[{"data":1,"prerenderedAt":109},["ShallowReactive",2],{"$f7l3HrASEMj80Rp99R4l0JXnNGyLIdL_C3qt2GuHOO10":3,"$fx9GKA7e8-CK1ESvS1kFCeGJypP3-OwovYFiKLSqV8vQ":28},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"city":11,"country":12,"applicantCountries":13,"applicantStates":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":24,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":27},"dabaac0127c08aceb8238adba0c34f242970723f8a7f613b22bf895861846539","83da3612fb976cb42bb79c3be7bcda57d87e91594fd6f7a628e0fdf54e5834a2","director-lifecycle-marketing-at-braze-0519cebbf7","Director, Lifecycle Marketing","braze","","San Francisco","United States",[],[],false,[17],"Full-time","Marketing","\u003Cp>At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.\u003C/p>\n\u003Cp>We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.\u003C/p>\n\u003Cp>To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.\u003C/p>\n\u003Cp>Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.\u003C/p>\n\u003Cp>If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.\u003C/p>\u003Ch4>\u003Cstrong>WHAT YOU’LL DO\u003C/strong>\u003C/h4>\n\u003Cp>At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale.\u003C/p>\n\u003Cp>That’s why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience—what we say, how we say it, where we say it.\u003C/p>\n\u003Cp>In this role, you will lead the next evolution of Braze’s lifecycle marketing function, building and developing a high-performing team while defining strategies that drive meaningful engagement across both prospect and customer audiences. You will play a critical role in helping customers discover, adopt, and realize value from Braze’s expanding portfolio of products and AI capabilities, connecting product adoption and customer outcomes to long-term retention and growth.\u003C/p>\n\u003Cp>This role requires a strategic, data-driven leader who can translate customer insights and business priorities into innovative, scalable lifecycle programs. You will bring a strong point of view on how personalized experiences, experimentation, and emerging technologies can transform customer engagement, while building the team, capabilities, and operating model needed to bring that vision to life.\u003C/p>\n\u003Cp>You’ll partner closely with Product Marketing, Product, Customer Success, Revenue teams, Marketing Operations, and other stakeholders across the business to ensure Lifecycle Marketing is a strategic driver of customer value and business growth.\u003C/p>\n\u003Cp>In this role, you will:\u003C/p>\n\u003Cul>\n\u003Cli>Define and lead the next evolution of Braze’s lifecycle marketing strategy across prospect and customer audiences, establishing a clear vision, priorities, and roadmap that connect engagement to measurable business outcomes\u003C/li>\n\u003Cli>Build, lead, and develop a high-performing Lifecycle Marketing team, hiring and onboarding new talent, establishing clear ownership and operating rhythms, and fostering a culture of strategic thinking, innovation, accountability, and continuous growth\u003C/li>\n\u003Cli>Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion, creating connected experiences that help audiences progress through their journey with Braze\u003C/li>\n\u003Cli>Develop and scale product adoption strategies that help customers discover, activate, and realize value from Braze’s evolving portfolio of products, with particular emphasis on accelerating adoption of new AI capabilities and translating product innovation into meaningful customer outcomes\u003C/li>\n\u003Cli>Partner closely with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers, understand customer needs, and develop targeted lifecycle programs that accelerate time-to-value, deepen product engagement, and contribute to stronger retention and expansion\u003C/li>\n\u003Cli>Lead the development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys, leveraging behavioral, account-level, and product usage data to deliver relevant experiences at scale\u003C/li>\n\u003Cli>Establish a comprehensive lifecycle measurement framework that connects program performance to business outcomes, including prospect conversion, pipeline contribution, product adoption, customer engagement, retention, and expansion influence. Translate insights into clear recommendations and compelling narratives for senior leadership\u003C/li>\n\u003Cli>Build a rigorous culture of experimentation and continuous optimization, developing testing roadmaps that challenge assumptions, uncover new opportunities, and improve lifecycle performance across audiences, journeys, and channels\u003C/li>\n\u003Cli>Serve as a strategic leader for Braze-at-Braze initiatives, exploring innovative applications of our own platform and partnering with Product and Product Marketing to demonstrate customer engagement best practices and inform product innovation\u003C/li>\n\u003Cli>Champion the thoughtful adoption of AI and emerging technologies within Lifecycle Marketing, identifying opportunities to improve personalization, accelerate experimentation, increase operational efficiency, and unlock new approaches to customer engagement\u003C/li>\n\u003Cli>Collaborate with Integrated Campaigns, Regional Marketing, and other Demand Generation teams to develop prospect nurture strategies that improve engagement, conversion, and pipeline progression while ensuring alignment with broader go-to-market priorities\u003C/li>\n\u003Cli>Partner with Customer Advocacy and Community teams to create coordinated customer experiences that deepen engagement and reinforce the value customers realize from Braze.\u003C/li>\n\u003Cli>Establish scalable processes, systems, and cross-functional ways of working that enable the team to execute with excellence, prioritize high-impact initiatives, and continuously evolve its capabilities as the business grows\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>WHO YOU ARE\u003C/strong>\u003C/p>\n\u003Cp>You are a strategic, data-driven marketing leader who believes that exceptional customer experiences are fundamental to sustainable business growth. You understand how to translate product innovation into meaningful customer value and how to connect engagement and adoption to measurable retention and expansion outcomes.\u003C/p>\n\u003Cp>You are equally energized by building teams and building programs. You bring a strong point of view on lifecycle marketing, but also the curiosity, collaboration, and adaptability to shape its future alongside your team and cross-functional partners.\u003C/p>\n\u003Cul>\n\u003Cli>A strategic lifecycle leader with a proven track record of developing and scaling programs that drive prospect conversion, product adoption, customer engagement, retention, and expansion within B2B SaaS organizations\u003C/li>\n\u003Cli>A builder and people leader who thrives on developing talent, establishing clear priorities, and creating the structure and culture needed for a team to do its best work\u003C/li>\n\u003Cli>A customer-centric marketer who understands the relationship between product adoption, time-to-value, customer outcomes, and long-term retention, and knows how to translate those insights into effective lifecycle strategies.\u003C/li>\n\u003Cli>A highly collaborative leader who excels at building trusted relationships and influencing stakeholders across Marketing, Product, Customer Success, Sales, and Revenue teams\u003C/li>\n\u003Cli>An analytical thinker who can connect customer behavior, product usage, and marketing performance to business outcomes, using data to inform strategy, guide investment, and communicate impact\u003C/li>\n\u003Cli>A curious and innovative marketer who embraces experimentation, challenges conventional approaches, and actively explores how AI and emerging technologies can improve customer engagement and marketing effectiveness\u003C/li>\n\u003Cli>A strategic operator who can establish a compelling vision while remaining close enough to execution to guide decisions, solve problems, and ensure high-quality delivery\u003C/li>\n\u003Cli>8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams.\u003C/li>\n\u003Cli>Proven experience developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences, ideally within a global B2B SaaS organization\u003C/li>\n\u003Cli>Strong understanding of SaaS customer journeys, including onboarding, activation, product adoption, engagement, retention, and expansion, with experience translating product capabilities into customer value\u003C/li>\n\u003Cli>Experience developing product adoption and engagement programs in partnership with Product, Product Marketing, and Customer Success teams. Familiarity with AI-powered products and evolving SaaS product portfolios is highly desirable\u003C/li>\n\u003Cli>Deep expertise in audience segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics, with the ability to translate complex data into actionable strategies\u003C/li>\n\u003Cli>Experience with customer engagement and marketing automation platforms, including Braze, Marketo, or similar technologies, and a strong understanding of email, in-product messaging, SMS, and other lifecycle channels\u003C/li>\n\u003Cli>Demonstrated ability to establish measurement frameworks, define meaningful KPIs, and communicate lifecycle marketing’s contribution to pipeline, customer value, retention, and business growth\u003C/li>\n\u003Cli>Strong executive communication skills, with the ability to articulate strategy, influence senior stakeholders, and bring cross-functional teams together around shared priorities\u003C/li>\n\u003Cli>Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity\u003C/li>\n\u003C/ul>\n\n\u003Cp>For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $170,000 and $195,500/year, with an expected On Target Earnings (OTE) between $200,000 and $230,000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.\u003C/p>\n\u003Cp>#LI-Hybrid\u003C/p>\u003Cp>\u003Cstrong>WHAT WE OFFER\u003C/strong>\u003C/p>\n\u003Cp>\u003Cem>Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment.\u003C/em>\u003C/p>\n\u003Cp>From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:\u003C/p>\n\u003Cul>\n\u003Cli>Competitive compensation that may include equity\u003C/li>\n\u003Cli>Retirement and Employee Stock Purchase Plans\u003C/li>\n\u003Cli>Flexible paid time off\u003C/li>\n\u003Cli>Comprehensive benefit plans covering medical, dental, vision, life, and disability\u003C/li>\n\u003Cli>Family services that include fertility benefits and equal paid parental leave\u003C/li>\n\u003Cli>Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend\u003C/li>\n\u003Cli>A curated in-office employee experience, designed to foster community, team connections, and innovation\u003C/li>\n\u003Cli>Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching\u003C/li>\n\u003Cli>Employee Resource Groups that provide supportive communities within Braze\u003C/li>\n\u003Cli>Collaborative, transparent, and fun culture recognized as a Great Place to Work®\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>ABOUT BRAZE\u003C/strong>\u003C/p>\n\u003Cp>Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.\u003C/p>\n\u003Cp>The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.