[{"data":1,"prerenderedAt":141},["ShallowReactive",2],{"$f9LP_xGG9AgjwnZ-HK1J8eh45pHfOUwTyFoJQhCMCdeU":3,"$fDjG9I1Hgn_5rg7tubGN7wDltRfw4uY0rHFOkBzbP71w":30},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyIndustry":11,"city":12,"country":13,"applicantCountries":14,"applicantStates":15,"remote":16,"employmentType":17,"department":19,"content_html":20,"content_text":21,"years":22,"createdAt":23,"updatedAtISO":24,"postedAtISO":25,"validThroughISO":26,"active":27,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":28,"isPaid":16,"schema":29},"01b6fafe5ab7090e3ca7048313bc684707c852f470518e67e78c2292e35fdc6d","9dcc2e706cc39cb335ae9fa3ff5e73ef9622cc0478c3bc2c8536773b14efaf77","senior-manager-lifecycle-marketing-and-crm-latam-at-crunchyroll-8ee5b974fa","Senior Manager, Lifecycle Marketing and CRM, LATAM","Crunchyroll","https://cdn.jobboardwise.com/logo/crunchyroll.com","Entertainment","Mexico City","Mexico",[],[],false,[18],"Full-time","Marketing","\u003Ch2>About Crunchyroll\u003C/h2>\n\u003Cp>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.\u003C/p>\n\u003Cp>Join our team, and help us shape the future of anime!\u003C/p>\u003Ch2>\u003Cstrong>About the Role\u003C/strong>\u003C/h2>\n\u003Cp>Crunchyroll is seeking a Senior Manager, CRM Marketing to lead localized CRM engagement for our Latin American markets, one of our fastest-growing regions. Based in Mexico City, this role will own the CRM campaign calendar for the region, balancing high-velocity title moments and catalog beats while bringing our biggest anime moments to life across owned channels.\u003C/p>\n\u003Cp>You will plan and execute high-impact, fan-first campaigns that support title launches and catalog discovery—including new season/series drops, dub drops, mid-season arcs, and finales for top-tier titles. Success in this role requires strong segmentation and analytical judgment, plus the ability to translate IP into messaging that creates an emotional connection with fans.\u003C/p>\n\u003Cp>You’ll also act as a subject matter expert for the Latin America market, championing transcreation and locally resonant storytelling (not just translation), cultural nuance, and fan-first engagement. You’ll partner closely with our global Lifecycle Marketing team that owns always-on lifecycle journeys; in this role, you will serve as a regional advisor and ensure key title moments and local insights are reflected in the broader lifecycle strategy.\u003C/p>\n\u003Ch2>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>\u003Cstrong>CRM Campaign Calendar Ownership:\u003C/strong> Own the CRM campaign calendar for Latin America across tentpole releases, seasonal beats, and catalog programming, aligning timing, targeting strategy, and channel plans with local and global priorities (across multiple markets, languages, and time zones).\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Go-to-Market Campaigns:\u003C/strong> Collaborate with regional marketing, brand, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, partnerships, and fan activations.\u003C/li>\n\u003Cli>\u003Cstrong>Segmentation & Audience Strategy:\u003C/strong> Apply best practices in personalization and segmentation to build targeted campaigns informed by fan behavior, affinities, regional nuances, and language/dub preferences. Partner with Data Science and Growth teams to refine audience definitions, identify opportunities, and improve precision over time.\u003C/li>\n\u003Cli>\u003Cstrong>Regional Market Expertise:\u003C/strong> Serve as Crunchyroll’s CRM market lead for Latin America, advising on cultural nuances, local market behaviors, local platform norms, channel norms, and fan engagement opportunities.\u003C/li>\n\u003Cli>\u003Cstrong>Localized Lifecycle Strategy:\u003C/strong> Provide regional inputs into Latin America lifecycle journey strategies across acquisition, onboarding, engagement, retention, and winback, working closely with our Lifecycle Marketing team. Ensure best practices in personalization, segmentation, and lifecycle orchestration.\u003C/li>\n\u003Cli>\u003Cstrong>Marketing Technology Ownership:\u003C/strong> Lead campaign execution and performance optimization in partnership with Operations, Martech, and Data Analytics; manage CRM initiatives within Braze (or similar) across email, push, in-app, notification center, and relevant messaging channels, ensuring excellence in configuration, QA, measurement, and reporting. Own content-triggered messaging strategy that supports title moments and engagement in alignment with lifecycle standards and guardrails.\u003C/li>\n\u003Cli>\u003Cstrong>Cross-Functional Partnership:\u003C/strong> Work with Regional Marketing, Product, Brand, Content, Creative, Data Science, and GTM teams to create cohesive fan experiences and ensure lifecycle campaigns align with both local and global priorities.\u003C/li>\n\u003Cli>\u003Cstrong>Performance & Optimization:\u003C/strong> Analyze CRM campaign performance, identify opportunities, and apply insights to continuously improve effectiveness and fan impact through test-and-learn approaches, including cohort analysis and incrementality-minded measurement. \u003C/li>\n\u003Cli>\u003Cstrong>Innovation & Experimentation:\u003C/strong> Stay ahead of market dynamics and messaging ecosystems (multilingual markets, consent and preference management, deliverability best practices, local payment behaviors, and evolving platform changes across iOS/Android) to evolve CRM campaign strategy and execution.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>About You\u003C/strong>\u003C/h2>\n\u003Cp>We get excited about candidates who bring:\u003C/p>\n\u003Cul>\n\u003Cli>8+ years of experience in CRM, retention, or subscriber engagement marketing, ideally within streaming, digital subscription, gaming, e-commerce, or entertainment.\u003C/li>\n\u003Cli>Strong experience with Braze (or comparable orchestration platforms) with a focus on campaign planning/execution, segmentation, triggers, and multi-channel delivery.\u003C/li>\n\u003Cli>Deep knowledge of Latin American consumer behaviors, digital marketing platforms, and messaging ecosystems (including WhatsApp where applicable), with experience operating in privacy-first environments.\u003C/li>\n\u003Cli>Strong creative acumen and storytelling ability—capable of translating IP into fan-first messaging that builds emotional connection and drives action.\u003C/li>\n\u003Cli>Strong analytical skills to interpret performance data, develop insights, and translate them into targeting and creative optimizations.\u003C/li>\n\u003Cli>Proven ability to collaborate across regional and global teams in a fast-paced, matrixed environment.\u003C/li>\n\u003Cli>Passion for anime, entertainment, or fan-first brands is highly valued.\u003C/li>\n\u003Cli>Additional proficiency in relevant regional languages is a plus.\u003C/li>\n\u003Cli>Bachelor’s degree in Marketing, Business, or related field.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>About the Team\u003C/strong>\u003C/h2>\n\u003Cp>The Lifecycle Marketing team curates personalized journeys that strengthen fan loyalty and lifetime value. With data-driven insights and fan-first creativity, we connect users to the right experiences at the right moments across owned channels.\u003C/p>\n\u003Ch2>Why you will love working at Crunchyroll\u003C/h2>\n\u003Cp>In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:\u003C/p>\n\u003Cul>\n\u003Cli>Receive a great compensation package including salary plus performance bonus earning potential, paid annually.\u003C/li>\n\u003Cli>Flexible time off policies allowing you to take the time you need to be your whole self.