[{"data":1,"prerenderedAt":127},["ShallowReactive",2],{"$fmMQm94jXM2VjIseIFAXh9LyMmvrCBUZviHbtDHWfNTY":3,"$fJlsNgJeVzR01hXB3Pyn-FF-vXskXyJgy2tEt6OwOSDM":31},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":24,"hasSalary":25,"salaryMin":26,"salaryMax":27,"currency":28,"isPaid":15,"schema":29},"4e0dc925fa28d82f624d8c6f79c65b7a8289b3b7f9e8ae1ee2e23c2d495a8b7c","166095e392cd65afa377da1c3b69d05f84041691f4545cdda4c92a0d197790db","lifecycle-marketing-lead-growth-at-whoop-4b3cc9730c","Lifecycle Marketing Lead - Growth","WHOOP","https://cdn.jobboardwise.com/logo/whoop.com","#UnlockYourself with 24/7 insights from WHOOP","Wellness and Fitness Services","Boston","United States",false,[17],"Full-time","Marketing","\u003Cp>At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives.\u003C/p>\u003Cp>WHOOP is looking for a \u003Cstrong>Lifecycle Marketing Lead – Growth\u003C/strong> to own lifecycle strategies across Apparel & Accessories, Refer a Friend, and the promotional calendar. This role is ideal for a highly analytical marketer who can move seamlessly between strategy and execution. You’ll dig into performance and member data to identify opportunities, form hypotheses, and translate insights into action. With an experimentation-first mindset, you’ll test and learn quickly, continually finding new ways to engage members and drive measurable business impact.\u003C/p>\u003Cp>The ideal candidate is a member-centric, data-driven marketer who can move seamlessly between strategy and execution. You know how to turn insights into action, test and learn quickly, and continually find new ways to engage members and drive measurable business impact.\u003C/p>\u003Cp>\u003Cstrong>RESPONSIBILITIES:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own the lifecycle strategy and performance for Apparel & Accessories, driving product discovery, cross-sell, repeat purchase, and incremental bookings.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own the Refer a Friend lifecycle strategy, identifying and testing opportunities to increase awareness, participation, and referral activity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead the lifecycle promotional calendar, defining how promotional moments come to life across owned channels while balancing growth goals with the member experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Translate member behavior, performance data, and business insights into strategies, experiments, and growth opportunities.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own the test-and-learn cycle from hypothesis through measurement, interpreting experiment results and using learnings to determine what to scale, iterate, or stop.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop coordinated experiences across email, SMS, in-app, and other owned channels throughout the member journey.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner cross-functionally across the Growth, Marketing, Creative, Analytics, and Commercial teams to bring high-impact lifecycle initiatives to life.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>QUALIFICATIONS\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>4+ years of experience in lifecycle, CRM, retention, or growth marketing, with a track record of driving measurable business impact.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience developing multi-channel lifecycle strategies across email, SMS, and in-app.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong analytical skills with the ability to turn data and member insights into clear strategies, experiments, and decisions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with segmentation, personalization, experimentation, and CRM program development.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A member-centric, growth-oriented mindset—curious, creative, entrepreneurial, and constantly looking for opportunities to improve performance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Technical fluency with CRM and marketing technology and lifecycle measurement. Experience with Iterable, Amplitude, or Hightouch is a plus.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong cross-functional collaboration and project management skills, with the ability to independently own multiple programs from strategy through execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience in a subscription, e-commerce, or consumer technology business is a plus.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cem>\u003Cstrong>This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.\u003C/strong>\u003C/em>\u003C/p>\u003Cp>\u003Cem>Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.\u003C/em>\u003C/p>\u003Cp>\u003Cem>WHOOP is an Equal Opportunity Employer and participates in \u003C/em>E-verify \u003Cem>to determine employment eligibility\u003C/em>\u003C/p>\u003Cp>\u003Cem>The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.\u003C/em>\u003C/p>\u003Cp>\u003Cem>At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.\u003C/em>\u003C/p>\u003Cp>\u003Cem>The U.S. base salary range for this full-time position is $100,000 - $150,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.\u003C/em>\u003C/p>\u003Cp>\u003Cem>In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.\u003C/em>\u003C/p>\u003Cp>\u003Cem>These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.\u003C/em>\u003C/p>","At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is looking for a Lifecycle Marketing Lead – Growth to own lifecycle strategies across Apparel & Accessories, Refer a Friend, and the promotional calendar. This role is ideal for a highly analytical marketer who can move seamlessly between strategy and execution. You’ll dig into performance and member data to identify opportunities, form hypotheses, and translate insights into action. With an experimentation-first mindset, you’ll test and learn quickly, continually finding new ways to engage members and drive measurable business impact. The ideal candidate is a member-centric, data-driven marketer who can move seamlessly between strategy and execution. You know how to turn insights into action, test and learn quickly, and continually find new ways to engage members and drive measurable business impact. RESPONSIBILITIES: Own the lifecycle strategy and performance for Apparel & Accessories, driving product discovery, cross-sell, repeat purchase, and incremental bookings. Own the Refer a Friend lifecycle strategy, identifying and testing opportunities to increase awareness, participation, and referral activity. Lead the lifecycle promotional calendar, defining how promotional moments come to life across owned channels while balancing growth goals with the member experience. Translate member behavior, performance data, and business insights into strategies, experiments, and growth opportunities. Own the test-and-learn cycle from hypothesis through measurement, interpreting experiment results and using learnings to determine what to scale, iterate, or stop. Develop coordinated experiences across email, SMS, in-app, and other owned channels throughout the member journey. Partner cross-functionally across the Growth, Marketing, Creative, Analytics, and Commercial teams to bring high-impact lifecycle initiatives to life. QUALIFICATIONS 4+ years of experience in lifecycle, CRM, retention, or growth marketing, with a track record of driving measurable business impact. Experience developing multi-channel lifecycle strategies across email, SMS, and in-app. Strong analytical skills with the ability to