\u003C/p>\n\u003Cp>Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.\u003C/p>\n\u003Cp>The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.\u003C/p>\n\u003Cp>\u003Cstrong>BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we strive to create equitable growth and opportunities inside and outside the organization.\u003C/p>\n\u003Cp>Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.\u003C/p>\n\u003Cp>We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you\u003C/p>\n\u003Cp>\u003Cstrong>OUR AI-POWERED BRAZE RECRUITMENT PROCESS\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.\u003C/p>\n\u003Cp>This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.\u003C/p>\n\u003Cp>Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:\u003C/p>\n\u003Cul>\n\u003Cli>To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.\u003C/li>\n\u003Cli>To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. \u003C/li>\n\u003C/ul>\n\u003Cp>Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page.\u003C/p>\n\u003Cp>\u003Cstrong>Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)\u003C/strong>\u003C/p>\n\u003Cp>Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. \u003C/p>\n\u003Cp>To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here.\u003C/p>\n\u003Cp>\u003Cem>Please see our\u003C/em> Candidate \u003Cem>Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.\u003Cbr>\u003C/em>\u003C/p>","At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU’LL DO At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale. That’s why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience—what we say, how we say it, where we say it. In this role, you will lead the next evolution of Braze’s lifecycle marketing function, building and developing a high-performing team while defining strategies that drive meaningful engagement across both prospect and customer audiences. You will play a critical role in helping customers discover, adopt, and realize value from Braze’s expanding portfolio of products and AI capabilities, connecting product adoption and customer outcomes to long-term retention and growth. This role requires a strategic, data-driven leader who can translate customer insights and business priorities into innovative, scalable lifecycle programs. You will bring a strong point of view on how personalized experiences, experimentation, and emerging technologies can transform customer engagement, while building the team, capabilities, and operating model needed to bring that vision to life. You’ll partner closely with Product Marketing, Product, Customer Success, Revenue teams, Marketing Operations, and other stakeholders across the business to ensure Lifecycle Marketing is a strategic driver of customer value and business growth. In this role, you will: Define and lead the next evolution of Braze’s lifecycle marketing strategy across prospect and customer audiences, establishing a clear vision, priorities, and roadmap that connect engagement to measurable business outcomes Build, lead, and develop a high-performing Lifecycle Marketing team, hiring and onboarding new talent, establishing clear ownership and operating rhythms, and fostering a culture of strategic thinking, innovation, accountability, and continuous growth Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion, creating connected experiences that help audiences progress through their journey with Braze Develop and scale product adoption strategies that help customers discover, activate, and realize value from Braze’s evolving portfolio of products, with particular emphasis on accelerating adoption of new AI capabilities and translating product innovation into meaningful customer outcomes Partner closely with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers, understand customer needs, and develop targeted lifecycle programs that accelerate time-to-value, deepen product engagement, and contribute to stronger retention and expansion Lead the development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys, leveraging behavioral, account-level, and product usage data to deliver relevant experiences at scale Establish a comprehensive lifecycle measurement framework that connects program performance to business outcomes, including prospect conversion, pipeline contribution, product adoption, customer engagement, retention, and expansion influence. Translate insights into clear recommendations and compelling narratives for senior leadership Build a rigorous culture of experimentation and continuous optimization, developing testing roadmaps that challenge assumptions, uncover new opportunities, and improve lifecycle performance across audiences, journeys, and channels Serve as a strategic leader for Braze-at-Braze initiatives, exploring innovative applications of our own platform and partnering with Product and Product Marketing to demonstrate customer engagement best practices and inform product innovation Champion the thoughtful adoption of AI and emerging technologies within Lifecycle Marketing, identifying opportunities to improve personalization, accelerate experimentation, increase operational efficiency, and unlock new approaches to customer engagement Collaborate with Integrated Campaigns, Regional Marketing, and other Demand Generation teams to develop prospect nurture strategies that improve engagement, conversion, and pipeline progression while ensuring alignment with broader go-to-market priorities Partner with Customer Advocacy and Community teams to create coordinated customer experiences that deepen engagement and reinforce the value customers realize from Braze. Establish scalable processes, systems, and cross-functional ways of working that enable the team to execute with excellence, prioritize high-impact initiatives, and continuously evolve its capabilities as the business grows WHO YOU ARE You are a strategic, data-driven marketing leader who believes that exceptional customer experiences are fundamental to sustainable business growth. You understand how to translate product innovation into meaningful customer value and how to connect engagement and adoption to measurable retention and expansion outcomes. You are equally energized by building teams and building programs. You bring a strong point of view on lifecycle marketing, but also the curiosity, collaboration, and adaptability to shape its future alongside your team and cross-functional partners. A strategic lifecycle leader with a proven track record of developing and scaling programs that drive prospect conversion, product adoption, customer engagement, retention, and expansion within B2B SaaS organizations A builder and people leader who thrives on developing talent, establishing clear priorities, and creating the structure and culture needed for a team to do its best work A customer-centric marketer who understands the relationship between product adoption, time-to-value, customer outcomes, and long-term retention, and knows how to translate those insights into effective lifecycle strategies. A highly collaborative leader who excels at building trusted relationships and influencing stakeholders across Marketing, Product, Customer Success, Sales, and Revenue teams An analytical thinker who can connect customer behavior, product usage, and marketing performance to business outcomes, using data to inform strategy, guide investment, and communicate impact A curious and innovative marketer who embraces experimentation, challenges conventional approaches, and actively explores how AI and emerging technologies can improve customer engagement and marketing effectiveness A strategic operator who can establish a compelling vision while remaining close enough to execution to guide decisions, solve problems, and ensure high-quality delivery 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams. Proven experience developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences, ideally within a global B2B SaaS organization Strong understanding of SaaS customer journeys, including onboarding, activation, product adoption, engagement, retention, and expansion, with experience translating product capabilities into customer value Experience developing product adoption and engagement programs in partnership with Product, Product Marketing, and Customer Success teams. Familiarity with AI-powered products and evolving SaaS product portfolios is highly desirable Deep expertise in audience segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics, with the ability to translate complex data into actionable strategies Experience with customer engagement and marketing automation platforms, including Braze, Marketo, or similar technologies, and a strong understanding of email, in-product messaging, SMS, and other lifecycle channels Demonstrated ability to establish measurement frameworks, define meaningful KPIs, and communicate lifecycle marketing’s contribution to pipeline, customer value, retention, and business growth Strong executive communication skills, with the ability to articulate strategy, influence senior stakeholders, and bring cross-functional teams together around shared priorities Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $170,000 and $195,500/year, with an expected On Target Earnings (OTE) between $200,000 and $230,000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company. #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: Competitive compensation that may include equity Retirement and Employee Stock Purchase Plans Flexible paid time off Comprehensive benefit plans covering medical, dental, vision, life, and disability Family services that include fertility benefits and equal paid parental leave Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend A curated in-office employee experience, designed to foster community, team connections, and innovation Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within Braze Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you OUR AI-POWERED BRAZE RECRUITMENT PROCESS At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process. This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process. Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI: To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page. Notice Regarding Automated Employment Decision Tool (NYC Local Law 144) Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here. Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.",0,1790801062000,"2026-09-30 22:47:09","2026-09-30T15:14:49-04:00",true,"USD",{"jsonldValid":15,"jsonld":10},{"jobs":29},[30,40,50,62,78,90],{"id":31,"applyToken":32,"slug":33,"title":8,"companyname":9,"companylogo":10,"city":34,"country":12,"applicantCountries":35,"applicantStates":36,"remote":15,"employmentType":37,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":38,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":39},"815b54dc530e6a9840782e05e99e07e0943dceb961c57520c6c6527b64c72b40","15a9e2f40e68e2c3a9edb2d17b1e1d033ae573297e0f02d03ed80422b4566197","director-lifecycle-marketing-at-braze-11639ca537","Chicago",[],[],[17],"2026-09-30T15:14:53-04:00",{"jsonldValid":15,"jsonld":10},{"id":41,"applyToken":42,"slug":43,"title":8,"companyname":9,"companylogo":10,"city":44,"country":12,"applicantCountries":45,"applicantStates":46,"remote":15,"employmentType":47,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":48,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":49},"b318be42e8261f491f20088c5e4a8d989ca124f11b04f7e3dc1ef73b4aaa347c","979524ead25f2ba9af7c94971441907b04df11be3c88975b0be14e7d41ee2c22","director-lifecycle-marketing-at-braze-3d065b80cc","Austin",[],[],[17],"2026-09-30T15:14:51-04:00",{"jsonldValid":15,"jsonld":10},{"id":51,"applyToken":52,"slug":53,"title":8,"companyname":9,"companylogo":10,"city":54,"country":54,"applicantCountries":55,"applicantStates":56,"remote":15,"employmentType":57,"department":18,"content_html":58,"content_text":59,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":60,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":61},"77045960fa3b4679fa9a4c31ed3afb90dd91f9c61e831fce9887b2f207b4ebe6","53e7e6dc1d01eded1deb355782b0f98f65e31427a05c87e7533f8b1282b9ac8f","director-lifecycle-marketing-at-braze-fc963c7246","New York City",[],[],[17],"\u003Cp>At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.\u003C/p>\n\u003Cp>We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.\u003C/p>\n\u003Cp>To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.\u003C/p>\n\u003Cp>Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.\u003C/p>\n\u003Cp>If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.\u003C/p>\u003Ch4>\u003Cstrong>WHAT YOU’LL DO\u003C/strong>\u003C/h4>\n\u003Cp>At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale.\u003C/p>\n\u003Cp>That’s why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience—what we say, how we say it, where we say it.\u003C/p>\n\u003Cp>In this role, you will lead the next evolution of Braze’s lifecycle marketing function, building and developing a high-performing team while defining strategies that drive meaningful engagement across both prospect and customer audiences. You will play a critical role in helping customers discover, adopt, and realize value from Braze’s expanding portfolio of products and AI capabilities, connecting product adoption and customer outcomes to long-term retention and growth.\u003C/p>\n\u003Cp>This role requires a strategic, data-driven leader who can translate customer insights and business priorities into innovative, scalable lifecycle programs. You will bring a strong point of view on how personalized experiences, experimentation, and emerging technologies can transform customer engagement, while building the team, capabilities, and operating model needed to bring that vision to life.\u003C/p>\n\u003Cp>You’ll partner closely with Product Marketing, Product, Customer Success, Revenue teams, Marketing Operations, and other stakeholders across the business to ensure Lifecycle Marketing is a strategic driver of customer value and business growth.\u003C/p>\n\u003Cp>In this role, you will:\u003C/p>\n\u003Cul>\n\u003Cli>Define and lead the next evolution of Braze’s lifecycle marketing strategy across prospect and customer audiences, establishing a clear vision, priorities, and roadmap that connect engagement to measurable business outcomes\u003C/li>\n\u003Cli>Build, lead, and develop a high-performing Lifecycle Marketing team, hiring and onboarding new talent, establishing clear ownership and operating rhythms, and fostering a culture of strategic thinking, innovation, accountability, and continuous growth\u003C/li>\n\u003Cli>Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion, creating connected experiences that help audiences progress through their journey with Braze\u003C/li>\n\u003Cli>Develop and scale product adoption strategies that help customers discover, activate, and realize value from Braze’s evolving portfolio of products, with particular emphasis on accelerating adoption of new AI capabilities and translating product innovation into meaningful customer outcomes\u003C/li>\n\u003Cli>Partner closely with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers, understand customer needs, and develop targeted lifecycle programs that accelerate time-to-value, deepen product engagement, and contribute to stronger retention and expansion\u003C/li>\n\u003Cli>Lead the development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys, leveraging behavioral, account-level, and product usage data to deliver relevant experiences at scale\u003C/li>\n\u003Cli>Establish a comprehensive lifecycle measurement framework that connects program performance to business outcomes, including prospect conversion, pipeline contribution, product adoption, customer engagement, retention, and expansion influence. Translate insights into clear recommendations and compelling narratives for senior leadership\u003C/li>\n\u003Cli>Build a rigorous culture of experimentation and continuous optimization, developing testing roadmaps that challenge assumptions, uncover new opportunities, and improve lifecycle performance across audiences, journeys, and channels\u003C/li>\n\u003Cli>Serve as a strategic leader for Braze-at-Braze initiatives, exploring innovative applications of our own platform and partnering with Product and Product Marketing to demonstrate customer engagement best practices and inform product innovation\u003C/li>\n\u003Cli>Champion the thoughtful adoption of AI and emerging technologies within Lifecycle Marketing, identifying opportunities to improve personalization, accelerate experimentation, increase operational efficiency, and unlock new approaches to customer engagement\u003C/li>\n\u003Cli>Collaborate with Integrated Campaigns, Regional Marketing, and other Demand Generation teams to develop prospect nurture strategies that improve engagement, conversion, and pipeline progression while ensuring alignment with broader go-to-market priorities\u003C/li>\n\u003Cli>Partner with Customer Advocacy and Community teams to create coordinated customer experiences that deepen engagement and reinforce the value customers realize from Braze.\u003C/li>\n\u003Cli>Establish scalable processes, systems, and cross-functional ways of working that enable the team to execute with excellence, prioritize high-impact initiatives, and continuously evolve its capabilities as the business grows\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>WHO YOU ARE\u003C/strong>\u003C/p>\n\u003Cp>You are a strategic, data-driven marketing leader who believes that exceptional customer experiences are fundamental to sustainable business growth. You understand how to translate product innovation into meaningful customer value and how to connect engagement and adoption to measurable retention and expansion outcomes.\u003C/p>\n\u003Cp>You are equally energized by building teams and building programs. You bring a strong point of view on lifecycle marketing, but also the curiosity, collaboration, and adaptability to shape its future alongside your team and cross-functional partners.\u003C/p>\n\u003Cul>\n\u003Cli>A strategic lifecycle leader with a proven track record of developing and scaling programs that drive prospect conversion, product adoption, customer engagement, retention, and expansion within B2B SaaS organizations\u003C/li>\n\u003Cli>A builder and people leader who thrives on developing talent, establishing clear priorities, and creating the structure and culture needed for a team to do its best work\u003C/li>\n\u003Cli>A customer-centric marketer who understands the relationship between product adoption, time-to-value, customer outcomes, and long-term retention, and knows how to translate those insights into effective lifecycle strategies.\u003C/li>\n\u003Cli>A highly collaborative leader who excels at building trusted relationships and influencing stakeholders across Marketing, Product, Customer Success, Sales, and Revenue teams\u003C/li>\n\u003Cli>An analytical thinker who can connect customer behavior, product usage, and marketing performance to business outcomes, using data to inform strategy, guide investment, and communicate impact\u003C/li>\n\u003Cli>A curious and innovative marketer who embraces experimentation, challenges conventional approaches, and actively explores how AI and emerging technologies can improve customer engagement and marketing effectiveness\u003C/li>\n\u003Cli>A strategic operator who can establish a compelling vision while remaining close enough to execution to guide decisions, solve problems, and ensure high-quality delivery.\u003C/li>\n\u003Cli>8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams.\u003C/li>\n\u003Cli>Proven experience developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences, ideally within a global B2B SaaS organization\u003C/li>\n\u003Cli>Strong understanding of SaaS customer journeys, including onboarding, activation, product adoption, engagement, retention, and expansion, with experience translating product capabilities into customer value\u003C/li>\n\u003Cli>Experience developing product adoption and engagement programs in partnership with Product, Product Marketing, and Customer Success teams. Familiarity with AI-powered products and evolving SaaS product portfolios is highly desirable\u003C/li>\n\u003Cli>Deep expertise in audience segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics, with the ability to translate complex data into actionable strategies.\u003C/li>\n\u003Cli>Experience with customer engagement and marketing automation platforms, including Braze, Marketo, or similar technologies, and a strong understanding of email, in-product messaging, SMS, and other lifecycle channels\u003C/li>\n\u003Cli>Demonstrated ability to establish measurement frameworks, define meaningful KPIs, and communicate lifecycle marketing’s contribution to pipeline, customer value, retention, and business growth\u003C/li>\n\u003Cli>Strong executive communication skills, with the ability to articulate strategy, influence senior stakeholders, and bring cross-functional teams together around shared priorities\u003C/li>\n\u003Cli>Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity\u003C/li>\n\u003C/ul>\n\n\u003Cp>For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $170,000 and $195,500/year, with an expected On Target Earnings (OTE) between $200,000 and $230,000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.\u003C/p>\n\u003Cp>#LI-Hybrid\u003C/p>\u003Cp>\u003Cstrong>WHAT WE OFFER\u003C/strong>\u003C/p>\n\u003Cp>\u003Cem>Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment.\u003C/em>\u003C/p>\n\u003Cp>From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:\u003C/p>\n\u003Cul>\n\u003Cli>Competitive compensation that may include equity\u003C/li>\n\u003Cli>Retirement and Employee Stock Purchase Plans\u003C/li>\n\u003Cli>Flexible paid time off\u003C/li>\n\u003Cli>Comprehensive benefit plans covering medical, dental, vision, life, and disability\u003C/li>\n\u003Cli>Family services that include fertility benefits and equal paid parental leave\u003C/li>\n\u003Cli>Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend\u003C/li>\n\u003Cli>A curated in-office employee experience, designed to foster community, team connections, and innovation\u003C/li>\n\u003Cli>Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching\u003C/li>\n\u003Cli>Employee Resource Groups that provide supportive communities within Braze\u003C/li>\n\u003Cli>Collaborative, transparent, and fun culture recognized as a Great Place to Work®\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>ABOUT BRAZE\u003C/strong>\u003C/p>\n\u003Cp>Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.