\u003C/li>\n\u003Cli>Generous medical, dental, vision, STD, LTD, and life insurance\u003C/li>\n\u003Cli>Health Saving Account HSA program\u003C/li>\n\u003Cli>Health care and dependent care FSA\u003C/li>\n\u003Cli>401(k) plan, with employer match\u003C/li>\n\u003Cli>Employer paid commuter benefit\u003C/li>\n\u003Cli>Support program for new parents\u003C/li>\n\u003Cli>Pet insurance and some of our offices are pet friendly!\u003C/li>\n\u003C/ul>\n\u003Cp>#LifeAtCrunchyroll ((select from the following job modalities for this role: #LI-Hybrid #LI-remote #LI-onsite))\u003C/p>\u003Ch3>About our Values\u003C/h3>\n\u003Cp>We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value\u003C/p>\n\u003Cul>\n\u003Cli>\n\u003Cp>Courage. We believe that when we overcome fear, we enable our best selves.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.\u003C/p>\n\u003C/li>\n\u003Cli>Kaizen. We have a growth mindset committed to constant forward progress.\u003C/li>\n\u003Cli>\n\u003Cp>Service. We serve our community with humility, enabling joy and belonging for others.\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Ch3>Our commitment to diversity and inclusion\u003C/h3>\n\u003Cp>Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.\u003C/p>\n\u003Cp>We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.\u003C/p>\n\u003Cp>Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.\u003C/p>\n\u003Cp>\u003Cem>Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: \u003C/em>\u003Cem>https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf\u003C/em>\u003C/p>\n\u003Cp>Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.\u003C/p>","About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the Role Crunchyroll is seeking a Senior Manager, CRM Marketing to lead localized CRM engagement for our Latin American markets, one of our fastest-growing regions. Based in Mexico City, this role will own the CRM campaign calendar for the region, balancing high-velocity title moments and catalog beats while bringing our biggest anime moments to life across owned channels. You will plan and execute high-impact, fan-first campaigns that support title launches and catalog discovery—including new season/series drops, dub drops, mid-season arcs, and finales for top-tier titles. Success in this role requires strong segmentation and analytical judgment, plus the ability to translate IP into messaging that creates an emotional connection with fans. You’ll also act as a subject matter expert for the Latin America market, championing transcreation and locally resonant storytelling (not just translation), cultural nuance, and fan-first engagement. You’ll partner closely with our global Lifecycle Marketing team that owns always-on lifecycle journeys; in this role, you will serve as a regional advisor and ensure key title moments and local insights are reflected in the broader lifecycle strategy. What You’ll Do CRM Campaign Calendar Ownership: Own the CRM campaign calendar for Latin America across tentpole releases, seasonal beats, and catalog programming, aligning timing, targeting strategy, and channel plans with local and global priorities (across multiple markets, languages, and time zones). Go-to-Market Campaigns: Collaborate with regional marketing, brand, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, partnerships, and fan activations. Segmentation & Audience Strategy: Apply best practices in personalization and segmentation to build targeted campaigns informed by fan behavior, affinities, regional nuances, and language/dub preferences. Partner with Data Science and Growth teams to refine audience definitions, identify opportunities, and improve precision over time. Regional Market Expertise: Serve as Crunchyroll’s CRM market lead for Latin America, advising on cultural nuances, local market behaviors, local platform norms, channel norms, and fan engagement opportunities. Localized Lifecycle Strategy: Provide regional inputs into Latin America lifecycle journey strategies across acquisition, onboarding, engagement, retention, and winback, working closely with our Lifecycle Marketing team. Ensure best practices in personalization, segmentation, and lifecycle orchestration. Marketing Technology Ownership: Lead campaign execution and performance optimization in partnership with Operations, Martech, and Data Analytics; manage CRM initiatives within Braze (or similar) across email, push, in-app, notification center, and relevant messaging channels, ensuring excellence in configuration, QA, measurement, and reporting. Own content-triggered messaging strategy that supports title moments and engagement in alignment with lifecycle standards and guardrails. Cross-Functional Partnership: Work with Regional Marketing, Product, Brand, Content, Creative, Data Science, and GTM teams to create cohesive fan experiences and ensure lifecycle campaigns align with both local and global priorities. Performance & Optimization: Analyze CRM campaign performance, identify opportunities, and apply insights to continuously improve effectiveness and fan impact through test-and-learn approaches, including cohort analysis and incrementality-minded measurement. Innovation & Experimentation: Stay ahead of market dynamics and messaging ecosystems (multilingual markets, consent and preference management, deliverability best practices, local payment behaviors, and evolving platform changes across iOS/Android) to evolve CRM campaign strategy and execution. About You We get excited about candidates who bring: 8+ years of experience in CRM, retention, or subscriber engagement marketing, ideally within streaming, digital subscription, gaming, e-commerce, or entertainment. Strong experience with Braze (or comparable orchestration platforms) with a focus on campaign planning/execution, segmentation, triggers, and multi-channel delivery. Deep knowledge of Latin American consumer behaviors, digital marketing platforms, and messaging ecosystems (including WhatsApp where applicable), with experience operating in privacy-first environments. Strong creative acumen and storytelling ability—capable of translating IP into fan-first messaging that builds emotional connection and drives action. Strong analytical skills to interpret performance data, develop insights, and translate them into targeting and creative optimizations. Proven ability to collaborate across regional and global teams in a fast-paced, matrixed environment. Passion for anime, entertainment, or fan-first brands is highly valued. Additional proficiency in relevant regional languages is a plus. Bachelor’s degree in Marketing, Business, or related field. About the Team The Lifecycle Marketing team curates personalized journeys that strengthen fan loyalty and lifetime value. With data-driven insights and fan-first creativity, we connect users to the right experiences at the right moments across owned channels. Why you will love working at Crunchyroll In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks: Receive a great compensation package including salary plus performance bonus earning potential, paid annually. Flexible time off policies allowing you to take the time you need to be your whole self. Generous medical, dental, vision, STD, LTD, and life insurance Health Saving Account HSA program Health care and dependent care FSA 401(k) plan, with employer match Employer paid commuter benefit Support program for new parents Pet insurance and some of our offices are pet friendly! #LifeAtCrunchyroll ((select from the following job modalities for this role: #LI-Hybrid #LI-remote #LI-onsite)) About our Values We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value Courage. We believe that when we overcome fear, we enable our best selves. Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding. Kaizen. We have a growth mindset committed to constant forward progress. Service. We serve our community with humility, enabling joy and belonging for others. Our commitment to diversity and inclusion Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation. Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.",0,1792466374000,"2026-10-20 05:22:03","2026-10-19T19:38:55-04:00","",true,"MXN",{"jsonldValid":16,"jsonld":26},{"jobs":31},[32,49,63,78,101,120],{"id":33,"applyToken":34,"slug":35,"title":36,"companyname":9,"companylogo":10,"companyIndustry":11,"city":37,"country":38,"applicantCountries":39,"applicantStates":40,"remote":16,"employmentType":41,"department":19,"content_html":42,"content_text":43,"years":22,"createdAt":44,"updatedAtISO":45,"postedAtISO":46,"validThroughISO":26,"active":27,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":47,"isPaid":16,"schema":48},"911851c941e9988361a4b8511cad48852582d9035d4a1e7e8208a45af934f206","e244dd8391ab49acbd7e98e57034143b0cdadf0890c2f34cd47aac2fe8f4f506","senior-manager-crm-marketing-apac-at-crunchyroll-ae289b12d8","Senior Manager, CRM Marketing, Asia","Central Region","Singapore",[],[],[18],"\u003Ch2>About Crunchyroll\u003C/h2>\n\u003Cp>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.\u003C/p>\n\u003Cp>Join our team, and help us shape the future of anime!\u003C/p>\u003Ch2>About the role\u003C/h2>\n\u003Cp>We’re looking for a passionate and data-driven Lifecycle Marketing Senior Manager to join our Regional Engagement team, based in Singapore. In this role, you’ll lead localized lifecycle strategies across Asia, designing and implementing campaigns that engage, retain, and win back Anime fans. You’ll combine deep knowledge of local market dynamics with a global fan-first vision, ensuring Crunchyroll connects authentically with our community across every stage of the customer journey.\u003C/p>\n\u003Ch3>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>\u003Cstrong>Lifecycle Strategy & Execution:\u003C/strong> Help to develop and implement lifecycle marketing strategies tailored to audiences across Asia covering acquisition, onboarding, engagement, retention, and winback working closely with our Lifecycle Marketing team. Ensure best practices in personalization, segmentation, and lifecycle orchestration.\u003C/li>\n\u003Cli>\u003Cstrong>Regional Expertise:\u003C/strong> Serve as the regional expert for customer lifecycle nuances, shaping best practices, and advising on culturally & market-specific approaches, and fan engagement opportunities.\u003C/li>\n\u003Cli>\u003Cstrong>Go-to-Market Campaigns:\u003C/strong> Collaborate with regional marketing, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, and fan activations.\u003C/li>\n\u003Cli>\u003Cstrong>Cross-Functional Collaboration:\u003C/strong> Partner closely with regional marketing, content programming, and curation teams to develop go-to-market strategies and localized moments that drive subscriber growth and fandom engagement.\u003C/li>\n\u003Cli>\u003Cstrong>Marketing Technology Leadership:\u003C/strong> Own and optimize our Braze instance in the region, leveraging its full capabilities (email, push, SMS, MMS, WhatsApp, in-app, and notification center) to design seamless and personalized user journeys.\u003C/li>\n\u003Cli>\u003Cstrong>Fan-First Campaigns:\u003C/strong> Create impactful communications that celebrate anime fandom and strengthen Crunchyroll’s emotional connection with fans in Asia.\u003C/li>\n\u003Cli>\u003Cstrong>Data-Driven Growth:\u003C/strong> Partner with Product, Content, Data Science, and Growth teams to measure performance, analyze insights, and continuously optimize lifecycle initiatives.\u003C/li>\n\u003Cli>\u003Cstrong>Innovation & Experimentation:\u003C/strong> Stay on top of Asia-specific marketing trends (e.g.mobile-first experiences, digital payments, WhatsApp-first engagement) and adapt lifecycle strategies to meet fans where they are.\u003C/li>\n\u003C/ul>\n\u003Cp>In this role, you will report to the Director, Growth - Asia + MENA. \u003C/p>\n\u003Cp>We are considering applicants for the location of Singapore. \u003C/p>\n\u003Ch2>About You\u003C/h2>\n\u003Cul>\n\u003Cli>8+ years of experience in CRM, lifecycle, or retention marketing is required, ideally in the streaming, entertainment, or digital subscription services industry.\u003C/li>\n\u003Cli>Extensive experience with Braze (or comparable orchestration platforms), including journey design, real-time triggers, and channel execution.\u003C/li>\n\u003Cli>Experience in Asian markets and cultural nuances, digital marketing platforms, and messaging ecosystems with experience tailoring campaigns for diverse local audiences.\u003C/li>\n\u003Cli>Analytical skills to interpret performance data, identify trends, and optimize campaigns.\u003C/li>\n\u003Cli>Collaborative spirit—comfortable working across regional and global teams in a fast-paced, matrixed environment.\u003C/li>\n\u003Cli>Creative acumen is essential to conceptualize and drive dynamic, fan-first engagement campaigns that captivate our growing Southeast Asian audience.\u003C/li>\n\u003Cli>A genuine passion for anime, fandom culture, or entertainment brands!\u003C/li>\n\u003Cli>Additional proficiency in relevant regional languages.\u003C/li>\n\u003C/ul>\n\u003Ch2>About the Team\u003C/h2>\n\u003Cp>Our Lifecycle Marketing team designs personalized journeys that drive fan connection, engagement, and loyalty. Through data-driven insights and creativity, we activate the right experiences at the right time across channels—helping anime fans feel seen, understood, and inspired by Crunchyroll.\u003C/p>\n\u003Cp>#LifeAtCrunchyroll #LI-Remote\u003C/p>\u003Ch3>About our Values\u003C/h3>\n\u003Cp>We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value\u003C/p>\n\u003Cul>\n\u003Cli>\n\u003Cp>Courage. We believe that when we overcome fear, we enable our best selves.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.\u003C/p>\n\u003C/li>\n\u003Cli>Kaizen. We have a growth mindset committed to constant forward progress.\u003C/li>\n\u003Cli>\n\u003Cp>Service. We serve our community with humility, enabling joy and belonging for others.\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Ch3>Our commitment to diversity and inclusion\u003C/h3>\n\u003Cp>Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.\u003C/p>\n\u003Cp>We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.\u003C/p>\n\u003Cp>Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.\u003C/p>\n\u003Cp>\u003Cem>Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: \u003C/em>\u003Cem>https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf\u003C/em>\u003C/p>\n\u003Cp>Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.\u003C/p>","About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role We’re looking for a passionate and data-driven Lifecycle Marketing Senior Manager to join our Regional Engagement team, based in Singapore. In this role, you’ll lead localized lifecycle strategies across Asia, designing and implementing campaigns that engage, retain, and win back Anime fans. You’ll combine deep knowledge of local market dynamics with a global fan-first vision, ensuring Crunchyroll connects authentically with our community across every stage of the customer journey. What You’ll Do Lifecycle Strategy & Execution: Help to develop and implement lifecycle marketing strategies tailored to audiences across Asia covering acquisition, onboarding, engagement, retention, and winback working closely with our Lifecycle Marketing team. Ensure best practices in personalization, segmentation, and lifecycle orchestration. Regional Expertise: Serve as the regional expert for customer lifecycle nuances, shaping best practices, and advising on culturally & market-specific approaches, and fan engagement opportunities. Go-to-Market Campaigns: Collaborate with regional marketing, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, and fan activations. Cross-Functional Collaboration: Partner closely with