior Commercial Planning & Activation Director — the senior leader steering the function. \u003C/li>\u003C/ul>\u003Cp>\u003Cb>PERSONAL QUALITIES \u003C/b>– SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR\u003C/p>\u003Cul>\u003Cli>Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.\u003C/li>\u003Cli>Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.\u003C/li>\u003Cli>People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.\u003Cspan>  \u003C/span>Recognized solution provider and partner across the organization.\u003C/li>\u003Cli>Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.\u003Cspan>  \u003C/span>Go-getter mentality, committed to leave a legacy, always thinking 2 steps ahead.\u003C/li>\u003Cli>Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.\u003C/li>\u003Cli>Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.\u003C/li>\u003C/ul>\u003Ch1>\u003C/h1>\u003Ch1>LEADERSHIP AGILITY\u003C/h1>\u003Cp>At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.\u003Cbr> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Belonging:\u003C/b> You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Self-Awareness:\u003C/b> You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>People Agility:\u003C/b> You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Results Agility\u003C/b>: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Mental Agility\u003C/b>: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Change Agility:\u003C/b> You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Ci>Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. \u003C/i>\u003C/p>\u003Cp>U.S. applicants have rights under Federal Employment Laws.\u003C/p>\u003Cp>\u003Cb>\u003Cu>Perks of Working for us\u003C/u>\u003C/b>\u003C/p>\u003Cp>At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.\u003C/p>\u003Ch2>\u003Cb>Compensation, Paid Time Off & Retirement:\u003C/b>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Competitive Pay Package\u003C/p>\u003C/li>\u003Cli>\u003Cp>Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Retirement/Pension Plan\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>Health & Wellbeing\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Medical, Critical Illness, and Life Insurance\u003C/p>\u003C/li>\u003Cli>\u003Cp>Employee Assistance Programs\u003C/p>\u003C/li>\u003Cli>\u003Cp>Best-in-class, family-friendly, and inclusive leave policies\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>Additional Benefits\u003C/h2>\u003Cp>\u003Cbr>The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.\u003Cbr>\u003Cbr>Some benefits may be subject to an employee contribution.\u003Cbr>\u003Cbr>Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.\u003C/p>","RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE For the On Trade Channel, you will work in partnership with the Head of Channel programming On-Trade to develop BTL programming and assets that equip markets with the tools to win in market. Taking ownership of BTL planning for a defined set of brands and working with the respective Regional Brand Directors to ensure all parties are aligned and accountable on the planned execution in market. Leading the development and handover of channel activation workstreams from Region to Local Commercial Planning & Activation at an 80% ready state. Working in close consultation with markets to ensure critical paths are fully met. Allowing Local Commercial Planning & Activation to focus on the final 20% of the workstream centred on the localisation at market and customer level. You will be the business partner for a defined portfolio of Brands throughout the annual brand planning cycle (IAP) process, helping connect Region and Market(s) to deliver a winning BTL plan. A key stakeholder in bringing the functions together to think and act on-premise consumer. Delivering on-premise consumer messaging that resonates with the occasion or primary barrier to purchase for a brand. All whilst considering market dynamics to drive more consistent execution. Think and act on-premise consumer! Putting insights at the heart of BTL decision making. Focussing on the on-premise consumer occasion and need state. Defining channel and brand Point of Sales Materials (POSM) assortment in collaboration with regionally approved suppliers and with alignment across key markets. Working in partnership with our POSM Excellence Managers in Europe. Alongside the European Channel Programming Leadership team, you will be a key enabler in building a team of on-premise consumer marketing experts and refining ways of working between Region and Local teams Support the integration of preferred European BTL agencies and establishing clear ways of working. Remains abreast of legal regulations in the industry for the Countries. SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY SKILLS: Advanced in developing on-premise consumer marketing programs. At ease adapting the discussion based on the life stage of a category/brand in market, whilst delivering BTL scale/consistency. Advanced understanding of on-premise consumer behaviour across the full path to purchase. At ease translating brand strategy into on-premise consumer centric plans, rooted in insight, with clearly defined objectives. Channel expert, with advanced knowledge of how customers operate, the key barriers to success and how to win through partnership. Considered as a role model for leading external agencies to deliver world class work. Omnichannel mindset, incorporating Digital into planning and execution. Advanced communicator, skilled at removing complexity and driving clarity across the business. A leader at ease connecting teams across functions/markets, building a sense of community achieving team results and ownership of total regional performance within their area of expertise. Advanced in building a trusted relationship between Region and Markets. Fluent command in English. EXPERIENCE: Minimum 5 years experience within Trade or Customer Marketing. Preferably within a Premium / FMCG background. Plus, a minimum 3 years experience in Sales, Brand Management, Category Development or Experiential Experienced in developing Channel Strategy based on on-premise consumer insight and delivering plans that contribute to winning along the path to purchase and delivering sustainable profit growth. Advanced knowledge of the channel achieved by working directly with key customers and closely with the sales team in an established market. Experience achieved through a Marketing or Commercial capacity. Detailed understanding of customers, their needs and how to win through partnership. Proven track record in stakeholder brief and management to ensure timely delivery of channel plans and projects Experience of working in multiple markets is beneficial but not essential. Experience of working for BTL/Creative agency & ability to create successful briefs is beneficial but not essential. Exposure to Bacardi Way of Growth for Marketing on how to build brands sustainably and effectively. KEY RELATIONSHIPS AND INTERDEPENDENCIES: Your ability to operate & orchestrate seamlessly within the matrix will be critical for your success in this role: Head of Channel Programming, On-Trade – Europe — your manager and the team you'll help build. Regional Brand Directors — your core partners in translating brand strategy into winning on-trade plans. Fellow On-Trade Customer Marketing Managers — your immediate peer group across the European Programming team. Local Commercial Planning & Activation (CPA) teams — the in-market teams who localise and execute the final 20% of your workstreams. POSM Excellence Managers – Europe — your partners in defining point-of-sale assortment. Global Brand Teams — for alignment on brand direction and guidelines. Revenue Growth Management & Procurement — to ensure plans are commercially sound and efficiently sourced. S&OP / Secondary Packaging / Plant — for supply, packaging and delivery of activation assets. Channel Marketing & Senior Commercial Planning & Activation Director — the senior leader steering the function. PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. Recognized solution provider and partner across the organization. Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Go-getter mentality, committed to leave a legacy, always thinking 2 steps ahead. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience. LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws. Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.",1789572536000,"2026-09-18 05:29:19","GBP",{"jsonldValid":14,"jsonld":26},1789736495345]