turn data and member insights into clear strategies, experiments, and decisions. Experience with segmentation, personalization, experimentation, and CRM program development. A member-centric, growth-oriented mindset—curious, creative, entrepreneurial, and constantly looking for opportunities to improve performance. Technical fluency with CRM and marketing technology and lifecycle measurement. Experience with Iterable, Amplitude, or Hightouch is a plus. Strong cross-functional collaboration and project management skills, with the ability to independently own multiple programs from strategy through execution. Experience in a subscription, e-commerce, or consumer technology business is a plus. This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The U.S. base salary range for this full-time position is $100,000 - $150,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.",0,1790196495000,"2026-09-23 22:52:17","2026-09-23T14:58:50.885+00:00",true,100000,150000,"USD",{"jsonldValid":15,"jsonld":30},"",{"jobs":32},[33,45,58,77,96,115],{"id":34,"applyToken":35,"slug":36,"title":37,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"remote":15,"employmentType":38,"department":18,"content_html":39,"content_text":40,"years":21,"createdAt":41,"updatedAtISO":42,"postedAtISO":43,"hasSalary":25,"salaryMin":26,"salaryMax":27,"currency":28,"isPaid":15,"schema":44},"fd61882e6a9efa680ef1a8a9f813f2667c74929d920ce2c41d507798718621ae","82a409c79bfd89b03d408a874a1339282d2014f09cbe3426d7b7089cb8743b75","lead-lifecycle-marketing-automation-at-whoop-da2c38b5d4","Lead, Lifecycle Marketing Automation",[17],"\u003Cp>At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members through a deeper understanding of their bodies and daily lives.\u003C/p>\u003Cp>WHOOP is hiring a Lead, Lifecycle Marketing Automation to join our Lifecycle Marketing Operations team within Growth. This individual contributor will help build the technical foundation that powers how WHOOP communicates with members at scale. You will translate lifecycle strategies and business needs into sophisticated, personalized experiences across our marketing technology stack while helping evolve our approach from manual campaign production toward scalable automation and AI-powered workflows.\u003C/p>\u003Cp>This is a highly hands-on role for someone who enjoys solving complex problems at the intersection of marketing, technology, and data. You will help shape how WHOOP uses platforms including Hightouch and Iterable, along with emerging technologies, to orchestrate member communications, enable new channels and markets, improve operational efficiency, and build the next generation of Lifecycle Marketing capabilities.\u003C/p>\u003Ch2>\u003Cstrong>RESPONSIBILITIES\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Design, build, and deploy sophisticated lifecycle experiences across email, push, in-app, SMS, WhatsApp, and emerging channels, translating business requirements into scalable audiences, triggers, journey logic, personalization, and automated workflows.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own hands-on technical campaign development, including complex HTML and CSS email builds, reusable templates and components, responsive email development, and dynamic personalization using Handlebars, Liquid, and other templating logic.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own technical implementation across the Lifecycle Marketing technology stack, including audience activation and segmentation in Hightouch, campaign orchestration in Iterable, SQL-based data validation, integrations, APIs, webhooks, and other technologies that power member communications.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build scalable automation and AI-enabled workflows that reduce manual campaign production, increase execution speed, and improve quality. Explore, evaluate, and operationalize emerging technologies and capabilities, including agentic campaign development, AI-generated content, and automated quality assurance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Establish and continuously improve technical and operational standards across campaign development, quality assurance, data validation, localization, privacy and compliance, troubleshooting, documentation, platform governance, and reusable development practices.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner closely with Lifecycle Marketing, Product, Engineering, Data, Creative, and other teams to translate complex business and member needs into technical solutions, independently troubleshoot issues, and identify opportunities to create more connected experiences across WHOOP communications and the product.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>QUALIFICATIONS\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>5+ years of experience in lifecycle marketing automation, marketing technology, CRM operations, marketing operations, or a related technical marketing role, with significant hands-on responsibility for building and maintaining automated customer experiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Deep hands-on experience with a customer engagement or marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or a comparable platform, including complex journey orchestration, segmentation, personalization, and multi-channel campaign execution. You understand the underlying principles of marketing automation and can adapt quickly across platforms and technologies.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proficiency in HTML and CSS email-development, including responsive design, reusable templates, troubleshooting across email clients, and building sophisticated dynamic content using Handlebars, Liquid, or comparable templating languages.\u003C/p>\u003C/li>\u003Cli>\u003Cp>SQL proficiency and experience working with customer data and audience activation technologies such as Hightouch, Census, Segment, or similar platforms, with a strong understanding of event-driven data, customer attributes, segmentation, and how data moves between systems.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Technical experience working with APIs, webhooks, JSON, integrations, and data-driven marketing systems, with the ability to independently investigate and troubleshoot campaign, platform, integration, and data issues.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated ability to identify opportunities for automation and build scalable solutions that reduce repetitive manual work. Experience experimenting with or applying AI, generative AI, or agentic workflows to marketing operations is strongly valued.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong systems thinking and problem-solving skills, with a track record of taking ambiguous business problems, determining an appropriate technical solution, and independently driving work from solution design through implementation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong attention to detail and collaborative communication skills, with experience establishing quality standards and partnering effectively across Marketing, Product, Engineering, Data, Creative, and other cross-functional teams.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cem>\u003Cstrong>This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.\u003C/strong>\u003C/em>\u003C/p>\u003Cp>\u003Cem>Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.\u003C/em>\u003C/p>\u003Cp>\u003Cem>WHOOP is an Equal Opportunity Employer and participates in \u003C/em>E-verify \u003Cem>to determine employment eligibility.