regional marketing, content programming, and curation teams to develop go-to-market strategies and localized moments that drive subscriber growth and fandom engagement. Marketing Technology Leadership: Own and optimize our Braze instance in the region, leveraging its full capabilities (email, push, SMS, MMS, WhatsApp, in-app, and notification center) to design seamless and personalized user journeys. Fan-First Campaigns: Create impactful communications that celebrate anime fandom and strengthen Crunchyroll’s emotional connection with fans in Asia. Data-Driven Growth: Partner with Product, Content, Data Science, and Growth teams to measure performance, analyze insights, and continuously optimize lifecycle initiatives. Innovation & Experimentation: Stay on top of Asia-specific marketing trends (e.g.mobile-first experiences, digital payments, WhatsApp-first engagement) and adapt lifecycle strategies to meet fans where they are. In this role, you will report to the Director, Growth - Asia + MENA. We are considering applicants for the location of Singapore. About You 8+ years of experience in CRM, lifecycle, or retention marketing is required, ideally in the streaming, entertainment, or digital subscription services industry. Extensive experience with Braze (or comparable orchestration platforms), including journey design, real-time triggers, and channel execution. Experience in Asian markets and cultural nuances, digital marketing platforms, and messaging ecosystems with experience tailoring campaigns for diverse local audiences. Analytical skills to interpret performance data, identify trends, and optimize campaigns. Collaborative spirit—comfortable working across regional and global teams in a fast-paced, matrixed environment. Creative acumen is essential to conceptualize and drive dynamic, fan-first engagement campaigns that captivate our growing Southeast Asian audience. A genuine passion for anime, fandom culture, or entertainment brands! Additional proficiency in relevant regional languages. About the Team Our Lifecycle Marketing team designs personalized journeys that drive fan connection, engagement, and loyalty. Through data-driven insights and creativity, we activate the right experiences at the right time across channels—helping anime fans feel seen, understood, and inspired by Crunchyroll. #LifeAtCrunchyroll #LI-Remote About our Values We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value Courage. We believe that when we overcome fear, we enable our best selves. Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding. Kaizen. We have a growth mindset committed to constant forward progress. Service. We serve our community with humility, enabling joy and belonging for others. Our commitment to diversity and inclusion Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation. Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.",1788801540000,"2026-10-16 05:21:20","2026-10-14T13:46:30-04:00","SGD",{"jsonldValid":16,"jsonld":26},{"id":50,"applyToken":51,"slug":52,"title":53,"companyname":9,"companylogo":10,"companyIndustry":11,"city":54,"country":55,"applicantCountries":56,"applicantStates":57,"remote":16,"employmentType":58,"department":19,"content_html":59,"content_text":60,"years":22,"createdAt":44,"updatedAtISO":45,"postedAtISO":46,"validThroughISO":26,"active":27,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":61,"isPaid":16,"schema":62},"7af3534b258734299328551180d0e088b82303d9222a83b54ce96243426317b1","7a66497d29692e5d7e0e167a4a97b274b0c682bcfe2fee482e9a42574b052aff","senior-manager-crm-marketing-europe-at-crunchyroll-2865d6f84c","Senior Manager, CRM Marketing, Europe","London","United Kingdom",[],[],[18],"\u003Ch2>About Crunchyroll\u003C/h2>\n\u003Cp>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.\u003C/p>\n\u003Cp>Join our team, and help us shape the future of anime!\u003C/p>\u003Ch2>About the role\u003C/h2>\n\u003Cp>Crunchyroll is seeking a Senior Manager, CRM Marketing to lead localized CRM engagement for our European markets, one of our fastest-growing regions. Based in London, this role will own the CRM campaign calendar for the region, balancing high-velocity title moments and catalog beats while bringing our biggest anime moments to life across owned channels.\u003C/p>\n\u003Cp>You will plan and execute high-impact, fan-first campaigns that support title launches and catalog discovery—including new season/series drops, dub drops, mid-season arcs, and finales for top-tier titles. Success in this role requires strong segmentation and analytical judgment, plus the ability to translate IP into messaging that creates an emotional connection with fans.\u003C/p>\n\u003Cp>You’ll also act as a subject matter expert for the Europe market, championing transcreation and locally resonant storytelling (not just translation), cultural nuance, and fan-first engagement. You’ll partner closely with our global Lifecycle Marketing team that owns always-on lifecycle journeys; in this role, you will serve as a regional advisor and ensure key title moments and local insights are reflected in the broader lifecycle strategy.\u003C/p>\n\u003Ch3>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>\u003Cstrong>CRM Campaign Calendar Ownership: \u003C/strong>Own the CRM campaign calendar for Europe across tentpole releases, seasonal beats, and catalog programming, aligning timing, targeting strategy, and channel plans with local and global priorities (across multiple markets, languages, and time zones).\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Go-to-Market Campaigns:\u003C/strong> Collaborate with regional marketing, brand, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, partnerships, and fan activations.\u003C/li>\n\u003Cli>\u003Cstrong>Segmentation & Audience Strategy:\u003C/strong> Apply best practices in personalization and segmentation to build targeted campaigns informed by fan behavior, affinities, regional nuances, and language/dub preferences. Partner with Data Science and Growth teams to refine audience definitions, identify opportunities, and improve precision over time.\u003C/li>\n\u003Cli>\u003Cstrong>Regional Market Expertise:\u003C/strong> Serve as Crunchyroll’s CRM market lead for Europe, advising on cultural nuances, local market behaviors, local platform norms, channel norms, and fan engagement opportunities.\u003C/li>\n\u003Cli>\u003Cstrong>Localized Lifecycle Strategy:\u003C/strong> Provide regional inputs into Europe lifecycle journey strategies across acquisition, onboarding, engagement, retention, and winback, working closely with our Lifecycle Marketing team. Ensure best practices in personalization, segmentation, and lifecycle orchestration.\u003C/li>\n\u003Cli>\u003Cstrong>Marketing Technology Ownership:\u003C/strong> Lead campaign execution and performance optimization in partnership with Operations, Martech, and Data Analytics; manage CRM initiatives within Braze (or similar) across email, push, in-app, notification center, and relevant messaging channels, ensuring excellence in configuration, QA, measurement, and reporting. Own content-triggered messaging strategy that supports title moments and engagement in alignment with lifecycle standards and guardrails.\u003C/li>\n\u003Cli>\u003Cstrong>Cross-Functional Partnership:\u003C/strong> Work with Regional Marketing, Product, Brand, Content, Creative, Data Science, and GTM teams to create cohesive fan experiences and ensure lifecycle campaigns align with both local and global priorities.\u003C/li>\n\u003Cli>\u003Cstrong>Performance & Optimization:\u003C/strong> Analyze CRM campaign performance, identify opportunities, and apply insights to continuously improve effectiveness and fan impact through test-and-learn approaches, including cohort analysis and incrementality-minded measurement.