\u003C/p>\n\u003Cp>The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.\u003C/p>\n\u003Cp>Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.\u003C/p>\n\u003Cp>The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.\u003C/p>\n\u003Cp>\u003Cstrong>BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we strive to create equitable growth and opportunities inside and outside the organization.\u003C/p>\n\u003Cp>Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.\u003C/p>\n\u003Cp>We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you\u003C/p>\n\u003Cp>\u003Cstrong>OUR AI-POWERED BRAZE RECRUITMENT PROCESS\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.\u003C/p>\n\u003Cp>This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.\u003C/p>\n\u003Cp>Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:\u003C/p>\n\u003Cul>\n\u003Cli>To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.\u003C/li>\n\u003Cli>To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. \u003C/li>\n\u003C/ul>\n\u003Cp>Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page.\u003C/p>\n\u003Cp>\u003Cstrong>Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)\u003C/strong>\u003C/p>\n\u003Cp>Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. \u003C/p>\n\u003Cp>To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here.\u003C/p>\n\u003Cp>\u003Cem>Please see our\u003C/em> Candidate \u003Cem>Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.\u003Cbr>\u003C/em>\u003C/p>","At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU’LL DO At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale. That’s why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience—what we say, how we say it, where we say it. In this role, you will lead the next evolution of Braze’s lifecycle marketing function, building and developing a high-performing team while defining strategies that drive meaningful engagement across both prospect and customer audiences. You will play a critical role in helping customers discover, adopt, and realize value from Braze’s expanding portfolio of products and AI capabilities, connecting product adoption and customer outcomes to long-term retention and growth. This role requires a strategic, data-driven leader who can translate customer insights and business priorities into innovative, scalable lifecycle programs. You will bring a strong point of view on how personalized experiences, experimentation, and emerging technologies can transform customer engagement, while building the team, capabilities, and operating model needed to bring that vision to life. You’ll partner closely with Product Marketing, Product, Customer Success, Revenue teams, Marketing Operations, and other stakeholders across the business to ensure Lifecycle Marketing is a strategic driver of customer value and business growth. In this role, you will: Define and lead the next evolution of Braze’s lifecycle marketing strategy across prospect and customer audiences, establishing a clear vision, priorities, and roadmap that connect engagement to measurable business outcomes Build, lead, and develop a high-performing Lifecycle Marketing team, hiring and onboarding new talent, establishing clear ownership and operating rhythms, and fostering a culture of strategic thinking, innovation, accountability, and continuous growth Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion, creating connected experiences that help audiences progress through their journey with Braze Develop and scale product adoption strategies that help customers discover, activate, and realize value from Braze’s evolving portfolio of products, with particular emphasis on accelerating adoption of new AI capabilities and translating product innovation into meaningful customer outcomes Partner closely with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers, understand customer needs, and develop targeted lifecycle programs that accelerate time-to-value, deepen product engagement, and contribute to stronger retention and expansion Lead the development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys, leveraging behavioral, account-level, and product usage data to deliver relevant experiences at scale Establish a comprehensive lifecycle measurement framework that connects program performance to business outcomes, including prospect conversion, pipeline contribution, product adoption, customer engagement, retention, and expansion influence. Translate insights into clear recommendations and compelling narratives for senior leadership Build a rigorous culture of experimentation and continuous optimization, developing testing roadmaps that challenge assumptions, uncover new opportunities, and improve lifecycle performance across audiences, journeys, and channels Serve as a strategic leader for Braze-at-Braze initiatives, exploring innovative applications of our own platform and partnering with Product and Product Marketing to demonstrate customer engagement best practices and inform product innovation Champion the thoughtful adoption of AI and emerging technologies within Lifecycle Marketing, identifying opportunities to improve personalization, accelerate experimentation, increase operational efficiency, and unlock new approaches to customer engagement Collaborate with Integrated Campaigns, Regional Marketing, and other Demand Generation teams to develop prospect nurture strategies that improve engagement, conversion, and pipeline progression while ensuring alignment with broader go-to-market priorities Partner with Customer Advocacy and Community teams to create coordinated customer experiences that deepen engagement and reinforce the value customers realize from Braze. Establish scalable processes, systems, and cross-functional ways of working that enable the team to execute with excellence, prioritize high-impact initiatives, and continuously evolve its capabilities as the business grows WHO YOU ARE You are a strategic, data-driven marketing leader who believes that exceptional customer experiences are fundamental to sustainable business growth. You understand how to translate product innovation into meaningful customer value and how to connect engagement and adoption to measurable retention and expansion outcomes. You are equally energized by building teams and building programs. You bring a strong point of view on lifecycle marketing, but also the curiosity, collaboration, and adaptability to shape its future alongside your team and cross-functional partners. A strategic lifecycle leader with a proven track record of developing and scaling programs that drive prospect conversion, product adoption, customer engagement, retention, and expansion within B2B SaaS organizations A builder and people leader who thrives on developing talent, establishing clear priorities, and creating the structure and culture needed for a team to do its best work A customer-centric marketer who understands the relationship between product adoption, time-to-value, customer outcomes, and long-term retention, and knows how to translate those insights into effective lifecycle strategies. A highly collaborative leader who excels at building trusted relationships and influencing stakeholders across Marketing, Product, Customer Success, Sales, and Revenue teams An analytical thinker who can connect customer behavior, product usage, and marketing performance to business outcomes, using data to inform strategy, guide investment, and communicate impact A curious and innovative marketer who embraces experimentation, challenges conventional approaches, and actively explores how AI and emerging technologies can improve customer engagement and marketing effectiveness A strategic operator who can establish a compelling vision while remaining close enough to execution to guide decisions, solve problems, and ensure high-quality delivery. 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams. Proven experience developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences, ideally within a global B2B SaaS organization Strong understanding of SaaS customer journeys, including onboarding, activation, product adoption, engagement, retention, and expansion, with experience translating product capabilities into customer value Experience developing product adoption and engagement programs in partnership with Product, Product Marketing, and Customer Success teams. Familiarity with AI-powered products and evolving SaaS product portfolios is highly desirable Deep expertise in audience segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics, with the ability to translate complex data into actionable strategies. Experience with customer engagement and marketing automation platforms, including Braze, Marketo, or similar technologies, and a strong understanding of email, in-product messaging, SMS, and other lifecycle channels Demonstrated ability to establish measurement frameworks, define meaningful KPIs, and communicate lifecycle marketing’s contribution to pipeline, customer value, retention, and business growth Strong executive communication skills, with the ability to articulate strategy, influence senior stakeholders, and bring cross-functional teams together around shared priorities Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $170,000 and $195,500/year, with an expected On Target Earnings (OTE) between $200,000 and $230,000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company. #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: Competitive compensation that may include equity Retirement and Employee Stock Purchase Plans Flexible paid time off Comprehensive benefit plans covering medical, dental, vision, life, and disability Family services that include fertility benefits and equal paid parental leave Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend A curated in-office employee experience, designed to foster community, team connections, and innovation Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within Braze Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you OUR AI-POWERED BRAZE RECRUITMENT PROCESS At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process. This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process. Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI: To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page. Notice Regarding Automated Employment Decision Tool (NYC Local Law 144) Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here. Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.","2026-09-30T15:14:47-04:00",{"jsonldValid":15,"jsonld":10},{"id":63,"applyToken":64,"slug":65,"title":66,"companyname":9,"companylogo":10,"city":67,"country":68,"applicantCountries":69,"applicantStates":70,"remote":15,"employmentType":71,"department":18,"content_html":72,"content_text":73,"years":21,"createdAt":74,"updatedAtISO":75,"postedAtISO":76,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":77},"4c48b9bb4c83b3247e388cd3d6a89d99764bd56723456994c8dbbfd7697f4c97","0c0b02e9f07b147b92d4206b4138ff15c24a5d8567075015ced2f3c901c1af48","lifecycle-marketing-analyst-prospect-at-braze-62e16f3903","Lifecycle Marketing Analyst, Prospect","São Paulo","Sao Paulo",[],[],[17],"\u003Cp>At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.