\u003C/em>\u003C/p>\u003Cp>\u003Cem>The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.\u003C/em>\u003C/p>\u003Cp>\u003Cem>At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.\u003C/em>\u003C/p>\u003Cp>\u003Cem>The U.S. base salary range for this full-time position is $100,000 - $150,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.\u003C/em>\u003C/p>\u003Cp>\u003Cem>These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.\u003C/em>\u003C/p>","At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Lead, Lifecycle Marketing Automation to join our Lifecycle Marketing Operations team within Growth. This individual contributor will help build the technical foundation that powers how WHOOP communicates with members at scale. You will translate lifecycle strategies and business needs into sophisticated, personalized experiences across our marketing technology stack while helping evolve our approach from manual campaign production toward scalable automation and AI-powered workflows. This is a highly hands-on role for someone who enjoys solving complex problems at the intersection of marketing, technology, and data. You will help shape how WHOOP uses platforms including Hightouch and Iterable, along with emerging technologies, to orchestrate member communications, enable new channels and markets, improve operational efficiency, and build the next generation of Lifecycle Marketing capabilities. RESPONSIBILITIES Design, build, and deploy sophisticated lifecycle experiences across email, push, in-app, SMS, WhatsApp, and emerging channels, translating business requirements into scalable audiences, triggers, journey logic, personalization, and automated workflows. Own hands-on technical campaign development, including complex HTML and CSS email builds, reusable templates and components, responsive email development, and dynamic personalization using Handlebars, Liquid, and other templating logic. Own technical implementation across the Lifecycle Marketing technology stack, including audience activation and segmentation in Hightouch, campaign orchestration in Iterable, SQL-based data validation, integrations, APIs, webhooks, and other technologies that power member communications. Build scalable automation and AI-enabled workflows that reduce manual campaign production, increase execution speed, and improve quality. Explore, evaluate, and operationalize emerging technologies and capabilities, including agentic campaign development, AI-generated content, and automated quality assurance. Establish and continuously improve technical and operational standards across campaign development, quality assurance, data validation, localization, privacy and compliance, troubleshooting, documentation, platform governance, and reusable development practices. Partner closely with Lifecycle Marketing, Product, Engineering, Data, Creative, and other teams to translate complex business and member needs into technical solutions, independently troubleshoot issues, and identify opportunities to create more connected experiences across WHOOP communications and the product. QUALIFICATIONS 5+ years of experience in lifecycle marketing automation, marketing technology, CRM operations, marketing operations, or a related technical marketing role, with significant hands-on responsibility for building and maintaining automated customer experiences. Deep hands-on experience with a customer engagement or marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or a comparable platform, including complex journey orchestration, segmentation, personalization, and multi-channel campaign execution. You understand the underlying principles of marketing automation and can adapt quickly across platforms and technologies. Proficiency in HTML and CSS email-development, including responsive design, reusable templates, troubleshooting across email clients, and building sophisticated dynamic content using Handlebars, Liquid, or comparable templating languages. SQL proficiency and experience working with customer data and audience activation technologies such as Hightouch, Census, Segment, or similar platforms, with a strong understanding of event-driven data, customer attributes, segmentation, and how data moves between systems. Technical experience working with APIs, webhooks, JSON, integrations, and data-driven marketing systems, with the ability to independently investigate and troubleshoot campaign, platform, integration, and data issues. Demonstrated ability to identify opportunities for automation and build scalable solutions that reduce repetitive manual work. Experience experimenting with or applying AI, generative AI, or agentic workflows to marketing operations is strongly valued. Strong systems thinking and problem-solving skills, with a track record of taking ambiguous business problems, determining an appropriate technical solution, and independently driving work from solution design through implementation. Strong attention to detail and collaborative communication skills, with experience establishing quality standards and partnering effectively across Marketing, Product, Engineering, Data, Creative, and other cross-functional teams. This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The U.S. base salary range for this full-time position is $100,000 - $150,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.",1789053887000,"2026-09-21 22:55:41","2026-09-10T15:59:54.926+00:00",{"jsonldValid":15,"jsonld":30},{"id":46,"applyToken":47,"slug":48,"title":49,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"remote":15,"employmentType":50,"department":18,"content_html":51,"content_text":52,"years":21,"createdAt":53,"updatedAtISO":54,"postedAtISO":55,"hasSalary":25,"salaryMin":26,"salaryMax":56,"currency":28,"isPaid":15,"schema":57},"2aa81ca35aaae3659278f72b6fe3a99af2e5f40f72a13ef039743646f98a1975","904bb13b397ac20feb218605d264d971ef99f8d2894eb9cf1a6621c21b9272e1","business-analyst-ii-lifecycle-marketing-at-whoop-1aed5943fe","Business Analyst II (Lifecycle Marketing)",[17],"\u003Cp>At WHOOP, we're on a mission to unlock and inspire performance for life.\u003C/p>\u003Cp>We are seeking a Business Analyst II to partner closely with the Lifecycle Marketing team to drive data-driven decisions aimed at optimizing how WHOOP communicates with its members. This role focuses on leveraging data to measure and improve communications driving engagement, monetization, and retention efforts across the member lifecycle. By identifying actionable insights and informing messaging strategy, you'll play a direct role in shaping the member experience and driving sustainable growth.\u003C/p>\u003Cp>\u003Cstrong>RESPONSIBILITIES:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Lifecycle Analytics: \u003C/strong>Analyze member communication performance across channels, segments, and lifecycle stages to identify trends and provide actionable insights that inform messaging strategy.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Strategic Partnership with LCM: \u003C/strong>Collaborate directly with Lifecycle Marketing stakeholders to answer business questions, surface opportunities, and recommend strategies grounded in data.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Testing & Experimentation: \u003C/strong>Design and analyze experiments (e.g., A/B testing) to evaluate the effectiveness of lifecycle campaigns and inform roadmap decisions around targeting, timing, and content.