\u003C/li>\n\u003Cli>\u003Cstrong>Innovation & Experimentation:\u003C/strong> Stay ahead of market dynamics and messaging ecosystems (multilingual markets, consent and preference management, deliverability best practices, local payment behaviors, and evolving platform changes across iOS/Android) to evolve CRM campaign strategy and execution.\u003C/li>\n\u003C/ul>\n\u003Ch2>About You\u003C/h2>\n\u003Cul>\n\u003Cli>8+ years of experience in CRM, retention, or subscriber engagement marketing, ideally within streaming, digital subscription, gaming, e-commerce, or entertainment.\u003C/li>\n\u003Cli>Strong experience with Braze (or comparable orchestration platforms) with a focus on campaign planning/execution, segmentation, triggers, and multi-channel delivery.\u003C/li>\n\u003Cli>Deep knowledge of European consumer behaviors, digital marketing platforms, and messaging ecosystems (including WhatsApp where applicable), with experience operating in privacy-first environments.\u003C/li>\n\u003Cli>Strong creative acumen and storytelling ability—capable of translating IP into fan-first messaging that builds emotional connection and drives action.\u003C/li>\n\u003Cli>Strong analytical skills to interpret performance data, develop insights, and translate them into targeting and creative optimizations.\u003C/li>\n\u003Cli>Proven ability to collaborate across regional and global teams in a fast-paced, matrixed environment.\u003C/li>\n\u003Cli>Passion for anime, entertainment, or fan-first brands is highly valued. \u003C/li>\n\u003Cli>Additional proficiency in relevant regional languages is a plus.\u003C/li>\n\u003C/ul>\n\u003Ch2>About the Team\u003C/h2>\n\u003Cp>The Lifecycle Marketing team curates personalized journeys that strengthen fan loyalty and lifetime value. With data-driven insights and fan-first creativity, we connect users to the right experiences at the right moments across owned channels.\u003C/p>\n\u003Ch2>Why you will love working at Crunchyroll\u003C/h2>\n\u003Cp>In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:\u003C/p>\n\u003Cul>\n\u003Cli>Best-in class medical, dental, and vision private insurance healthcare coverage\u003C/li>\n\u003Cli>Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)\u003C/li>\n\u003Cli>Employer 5% salary contribution into a DC Pension Plan\u003C/li>\n\u003Cli>Allowances for Gym & Wellness, Meals, Commuting\u003C/li>\n\u003Cli>Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store\u003C/li>\n\u003Cli>Professional Development\u003C/li>\n\u003Cli>Company's Paid Parental Leave\n\n\u003C/li>\n\u003Cli>Hybrid Work Schedule\u003C/li>\n\u003Cli>Paid Time Off\n\n\u003C/li>\n\u003C/ul>\n\u003Cp>#LifeAtCrunchyroll #LI-Hybrid \u003C/p>\u003Ch3>About our Values\u003C/h3>\n\u003Cp>We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value\u003C/p>\n\u003Cul>\n\u003Cli>\n\u003Cp>Courage. We believe that when we overcome fear, we enable our best selves.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.\u003C/p>\n\u003C/li>\n\u003Cli>Kaizen. We have a growth mindset committed to constant forward progress.\u003C/li>\n\u003Cli>\n\u003Cp>Service. We serve our community with humility, enabling joy and belonging for others.\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Ch3>Our commitment to diversity and inclusion\u003C/h3>\n\u003Cp>Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.\u003C/p>\n\u003Cp>We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.\u003C/p>\n\u003Cp>Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.\u003C/p>\n\u003Cp>\u003Cem>Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: \u003C/em>\u003Cem>https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf\u003C/em>\u003C/p>\n\u003Cp>Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.\u003C/p>","About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role Crunchyroll is seeking a Senior Manager, CRM Marketing to lead localized CRM engagement for our European markets, one of our fastest-growing regions. Based in London, this role will own the CRM campaign calendar for the region, balancing high-velocity title moments and catalog beats while bringing our biggest anime moments to life across owned channels. You will plan and execute high-impact, fan-first campaigns that support title launches and catalog discovery—including new season/series drops, dub drops, mid-season arcs, and finales for top-tier titles. Success in this role requires strong segmentation and analytical judgment, plus the ability to translate IP into messaging that creates an emotional connection with fans. You’ll also act as a subject matter expert for the Europe market, championing transcreation and locally resonant storytelling (not just translation), cultural nuance, and fan-first engagement. You’ll partner closely with our global Lifecycle Marketing team that owns always-on lifecycle journeys; in this role, you will serve as a regional advisor and ensure key title moments and local insights are reflected in the broader lifecycle strategy. What You’ll Do CRM Campaign Calendar Ownership: Own the CRM campaign calendar for Europe across tentpole releases, seasonal beats, and catalog programming, aligning timing, targeting strategy, and channel plans with local and global priorities (across multiple markets, languages, and time zones). Go-to-Market Campaigns: Collaborate with regional marketing, brand, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, partnerships, and fan activations. Segmentation & Audience Strategy: Apply best practices in personalization and segmentation to build targeted campaigns informed by fan behavior, affinities, regional nuances, and language/dub preferences. Partner with Data Science and Growth teams to refine audience definitions, identify opportunities, and improve precision over time. Regional Market Expertise: Serve as Crunchyroll’s CRM market lead for Europe, advising on cultural nuances, local market behaviors, local platform norms, channel norms, and fan engagement opportunities. Localized Lifecycle Strategy: Provide regional inputs into Europe lifecycle journey strategies across acquisition, onboarding, engagement, retention, and winback, working closely with our Lifecycle Marketing team. Ensure best practices in personalization, segmentation, and lifecycle orchestration. Marketing Technology Ownership: Lead campaign execution and performance optimization in partnership with Operations, Martech, and Data Analytics; manage CRM initiatives within Braze (or similar) across email, push, in-app, notification center, and relevant messaging channels, ensuring excellence in configuration, QA, measurement, and reporting. Own content-triggered messaging strategy that supports title moments and engagement in alignment with lifecycle standards and guardrails. Cross-Functional Partnership: Work with Regional Marketing, Product, Brand, Content, Creative, Data Science, and GTM teams to create cohesive fan experiences and ensure lifecycle campaigns align with both local and global priorities. Performance & Optimization: Analyze CRM campaign performance, identify opportunities, and apply insights to continuously improve effectiveness and fan impact through test-and-learn approaches, including cohort analysis and incrementality-minded measurement. Innovation & Experimentation: Stay ahead of market dynamics and messaging ecosystems (multilingual markets, consent and preference management, deliverability best practices, local payment behaviors, and evolving platform changes across iOS/Android) to evolve CRM campaign strategy and execution. About You 8+ years of experience in CRM, retention, or subscriber engagement marketing, ideally within streaming, digital subscription, gaming, e-commerce, or entertainment. Strong experience with Braze (or comparable orchestration platforms) with a focus on campaign planning/execution, segmentation, triggers, and