\u003C/p>\n\u003Cp>We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.\u003C/p>\n\u003Cp>To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.\u003C/p>\n\u003Cp>Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.\u003C/p>\n\u003Cp>If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.\u003C/p>\u003Cp>\u003Cstrong>WHAT YOU'LL DO\u003C/strong> \u003Cbr>\u003Cbr>As a Lifecycle Marketing Analyst, you will be responsible for building and executing the prospect email programs that generate MQLs and drive new business pipeline for Braze. You will build, test, and optimize multi-touch email nurture programs — including industry-specific drips, product nurtures, and campaign-aligned sequences that move prospects through the funnel and convert interest into qualified opportunity. The ideal candidate is a detail-oriented email marketer who is energized by execution, curious about performance data, and excited about how AI can accelerate personalization, increase testing velocity, and create efficiencies across the prospect email program. In this role, you will:\u003C/p>\n\u003Cul>\n\u003Cli>Build, QA, and deploy prospect email nurture campaigns and sequences, including Media and Entertainment, Retail, Financial Services industry drips and product-aligned sequences\u003C/li>\n\u003Cli>Run A/B tests across subject lines, CTAs, and content to improve open rates, click-through rates, and MQL conversion\u003C/li>\n\u003Cli>Maintain audience segmentation, Canvas logic, and suppression rules for existing nurture flows in Braze\u003C/li>\n\u003Cli>Partner with Marketing Operations on campaign tracking and integration with our lead scoring model in Salesforce\u003C/li>\n\u003Cli>Produce monthly prospect email metrics reports\u003C/li>\n\u003Cli>Explore AI-powered tools and workflows to improve email personalization and execution efficiency\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>WHO YOU ARE\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Proven experience in email marketing, CRM marketing, or lifecycle marketing\u003C/li>\n\u003Cli>Hands-on experience building and managing email campaigns in a marketing automation platform - experience Marketo is a strong advantage\u003C/li>\n\u003Cli>A data-driven approach to email optimization - you use performance data to identify what's working, form a hypothesis, and test it\u003C/li>\n\u003Cli>Solid understanding of segmentation, list management, lead scoring, and email deliverability fundamentals\u003C/li>\n\u003Cli>Strong attention to detail and a high standard for QA before any send goes live\u003C/li>\n\u003Cli>Comfortable working with Salesforce or similar CRM for list management and funnel reporting\u003C/li>\n\u003Cli>Comfortable collaborating across distributed, global teams\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Hybrid\u003C/p>\u003Cp>\u003Cstrong>WHAT WE OFFER\u003C/strong>\u003C/p>\n\u003Cp>\u003Cem>Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment.\u003C/em>\u003C/p>\n\u003Cp>From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:\u003C/p>\n\u003Cul>\n\u003Cli>Competitive compensation that may include equity\u003C/li>\n\u003Cli>Retirement and Employee Stock Purchase Plans\u003C/li>\n\u003Cli>Flexible paid time off\u003C/li>\n\u003Cli>Comprehensive benefit plans covering medical, dental, vision, life, and disability\u003C/li>\n\u003Cli>Family services that include fertility benefits and equal paid parental leave\u003C/li>\n\u003Cli>Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend\u003C/li>\n\u003Cli>A curated in-office employee experience, designed to foster community, team connections, and innovation\u003C/li>\n\u003Cli>Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching\u003C/li>\n\u003Cli>Employee Resource Groups that provide supportive communities within Braze\u003C/li>\n\u003Cli>Collaborative, transparent, and fun culture recognized as a Great Place to Work®\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>ABOUT BRAZE\u003C/strong>\u003C/p>\n\u003Cp>Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.\u003C/p>\n\u003Cp>The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.\u003C/p>\n\u003Cp>Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.\u003C/p>\n\u003Cp>The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.\u003C/p>\n\u003Cp>\u003Cstrong>BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we strive to create equitable growth and opportunities inside and outside the organization.\u003C/p>\n\u003Cp>Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.\u003C/p>\n\u003Cp>We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you\u003C/p>\n\u003Cp>\u003Cstrong>OUR AI-POWERED BRAZE RECRUITMENT PROCESS\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.\u003C/p>\n\u003Cp>This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.\u003C/p>\n\u003Cp>Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:\u003C/p>\n\u003Cul>\n\u003Cli>To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.\u003C/li>\n\u003Cli>To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. \u003C/li>\n\u003C/ul>\n\u003Cp>Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page.\u003C/p>\n\u003Cp>\u003Cstrong>Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)\u003C/strong>\u003C/p>\n\u003Cp>Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. \u003C/p>\n\u003Cp>To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here.\u003C/p>\n\u003Cp>\u003Cem>Please see our\u003C/em> Candidate \u003Cem>Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.\u003Cbr>\u003C/em>\u003C/p>","At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU'LL DO As a Lifecycle Marketing Analyst, you will be responsible for building and executing the prospect email programs that generate MQLs and drive new business pipeline for Braze. You will build, test, and optimize multi-touch email nurture programs — including industry-specific drips, product nurtures, and campaign-aligned sequences that move prospects through the funnel and convert interest into qualified opportunity. The ideal candidate is a detail-oriented email marketer who is energized by execution, curious about performance data, and excited about how AI can accelerate personalization, increase testing velocity, and create efficiencies across the prospect email program. In this role, you will: Build, QA, and deploy prospect email nurture campaigns and sequences, including Media and Entertainment, Retail, Financial Services industry drips and product-aligned sequences Run A/B tests across subject lines, CTAs, and content to improve open rates, click-through rates, and MQL conversion Maintain audience segmentation, Canvas logic, and suppression rules for existing nurture flows in Braze Partner with Marketing Operations on campaign tracking and integration with our lead scoring model in Salesforce Produce monthly prospect email metrics reports Explore AI-powered tools and workflows to improve email personalization and execution efficiency WHO YOU ARE Proven experience in email marketing, CRM marketing, or lifecycle marketing Hands-on experience building and managing email campaigns in a marketing automation platform - experience Marketo is a strong advantage A data-driven approach to email optimization - you use performance data to identify what's working, form a hypothesis, and test it Solid understanding of segmentation, list management, lead scoring, and email deliverability fundamentals Strong attention to detail and a high standard for QA before any send goes live Comfortable working with Salesforce or similar CRM for list management and funnel reporting Comfortable collaborating across distributed, global teams #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: Competitive compensation that may include equity Retirement and Employee Stock Purchase Plans Flexible paid time off Comprehensive benefit plans covering medical, dental, vision, life, and disability Family services that include fertility benefits and equal paid parental leave Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend A curated in-office employee experience, designed to foster community, team connections, and innovation Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within Braze Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you OUR AI-POWERED BRAZE RECRUITMENT PROCESS At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process. This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process. Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI: To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page. Notice Regarding Automated Employment Decision Tool (NYC Local Law 144) Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here. Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.",1788801531000,"2026-09-30 22:47:10","2026-09-30T03:04:55-04:00",{"jsonldValid":15,"jsonld":10},{"id":79,"applyToken":80,"slug":81,"title":82,"companyname":9,"companylogo":10,"city":67,"country":68,"applicantCountries":83,"applicantStates":84,"remote":15,"employmentType":85,"department":18,"content_html":86,"content_text":87,"years":21,"createdAt":74,"updatedAtISO":75,"postedAtISO":88,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":89},"a178fd9e1504c55fe3c8391479714802b7c7e4e44571888e88fffa58a84af7dc","52649bad2ed62feebbbb4b99aad5994057c99b9e3cbcd5bcf5618151485ecf56","lifecycle-marketing-senior-specialist-at-braze-3793e35f22","Lifecycle Marketing Senior Specialist",[],[],[17],"\u003Cp>At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.\u003C/p>\n\u003Cp>We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.\u003C/p>\n\u003Cp>To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.\u003C/p>\n\u003Cp>Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.\u003C/p>\n\u003Cp>If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.\u003C/p>\u003Cp>\u003Cstrong>Company Level: 7\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>WHAT YOU’LL DO\u003C/strong>\u003C/p>\n\u003Cp>Braze is hiring a Senior Marketing Senior Specialist, Customer Lifecycle to join our São Paulo office. You will be responsible for building and executing lifecycle marketing programs that drive adoption, retention, and expansion amongst our customer base. You will work closely with the Director of Lifecycle Marketing to develop and execute multi-channel customer lifecycle programs, including always-on engagement, product adoption, upsell, and event audience development programs that deepen customer relationships and support Braze's growth goals.\u003C/p>\n\u003Cp>The ideal candidate is a strategic marketer who brings deep Braze platform expertise, strong cross-functional instincts, and a data-driven approach to lifecycle program development. You thrive in a fast-paced environment, are energized by building programs that directly impact customer retention and revenue expansion, and have a clear point of view on how AI - including BrazeAI™ tools and AI-assisted workflows - can accelerate execution, sharpen personalization, and elevate lifecycle marketing at scale. This role reports to the Director, Lifecycle Marketing.