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Reporting & Communication: \u003C/strong>Build and maintain dashboards and reports to track key lifecycle metrics, providing the LCM team with real-time visibility into campaign performance and member behavior.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Data Modeling: \u003C/strong>Develop and maintain models that connect member communication data with behavioral and engagement metrics, enabling consistent and accurate lifecycle reporting.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Proactive Insights: \u003C/strong>Generate forward-looking recommendations to optimize lifecycle strategy, presenting findings and actionable next steps to LCM leadership and cross-functional partners.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>QUALIFICATIONS:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>2+ years of experience as a Business Analyst or in a similar role, preferably within a growth, lifecycle, or product-focused environment.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bachelor's degree in Statistics, Business, Economics, Data Science, or a related field.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Have a creative approach to problem-solving - demonstrated ability to distill complex data into clear, actionable insights and effectively communicate them to stakeholders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Self-starting, fast-moving, and collaborative approach to problem-solving.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong technical and analytical skills; SQL skills required.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proficiency with data visualization tools such as Sigma or similar.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent attention to detail with the ability to handle multiple tasks efficiently.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cem>\u003Cstrong>This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.\u003C/strong>\u003C/em>\u003C/p>\u003Cp>\u003Cem>Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.\u003C/em>\u003C/p>\u003Cp>\u003Cem>WHOOP is an Equal Opportunity Employer and participates in \u003C/em>E-verify \u003Cem>to determine employment eligibility\u003C/em>\u003C/p>\u003Cp>\u003Cem>The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.\u003C/em>\u003C/p>\u003Cp>\u003Cem>At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.\u003C/em>\u003C/p>\u003Cp>\u003Cem>The U.S. base salary range for this full-time position is $100,000 - $125,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. \u003C/em>\u003C/p>\u003Cp>\u003Cem>In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.\u003C/em>\u003C/p>\u003Cp>\u003Cem>These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.\u003C/em>\u003C/p>","At WHOOP, we're on a mission to unlock and inspire performance for life. We are seeking a Business Analyst II to partner closely with the Lifecycle Marketing team to drive data-driven decisions aimed at optimizing how WHOOP communicates with its members. This role focuses on leveraging data to measure and improve communications driving engagement, monetization, and retention efforts across the member lifecycle. By identifying actionable insights and informing messaging strategy, you'll play a direct role in shaping the member experience and driving sustainable growth. RESPONSIBILITIES: Lifecycle Analytics: Analyze member communication performance across channels, segments, and lifecycle stages to identify trends and provide actionable insights that inform messaging strategy. Strategic Partnership with LCM: Collaborate directly with Lifecycle Marketing stakeholders to answer business questions, surface opportunities, and recommend strategies grounded in data. Testing & Experimentation: Design and analyze experiments (e.g., A/B testing) to evaluate the effectiveness of lifecycle campaigns and inform roadmap decisions around targeting, timing, and content. Reporting & Communication: Build and maintain dashboards and reports to track key lifecycle metrics, providing the LCM team with real-time visibility into campaign performance and member behavior. Data Modeling: Develop and maintain models that connect member communication data with behavioral and engagement metrics, enabling consistent and accurate lifecycle reporting. Proactive Insights: Generate forward-looking recommendations to optimize lifecycle strategy, presenting findings and actionable next steps to LCM leadership and cross-functional partners. QUALIFICATIONS: 2+ years of experience as a Business Analyst or in a similar role, preferably within a growth, lifecycle, or product-focused environment. Bachelor's degree in Statistics, Business, Economics, Data Science, or a related field. Have a creative approach to problem-solving - demonstrated ability to distill complex data into clear, actionable insights and effectively communicate them to stakeholders. Self-starting, fast-moving, and collaborative approach to problem-solving. Strong technical and analytical skills; SQL skills required. Proficiency with data visualization tools such as Sigma or similar. Excellent attention to detail with the ability to handle multiple tasks efficiently. This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The U.S. base salary range for this full-time position is $100,000 - $125,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.",1788848782000,"2026-09-19 04:30:59","2026-07-05T23:38:24.069+00:00",125000,{"jsonldValid":15,"jsonld":30},{"id":59,"applyToken":60,"slug":61,"title":62,"companyname":63,"companylogo":64,"companyTagline":65,"companyIndustry":66,"city":67,"country":14,"remote":15,"employmentType":68,"department":69,"content_html":70,"content_text":71,"years":21,"createdAt":72,"updatedAtISO":73,"postedAtISO":74,"hasSalary":25,"salaryMin":75,"salaryMax":27,"currency":28,"isPaid":15,"schema":76},"746460c6675605af041ac7dd1deb5ba682d79e38d72d35597c4309fd92a6e64b","a6305c8411550aba26fc105b40499815c5bdf3acbf7ebb5078f7552e05465fd5","global-customer-marketing-manager-at-taxbit-74cafe3b5f","Global Customer Marketing Manager","TaxBit","https://cdn.jobboardwise.com/logo/taxbit.com","The most trusted platform that unifies digital assets tax and accounting across enterprises, consumers, and governments","Computer Software","San Francisco",[17],"Other","\u003Cp>\u003Cstrong>Company\u003C/strong>\u003C/p>\n\u003Cp>Founded by CPAs, tax attorneys, and engineers, Taxbit is the leading innovator automating global tax reporting for the digital economy. Taxbit's AI-enabled platform streamlines compliance related to digital assets, payments, and other financial transactions. Its unique combination of deep subject matter expertise and AI-forward technology have made it a fast-growing disruptor trusted by the world's leading fintechs, marketplaces, digital asset players, Big 4 accounting firms, traditional enterprises, and government agencies. Backed by top-tier Silicon Valley VCs, Taxbit's team is located across offices in San Francisco, New York, Seattle, Salt Lake City, London, Madrid, and Singapore.