multi-channel delivery. Deep knowledge of European consumer behaviors, digital marketing platforms, and messaging ecosystems (including WhatsApp where applicable), with experience operating in privacy-first environments. Strong creative acumen and storytelling ability—capable of translating IP into fan-first messaging that builds emotional connection and drives action. Strong analytical skills to interpret performance data, develop insights, and translate them into targeting and creative optimizations. Proven ability to collaborate across regional and global teams in a fast-paced, matrixed environment. Passion for anime, entertainment, or fan-first brands is highly valued. Additional proficiency in relevant regional languages is a plus. About the Team The Lifecycle Marketing team curates personalized journeys that strengthen fan loyalty and lifetime value. With data-driven insights and fan-first creativity, we connect users to the right experiences at the right moments across owned channels. Why you will love working at Crunchyroll In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks: Best-in class medical, dental, and vision private insurance healthcare coverage Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP) Employer 5% salary contribution into a DC Pension Plan Allowances for Gym & Wellness, Meals, Commuting Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store Professional Development Company's Paid Parental Leave Hybrid Work Schedule Paid Time Off #LifeAtCrunchyroll #LI-Hybrid About our Values We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value Courage. We believe that when we overcome fear, we enable our best selves. Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding. Kaizen. We have a growth mindset committed to constant forward progress. Service. We serve our community with humility, enabling joy and belonging for others. Our commitment to diversity and inclusion Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation. Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.","GBP",{"jsonldValid":16,"jsonld":26},{"id":64,"applyToken":65,"slug":66,"title":67,"companyname":68,"companylogo":26,"city":55,"country":55,"applicantCountries":69,"applicantStates":70,"remote":16,"employmentType":71,"department":19,"content_html":72,"content_text":73,"years":22,"createdAt":74,"updatedAtISO":75,"postedAtISO":76,"validThroughISO":26,"active":27,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":61,"isPaid":16,"schema":77},"992e5e1630fac10758692661c4d1da274a652e628f0f2fd8c9a23d57feb843fc","8639c67ddc12a0bee65ee50240bbd69f92630d4af60a327bc3f367b30257f445","lifecycle-marketing-manager-partner-acquisition-at-classpass-5768784900","Lifecycle Marketing Manager, (Partner Acquisition)","classpass",[],[],[18],"\u003Cp>At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.\u003C/p>\n\u003Cp>ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.\u003C/p>\u003Ch2>The Role You’ll Play\u003C/h2>\n\u003Cp>On the Marketing team, creativity, collaboration, and camaraderie come to life every day. We move fast, think strategically, and turn data into meaningful growth. As the Lifecycle Marketing Manager on our Partner Marketing team, you'll own what happens after a lead comes in. Our acquisition team brings in interest from fitness, wellness, beauty and F&B businesses. Your job is to make sure every one of those leads is nurtured, followed up and moved quickly and efficiently down the funnel to a signed partnership. You'll build the nurture programs that keep leads engaged, work hand in hand with Sales so leads are handed over and followed up at the right moment, and partner with MarTech to make sure every lead is tracked and routed correctly. When leads stall, you'll find out why and fix it.\u003C/p>\n\u003Cul>\n\u003Cli>Own the partner acquisition funnel from the moment a lead comes in to signed partner. Track conversion and lead quality at every stage, and spot where leads drop off and why.\u003C/li>\n\u003Cli>Build and run lead nurture programs for every point where leads stall: new leads Sales hasn't reached yet, unresponsive leads, and cold or closed-lost leads worth re-engaging. Own campaigns end to end, from segmentation and personalization to QA and launch. Email is the core channel today, and you'll help expand into SMS where it adds value.\u003C/li>\n\u003Cli>Work closely with Sales to agree how leads are handed over, followed up and recycled, so no qualified lead falls through the cracks, and support Inbound Sales with their follow-up email cadences.\u003C/li>\n\u003Cli>Own funnel tracking and data quality. Partner with MarTech and RevOps on lead scoring, routing and attribution, and drive fixes wherever leads are mis-routed or lost. Help shape changes to our marketing tech stack, including a potential move of partner nurture to a new platform.\u003C/li>\n\u003Cli>Set up and run A/B tests across emails, landing pages, sequences and offers, getting into the details to improve conversion step by step.\u003C/li>\n\u003Cli>Build the reporting that shows funnel performance, pipeline impact and lead quality by source (SEO / AEO, organic, paid and referral), using SQL and Hex. Turn the data into clear recommendations for Marketing, Sales and channel owners.\u003C/li>\n\u003C/ul>\n\u003Ch2>Experience You Bring\u003C/h2>\n\u003Cul>\n\u003Cli>Experience in B2B lifecycle, CRM or demand generation marketing within a sales-led funnel (MQL to SQL to closed-won), with a track record of nurture programs and clear, persuasive email copy that measurably improved conversion and shortened time to close.\u003C/li>\n\u003Cli>Hands-on experience with a marketing automation platform such as HubSpot, Braze, Salesforce Marketing Cloud or Marketo (required). You build workflows, segments, triggered journeys and emails yourself.\u003C/li>\n\u003Cli>Strong SQL skills (required), using tools like Snowflake or Hex to build recipient lists, analyze the funnel and create readouts.\u003C/li>\n\u003Cli>A track record of partnering closely with Sales on handoff rules, follow-up and email cadences that get responses.\u003C/li>\n\u003Cli>A strong grasp of funnel tracking, lead scoring, routing and attribution. You can spot when data or routing is breaking and work with MarTech and RevOps to fix it.\u003C/li>\n\u003Cli>A solid understanding of email performance and deliverability (SPF, DKIM, DMARC, sender reputation), and a rigorous approach to A/B testing tied to conversion and revenue.\u003C/li>\n\u003Cli>Hands-on experience using AI tools to build smarter, more personalized nurture programs.\u003C/li>\n\u003Cli>\u003Cstrong>Nice to have:\u003C/strong> building emails in Braze (HTML/CSS, Liquid, Connected Content), platform migration or technical data setup, an understanding of how SEO / AEO affect lead quality, and experience marketing to SMBs or on the supply side of a marketplace.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>Have we piqued your curiosity?\u003C/strong>\u003C/h2>\n\u003Cp>Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.\u003C/p>\n\u003Cp>The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.\u003C/p>\n\u003Cp>\u003Cem>By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or \u003Cstrong>International Applicant Privacy Notice \u003C/strong>(as applicable).