[{"data":1,"prerenderedAt":122},["ShallowReactive",2],{"$fWJsGHlcs9-EOtbCXMUj_6GmooZzD_VT6Uk-WNaYmO2A":3,"$fvrBOV03nwm398HX8TJQIoCy86lZeDE9ov-oj5YJ0QB8":31},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":24,"hasSalary":25,"salaryMin":26,"salaryMax":27,"currency":28,"isPaid":15,"schema":29},"bc1c318b89ffdae0bd1403160c6b8e9e4999627666ec16c941f217a50903a4fb","5a40c2d6613681e01f8f152ecc53a8354a4a9a81d7ff784779a938d5e2d591d1","manager-lifecycle-marketing-at-servicenow-adb8f4f5b1","Manager, Lifecycle Marketing","ServiceNow","https://cdn.jobboardwise.com/logo/servicenow.com","The AI platform for business transformation","Software Development","New York","United States",false,[17],"Full-time","Marketing","\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>Overview\u003C/strong>  \u003C/p>\u003Cp>Execute lifecycle marketing campaigns and journeys, managing the day-to-day tactics that drive customer engagement and retention. You will own the performance of assigned programs, collaborate with cross functional teams, and contribute to continuous optimization of customer experiences.  \u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities  \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Execute real-time segmentation and targeted messaging across email, in-app, and other channels  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Monitor campaign metrics daily; identify performance gaps and recommend optimization tactics  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support data and analytics team with audience definition, testing requirements, and performance analysis  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Execute A/B tests and optimization experiments; document learnings and share insights with the team  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with Product and Customer Success teams on engagement signals and retention opportunities  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Maintain accurate campaign documentation, timelines, and stakeholder communication  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Contribute to quarterly business reviews and performance analysis  \u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>Required Qualifications & Experience  \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>3-5 years in email marketing, lifecycle marketing, retention marketing, or related discipline  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Proficiency with marketing automation platforms and analytics tools  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience building and optimizing customer journeys or email campaigns  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong analytical skills and comfort working with performance data  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Excellent project management and organizational skills  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ability to collaborate across teams and communicate technical concepts clearly  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Understanding of customer engagement best practices and testing methodologies  \u003C/p>\u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of \u003Cstrong>$126,800 - $221,900\u003C/strong>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  \u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. \u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. \u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description Overview Execute lifecycle marketing campaigns and journeys, managing the day-to-day tactics that drive customer engagement and retention. You will own the performance of assigned programs, collaborate with cross functional teams, and contribute to continuous optimization of customer experiences. Key Responsibilities Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data Execute real-time segmentation and targeted messaging across email, in-app, and other channels Monitor campaign metrics daily; identify performance gaps and recommend optimization tactics Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development Support data and analytics team with audience definition, testing requirements, and performance analysis Execute A/B tests and optimization experiments; document learnings and share insights with the team Collaborate with Product and Customer Success teams on engagement signals and retention opportunities Maintain accurate campaign documentation, timelines, and stakeholder communication Contribute to quarterly business reviews and performance analysis Qualifications Required Qualifications & Experience 3-5 years in email marketing, lifecycle marketing, retention marketing, or related discipline Proficiency with marketing automation platforms and analytics tools Experience building and optimizing customer journeys or email campaigns Strong analytical skills and comfort working with performance data Excellent project management and organizational skills Ability to collaborate across teams and communicate technical concepts clearly Understanding of customer engagement best practices and testing methodologies For positions in this location, we offer a base pay of $126,800 - $221,900 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",0,1790004482000,"2026-09-21 17:32:46","2026-09-21T13:44:27.278Z",true,126800,221900,"USD",{"jsonldValid":15,"jsonld":30},"",{"jobs":32},[33,45,52,70,89,107],{"id":34,"applyToken":35,"slug":36,"title":37,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"remote":15,"employmentType":38,"department":18,"content_html":39,"content_text":40,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":41,"hasSalary":25,"salaryMin":42,"salaryMax":43,"currency":28,"isPaid":15,"schema":44},"ef64652e5371dbfef9ecd51a246d4cc27c5c2c3f43d8ba605265a0616dcd2096","7122668d69b079e9a2689c4f147651390ee4fd9a7277d02b25d701fb714b76f6","senior-manager-lifecycle-marketing-at-servicenow-685031e646","Senior Manager, Lifecycle Marketing",[17],"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>Overview  \u003C/strong>\u003C/p>\u003Cp>Execute lifecycle marketing programs and manage a team of lifecycle marketing specialists and coordinators. You will drive the day-to-day execution of customer journeys, campaigns, and engagement initiatives. This role bridges strategy and execution, translating lifecycle objectives into high-performing campaigns and owned programs.  \u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities  \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Manage a team of lifecycle marketing professionals; provide coaching, feedback, and development guidance  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Own execution of assigned lifecycle programs (e.g., onboarding journeys, engagement campaigns, churn prevention, expansion initiatives)  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and maintain adaptive customer journeys using marketing automation and orchestration tools  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with data and analytics teams to understand audience segments, behavioral triggers, and performance metrics  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Execute real-time segmentation and personalization strategies; ensure audience accuracy and messaging relevance  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Design in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies productled experiences.   \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Monitor campaign performance daily; identify optimization opportunities and implement improvements  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead A/B testing and experimentation to improve engagement, conversion, and retention metrics  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with Product and Customer Success teams on product adoption campaigns and retention strategies  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Provide weekly performance updates and insights to leadership; flag risks and escalate issues  \u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>Required Qualifications & Experience  \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in a people management role  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Demonstrated ability to manage multiple campaigns simultaneously and meet deadlines  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Hands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboards  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience building and optimizing customer journeys and behavioral triggers  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong project management skills and attention to detail  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ability to mentor junior marketers and model strong execution standards  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Understanding of customer psychology, behavioral analytics, and engagement best practices  \u003C/p>\u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of \u003Cstrong>$155,400 - $272,000\u003C/strong>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  \u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. \u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. \u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description Overview Execute lifecycle marketing programs and manage a team of lifecycle marketing specialists and coordinators. You will drive the day-to-day execution of customer journeys, campaigns, and engagement initiatives. This role bridges strategy and execution, translating lifecycle objectives into high-performing campaigns and owned programs. Key Responsibilities Manage a team of lifecycle marketing professionals; provide coaching, feedback, and development guidance Own execution of assigned lifecycle programs (e.g., onboarding journeys, engagement campaigns, churn prevention, expansion initiatives) Build and maintain adaptive customer journeys using marketing automation and orchestration tools Partner with data and analytics teams to understand audience segments, behavioral triggers, and performance metrics Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams Execute real-time segmentation and personalization strategies; ensure audience accuracy and messaging relevance Design in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies productled experiences. Monitor campaign performance daily; identify optimization opportunities and implement improvements Lead A/B testing and experimentation to improve engagement, conversion, and retention metrics Collaborate with Product and Customer Success teams on product adoption campaigns and retention strategies Provide weekly performance updates and insights to leadership; flag risks and escalate issues Qualifications Required Qualifications & Experience 5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in a people management role Demonstrated ability to manage multiple campaigns simultaneously and meet deadlines Hands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboards Experience building and optimizing customer journeys and behavioral triggers Strong project management skills and attention to detail Ability to mentor junior marketers and model strong execution standards Understanding of customer psychology, behavioral analytics, and engagement best practices For positions in this location, we offer a base pay of $155,400 - $272,000 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.","2026-09-21T12:56:03.728Z",155400,272000,{"jsonldValid":15,"jsonld":30},{"id":46,"applyToken":47,"slug":48,"title":37,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"remote":15,"employmentType":49,"department":18,"content_html":39,"content_text":40,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":50,"hasSalary":25,"salaryMin":42,"salaryMax":43,"currency":28,"isPaid":15,"schema":51},"2244a88ca930d764d29f2b1010b739379c23dbf5c5caa55cfd96084d8a3c1d20","93fa7e95bbfbdf1691666cf7343a7ed30a501fa140bb83f72df239da00ff7b8e","senior-manager-lifecycle-marketing-at-servicenow-7f99621430",[17],"2026-09-21T13:37:18.208Z",{"jsonldValid":15,"jsonld":30},{"id":53,"applyToken":54,"slug":55,"title":56,"companyname":57,"companylogo":58,"companyTagline":59,"companyIndustry":60,"city":61,"country":62,"remote":15,"employmentType":63,"department":18,"content_html":64,"content_text":65,"years":21,"createdAt":66,"updatedAtISO":67,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":68,"isPaid":15,"schema":69},"d0ff9d7c5d0161853115013124f03e6f6edd9084804e71775f2fb78944051217","29b498caac4158e31e7eeb9836a256a04d3f30569f1dac531fe78ba51c763207","b2c-crm-marketing-executive-commercial-moments-and-reactive--at-treatwell-2e3ef7b008","B2C CRM Marketing Executive (Commercial Moments & Reactive Comms)","Treatwell","https://cdn.jobboardwise.com/logo/workable.com","Transforming the way the hair and beauty community and their clients connect.","Internet Publishing","London","United Kingdom",[17],"\u003Cp>We're looking for a hands-on CRM Executive to build, QA and ship our reactive comms calendar and support key commercial moments across 14 markets and languages. Reporting to our B2C CRM Manager, you will create briefs and turn them into flawlessly executed campaigns in Braze - on time, correctly targeted, correctly localised. You'll work at pace on time-sensitive sends, coordinate creative production, making sure customers get the right message at the right time.\u003C/p>\u003Cp>\u003Cstrong>🧐 You will be responsible for: \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cem>Campaign build and delivery\u003C/em>: Build broadcast campaigns end to end in Braze - templates, segments, workflows, personalisation logic and scheduling - across email, push, in-app and content cards.\u003C/li>\u003Cli>\u003Cem>Reactive execution\u003C/em>: Turn around time-sensitive and urgent sends at speed, working to the reactive calendar and priorities set by the CRM Manager.\u003C/li>\u003Cli>\u003Cem>Key commercial moments\u003C/em>: Deliver campaign plans and activity for key commercial moments (Black Friday, seasonal peaks, key dates) against agreed strategic direction, ensuring campaigns land on time and drive maximum customer engagement and revenue impact.\u003C/li>\u003Cli>\u003Cem>QA\u003C/em>: Self-QA every campaign against the agreed checklist - targeting, links, copy, creative, personalisation, localisation - and submit for review before scheduling.\u003C/li>\u003Cli>\u003Cem>Localisation delivery\u003C/em>: Adapt and localise central campaigns across 14 markets, coordinating translations and market-specific variants.\u003C/li>\u003Cli>\u003Cem>Creative Excellence & Testing\u003C/em>: Coordinate content and creative production with Design and Content, and run a structured A/B testing programme to continuously improve engagement and conversion.