\u003C/p>\u003Cp>\u003Cstrong>Opportunity for Impact\u003C/strong>\u003C/p>\n\u003Cp>Taxbit is seeking a Global Customer Marketing Manager to build and scale our customer marketing function globally. As a critical player in our marketing strategy,  you will engage our customers worldwide, and amplify Taxbit’s position as the trusted partner for global tax compliance. You will work closely with Sales, Customer Success and Subject Matter Experts, to bring together customers, industry influencers, regulators, and domain experts into a cohesive international community that drives engagement and insights. The ideal candidate is both strategic and hands-on, capable of building programs from the ground up while also translating customer engagement into high-impact storytelling, references, and market credibility. \u003C/p>\n\u003Cp>\u003Cstrong>Key Responsibilities\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Build and own Taxbit’s customer marketing strategy, including customer storytelling, advocacy, and reference programs\u003C/li>\n\u003Cli>Leverage AI tools to scale customer marketing output without proportional headcount growth\u003C/li>\n\u003Cli>Identify and develop high-impact customer stories (case studies, testimonials, success narratives) that clearly articulate business value and ROI\u003C/li>\n\u003Cli>Partner closely with Sales and Customer Success and other departments to source customer champions and activate them across the buyer journey (references, events, content, and co-marketing) on a global scale\u003C/li>\n\u003Cli>Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)\u003C/li>\n\u003Cli>Proficient with AI tools to speed up content drafting and personalization without sacrificing quality or brand voice\u003C/li>\n\u003Cli>Support customer-led events, panels, webinars, and roundtables to showcase customer success and strengthen market credibility\u003C/li>\n\u003Cli>Partner with Growth Marketing to ensure customer content is effectively integrated across campaigns and digital channels worldwide \u003C/li>\n\u003Cli>Track and measure the effectiveness of customer marketing initiatives across different regions, adjusting strategies as necessary to drive pipeline growth, deal velocity, and expansion\u003C/li>\n\u003Cli>Build strong relationships with key customers globally and serve as a trusted partner in shaping customer narratives and strategies \u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Required Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>3+ years of experience in enterprise B2B marketing, with a focus on customer marketing or content marketing preferably in fintech\u003C/li>\n\u003Cli>Proven ability to develop compelling customer narratives that translate complex products into clear business value\u003C/li>\n\u003Cli>Strong cross-functional collaboration skills, with experience partnering closely with Sales, Customer Success, and Subject Matter Experts\u003C/li>\n\u003Cli>Excellent writing, storytelling, and content development skills with a bias for clarity and simplicity\u003C/li>\n\u003Cli>Ability to operate both strategically and tactically in a fast-paced, high-growth environment\u003C/li>\n\u003Cli>Familiarity with the digital asset, fintech, or financial services ecosystem is strongly preferred\u003C/li>\n\u003Cli>Strong project management skills with the ability to manage multiple priorities and stakeholders\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Compensation \u003C/strong>\u003C/p>\n\u003Cp>The base salary range for this role is $115,000 - $150,000. Certain roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications.\u003C/p>\n\u003Cp>\u003Cstrong>Benefits & Perks\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Competitive cash compensation (based on experience)\u003C/li>\n\u003Cli>Equity (RSUs)\u003C/li>\n\u003Cli>Competitive benefits package\u003C/li>\n\u003Cli>A modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees and more \u003C/li>\n\u003Cli>Hybrid working model: 3 days in-office, 2 days WFH/flexible\u003C/li>\n\u003Cli>Monday team lunches, snacks and drinks \u003C/li>\n\u003Cli>Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge \u003C/li>\n\u003Cli>Paid parental leave to bond with your child \u003C/li>\n\u003Cli>Fertility Benefit \u003C/li>\n\u003Cli>Autonomous work and flexibility in how work is performed\u003C/li>\n\u003C/ul>\u003Cp>\u003Cstrong>Taxbit in the News \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bybit Collaborates with Taxbit to Ensure Seamless Financial Compliance for Global and EU Users\u003C/li>\n\u003Cli>Taxbit Expands Global Platform to Power CARF/DAC8 Compliance at Scale\u003C/li>\n\u003Cli>Taxbit Unveils Industry-First Global Reporting Platform, Bridging Digital and Traditional Finance \u003C/li>\n\u003Cli>Taxbit Wins the Digital Banker’s 2025 Digital Assets Award for Best Technology Solution Provider for Digital Assets - Tax & Compliance Automation\u003C/li>\n\u003Cli>Taxbit Named to 2024 Deloitte Technology Fast 500™ List of Fastest-Growing Companies in North America\u003C/li>\n\u003Cli>Taxbit Appoints Former OECD Advisor Colby Mangels as Global Head of Government Solutions\u003C/li>\n\u003Cli>Unlocking Compliance at Scale: CARF/DAC8 Reporting for Digital Asset Platforms \u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Disclaimers\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>By submitting an application for this role, you certify that the information contained in the application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire you, or for discharge should you be hired. \u003C/li>\n\u003Cli>For US roles, employment with the Company is at will unless otherwise stated in a written agreement signed by the CEO of the Company.  This means that either the Company or the employee can terminate the employment at any time and for any reason, with or without notice.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>","Company Founded by CPAs, tax attorneys, and engineers, Taxbit is the leading innovator automating global tax reporting for the digital economy. Taxbit's AI-enabled platform streamlines compliance related to digital assets, payments, and other financial transactions. Its unique combination of deep subject matter expertise and AI-forward technology have made it a fast-growing disruptor trusted by the world's leading fintechs, marketplaces, digital asset players, Big 4 accounting firms, traditional enterprises, and government agencies. Backed by top-tier Silicon Valley VCs, Taxbit's team is located across offices in San Francisco, New York, Seattle, Salt Lake City, London, Madrid, and Singapore. Opportunity for Impact Taxbit is seeking a Global Customer Marketing Manager to build and scale our customer marketing function globally. As a critical player in our marketing strategy, you will engage our customers worldwide, and amplify Taxbit’s position as the trusted partner for global tax compliance. You will work closely with Sales, Customer Success and Subject Matter Experts, to bring together customers, industry influencers, regulators, and domain experts into a cohesive international community that drives engagement and insights. The ideal candidate is both strategic and hands-on, capable of building programs from the ground up while also translating customer engagement into high-impact storytelling, references, and market credibility. Key Responsibilities Build and own Taxbit’s customer marketing strategy, including customer storytelling, advocacy, and reference programs Leverage AI tools to scale customer marketing output without proportional headcount growth Identify and develop high-impact customer stories (case studies, testimonials, success narratives) that clearly articulate business value and ROI Partner closely with Sales and Customer Success and other departments to source customer champions and activate them across the buyer journey (references, events, content, and co-marketing) on a global scale Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions) Proficient with AI tools to speed up content drafting and personalization without sacrificing quality or brand voice Support