\u003C/em>\u003C/p>","At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe. The Role You’ll Play On the Marketing team, creativity, collaboration, and camaraderie come to life every day. We move fast, think strategically, and turn data into meaningful growth. As the Lifecycle Marketing Manager on our Partner Marketing team, you'll own what happens after a lead comes in. Our acquisition team brings in interest from fitness, wellness, beauty and F&B businesses. Your job is to make sure every one of those leads is nurtured, followed up and moved quickly and efficiently down the funnel to a signed partnership. You'll build the nurture programs that keep leads engaged, work hand in hand with Sales so leads are handed over and followed up at the right moment, and partner with MarTech to make sure every lead is tracked and routed correctly. When leads stall, you'll find out why and fix it. Own the partner acquisition funnel from the moment a lead comes in to signed partner. Track conversion and lead quality at every stage, and spot where leads drop off and why. Build and run lead nurture programs for every point where leads stall: new leads Sales hasn't reached yet, unresponsive leads, and cold or closed-lost leads worth re-engaging. Own campaigns end to end, from segmentation and personalization to QA and launch. Email is the core channel today, and you'll help expand into SMS where it adds value. Work closely with Sales to agree how leads are handed over, followed up and recycled, so no qualified lead falls through the cracks, and support Inbound Sales with their follow-up email cadences. Own funnel tracking and data quality. Partner with MarTech and RevOps on lead scoring, routing and attribution, and drive fixes wherever leads are mis-routed or lost. Help shape changes to our marketing tech stack, including a potential move of partner nurture to a new platform. Set up and run A/B tests across emails, landing pages, sequences and offers, getting into the details to improve conversion step by step. Build the reporting that shows funnel performance, pipeline impact and lead quality by source (SEO / AEO, organic, paid and referral), using SQL and Hex. Turn the data into clear recommendations for Marketing, Sales and channel owners. Experience You Bring Experience in B2B lifecycle, CRM or demand generation marketing within a sales-led funnel (MQL to SQL to closed-won), with a track record of nurture programs and clear, persuasive email copy that measurably improved conversion and shortened time to close. Hands-on experience with a marketing automation platform such as HubSpot, Braze, Salesforce Marketing Cloud or Marketo (required). You build workflows, segments, triggered journeys and emails yourself. Strong SQL skills (required), using tools like Snowflake or Hex to build recipient lists, analyze the funnel and create readouts. A track record of partnering closely with Sales on handoff rules, follow-up and email cadences that get responses. A strong grasp of funnel tracking, lead scoring, routing and attribution. You can spot when data or routing is breaking and work with MarTech and RevOps to fix it. A solid understanding of email performance and deliverability (SPF, DKIM, DMARC, sender reputation), and a rigorous approach to A/B testing tied to conversion and revenue. Hands-on experience using AI tools to build smarter, more personalized nurture programs. Nice to have: building emails in Braze (HTML/CSS, Liquid, Connected Content), platform migration or technical data setup, an understanding of how SEO / AEO affect lead quality, and experience marketing to SMBs or on the supply side of a marketplace. Have we piqued your curiosity? Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes. The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics. By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).",1792202786000,"2026-10-17 04:09:10","2026-10-16T11:56:57-04:00",{"jsonldValid":16,"jsonld":26},{"id":79,"applyToken":80,"slug":81,"title":82,"companyname":83,"companylogo":84,"companyTagline":85,"companyIndustry":86,"city":87,"country":88,"applicantCountries":89,"applicantStates":90,"remote":16,"employmentType":91,"department":19,"content_html":92,"content_text":93,"years":22,"createdAt":94,"updatedAtISO":95,"postedAtISO":96,"validThroughISO":26,"active":27,"hasSalary":27,"salaryMin":97,"salaryMax":98,"currency":99,"isPaid":16,"schema":100},"05254496562602c13ec5bc8fce3d9e1af177d99e1d5ca6b8fa8f3b8808c8a9ba","37e523445e08c4bf26b3c3e3b8243ce885d9ad3c9498a03fd04c408bb7149cb6","director-lifecycle-marketing-provider-growth-at-zocdoc-1bbbfc57a5","Director, Lifecycle Marketing, Provider Growth","Zocdoc","https://cdn.jobboardwise.com/logo/zocdoc.com","Zocdoc is the beginning of a better healthcare experience for millions of patients every month.","Internet Publishing","New York","United States",[],[],[18],"\u003Cp>\u003Cstrong>Our Mission\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cp>You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked.  \u003C/p>\n\u003Cp>We’re here to give power to the patient. \u003C/p>\n\u003Cp>For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to\u003Cstrong> \u003C/strong>power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.\u003C/p>\n\u003Cp>Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from \u003Cem>seeking\u003C/em> to \u003Cem>getting\u003C/em>. We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking.\u003C/p>\n\u003Cp>Fixing healthcare starts with fixing access to it. And we're still just getting started.\u003C/p>\n\u003Cp>\u003Cstrong>Your Impact on Our Mission\u003C/strong>\u003C/p>\n\u003Cp>As the Director, Lifecycle Marketing, Provider Growth, you’ll build the strategy, data foundation, and operating model for a new approach to provider lifecycle growth. Zocdoc is building the access infrastructure to make care bookable wherever patients search—connecting providers, insurance plans, scheduling systems, and practice workflows beyond the marketplace. For providers, that means more ways for patients to find and book them, with scheduling and practice tools designed to fit their operations. You’ll build the lifecycle strategy that helps practices understand, adopt, and realize ongoing value from this expanding platform. Reporting to the VP, Provider Growth, you’ll lead Lifecycle Marketing and support Product-Led Growth (PLG) in close partnership with Product, Data Science, and other growth teams, building a connected system that uses customer and product signals to understand what providers need and adapt experiences over time.\u003C/p>\n\u003Cp>This is a builder role: you’ll set the direction, hire and develop the team, and work with partners to bring the system to life. You’ll be an informed, hands-on partner to Data Science, Product, and Engineering—able to explore data, form strong hypotheses, and translate them into clear requirements for identity, decisioning, content, channels, and measurement. Together, you’ll build experiences that help practices get value from an increasingly broad platform.\u003C/p>\n\n\u003Cp>\u003Cstrong>Your day-to-day is...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Building the Lifecycle Marketing function from the ground up: defining its strategy, team design, hiring plan, roadmap, operating model, and priorities—and translating them into shipped capabilities and measurable outcomes, while supporting PLG in close partnership with Product and Data Science.\u003C/li>\n\u003Cli>Reimagining lifecycle as a continuously learning growth system, not a sequence of fixed programs, with experiences that adapt to provider context, needs, intent, product behavior, and readiness.\u003C/li>\n\u003Cli>Designing how provider identity, account context, product usage, behavioral signals, and business objectives come together to inform decisioning and the next best action; starting with actionable approaches and progressively introducing predictive or AI-enabled methods where they add value.\u003C/li>\n\u003Cli>Working directly with provider, account, product, and engagement data to build cohorts, investigate behavior, and diagnose drop-offs. You’ll be able to self-serve meaningful analysis while partnering with Data Science on deeper analyses, models, instrumentation, and scalable data capabilities.