\u003C/li>\u003Cli>\u003Cem>Reporting and continuous improvement\u003C/em>: Report campaign performance per send, against agreed benchmarks - highlighting what worked well and what needs improving, so learnings feed into the next campaign rather than being re-learned.\u003C/li>\u003Cli>\u003Cem>Reactive comms optimisation\u003C/em>: Continuously optimise reactive communications, apply our customer segmentation, and manage the calendar for maximum impact, balancing send frequency, relevance, and commercial priorities across the customer base.\u003C/li>\u003Cli>\u003Cem>Local marketing support\u003C/em>: Support local market teams with ad- hoc marketing initiatives and requests, ensuring central campaigns are adapted and localised effectively.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>💡 About Treatwell\u003C/strong>\u003C/p>\u003Cp>Hi, we’re Treatwell. Nice to meet you.\u003C/p>\u003Cp>We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe.\u003C/p>\u003Cp>But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.\u003C/p>\u003Cp>If this excites you, we might just have the role for you.\u003C/p>\u003Cbr>\u003Ch2>Requirements\u003C/h2>\u003Cp>\u003Cstrong>🔝 About you:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cu>Hands-on ESP experience (essential)\u003C/u>. 1+ years building and deploying campaigns in Braze or similar, including segmentation and scheduling.\u003C/li>\u003Cli>\u003Cu>Technical comfort\u003C/u>. Able to navigate HTML/CSS edits — not coding from scratch, but confident tweaking and adding elements. \u003C/li>\u003Cli>\u003Cu>Agile & data-driven\u003C/u>: Highly analytical, with a proven track record of using data and A/B testing to inform and optimise campaign performance.\u003C/li>\u003Cli>\u003Cu>Execution & delivery mindset\u003C/u>: A true “doer” who thrives on turning commercial moments and reactive briefs around quickly and building campaigns end-to-end, without losing sight of quality.\u003C/li>\u003Cli>\u003Cu>Structured yet scrappy\u003C/u>: Highly structured in managing the execution of a busy, multi-market comms calendar, yet scrappy and agile when a reactive moment needs to move fast.\u003C/li>\u003Cli>\u003Cu>“Local and Global”\u003C/u>: Prepared to engage with (and semi-regularly meet) local marketing teams across Europe to better understand market nuances and customer needs / wants to improve CRM campaigns.\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>Benefits\u003C/h2>\u003Cp>\u003Cstrong>💼 We'll treat you with: \u003C/strong>\u003C/p>\u003Cul>\u003Cli>28-days holiday, plus bank holidays \u003Cstrong>🏖️\u003C/strong>\u003C/li>\u003Cli>Monthly £40 Treatwell vouchers so you can treat yourself too \u003Cstrong>💅🏻\u003C/strong>\u003C/li>\u003Cli>Mental health support through one of our partnerships \u003Cstrong>🧘🏻\u003C/strong>\u003C/li>\u003Cli>Benefits platform offering cycle to work scheme, high street discounts and other perks \u003Cstrong>🤑\u003C/strong>\u003C/li>\u003Cli>Growth funds for you to develop and grow with your team \u003Cstrong>📈\u003C/strong>\u003C/li>\u003Cli>A beneficial pension scheme and enhanced parental pay & leave policy \u003Cstrong>🤑\u003C/strong>\u003C/li>\u003Cli>A dynamic organisation with Thursday drinks in the office \u003Cstrong>💃🏻\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>⚖️ Equal Opportunities\u003C/strong>\u003C/p>\u003Cp>Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.\u003C/p>","We're looking for a hands-on CRM Executive to build, QA and ship our reactive comms calendar and support key commercial moments across 14 markets and languages. Reporting to our B2C CRM Manager, you will create briefs and turn them into flawlessly executed campaigns in Braze - on time, correctly targeted, correctly localised. You'll work at pace on time-sensitive sends, coordinate creative production, making sure customers get the right message at the right time. 🧐 You will be responsible for: Campaign build and delivery : Build broadcast campaigns end to end in Braze - templates, segments, workflows, personalisation logic and scheduling - across email, push, in-app and content cards. Reactive execution : Turn around time-sensitive and urgent sends at speed, working to the reactive calendar and priorities set by the CRM Manager. Key commercial moments : Deliver campaign plans and activity for key commercial moments (Black Friday, seasonal peaks, key dates) against agreed strategic direction, ensuring campaigns land on time and drive maximum customer engagement and revenue impact. QA : Self-QA every campaign against the agreed checklist - targeting, links, copy, creative, personalisation, localisation - and submit for review before scheduling. Localisation delivery : Adapt and localise central campaigns across 14 markets, coordinating translations and market-specific variants. Creative Excellence & Testing : Coordinate content and creative production with Design and Content, and run a structured A/B testing programme to continuously improve engagement and conversion. Reporting and continuous improvement : Report campaign performance per send, against agreed benchmarks - highlighting what worked well and what needs improving, so learnings feed into the next campaign rather than being re-learned. Reactive comms optimisation : Continuously optimise reactive communications, apply our customer segmentation, and manage the calendar for maximum impact, balancing send frequency, relevance, and commercial priorities across the customer base. Local marketing support : Support local market teams with ad- hoc marketing initiatives and requests, ensuring central campaigns are adapted and localised effectively. 💡 About Treatwell Hi, we’re Treatwell. Nice to meet you. We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe. But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community. If this excites you, we might just have the role for you. Requirements 🔝 About you: Hands-on ESP experience (essential) . 1+ years building and deploying campaigns in Braze or similar, including segmentation and scheduling. Technical comfort . Able to navigate HTML/CSS edits — not coding from scratch, but confident tweaking and adding elements. Agile & data-driven : Highly analytical, with a proven track record of using data and A/B testing to inform and optimise campaign performance. Execution & delivery mindset : A true “doer” who thrives on turning commercial moments and reactive briefs around quickly and building campaigns end-to-end, without losing sight of quality. Structured yet scrappy : Highly structured in managing the execution of a busy, multi-market comms calendar, yet scrappy and agile when a reactive moment needs to move fast. “Local and Global” : Prepared to engage with (and semi-regularly meet) local marketing teams across Europe to better understand market nuances and customer needs / wants to improve CRM campaigns. Benefits 💼 We'll treat you with: 28-days holiday, plus bank holidays 🏖️ Monthly £40 Treatwell vouchers so you can treat yourself too 💅🏻 Mental health support through one of our partnerships 🧘🏻 Benefits platform offering cycle to work scheme, high street discounts and other perks 🤑 Growth funds for you to develop and grow with your team 📈 A beneficial pension scheme and enhanced parental pay & leave policy 🤑 A dynamic organisation with Thursday drinks in the office 💃🏻 ⚖️ Equal Opportunities Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.",1790011060000,"2026-09-21 19:20:57","GBP",{"jsonldValid":15,"jsonld":30},{"id":71,"applyToken":72,"slug":73,"title":74,"companyname":75,"companylogo":76,"companyIndustry":77,"city":78,"country":79,"remote":15,"employmentType":80,"department":81,"content_html":82,"content_text":83,"years":21,"createdAt":84,"updatedAtISO":85,"postedAtISO":86,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":87,"isPaid":15,"schema":88},"28d835e1200fc6c3c3376d1276c1d5c5b0ceceddc4d1795eecbb3b1cf8b2174e","61697c50d0b8673f95c7ffd33e163e2c54111fc124d511a80d1754fe687e063c","assistant-manager-customer-marketing-at-diageo-2e307f7280","Assistant Manager Customer Marketing","Diageo","https://cdn.jobboardwise.com/logo/diageo.com","Beverage Manufacturing","Karimnagar","India",[17],"Other","\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Job Description :\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003Cp>\u003Cb>About the Function:\u003C/b>    \u003C/p>\u003Cp>Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.