customer-led events, panels, webinars, and roundtables to showcase customer success and strengthen market credibility Partner with Growth Marketing to ensure customer content is effectively integrated across campaigns and digital channels worldwide Track and measure the effectiveness of customer marketing initiatives across different regions, adjusting strategies as necessary to drive pipeline growth, deal velocity, and expansion Build strong relationships with key customers globally and serve as a trusted partner in shaping customer narratives and strategies Required Qualifications 3+ years of experience in enterprise B2B marketing, with a focus on customer marketing or content marketing preferably in fintech Proven ability to develop compelling customer narratives that translate complex products into clear business value Strong cross-functional collaboration skills, with experience partnering closely with Sales, Customer Success, and Subject Matter Experts Excellent writing, storytelling, and content development skills with a bias for clarity and simplicity Ability to operate both strategically and tactically in a fast-paced, high-growth environment Familiarity with the digital asset, fintech, or financial services ecosystem is strongly preferred Strong project management skills with the ability to manage multiple priorities and stakeholders Compensation The base salary range for this role is $115,000 - $150,000. Certain roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications. Benefits & Perks Competitive cash compensation (based on experience) Equity (RSUs) Competitive benefits package A modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees and more Hybrid working model: 3 days in-office, 2 days WFH/flexible Monday team lunches, snacks and drinks Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge Paid parental leave to bond with your child Fertility Benefit Autonomous work and flexibility in how work is performed Taxbit in the News Bybit Collaborates with Taxbit to Ensure Seamless Financial Compliance for Global and EU Users Taxbit Expands Global Platform to Power CARF/DAC8 Compliance at Scale Taxbit Unveils Industry-First Global Reporting Platform, Bridging Digital and Traditional Finance Taxbit Wins the Digital Banker’s 2025 Digital Assets Award for Best Technology Solution Provider for Digital Assets - Tax & Compliance Automation Taxbit Named to 2024 Deloitte Technology Fast 500™ List of Fastest-Growing Companies in North America Taxbit Appoints Former OECD Advisor Colby Mangels as Global Head of Government Solutions Unlocking Compliance at Scale: CARF/DAC8 Reporting for Digital Asset Platforms Disclaimers By submitting an application for this role, you certify that the information contained in the application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire you, or for discharge should you be hired. For US roles, employment with the Company is at will unless otherwise stated in a written agreement signed by the CEO of the Company. This means that either the Company or the employee can terminate the employment at any time and for any reason, with or without notice.",1790242009000,"2026-09-24 11:31:22","2026-09-23T17:34:30-04:00",115000,{"jsonldValid":15,"jsonld":30},{"id":78,"applyToken":79,"slug":80,"title":81,"companyname":82,"companylogo":83,"companyTagline":84,"companyIndustry":85,"city":86,"country":87,"remote":15,"employmentType":88,"department":18,"content_html":90,"content_text":91,"years":21,"createdAt":92,"updatedAtISO":93,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":94,"isPaid":15,"schema":95},"55d552fea9c7ffa6a09d1d3103f407ceab9449eb57b8e6317df747b3bc87ad4a","3b44ac56450c7d72b3dc2865a4539d4c02072b8efd6413ddb280bdfd62c2eb7b","b2b-crm-marketing-executive-at-treatwell-20ef826d90","B2B CRM Marketing Executive","Treatwell","https://cdn.jobboardwise.com/logo/workable.com","Transforming the way the hair and beauty community and their clients connect.","Internet Publishing","Amsterdam","Netherlands",[89],"Contract","\u003Cp>We are seeking a data-driven B2B CRM Marketing Executive to execute reactive, and lifecycle campaigns across our SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Reporting to the B2B CRM Manager, you will build and deliver campaigns that get new products and features into salon partners' hands, respond quickly to ad hoc business needs, and keep partners engaged with the value of our SaaS products over time.\u003C/p>\u003Cp>\u003Cstrong>🧐 You will be responsible for: \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cem>New Product & Feature Launch Campaigns\u003C/em>: Execute end-to-end CRM campaigns for new SaaS product and feature launches, ensuring salon partners are informed, activated, and quickly adopting new functionality as it goes live.\u003C/li>\u003Cli>\u003Cem>Reactive & Ad Hoc Campaigns:\u003C/em> Manage reactive requests and ad hoc campaign needs from Product, Customer and Supply teams, turning quick-turnaround briefs into well-executed, on-brand CRM sends.\u003C/li>\u003Cli>\u003Cem>Lifecycle & Retention Campaigns\u003C/em>: Build and run lifecycle campaigns that consistently convey the value of our SaaS products to salon partners, reinforcing engagement and helping prevent churn.\u003C/li>\u003Cli>\u003Cem>Multi-Market Localisation\u003C/em>: Adapt launch, reactive, and lifecycle campaign content for multiple markets and languages, keeping messaging consistent with brand while reflecting local needs.\u003C/li>\u003Cli>\u003Cem>Cross-Functional Coordination\u003C/em>: Partner with Product, Sales, and Supply teams to stay ahead of upcoming launches and reactive needs, ensuring campaigns are briefed, built, and delivered on time.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>💡 About Treatwell\u003C/strong>\u003C/p>\u003Cp>Hi, we’re Treatwell. Nice to meet you.\u003C/p>\u003Cp>We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe.\u003C/p>\u003Cp>But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.\u003C/p>\u003Cp>If this excites you, we might just have the role for you.\u003C/p>\u003Cbr>\u003Ch2>Requirements\u003C/h2>\u003Cp>\u003Cstrong>🔝 About you: \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cem>Tech experience\u003C/em>: 2+ years of hands-on B2B CRM or Lifecycle Marketing experience in the Tech sector (mandatory), ideally within a SaaS business. Experience working with email CRM platforms (like Hubspot) necessary.\u003C/li>\u003Cli>\u003Cem>Agile & Data-Driven\u003C/em>: Highly analytical, with a proven track record of using data to inform and optimise campaign targeting and performance.\u003C/li>\u003Cli>\u003Cem>Execution & Delivery Mindset\u003C/em>: A true “doer” who thrives on turning briefs around quickly and building campaigns end-to-end, without losing sight of quality.\u003C/li>\u003Cli>\u003Cem>Structured yet Scrappy\u003C/em>: Highly structured in managing multiple concurrent campaigns across markets, yet scrappy and agile when a reactive request needs to move fast.\u003C/li>\u003Cli>\u003Cem>Languages\u003C/em>: English fluency is a must. Any other European language is a plus.\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>Benefits\u003C/h2>\u003Cp>\u003Cstrong>💼 We’ll treat you with:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>⚖️ 28 days’ holiday, plus public holidays\u003C/li>\u003Cli>💆‍♀️ A €40 voucher every month via our benefits platform Alleo – so you can treat yourself too\u003C/li>\u003Cli>🧠 Mental health support through our partnership with OpenUp\u003C/li>\u003Cli>🚲 The option to join the Lease a Bike scheme from your second contract onwards\u003C/li>\u003Cli>🔒 Enrolment in the Bright Pensioen pension scheme from your second contract onwards\u003C/li>\u003Cli>🍀 An extra day off each year – the Treat Yourself Well Day – to recharge and take time for yourself, in your own way\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>⚖️ Equal Opportunities\u003C/strong>\u003C/p>\u003Cp>Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.