\u003Cbr>\u003Cbr>In this role, you will:\u003C/p>\n\u003Cul>\n\u003Cli>Own the end-to-end strategy and execution for customer lifecycle marketing campaigns, including always-on journeys, product adoption programs, upsell campaigns, and event audience development\u003C/li>\n\u003Cli>Build and optimize customer lifecycle campaigns, Canvases, and segments in the Braze platform, including complex audience logic, multi-step journey orchestration, A/B experimentation, and AI personalization\u003C/li>\n\u003Cli>Manage the customer campaign calendar - tracking deadlines, and ensuring programs launch on time, on brief, and against clear success metrics\u003C/li>\n\u003Cli>Translate high-level lifecycle strategy from the Director into executable, multi-channel programs with defined goals, audiences, and measurement frameworks\u003C/li>\n\u003Cli>Actively explore and implement AI-powered workflows - including BrazeAI Operator™ and Agent Console™— to drive personalization at scale, increase campaign efficiency, and reduce manual build complexity\u003C/li>\n\u003Cli>Drive cross-functional alignment with Customer Success, Account Management, Product Marketing, Content, Product Analytics, Growth Engineering, and Global Campaigns to ensure lifecycle programs are coordinated with go-to-market motions and CSM activity\u003C/li>\n\u003Cli>Document Braze@Braze AI testing efforts, use cases, and learnings for internal enablement and external storytelling\u003C/li>\n\u003Cli>Understand the impact of your programs on retention, expansion, and upsell pipeline; set and achieve goals that align with driving customer growth for the overall business\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>WHO YOU ARE\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Proven track record in lifecycle, CRM, or customer marketing, with a strong focus on B2B SaaS\u003C/li>\n\u003Cli>Hands-on Braze platform experience required - you must be comfortable independently building and launching complex campaigns and Canvases in Braze, including Liquid logic and multi-step journey design\u003C/li>\n\u003Cli>Demonstrated ability to own a program area end-to-end - from strategic planning through execution, measurement, and iteration\u003C/li>\n\u003Cli>You have a strong point of view on where AI can genuinely improve lifecycle marketing - from personalization and segmentation to content generation, testing velocity, and campaign efficiency — and you actively seek ways to put that into practice\u003C/li>\n\u003Cli>Strong analytical skills with the ability to connect engagement metrics and funnel data to actionable insights and business recommendations\u003C/li>\n\u003Cli>Experience working cross-functionally across CS, PMM, Growth, and campaign teams to coordinate go-to-market programs\u003C/li>\n\u003Cli>Excellent communication and organizational skills; comfortable presenting recommendations to senior stakeholders\u003C/li>\n\u003Cli>Familiarity with Salesforce or similar CRM for audience management and pipeline reporting is a plus\u003C/li>\n\u003Cli>Comfortable operating in a fast-paced environment and collaborating across distributed, global teams\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Hybrid\u003C/p>\u003Cp>\u003Cstrong>WHAT WE OFFER\u003C/strong>\u003C/p>\n\u003Cp>\u003Cem>Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment.\u003C/em>\u003C/p>\n\u003Cp>From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:\u003C/p>\n\u003Cul>\n\u003Cli>Competitive compensation that may include equity\u003C/li>\n\u003Cli>Retirement and Employee Stock Purchase Plans\u003C/li>\n\u003Cli>Flexible paid time off\u003C/li>\n\u003Cli>Comprehensive benefit plans covering medical, dental, vision, life, and disability\u003C/li>\n\u003Cli>Family services that include fertility benefits and equal paid parental leave\u003C/li>\n\u003Cli>Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend\u003C/li>\n\u003Cli>A curated in-office employee experience, designed to foster community, team connections, and innovation\u003C/li>\n\u003Cli>Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching\u003C/li>\n\u003Cli>Employee Resource Groups that provide supportive communities within Braze\u003C/li>\n\u003Cli>Collaborative, transparent, and fun culture recognized as a Great Place to Work®\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>ABOUT BRAZE\u003C/strong>\u003C/p>\n\u003Cp>Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.\u003C/p>\n\u003Cp>The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.\u003C/p>\n\u003Cp>Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.\u003C/p>\n\u003Cp>The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.\u003C/p>\n\u003Cp>\u003Cstrong>BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we strive to create equitable growth and opportunities inside and outside the organization.\u003C/p>\n\u003Cp>Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.\u003C/p>\n\u003Cp>We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you\u003C/p>\n\u003Cp>\u003Cstrong>OUR AI-POWERED BRAZE RECRUITMENT PROCESS\u003C/strong>\u003C/p>\n\u003Cp>At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.\u003C/p>\n\u003Cp>This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.\u003C/p>\n\u003Cp>Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:\u003C/p>\n\u003Cul>\n\u003Cli>To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.\u003C/li>\n\u003Cli>To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. \u003C/li>\n\u003C/ul>\n\u003Cp>Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page.\u003C/p>\n\u003Cp>\u003Cstrong>Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)\u003C/strong>\u003C/p>\n\u003Cp>Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. \u003C/p>\n\u003Cp>To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here.\u003C/p>\n\u003Cp>\u003Cem>Please see our\u003C/em> Candidate \u003Cem>Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.\u003Cbr>\u003C/em>\u003C/p>","At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. Company Level: 7 WHAT YOU’LL DO Braze is hiring a Senior Marketing Senior Specialist, Customer Lifecycle to join our São Paulo office. You will be responsible for building and executing lifecycle marketing programs that drive adoption, retention, and expansion amongst our customer base. You will work closely with the Director of Lifecycle Marketing to develop and execute multi-channel customer lifecycle programs, including always-on engagement, product adoption, upsell, and event audience development programs that deepen customer relationships and support Braze's growth goals. The ideal candidate is a strategic marketer who brings deep Braze platform expertise, strong cross-functional instincts, and a data-driven approach to lifecycle program development. You thrive in a fast-paced environment, are energized by building programs that directly impact customer retention and revenue expansion, and have a clear point of view on how AI - including BrazeAI™ tools and AI-assisted workflows - can accelerate execution, sharpen personalization, and elevate lifecycle marketing at scale. This role reports to the Director, Lifecycle Marketing. In this role, you will: Own the end-to-end strategy and execution for customer lifecycle marketing campaigns, including always-on journeys, product adoption programs, upsell campaigns, and event audience development Build and optimize customer lifecycle campaigns, Canvases, and segments in the Braze platform, including complex audience logic, multi-step journey orchestration, A/B experimentation, and AI personalization Manage the customer campaign calendar - tracking deadlines, and ensuring programs launch on time, on brief, and against clear success metrics Translate high-level lifecycle strategy from the Director into executable, multi-channel programs with defined goals, audiences, and measurement frameworks Actively explore and implement AI-powered workflows - including BrazeAI Operator™ and Agent Console™— to drive personalization at scale, increase campaign efficiency, and reduce manual build complexity Drive cross-functional alignment with Customer Success, Account Management, Product Marketing, Content, Product Analytics, Growth Engineering, and Global Campaigns to ensure lifecycle programs are coordinated with go-to-market motions and CSM activity Document Braze@Braze AI testing efforts, use cases, and learnings for internal enablement and external storytelling Understand the impact of your programs on retention, expansion, and upsell pipeline; set and achieve goals that align with driving customer growth for the overall business WHO YOU ARE Proven track record in lifecycle, CRM, or customer marketing, with a strong focus on B2B SaaS Hands-on Braze platform experience required - you must be comfortable independently building and launching complex campaigns and Canvases in Braze, including Liquid logic and multi-step journey design Demonstrated ability to own a program area end-to-end - from strategic planning through execution, measurement, and iteration You have a strong point of view on where AI can genuinely improve lifecycle marketing - from personalization and segmentation to content generation, testing velocity, and campaign efficiency — and you actively seek ways to put that into practice Strong analytical skills with the ability to connect engagement metrics and funnel data to actionable insights and business recommendations Experience working cross-functionally across CS, PMM, Growth, and campaign teams to coordinate go-to-market programs Excellent communication and organizational skills; comfortable presenting recommendations to senior stakeholders Familiarity with Salesforce or similar CRM for audience management and pipeline reporting is a plus Comfortable operating in a fast-paced environment and collaborating across distributed, global teams #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: Competitive compensation that may include equity Retirement and Employee Stock Purchase Plans Flexible paid time off Comprehensive benefit plans covering medical, dental, vision, life, and disability Family services that include fertility benefits and equal paid parental leave Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend A curated in-office employee experience, designed to foster community, team connections, and innovation Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within Braze Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you OUR AI-POWERED BRAZE RECRUITMENT PROCESS At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process. This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process. Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI: To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page. Notice Regarding Automated Employment Decision Tool (NYC Local Law 144) Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here. Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.","2026-09-30T03:04:53-04:00",{"jsonldValid":15,"jsonld":10},{"id":91,"applyToken":92,"slug":93,"title":94,"companyname":95,"companylogo":96,"companyTagline":97,"companyIndustry":98,"city":99,"country":12,"applicantCountries":100,"applicantStates":101,"remote":25,"employmentType":102,"department":18,"content_html":103,"content_text":104,"years":21,"createdAt":105,"updatedAtISO":106,"postedAtISO":107,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":108},"0045ff506f7cc43f1e73b6703b157a9124cb21ec030f2de6eb926345f776d676","94ba0652aa7c3e57c955d6b9ac7b58ca569f8d3500cc08b8ec228d4fb5a3fa7e","senior-lifecycle-marketing-manager-partnerships-at-onxmaps-inc-75fc2da875","Senior Lifecycle Marketing Manager - Partnerships","onXmaps, Inc.","https://cdn.jobboardwise.com/logo/onxmaps.com","Join the adventure at www.onxmaps.com/careers","Software Development","Bozeman",[],[],[17],"\u003Ch3>ABOUT onX\u003C/h3>\n\u003Cp>We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.\u003C/p>\n\u003Cp>We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.\u003C/p>\n\u003Cp>Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.\u003C/p>\n\u003Cp>We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.\u003C/p>\n\u003Cp>Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.\u003C/p>\u003Ch3>ABOUT THIS OPPORTUNITY\u003C/h3>\n\u003Cp>onX is seeking a\u003Cstrong> Senior Lifecycle Marketing Manager, Partnerships\u003C/strong> to own the lifecycle strategy and experience for users who come to onX through our partners. Partnerships are a growing channel for onX, with automotive partners Ford and Toyota as the primary focus today and opportunities to expand into additional partner categories over time.\u003C/p>\n\u003Cp>This is a build opportunity within our Growth Lifecycle Marketing team. Partner-sourced users arrive with different context, intent, trial experiences, and expectations than users who discover onX on their own. You’ll use customer behavior and performance data to develop the lifecycle strategy and roadmap for these audiences, then bring that strategy to life across activation, onboarding, engagement, and conversion.\u003C/p>\n\u003Cp>This role works across all four onX verticals and a broad set of cross-functional partners, including Partnerships, vertical marketing teams, Growth Product, creative, and analytics. You’ll start by building on our automotive foundation, using customer insights and experimentation to strengthen the partner lifecycle experience, then turn what works into scalable approaches for new partners and categories as our partnership ecosystem grows.\u003C/p>\n\u003Cp>This role reports to the Director of Growth Lifecycle Marketing.\u003C/p>\n\u003Ch3>ABOUT THE GROWTH LIFECYCLE MARKETING TEAM\u003C/h3>\n\u003Cp>Our Growth Lifecycle Marketing team operates with a high degree of end-to-end ownership. We use customer behavior and data to identify opportunities, develop strategies, build and launch lifecycle experiences, measure performance, and turn what we learn into the next experiment. Rather than routinely handing work from one function to another, our lifecycle marketers have the tools and autonomy to move work forward themselves while partnering with teams across onX where their expertise is needed.\u003C/p>\n\u003Cp>We move quickly, experiment often, and stay close to both the customer experience and the results of our work. That means being strategic and hands-on aren't separate parts of the job—they go together.\u003C/p>\n\u003Ch3>WHAT YOU'LL DO\u003Cbr>\u003Cem>\u003Csup>Essential Job Duties & Functions\u003C/sup>\u003C/em>\u003C/h3>\n\u003Cp>\u003Cstrong>Own the partner lifecycle strategy\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Develop and own the lifecycle strategy and roadmap for partner-sourced users across activation, onboarding, engagement, and conversion, creating structure and direction as onX expands this growing channel.\u003C/li>\n\u003Cli>Partner with Partnerships and vertical business teams to translate partner agreements, customer behavior, and business goals into lifecycle programs that deliver measurable value for onX and our partners.\u003C/li>\n\u003Cli>Build segmentation and personalization strategies that reflect how partner-sourced users differ by partner, entitlement, behavior, and intent.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Build, experiment, and optimize\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Design, build, QA, and deploy lifecycle journeys across email, push, and in-app experiences in Braze, making thoughtful channel and experience decisions based on customer behavior, business goals, and potential impact to the product experience.\u003C/li>\n\u003Cli>Use customer behavior and performance data to identify and prioritize opportunities, develop hypotheses, design rigorous experiments, and measure impact. Self-serve analysis using tools such as Amplitude, Braze, and Eppo, and translate what you learn into decisions about what to test, optimize, or pursue next.\u003C/li>\n\u003Cli>Use AI thoughtfully and effectively throughout the lifecycle workflow—from insight and ideation through content development, execution, and analysis—to increase the speed and quality of your work while applying sound judgment to outputs.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Lead across a complex stakeholder environment\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Drive lifecycle initiatives forward across Partnerships, vertical marketing teams, Growth Product, creative, analytics, legal, and other stakeholders, keeping priorities, dependencies, approvals, and launches moving.\u003C/li>\n\u003Cli>Navigate differing perspectives and priorities across teams, building alignment while maintaining momentum and a high bar for the customer experience and business outcomes.\u003C/li>\n\u003Cli>Translate lifecycle strategy, experimentation, and performance into clear, actionable communication for internal stakeholders and, where appropriate, external partners.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Turn learning into scalable approaches\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Turn successful experiments and programs into repeatable playbooks that help onX launch new partners and categories faster and enable proven approaches to be shared across verticals.\u003C/li>\n\u003Cli>Identify opportunities to improve lifecycle workflows, tools, and approaches as the partner ecosystem grows.\u003C/li>\n\u003C/ul>\n\u003Ch3>WHAT YOU’LL BRING\u003C/h3>\n\u003Cul>\n\u003Cli>Seven (7) or more years of experience in lifecycle, CRM, or growth marketing, ideally within consumer subscription or mobile app businesses.\u003C/li>\n\u003Cli>Deep lifecycle marketing experience across activation, onboarding, engagement, conversion, and retention, with demonstrated end-to-end ownership—from using customer insights to shape strategy and priorities through building, launching, measuring, and optimizing programs.\u003C/li>\n\u003Cli>Experience managing lifecycle marketing programs across multiple products or business lines, adapting strategies to different customer needs and business priorities.\u003C/li>\n\u003Cli>Strong analytical fluency, with the ability to independently explore customer behavior and performance data using Amplitude or similar product analytics tools and turn insights into actionable recommendations.\u003C/li>\n\u003Cli>A strong experimentation and measurement mindset, with experience developing hypotheses, designing A/B and holdout tests, interpreting results, and using learnings to determine what comes next.\u003C/li>\n\u003Cli>Proficiency with Braze or a comparable lifecycle marketing platform, including building automated, behavior-based journeys, segmentation, personalization, and triggering logic.\u003C/li>\n\u003Cli>Strong AI fluency, with the ability to use AI effectively across your workflow, build repeatable AI-enabled ways of working, and apply sound judgment to improve the speed, quality, and scale of your work.\u003C/li>\n\u003Cli>Demonstrated success in complex, cross-functional environments, building alignment across teams with different goals and perspectives while keeping work moving.\u003C/li>\n\u003Cli>Strong organization and project management skills, with the ability to prioritize and manage multiple concurrent workstreams with a high degree of ownership.\u003C/li>\n\u003Cli>A shared passion for and ability to demonstrate onX’s Company Values.\u003C/li>\n\u003Cli>Permanent US work authorization is a condition of employment with onX.\u003C/li>\n\u003Cli>Ability to travel up to quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.\u003C/li>\n\u003C/ul>\n\u003Ch3>ADDED BONUSES\u003C/h3>\n\u003Cp>Though not required, we would be thrilled to consider candidates with any of the following:\u003C/p>\n\u003Cul>\n\u003Cli>Experience marketing through partner, co-marketing, or channel relationships, including working directly with external partners.\u003C/li>\n\u003Cli>Experience using in-app messaging to influence customer behavior while balancing marketing goals with the broader product experience.\u003C/li>\n\u003Cli>Experience launching or scaling lifecycle programs for a new partner, channel, audience, or business area.\u003C/li>\n\u003Cli>Experience with subscription, freemium, membership, or entitlement-based business models.\u003C/li>\n\u003Cli>Experience prototyping or implementing advanced AI use cases for lifecycle marketing, such as agentic workflows, custom automations, scaled personalization, or AI-assisted experimentation and analysis. \u003C/li>\n\u003Cli>Experience with SQL or BigQuery for deeper self-service analysis.\u003C/li>\n\u003Cli>Experience with Liquid templating or similar tools for dynamic personalization.\u003C/li>\n\u003Cli>A personal passion for hunting, off-roading, backcountry recreation, or fishing, and familiarity with how our customers experience the outdoors.\u003C/li>\n\u003C/ul>\n\u003Ch3>THE ONX EXPERIENCE\u003C/h3>\n\u003Cp>onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.\u003C/p>\n\u003Cp>While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.\u003C/p>\n\u003Cp>Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.\u003C/p>\n\u003Ch3>WHERE YOU CAN WORK\u003C/h3>\n\u003Cp>onX is a distributed company with employees across the U.S. We have physical offices in Bozeman and Missoula, MT, along with virtual workforce “Basecamps” in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. Basecamps are not physical offices; they are geographic hubs made up of remote employees who live within a 60-mile radius of the city center, creating opportunities for local connection and collaboration.\u003C/p>\n\u003Cp>We have a strong preference for hiring candidates who live near one of our offices or within a Basecamp, and we prioritize candidates in these locations first. Candidates who live elsewhere in the U.S. may still be considered, provided they reside in a state where onX is currently able to employ team members.\u003C/p>\n\u003Cp>At this time, we are \u003Cstrong>NOT\u003C/strong> able to employ individuals whose primary work location is in: Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, or Wyoming.\u003C/p>\n\u003Ch3>HOW YOU’LL BE COMPENSATED\u003C/h3>\n\u003Cp> onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $115,000 and $145,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.