\u003C/p>\u003Cp>It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Qualification: \u003C/b>\u003C/p>\u003Cul>\u003Cli>MBA in Sales and Marketing Experience: \u003C/li>\u003Cli>2-4 years' experience in FMCG / Alco-Bev sales\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Knowledge & skills:  \u003C/b>\u003C/p>\u003Cul>\u003Cli>Planning,  execution and review.\u003C/li>\u003Cli>Analytical & reasoning skills\u003C/li>\u003Cli>Communication & negotiation skills\u003C/li>\u003Cli>ROI Orientation\u003C/li>\u003Cli>Vendor Management\u003C/li>\u003C/ul>\u003Cp>Best suited for someone who\u003C/p>\u003Cul>\u003Cli>Believes in perfection when it comes to execution\u003C/li>\u003Cli>Inclination to spend majority of time in the market\u003C/li>\u003Cli>Good at networking\u003C/li>\u003C/ul>\u003Cp>\u003Cb>About the role:\u003C/b>\u003C/p>\u003Cp>\u003Cb>1 Outlet management   \u003C/b>\u003C/p>\u003Cul>\u003Cli>Conduct market recee with Sales team to evaluate and finalize the outlets\u003C/li>\u003Cli>Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO\u003C/li>\u003Cli>Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar\u003C/li>\u003Cli>Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc\u003C/li>\u003Cli>Collate and update TSEs & TLs monthly Scores in online & offline Portal\u003C/li>\u003Cli>Prepare and supervise contracts for rental outlets and get their approval through the legal team\u003C/li>\u003Cli>Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team\u003C/li>\u003Cli>Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments Qualitative\u003C/li>\u003C/ul>\u003Cp>\u003Cb>2 Brand communication and visibility\u003C/b>  \u003C/p>\u003Cul>\u003Cli>Help SCMM develop brand communication options at various channels as per brand imperatives\u003C/li>\u003Cli>Co-ordinate with vendors to oversee execution of signage in the state.\u003C/li>\u003Cli>Execute agrees visibility strategy and track and monitor visibility execution\u003C/li>\u003Cli>Responsible for the choice of outlets for implementation along with the Sales team.\u003C/li>\u003Cli>Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>3 Budget\u003C/b>\u003C/p>\u003Cul>\u003Cli>Coordinate with the manpower agency for various activities eg. claim settlement etc.\u003C/li>\u003Cli>Ensure accurate spend of budgets at the state level. Qualitative\u003C/li>\u003C/ul>\u003Cp>\u003Cb>4 Analytics   \u003C/b>\u003C/p>\u003Cul>\u003Cli>Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.\u003C/li>\u003Cli>Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan\u003C/li>\u003C/ul>\u003Cp>\u003Cb>5 Train promoters for optimum performance  \u003C/b>\u003C/p>\u003Cul>\u003Cli>Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing\u003C/li>\u003Cli>Induct and train the promoters as per incentive schemes\u003C/li>\u003Cli>Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Working with us\u003C/b>\u003Cbr>Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. \u003C/p>\u003Cp>\u003Cb>Diversity Statement\u003C/b>\u003C/p>\u003Cp>Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. \u003C/p>\u003Cp>We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. \u003C/p>\u003Cp>Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. \u003C/p>\u003Cp>Ready to bring your best? This could be your opportunity. \u003C/p>\u003Cp>\u003Ci>If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.\u003C/i> \u003C/p>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Worker Type :\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>Regular\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Primary Location:\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>Karimnagar\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Additional Locations :\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Job Posting Start Date : \u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>2026-09-18","Job Description : About the Function: Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day. Qualification: MBA in Sales and Marketing Experience: 2-4 years' experience in FMCG / Alco-Bev sales Knowledge & skills: Planning, execution and review. Analytical & reasoning skills Communication & negotiation skills ROI Orientation Vendor Management Best suited for someone who Believes in perfection when it comes to execution Inclination to spend majority of time in the market Good at networking About the role: 1 Outlet management Conduct market recee with Sales team to evaluate and finalize the outlets Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc Collate and update TSEs & TLs monthly Scores in online & offline Portal Prepare and supervise contracts for rental outlets and get their approval through the legal team Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments Qualitative 2 Brand communication and visibility Help SCMM develop brand communication options at various channels as per brand imperatives Co-ordinate with vendors to oversee execution of signage in the state. Execute agrees visibility strategy and track and monitor visibility execution Responsible for the choice of outlets for implementation along with the Sales team. Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out. 3 Budget Coordinate with the manpower agency for various activities eg. claim settlement etc. Ensure accurate spend of budgets at the state level. Qualitative 4 Analytics Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement. Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan 5 Train promoters for optimum performance Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing Induct and train the promoters as per incentive schemes Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings. Working with us Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. Diversity Statement Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. Ready to bring your best? This could be your opportunity. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Worker Type : Regular Primary Location: Karimnagar Additional Locations : Job Posting Start Date : 2026-09-18",1789784795000,"2026-09-19 04:30:58","Posted Today","INR",{"jsonldValid":15,"jsonld":30},{"id":90,"applyToken":91,"slug":92,"title":93,"companyname":94,"companylogo":95,"companyIndustry":96,"city":97,"country":14,"remote":15,"employmentType":98,"department":18,"content_html":99,"content_text":100,"years":21,"createdAt":101,"updatedAtISO":102,"postedAtISO":86,"hasSalary":25,"salaryMin":103,"salaryMax":104,"currency":105,"isPaid":15,"schema":106},"c794f6686d11305817e96db60645a55f32508bf901727ee9effce5be85b6c2e6","0435ad09b5967423883b119bef8105f7c9d0dfffe093d460cb26c2304749e032","vice-president-lifecycle-marketing-global-marketing-services-at-visa-ca681ee7f6","Vice President, Lifecycle Marketing, Global Marketing Services","Visa","https://cdn.jobboardwise.com/logo/visa.com","IT Services and IT Consulting","San Francisco",[17],"\u003Cp>\u003Cb>About Us\u003C/b>\u003Cbr>Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.