\u003C/p>","We are seeking a data-driven B2B CRM Marketing Executive to execute reactive, and lifecycle campaigns across our SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Reporting to the B2B CRM Manager, you will build and deliver campaigns that get new products and features into salon partners' hands, respond quickly to ad hoc business needs, and keep partners engaged with the value of our SaaS products over time. 🧐 You will be responsible for: New Product & Feature Launch Campaigns : Execute end-to-end CRM campaigns for new SaaS product and feature launches, ensuring salon partners are informed, activated, and quickly adopting new functionality as it goes live. Reactive & Ad Hoc Campaigns: Manage reactive requests and ad hoc campaign needs from Product, Customer and Supply teams, turning quick-turnaround briefs into well-executed, on-brand CRM sends. Lifecycle & Retention Campaigns : Build and run lifecycle campaigns that consistently convey the value of our SaaS products to salon partners, reinforcing engagement and helping prevent churn. Multi-Market Localisation : Adapt launch, reactive, and lifecycle campaign content for multiple markets and languages, keeping messaging consistent with brand while reflecting local needs. Cross-Functional Coordination : Partner with Product, Sales, and Supply teams to stay ahead of upcoming launches and reactive needs, ensuring campaigns are briefed, built, and delivered on time. 💡 About Treatwell Hi, we’re Treatwell. Nice to meet you. We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe. But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community. If this excites you, we might just have the role for you. Requirements 🔝 About you: Tech experience : 2+ years of hands-on B2B CRM or Lifecycle Marketing experience in the Tech sector (mandatory), ideally within a SaaS business. Experience working with email CRM platforms (like Hubspot) necessary. Agile & Data-Driven : Highly analytical, with a proven track record of using data to inform and optimise campaign targeting and performance. Execution & Delivery Mindset : A true “doer” who thrives on turning briefs around quickly and building campaigns end-to-end, without losing sight of quality. Structured yet Scrappy : Highly structured in managing multiple concurrent campaigns across markets, yet scrappy and agile when a reactive request needs to move fast. Languages : English fluency is a must. Any other European language is a plus. Benefits 💼 We’ll treat you with: ⚖️ 28 days’ holiday, plus public holidays 💆‍♀️ A €40 voucher every month via our benefits platform Alleo – so you can treat yourself too 🧠 Mental health support through our partnership with OpenUp 🚲 The option to join the Lease a Bike scheme from your second contract onwards 🔒 Enrolment in the Bright Pensioen pension scheme from your second contract onwards 🍀 An extra day off each year – the Treat Yourself Well Day – to recharge and take time for yourself, in your own way ⚖️ Equal Opportunities Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.",1790098246000,"2026-09-22 19:34:01","EUR",{"jsonldValid":15,"jsonld":30},{"id":97,"applyToken":98,"slug":99,"title":100,"companyname":101,"companylogo":102,"companyTagline":103,"companyIndustry":104,"city":105,"country":14,"remote":15,"employmentType":106,"department":18,"content_html":107,"content_text":108,"years":21,"createdAt":109,"updatedAtISO":110,"postedAtISO":111,"hasSalary":25,"salaryMin":112,"salaryMax":113,"currency":28,"isPaid":15,"schema":114},"bc1c318b89ffdae0bd1403160c6b8e9e4999627666ec16c941f217a50903a4fb","5a40c2d6613681e01f8f152ecc53a8354a4a9a81d7ff784779a938d5e2d591d1","manager-lifecycle-marketing-at-servicenow-adb8f4f5b1","Manager, Lifecycle Marketing","ServiceNow","https://cdn.jobboardwise.com/logo/servicenow.com","The AI platform for business transformation","Software Development","New York",[17],"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>Overview\u003C/strong>  \u003C/p>\u003Cp>Execute lifecycle marketing campaigns and journeys, managing the day-to-day tactics that drive customer engagement and retention. You will own the performance of assigned programs, collaborate with cross functional teams, and contribute to continuous optimization of customer experiences.  \u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities  \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Execute real-time segmentation and targeted messaging across email, in-app, and other channels  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Monitor campaign metrics daily; identify performance gaps and recommend optimization tactics  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support data and analytics team with audience definition, testing requirements, and performance analysis  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Execute A/B tests and optimization experiments; document learnings and share insights with the team  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with Product and Customer Success teams on engagement signals and retention opportunities  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Maintain accurate campaign documentation, timelines, and stakeholder communication  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Contribute to quarterly business reviews and performance analysis  \u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>Required Qualifications & Experience  \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>3-5 years in email marketing, lifecycle marketing, retention marketing, or related discipline  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Proficiency with marketing automation platforms and analytics tools  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience building and optimizing customer journeys or email campaigns  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong analytical skills and comfort working with performance data  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Excellent project management and organizational skills  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ability to collaborate across teams and communicate technical concepts clearly  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Understanding of customer engagement best practices and testing methodologies  \u003C/p>\u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of \u003Cstrong>$126,800 - $221,900\u003C/strong>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  \u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. \u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. \u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description Overview Execute lifecycle marketing campaigns and journeys, managing the day-to-day tactics that drive customer engagement and retention. You will own the performance of assigned programs, collaborate with cross functional teams, and contribute to continuous optimization of customer experiences. Key Responsibilities Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data Execute real-time segmentation and targeted messaging across email, in-app, and other channels Monitor campaign metrics daily; identify