\u003C/p>\n\u003Ch3>WHAT WE’RE OFFERING YOU\u003C/h3>\n\u003Cul>\n\u003Cli>Competitive salaries, annual bonuses, equity, and opportunities for growth\u003C/li>\n\u003Cli>Comprehensive health benefits, including a no-monthly-cost medical plan\u003C/li>\n\u003Cli>Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents\u003C/li>\n\u003Cli>401k matching at 100% for the first 3% you save and 50% from 3-5%\u003C/li>\n\u003Cli>Company-wide outdoor adventures and amazing outdoor industry perks\u003C/li>\n\u003Cli>Annual “Get Out, Get Active” funds to fuel your active lifestyle\u003C/li>\n\u003Cli>Flexible time away package that includes PTO, STO, VTO, and paid holidays\u003C/li>\n\u003C/ul>\n\u003Ch3>PERFORMANCE ESSENTIALS\u003C/h3>\n\u003Cp>In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com. \u003C/p>\n\u003Cp>\u003Cstrong>Position open until filled. \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>#LI-Remote\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>At onX, we believe that unique perspectives make us stronger.\u003C/strong> By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!\u003C/p>\n\u003Chr>\n\u003Cp>onX Maps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.\u003C/p>\n\u003Cp>onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.\u003C/p>\n\u003Cp>As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.\u003C/p>","ABOUT onX We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further. We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver. Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most. We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact. Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access. ABOUT THIS OPPORTUNITY onX is seeking a Senior Lifecycle Marketing Manager, Partnerships to own the lifecycle strategy and experience for users who come to onX through our partners. Partnerships are a growing channel for onX, with automotive partners Ford and Toyota as the primary focus today and opportunities to expand into additional partner categories over time. This is a build opportunity within our Growth Lifecycle Marketing team. Partner-sourced users arrive with different context, intent, trial experiences, and expectations than users who discover onX on their own. You’ll use customer behavior and performance data to develop the lifecycle strategy and roadmap for these audiences, then bring that strategy to life across activation, onboarding, engagement, and conversion. This role works across all four onX verticals and a broad set of cross-functional partners, including Partnerships, vertical marketing teams, Growth Product, creative, and analytics. You’ll start by building on our automotive foundation, using customer insights and experimentation to strengthen the partner lifecycle experience, then turn what works into scalable approaches for new partners and categories as our partnership ecosystem grows. This role reports to the Director of Growth Lifecycle Marketing. ABOUT THE GROWTH LIFECYCLE MARKETING TEAM Our Growth Lifecycle Marketing team operates with a high degree of end-to-end ownership. We use customer behavior and data to identify opportunities, develop strategies, build and launch lifecycle experiences, measure performance, and turn what we learn into the next experiment. Rather than routinely handing work from one function to another, our lifecycle marketers have the tools and autonomy to move work forward themselves while partnering with teams across onX where their expertise is needed. We move quickly, experiment often, and stay close to both the customer experience and the results of our work. That means being strategic and hands-on aren't separate parts of the job—they go together. WHAT YOU'LL DO Essential Job Duties & Functions Own the partner lifecycle strategy Develop and own the lifecycle strategy and roadmap for partner-sourced users across activation, onboarding, engagement, and conversion, creating structure and direction as onX expands this growing channel. Partner with Partnerships and vertical business teams to translate partner agreements, customer behavior, and business goals into lifecycle programs that deliver measurable value for onX and our partners. Build segmentation and personalization strategies that reflect how partner-sourced users differ by partner, entitlement, behavior, and intent. Build, experiment, and optimize Design, build, QA, and deploy lifecycle journeys across email, push, and in-app experiences in Braze, making thoughtful channel and experience decisions based on customer behavior, business goals, and potential impact to the product experience. Use customer behavior and performance data to identify and prioritize opportunities, develop hypotheses, design rigorous experiments, and measure impact. Self-serve analysis using tools such as Amplitude, Braze, and Eppo, and translate what you learn into decisions about what to test, optimize, or pursue next. Use AI thoughtfully and effectively throughout the lifecycle workflow—from insight and ideation through content development, execution, and analysis—to increase the speed and quality of your work while applying sound judgment to outputs. Lead across a complex stakeholder environment Drive lifecycle initiatives forward across Partnerships, vertical marketing teams, Growth Product, creative, analytics, legal, and other stakeholders, keeping priorities, dependencies, approvals, and launches moving. Navigate differing perspectives and priorities across teams, building alignment while maintaining momentum and a high bar for the customer experience and business outcomes. Translate lifecycle strategy, experimentation, and performance into clear, actionable communication for internal stakeholders and, where appropriate, external partners. Turn learning into scalable approaches Turn successful experiments and programs into repeatable playbooks that help onX launch new partners and categories faster and enable proven approaches to be shared across verticals. Identify opportunities to improve lifecycle workflows, tools, and approaches as the partner ecosystem grows. WHAT YOU’LL BRING Seven (7) or more years of experience in lifecycle, CRM, or growth marketing, ideally within consumer subscription or mobile app businesses. Deep lifecycle marketing experience across activation, onboarding, engagement, conversion, and retention, with demonstrated end-to-end ownership—from using customer insights to shape strategy and priorities through building, launching, measuring, and optimizing programs. Experience managing lifecycle marketing programs across multiple products or business lines, adapting strategies to different customer needs and business priorities. Strong analytical fluency, with the ability to independently explore customer behavior and performance data using Amplitude or similar product analytics tools and turn insights into actionable recommendations. A strong experimentation and measurement mindset, with experience developing hypotheses, designing A/B and holdout tests, interpreting results, and using learnings to determine what comes next. Proficiency with Braze or a comparable lifecycle marketing platform, including building automated, behavior-based journeys, segmentation, personalization, and triggering logic. Strong AI fluency, with the ability to use AI effectively across your workflow, build repeatable AI-enabled ways of working, and apply sound judgment to improve the speed, quality, and scale of your work. Demonstrated success in complex, cross-functional environments, building alignment across teams with different goals and perspectives while keeping work moving. Strong organization and project management skills, with the ability to prioritize and manage multiple concurrent workstreams with a high degree of ownership. A shared passion for and ability to demonstrate onX’s Company Values. Permanent US work authorization is a condition of employment with onX. Ability to travel up to quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp. ADDED BONUSES Though not required, we would be thrilled to consider candidates with any of the following: Experience marketing through partner, co-marketing, or channel relationships, including working directly with external partners. Experience using in-app messaging to influence customer behavior while balancing marketing goals with the broader product experience. Experience launching or scaling lifecycle programs for a new partner, channel, audience, or business area. Experience with subscription, freemium, membership, or entitlement-based business models. Experience prototyping or implementing advanced AI use cases for lifecycle marketing, such as agentic workflows, custom automations, scaled personalization, or AI-assisted experimentation and analysis. Experience with SQL or BigQuery for deeper self-service analysis. Experience with Liquid templating or similar tools for dynamic personalization. A personal passion for hunting, off-roading, backcountry recreation, or fishing, and familiarity with how our customers experience the outdoors. THE ONX EXPERIENCE onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration. While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change. Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges. WHERE YOU CAN WORK onX is a distributed company with employees across the U.S. We have physical offices in Bozeman and Missoula, MT, along with virtual workforce “Basecamps” in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. Basecamps are not physical offices; they are geographic hubs made up of remote employees who live within a 60-mile radius of the city center, creating opportunities for local connection and collaboration. We have a strong preference for hiring candidates who live near one of our offices or within a Basecamp, and we prioritize candidates in these locations first. Candidates who live elsewhere in the U.S. may still be considered, provided they reside in a state where onX is currently able to employ team members. At this time, we are NOT able to employ individuals whose primary work location is in: Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, or Wyoming. HOW YOU’LL BE COMPENSATED onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $115,000 and $145,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance. WHAT WE’RE OFFERING YOU Competitive salaries, annual bonuses, equity, and opportunities for growth Comprehensive health benefits, including a no-monthly-cost medical plan Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents 401k matching at 100% for the first 3% you save and 50% from 3-5% Company-wide outdoor adventures and amazing outdoor industry perks Annual “Get Out, Get Active” funds to fuel your active lifestyle Flexible time away package that includes PTO, STO, VTO, and paid holidays PERFORMANCE ESSENTIALS In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com. Position open until filled. #LI-Remote At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us! onX Maps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page. onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy. As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.",1791559351000,"2026-10-09 17:27:34","2026-10-09T09:00:02-04:00",{"jsonldValid":15,"jsonld":10},1791896481775]