\u003C/p>\u003Cp>At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.\u003C/p>\u003Cp>Join Visa and do work that matters – to you, to your community, and to the world.  Progress starts with you.\u003C/p>\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>Overview:\u003C/p>\u003Cp>Visa is searching for a Vice President, Lifecycle Marketing, Global Marketing Services, to build and scale Lifecycle Marketing as a core growth engine of Marketing Services. This leader will set the global vision, build a differentiated and productized offering, and drive commercialization across acquisition, activation, usage, retention and re-engagement. The role will connect strategy, data, technology, AI-enabled capabilities, and campaign execution to deliver measurable growth for Visa's clients. As a senior member of the Global Marketing Services leadership team, this leader will partner closely with regional Marketing Services teams, Product, Data, Technology, Visa Consulting & Analytics (VCA), Sales and Finance. The ideal candidate is a global practice builder with deep expertise in Lifecycle Marketing who can move fluently from strategy and product roadmap development to client solutioning, commercialization, and scaled execution.\u003C/p>\u003Cp>Key Responsibilities:\u003C/p>\u003Cul>\u003Cli>Set the vision, strategy and multi-year roadmap for Lifecycle Marketing as a global practice, aligned with Visa's broader Marketing Services growth agenda and future ambition.\u003C/li>\u003Cli>Own the end-to-end offering, including priority use cases, value proposition, solution architecture, and client solutions across industries, segments and regions.\u003C/li>\u003Cli>Build a productized, repeatable portfolio spanning acquisition, onboarding and activation, engagement, usage, retention, reactivation, and loyalty.\u003C/li>\u003Cli>Drive product and roadmap development in close partnership with Product, Data and Technology teams, ensuring tight integration of AI capabilities, differentiated Visa assets and Visa Marketing 360 campaign execution capabilities.\u003C/li>\u003Cli>Elevate targeting, segmentation, personalization, measurement, analytics, experimentation and optimization as core components of lifecycle strategy and performance.\u003C/li>\u003Cli>Develop global go-to-market sales plays, enablement, playbooks, case studies and client-facing materials that equip regional and market teams to sell and deliver consistently.\u003C/li>\u003Cli>Drive global commercialization with regional Marketing Services and Sales leaders to build pipeline, improve win rates, accelerate time to revenue and scale adoption across markets.\u003C/li>\u003Cli>Partner with Finance and regional leaders to establish commercial objectives, pricing principles, investment priorities, performance reporting and disciplined practice management.\u003C/li>\u003Cli>Identify and lead strategic partnerships and assess partnership opportunities that can accelerate capability development and speed to market across data, content and technology.\u003C/li>\u003Cli>Serve as a senior client-facing leader in CMO and executive-level conversations, shaping complex opportunities and bringing a compelling point of view on lifecycle growth, performance marketing and AI-enabled transformation.\u003C/li>\u003Cli>Establish the global operating model, governance, standards and quality controls required for clear accountability and consistent execution across Global, Regional and Market teams.\u003C/li>\u003Cli>Build and scale a high-performing global practice team over time, defining the critical roles, capabilities and resourcing model across commercialization, campaign execution, targeting, analytics and strategic partnerships.\u003C/li>\u003Cli>Develop thought leadership and intellectual capital that strengthen Visa's credibility and market position in lifecycle marketing.\u003C/li>\u003C/ul>\u003Cp>Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.\u003C/p>\u003Cp>\u003Cb>Qualifications\u003C/b>\u003C/p>\u003Cp>Basic Qualifications:\u003C/p>\u003Cul>\u003Cli>12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD\u003C/li>\u003C/ul>\u003Cp>Preferred Qualifications:\u003C/p>\u003Cul>\u003Cli>15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD).\u003C/li>\u003Cli>15 or more years of progressive marketing leadership experience, with deep expertise in lifecycle marketing, CRM, performance marketing, growth marketing, customer engagement or marketing technology.\u003C/li>\u003Cli>Senior leadership experience in a global, multi-region environment, with demonstrated success leading through a complex matrix.\u003C/li>\u003Cli>Significant client-facing experience, including advising C-suite and other senior executives and leading complex, multi-stakeholder engagements.\u003C/li>\u003Cli>Demonstrated success building and scaling a new practice, productized service, platform-enabled capability or global center of excellence and converting it into sustainable revenue growth.\u003C/li>\u003Cli>Strong commercial orientation, with experience packaging capabilities, enabling sellers, developing pipeline and supporting large, complex pitches or RFPs.\u003C/li>\u003Cli>Fluency in data-driven marketing, segmentation, personalization, measurement, martech and the application of AI to marketing workflows, content, decisioning and optimization.\u003C/li>\u003Cli>Experience shaping product roadmaps and working closely with product, data, technology and analytics teams to translate client needs into scalable capabilities.\u003C/li>\u003Cli>Track record developing senior client relationships and turning complex marketing needs into clear, executable solutions with measurable business outcomes.\u003C/li>\u003Cli>Experience evaluating and managing strategic partnerships.\u003C/li>\u003Cli>Strong financial and analytical acumen, including the ability to prioritize investments, assess commercial potential and manage against revenue, pipeline and profitability objectives.\u003C/li>\u003Cli>· Proven ability to influence across global and regional teams without direct authority, clarify accountability and drive alignment in a highly matrixed organization.\u003C/li>\u003Cli>· Executive presence and exceptional written, verbal and presentation skills, with the ability to advise CMOs and senior business leaders with clarity and pragmatism.\u003C/li>\u003Cli>· Proven leader with a track record of attracting, developing and inspiring diverse, top-performing and highly engaged teams.\u003C/li>\u003Cli>· Comfort operating in white space, with sound judgment, a builder mindset and a strong bias for action, accountability and measurable impact.\u003C/li>\u003Cli>· Deep understanding of the payments, financial services or commerce landscape preferred.\u003C/li>\u003Cli>· Bachelor's degree in Marketing, Business or a related field desired; MBA or other advanced degree preferred.