performance gaps and recommend optimization tactics Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development Support data and analytics team with audience definition, testing requirements, and performance analysis Execute A/B tests and optimization experiments; document learnings and share insights with the team Collaborate with Product and Customer Success teams on engagement signals and retention opportunities Maintain accurate campaign documentation, timelines, and stakeholder communication Contribute to quarterly business reviews and performance analysis Qualifications Required Qualifications & Experience 3-5 years in email marketing, lifecycle marketing, retention marketing, or related discipline Proficiency with marketing automation platforms and analytics tools Experience building and optimizing customer journeys or email campaigns Strong analytical skills and comfort working with performance data Excellent project management and organizational skills Ability to collaborate across teams and communicate technical concepts clearly Understanding of customer engagement best practices and testing methodologies For positions in this location, we offer a base pay of $126,800 - $221,900 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",1790004482000,"2026-09-21 17:32:46","2026-09-21T13:44:27.278Z",126800,221900,{"jsonldValid":15,"jsonld":30},{"id":116,"applyToken":117,"slug":118,"title":119,"companyname":101,"companylogo":102,"companyTagline":103,"companyIndustry":104,"city":105,"country":14,"remote":15,"employmentType":120,"department":18,"content_html":121,"content_text":122,"years":21,"createdAt":109,"updatedAtISO":110,"postedAtISO":123,"hasSalary":25,"salaryMin":124,"salaryMax":125,"currency":28,"isPaid":15,"schema":126},"ef64652e5371dbfef9ecd51a246d4cc27c5c2c3f43d8ba605265a0616dcd2096","7122668d69b079e9a2689c4f147651390ee4fd9a7277d02b25d701fb714b76f6","senior-manager-lifecycle-marketing-at-servicenow-685031e646","Senior Manager, Lifecycle Marketing",[17],"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>Overview  \u003C/strong>\u003C/p>\u003Cp>Execute lifecycle marketing programs and manage a team of lifecycle marketing specialists and coordinators. You will drive the day-to-day execution of customer journeys, campaigns, and engagement initiatives. This role bridges strategy and execution, translating lifecycle objectives into high-performing campaigns and owned programs.  \u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities  \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Manage a team of lifecycle marketing professionals; provide coaching, feedback, and development guidance  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Own execution of assigned lifecycle programs (e.g., onboarding journeys, engagement campaigns, churn prevention, expansion initiatives)  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and maintain adaptive customer journeys using marketing automation and orchestration tools  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with data and analytics teams to understand audience segments, behavioral triggers, and performance metrics  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Execute real-time segmentation and personalization strategies; ensure audience accuracy and messaging relevance  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Design in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies productled experiences.   \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Monitor campaign performance daily; identify optimization opportunities and implement improvements  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead A/B testing and experimentation to improve engagement, conversion, and retention metrics  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with Product and Customer Success teams on product adoption campaigns and retention strategies  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Provide weekly performance updates and insights to leadership; flag risks and escalate issues  \u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>Required Qualifications & Experience  \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in a people management role  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Demonstrated ability to manage multiple campaigns simultaneously and meet deadlines  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Hands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboards  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience building and optimizing customer journeys and behavioral triggers  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong project management skills and attention to detail  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ability to mentor junior marketers and model strong execution standards  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Understanding of customer psychology, behavioral analytics, and engagement best practices  \u003C/p>\u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of \u003Cstrong>$155,400 - $272,000\u003C/strong>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  \u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. \u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. \u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description Overview Execute lifecycle marketing programs and manage a team of lifecycle marketing specialists and coordinators. You will drive the day-to-day execution of customer journeys, campaigns, and engagement initiatives. This role bridges strategy and execution, translating lifecycle objectives into high-performing campaigns and owned programs. Key Responsibilities Manage a team of lifecycle marketing professionals; provide coaching, feedback, and development guidance Own execution of assigned lifecycle programs (e.g., onboarding journeys, engagement campaigns, churn prevention, expansion initiatives) Build and maintain adaptive customer journeys using marketing automation and orchestration tools Partner with data and analytics teams to understand audience segments, behavioral triggers, and performance metrics Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams Execute real-time segmentation and personalization strategies; ensure audience accuracy and messaging relevance Design in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies productled experiences. Monitor campaign performance daily; identify optimization opportunities and implement improvements Lead A/B testing and experimentation to improve engagement, conversion, and retention metrics Collaborate with Product and Customer Success teams on product adoption campaigns and retention strategies Provide weekly performance updates and insights to leadership; flag risks and escalate issues Qualifications Required Qualifications & Experience 5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in a people management role Demonstrated ability to manage multiple campaigns simultaneously and meet deadlines Hands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboards Experience building and optimizing customer journeys and behavioral triggers Strong project management skills and attention to detail Ability to mentor junior marketers and model strong execution standards Understanding of customer psychology, behavioral analytics, and engagement best practices For positions in this location, we offer a base pay of $155,400 - $272,000 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.","2026-09-21T12:56:03.728Z",155400,272000,{"jsonldValid":15,"jsonld":30},1790256042919]