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>\u003Cbr>Information for US Applicants\u003C/b>\u003C/p>For roles located in the US, the estimated salary range for this position is $258,100.00 to $ 451,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.\u003Cp>\u003Cb>Work Hours\u003C/b>\u003C/p>\u003Cp>Varies upon the needs of the department.\u003C/p>\u003Cp>\u003Cb>Travel Requirements\u003C/b>\u003C/p>\u003Cp>This position requires travel 5-10% of the time.\u003C/p>\u003Cp>\u003Cb>Mental/Physical Requirements\u003C/b>\u003C/p>\u003Cp>This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.\u003C/p>\u003Cp>\u003Cb>Visa is an EEO Employer\u003C/b>\u003C/p>Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.","About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description Overview: Visa is searching for a Vice President, Lifecycle Marketing, Global Marketing Services, to build and scale Lifecycle Marketing as a core growth engine of Marketing Services. This leader will set the global vision, build a differentiated and productized offering, and drive commercialization across acquisition, activation, usage, retention and re-engagement. The role will connect strategy, data, technology, AI-enabled capabilities, and campaign execution to deliver measurable growth for Visa's clients. As a senior member of the Global Marketing Services leadership team, this leader will partner closely with regional Marketing Services teams, Product, Data, Technology, Visa Consulting & Analytics (VCA), Sales and Finance. The ideal candidate is a global practice builder with deep expertise in Lifecycle Marketing who can move fluently from strategy and product roadmap development to client solutioning, commercialization, and scaled execution. Key Responsibilities: Set the vision, strategy and multi-year roadmap for Lifecycle Marketing as a global practice, aligned with Visa's broader Marketing Services growth agenda and future ambition. Own the end-to-end offering, including priority use cases, value proposition, solution architecture, and client solutions across industries, segments and regions. Build a productized, repeatable portfolio spanning acquisition, onboarding and activation, engagement, usage, retention, reactivation, and loyalty. Drive product and roadmap development in close partnership with Product, Data and Technology teams, ensuring tight integration of AI capabilities, differentiated Visa assets and Visa Marketing 360 campaign execution capabilities. Elevate targeting, segmentation, personalization, measurement, analytics, experimentation and optimization as core components of lifecycle strategy and performance. Develop global go-to-market sales plays, enablement, playbooks, case studies and client-facing materials that equip regional and market teams to sell and deliver consistently. Drive global commercialization with regional Marketing Services and Sales leaders to build pipeline, improve win rates, accelerate time to revenue and scale adoption across markets. Partner with Finance and regional leaders to establish commercial objectives, pricing principles, investment priorities, performance reporting and disciplined practice management. Identify and lead strategic partnerships and assess partnership opportunities that can accelerate capability development and speed to market across data, content and technology. Serve as a senior client-facing leader in CMO and executive-level conversations, shaping complex opportunities and bringing a compelling point of view on lifecycle growth, performance marketing and AI-enabled transformation. Establish the global operating model, governance, standards and quality controls required for clear accountability and consistent execution across Global, Regional and Market teams. Build and scale a high-performing global practice team over time, defining the critical roles, capabilities and resourcing model across commercialization, campaign execution, targeting, analytics and strategic partnerships. Develop thought leadership and intellectual capital that strengthen Visa's credibility and market position in lifecycle marketing. Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager. Qualifications Basic Qualifications: 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD Preferred Qualifications: 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD). 15 or more years of progressive marketing leadership experience, with deep expertise in lifecycle marketing, CRM, performance marketing, growth marketing, customer engagement or marketing technology. Senior leadership experience in a global, multi-region environment, with demonstrated success leading through a complex matrix. Significant client-facing experience, including advising C-suite and other senior executives and leading complex, multi-stakeholder engagements. Demonstrated success building and scaling a new practice, productized service, platform-enabled capability or global center of excellence and converting it into sustainable revenue growth. Strong commercial orientation, with experience packaging capabilities, enabling sellers, developing pipeline and supporting large, complex pitches or RFPs. Fluency in data-driven marketing, segmentation, personalization, measurement, martech and the application of AI to marketing workflows, content, decisioning and optimization. Experience shaping product roadmaps and working closely with product, data, technology and analytics teams to translate client needs into scalable capabilities. Track record developing senior client relationships and turning complex marketing needs into clear, executable solutions with measurable business outcomes. Experience evaluating and managing strategic partnerships. Strong financial and analytical acumen, including the ability to prioritize investments, assess commercial potential and manage against revenue, pipeline and profitability objectives. · Proven ability to influence across global and regional teams without direct authority, clarify accountability and drive alignment in a highly matrixed organization. · Executive presence and exceptional written, verbal and presentation skills, with the ability to advise CMOs and senior business leaders with clarity and pragmatism. · Proven leader with a track record of attracting, developing and inspiring diverse, top-performing and highly engaged teams. · Comfort operating in white space, with sound judgment, a builder mindset and a strong bias for action, accountability and measurable impact. · Deep understanding of the payments, financial services or commerce landscape preferred. · Bachelor's degree in Marketing, Business or a related field desired; MBA or other advanced degree preferred. Information for US Applicants For roles located in the US, the estimated salary range for this position is $258,100.00 to $ 451,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program. Work Hours Varies upon the needs of the department. Travel Requirements This position requires travel 5-10% of the time. Mental/Physical Requirements This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers. Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.",1789774684000,"2026-09-19 01:40:27",258100,451800,"CAD",{"jsonldValid":15,"jsonld":30},{"id":108,"applyToken":109,"slug":110,"title":111,"companyname":112,"companylogo":30,"city":113,"country":114,"remote":15,"employmentType":115,"department":18,"content_html":117,"content_text":118,"years":21,"createdAt":119,"updatedAtISO":102,"postedAtISO":120,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":28,"isPaid":15,"schema":121},"f8691171c77399b165337f1f6618c263f13f969573ca8f743ea8a39e7c94203c","2f582319e32335a6b8462b6858d739dc60a1a9283ea7e66ad031bc38294bb387","lifecycle-marketing-specialist-wellz-at-gympass-e90ac0e434","Lifecycle Marketing Specialist (Wellz)","gympass","Brazil (São Paulo - Hybrid)","Brazil Sao Paulo -",[116],"Part-time","\u003Cp>\u003Cstrong>Your wellbeing, our mission. Join a company shaping a healthier world.\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>GET TO KNOW US\u003C/strong>\u003C/p>\n\u003Cp>At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.\u003C/p>\n\u003Cp>We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. \u003C/p>\n\u003Cp>\u003Cstrong>Join us in redefining the future of wellbeing!\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cstrong>THE OPPORTUNITY\u003C/strong>\u003C/p>\n\u003Cp>We are hiring a \u003Cstrong>Lifecycle Marketing Specialist\u003C/strong> to our \u003Cstrong>Marketing - Wellz\u003C/strong> team in \u003Cstrong>São Paulo\u003C/strong>! \u003C/p>\n\u003Cp>Wellz by Wellhub is our corporate mental health platform, delivering measurable, science-backed results for companies and their employees. By combining technology with human expertise, Wellz offers personalized journeys including online therapy, group sessions, interactive content, and 24/7 specialist chat support. Through data-driven insights and strategic dashboards, we also empower HR leaders to monitor wellbeing, boost engagement, and demonstrate ROI, making quality mental health support accessible and scalable.\u003C/p>\n\u003Cp>As our User Growth Lead, you'll own the CRM and Lifecycle Marketing programs for Wellz digital products, designing and optimizing the full user journey across acquisition, activation, engagement, retention, reactivation, and recovery. You'll work directly in CleverTap to drive growth across Brazil and Italy.\u003C/p>\n\n\u003Cp>\u003Cstrong>YOUR IMPACT\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Lead initiatives across the full user journey, developing comprehensive marketing plans and lifecycle programs across Email, Push, and WhatsApp, managing KPIs, forecasting initiative impact, and leveraging segmentation, personalization, automation, and experimentation to drive growth.\u003C/li>\n\u003Cli>Serve as the dedicated Project Manager for User Growth initiatives, owning end-to-end execution from planning through CRM campaign deployment, asset development, stakeholder alignment, rigorous QA, and performance analysis, with a strong attention to detail.\u003C/li>\n\u003Cli>Drive experimentation across lifecycle programs, using A/B testing and data-driven methodologies to continuously optimize performance and growth.\u003C/li>\n\u003Cli>Own CRM copy and asset development, leveraging AI to create and refine communications and independently developing visual assets in CleverTap when needed, while partnering with designers on more complex creative needs.\u003C/li>\n\u003Cli>Apply strong analytical skills to monitor campaign and channel performance, identify growth opportunities, and make data-driven decisions, balancing overall priorities and key market or client opportunities.\u003C/li>\n\u003Cli>Own CRM operations and governance in CleverTap, ensuring quality and scalability across campaign setup, taxonomy, UTM structures, segmentation, tracking, integrations, deliverability, channel performance, and relevant platform and vendor operations.\u003C/li>\n\u003Cli>Partner cross-functionally with stakeholders (Client Success, Client Engagement, Product, Branding & Creative, Product Marketing) to drive visibility and alignment on\u003C/li>\n\u003Cli>Marketing initiatives, representing the User Growth vertical in relevant forums and sharing campaign learnings to support continuous improvement.\u003C/li>\n\u003Cli>Champion innovation and experimentation, leveraging AI for CRM, automation opportunities, and new CRM capabilities to improve scalability, efficiency, and customer experience.\u003C/li>\n\u003Cli>Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>WHO YOU ARE\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Proven experience designing and owning lifecycle marketing programs, with a strong understanding of lifecycle stages, automation, segmentation, personalization, experimentation, and performance optimization.\u003C/li>\n\u003Cli>Mandatory hands-on experience with CleverTap, including CRM campaigns, automations, and lifecycle journeys. Hands-on experience with WhatsApp Business Platform via Meta within CleverTap is also mandatory; Braze is a plus.\u003C/li>\n\u003Cli>Hands-on creative skills, with the ability to develop CRM copy and visual assets independently, leveraging AI and creative tools and collaborating with designers when needed.\u003C/li>\n\u003Cli>Strong analytical skills, with the ability to interpret data, assess campaign performance, build reports, and translate insights into growth opportunities. Proficiency in Google Sheets and Google Slides is mandatory.\u003C/li>\n\u003Cli>Proven experience owning end-to-end growth initiatives, with strong project management skills and a detail-oriented, quality-first approach. Able to connect user behavior to business impact and prioritize effectively. \u003C/li>\n\u003Cli>Excellent stakeholder management and communication skills, with the ability to build trust, create alignment, resolve conflicts, and adapt communication to different audiences in Portuguese and English.\u003C/li>\n\u003Cli>AI fluency, using AI as a core part of your workflow. Fluent in Wellhub's Gemini toolset, including Gemini App, Gems, Deep Research, NotebookLM, Gemini in\u003C/li>\n\u003Cli>Workspace, and Workspace Studio, to accelerate campaign development, research, reporting, analytics, documentation, and QA.\u003C/li>\n\u003Cli>Technically resourceful, with experience using tools such as Figma and foundational HTML knowledge for CRM channel deployment.\u003C/li>\n\u003Cli>Bachelor's degree in Marketing, Communication, Business Administration, or a related field, with previous experience in CRM, lifecycle marketing, growth marketing, or related roles.\u003C/li>\n\u003C/ul>\n\u003Cp>We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that hands-on \u003Cstrong>CleverTap experience\u003C/strong>, proven \u003Cstrong>CRM and lifecycle marketing\u003C/strong> experience, and\u003Cstrong> fluent English\u003C/strong> are mandatory requirements.\u003C/p>\n\n\u003Cp>\u003Cstrong>WHAT WE OFFER YOU\u003C/strong>\u003C/p>\n\u003Cp>With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. \u003C/p>\n\u003Cp>Our flexible benefits program allows you to customize some of the benefits, according to your needs!\u003C/p>\n\u003Cp>\u003Cstrong>Our benefits include:\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>WELLHUB:\u003C/strong> Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.\u003C/p>\n\u003Cp>\u003Cstrong>WELLZ:\u003C/strong> A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. \u003C/p>\n\u003Cp>\u003Cstrong>HEALTHCARE:\u003C/strong> Health, dental, and life insurance.\u003Cstrong> \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>FLEXIBLE WORK:\u003C/strong> As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office. \u003C/p>\n\u003Cp>\u003Cstrong>FLEXIBLE SCHEDULE: \u003C/strong>Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.\u003C/p>\n\u003Cp>\u003Cstrong>PAID TIME OFF:\u003C/strong> It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!\u003C/p>\n\u003Cp>\u003Cstrong>PAID PARENTAL LEAVE: \u003C/strong>Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.  \u003C/p>\n\u003Cp>\u003Cstrong>CAREER GROWTH:\u003C/strong> Access world-class platforms, participate in interactive sessions,  build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.\u003C/p>\n\u003Cp>\u003Cstrong>CULTURE:\u003C/strong> You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here. \u003C/p>\n\u003Cp>\u003Cstrong>Want to see what it’s really like to work here? Follow us on \u003C/strong>Instagram\u003Cstrong> @lifeatwellhub and watch our team video on \u003C/strong>YouTube\u003Cstrong>!\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cstrong>Diversity, Equity, and Belonging at Wellhub\u003C/strong>\u003C/p>\n\u003Cp>We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. \u003C/p>\n\u003Cp>Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.\u003C/p>\n\u003Cp>Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.\u003C/p>\n\u003Cp>Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos. \u003C/p>\n\n\n\u003Cp>\u003Cstrong> #LI-HYBRID\u003C/strong>\u003C/p>","Your wellbeing, our mission. Join a company shaping a healthier world. GET TO KNOW US At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company. We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. Join us in redefining the future of wellbeing! THE OPPORTUNITY We are hiring a Lifecycle Marketing Specialist to our Marketing - Wellz team in São Paulo ! Wellz by Wellhub is our corporate mental health platform, delivering measurable, science-backed results for companies and their employees. By combining technology with human expertise, Wellz offers personalized journeys including online therapy, group sessions, interactive content, and 24/7 specialist chat support. Through data-driven insights and strategic dashboards, we also empower HR leaders to monitor wellbeing, boost engagement, and demonstrate ROI, making quality mental health support accessible and scalable. As our User Growth Lead, you'll own the CRM and Lifecycle Marketing programs for Wellz digital products, designing and optimizing the full user journey across acquisition, activation, engagement, retention, reactivation, and recovery. You'll work directly in CleverTap to drive growth across Brazil and Italy. YOUR IMPACT Lead initiatives across the full user journey, developing comprehensive marketing plans and lifecycle programs across Email, Push, and WhatsApp, managing KPIs, forecasting initiative impact, and leveraging segmentation, personalization, automation, and experimentation to drive growth. Serve as the dedicated Project Manager for User Growth initiatives, owning end-to-end execution from planning through CRM campaign deployment, asset development, stakeholder alignment, rigorous QA, and performance analysis, with a strong attention to detail. Drive experimentation across lifecycle programs, using A/B testing and data-driven methodologies to continuously optimize performance and growth. Own CRM copy and asset development, leveraging AI to create and refine communications and independently developing visual assets in CleverTap when needed, while partnering with designers on more complex creative needs. Apply strong analytical skills to monitor campaign and channel performance, identify growth opportunities, and make data-driven decisions, balancing overall priorities and key market or client opportunities. Own CRM operations and governance in CleverTap, ensuring quality and scalability across campaign setup, taxonomy, UTM structures, segmentation, tracking, integrations, deliverability, channel performance, and relevant platform and vendor operations. Partner cross-functionally with stakeholders (Client Success, Client Engagement, Product, Branding & Creative, Product Marketing) to drive visibility and alignment on Marketing initiatives, representing the User Growth vertical in relevant forums and sharing campaign learnings to support continuous improvement. Champion innovation and experimentation, leveraging AI for CRM, automation opportunities, and new CRM capabilities to improve scalability, efficiency, and customer experience. Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness. WHO YOU ARE Proven experience designing and owning lifecycle marketing programs, with a strong understanding of lifecycle stages, automation, segmentation, personalization, experimentation, and performance optimization. Mandatory hands-on experience with CleverTap, including CRM campaigns, automations, and lifecycle journeys. Hands-on experience with WhatsApp Business Platform via Meta within CleverTap is also mandatory; Braze is a plus. Hands-on creative skills, with the ability to develop CRM copy and visual assets independently, leveraging AI and creative tools and collaborating with designers when needed. Strong analytical skills, with the ability to interpret data, assess campaign performance, build reports, and translate insights into growth opportunities. Proficiency in Google Sheets and Google Slides is mandatory. Proven experience owning end-to-end growth initiatives, with strong project management skills and a detail-oriented, quality-first approach. Able to connect user behavior to business impact and prioritize effectively. Excellent stakeholder management and communication skills, with the ability to build trust, create alignment, resolve conflicts, and adapt communication to different audiences in Portuguese and English. AI fluency, using AI as a core part of your workflow. Fluent in Wellhub's Gemini toolset, including Gemini App, Gems, Deep Research, NotebookLM, Gemini in Workspace, and Workspace Studio, to accelerate campaign development, research, reporting, analytics, documentation, and QA. Technically resourceful, with experience using tools such as Figma and foundational HTML knowledge for CRM channel deployment. Bachelor's degree in Marketing, Communication, Business Administration, or a related field, with previous experience in CRM, lifecycle marketing, growth marketing, or related roles. We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that hands-on CleverTap experience , proven CRM and lifecycle marketing experience, and fluent English are mandatory requirements. WHAT WE OFFER YOU With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. Our flexible benefits program allows you to customize some of the benefits, according to your needs! Our benefits include: WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you. WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. HEALTHCARE: Health, dental, and life insurance. FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office. FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines. PAID TIME OFF: It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday! PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled. CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success. CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here. Want to see what it’s really like to work here? Follow us on Instagram @lifeatwellhub and watch our team video on YouTube ! Diversity, Equity, and Belonging at Wellhub We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here. Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos. #LI-HYBRID",1789774683000,"2026-09-18T17:00:56-04:00",{"jsonldValid":15,"jsonld":30},1790082073134]