\u003C/li>\n\u003Cli>Bringing the system to life across product surfaces, email, transactional communications, push, SMS, and human interactions with Sales and Customer Success—choosing the right channel and moment rather than simply increasing touch volume.\u003C/li>\n\u003Cli>Ensuring each experience helps providers discover, adopt, and realize value from Zocdoc’s expanding platform, with commercial growth earned through successful adoption and customer outcomes.\u003C/li>\n\u003Cli>Establishing a measurement framework that connects provider experiences to activation, time to activation, product use, retention, revenue per provider, and incremental business impact—and using the findings to change what the system does.\u003C/li>\n\u003Cli>Partnering with Data Science, Product, Engineering, and Revenue Operations to improve the signals, instrumentation, experimentation, and reporting needed to make lifecycle experiences more relevant, adaptive, and measurable.\u003C/li>\n\u003Cli>Recruiting, leading, coaching, and developing a high-performing Lifecycle Marketing team; setting a high bar, clarifying ownership, and building the functional discipline to scale, while supporting PLG in close partnership with Product and Data Science.\u003C/li>\n\u003Cli>Prototyping and testing new approaches—including AI-enabled decisioning, personalization, and automation—then scaling what demonstrably improves provider and business outcomes.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>You’ll Enjoy This Role If You...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Are energized by building a growth strategy, technical foundation, and team where the capabilities are still taking shape.\u003C/li>\n\u003Cli>Share the view that lifecycle is easy to describe and rare to execute well: it takes strong data foundations, product partnership, sound judgment, orchestration, and relentless measurement.\u003C/li>\n\u003Cli>Have a strong point of view on how to transform lifecycle beyond static segmentation, fixed journeys, and campaign calendars.\u003C/li>\n\u003Cli>Believe lifecycle is about helping customers make progress and realize value—not simply sending more messages or driving transactions.\u003C/li>\n\u003Cli>Love connecting customer needs, product behavior, and business outcomes into clear priorities and experiences.\u003C/li>\n\u003Cli>Can move comfortably between the big picture and the details: setting a multi-year direction, coaching a team, and unblocking this quarter’s work.\u003C/li>\n\u003Cli>Enjoy working across Marketing, Product, Sales, Customer Success, Data Science, and Operations to create one connected provider experience.\u003C/li>\n\u003Cli>Are curious about how AI and automation can make growth experiences more adaptive and useful, while staying focused on customer value.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>You’ll Be Successful in This Role If You...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Have significant experience in lifecycle, CRM, growth, product-led, or customer marketing, with a track record of building capabilities and leading teams.\u003C/li>\n\u003Cli>Are data-savvy and comfortable manipulating and analyzing provider, account, product, or behavioral data on your own. SQL experience is an advantage, not a prerequisite; strong analytical judgment and the ability to self-serve investigation are essential.\u003C/li>\n\u003Cli>Have built lifecycle or growth systems from the ground up, connecting customer data and decision logic to experiences, product adoption, retention, or revenue outcomes.\u003C/li>\n\u003Cli>Bring strong customer and audience judgment, and know how to turn qualitative insight and behavioral data into useful decisions, experiences, and next steps.\u003C/li>\n\u003Cli>Can move between strategy and implementation—working through data, systems, and operational details while partnering closely with Product, Sales, Customer Success, Analytics, or Data Science.\u003C/li>\n\u003Cli>Have experience recruiting, developing, and organizing a team to deliver a new capability, not only inheriting and optimizing an established function.\u003C/li>\n\u003Cli>Can define clear success measures, design tests, interpret results, and distinguish activity and attribution from evidence of business impact.\u003C/li>\n\u003Cli>Are comfortable building through ambiguity—making sound tradeoffs, creating structure, and adapting as the product portfolio, data, and customer needs evolve.\u003C/li>\n\u003Cli>Are an exceptional communicator and coach who can align senior stakeholders, give teams clarity, and help people grow.\u003C/li>\n\u003Cli>Have experience with B2B, SaaS, marketplace, or other multi-product business models; healthcare experience is a plus.\u003C/li>\n\u003Cli>Have explored or applied AI, automation, or decisioning tools to improve personalization, team effectiveness, or customer experiences.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Benefits\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Flexible, hybrid work environment at our convenient Soho location\u003C/li>\n\u003Cli>Unlimited vacation\u003C/li>\n\u003Cli>100% paid employee health benefit options, including medical, dental, and vision\u003C/li>\n\u003Cli>Commuter benefits\u003C/li>\n\u003Cli>401(k) with employer-funded match\u003C/li>\n\u003Cli>Corporate wellness program with Wellhub\u003C/li>\n\u003Cli>Sabbatical leave for employees with 5+ years of service\u003C/li>\n\u003Cli>Competitive paid parental leave and fertility/family planning reimbursement\u003C/li>\n\u003Cli>Cell phone reimbursement\u003C/li>\n\u003Cli>Catered lunch every day, along with beverages and snacks\u003C/li>\n\u003Cli>Employee Resource Groups and ZocClubs to promote shared community and belonging\u003C/li>\n\u003Cli>Great Place to Work Certified\u003C/li>\n\u003C/ul>\n\u003Cp>Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.\u003C/p>\u003Cp>NYC Base Salary Range\u003C/p>\u003Cp>$190,000—$250,000 USD\u003C/p>\u003Cp>\u003Cstrong>About us\u003Cbr>\u003C/strong>Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. \u003Cbr>\u003Cbr>\u003C/p>\n\u003Cp>Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - \u003Cem>Together, Not Alone\u003C/em>, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.  We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.\u003Cbr>\u003Cbr>Job Applicant Privacy Notice\u003C/p>","Our Mission You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked. We’re here to give power to the patient. For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more. Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting . We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking. Fixing healthcare starts with fixing access to it. And we're still just getting started. Your Impact on Our Mission As the Director, Lifecycle Marketing, Provider Growth, you’ll build the strategy, data foundation, and operating model for a new approach to provider lifecycle growth. Zocdoc is building the access infrastructure to make care bookable wherever patients search—connecting providers, insurance plans, scheduling systems, and practice workflows beyond the marketplace. For providers, that means more ways for patients to find and book them, with scheduling and practice tools designed to fit their operations. You’ll build the lifecycle strategy that helps practices understand, adopt, and realize ongoing value from this expanding platform. Reporting to the VP, Provider Growth, you’ll lead Lifecycle Marketing and support Product-Led Growth (PLG) in close partnership with Product, Data Science, and other growth teams, building a connected system that uses customer and product signals to understand what providers need and adapt experiences over time. This is a builder role: you’ll set the direction, hire and develop the team, and work with partners to bring the system to life. You’ll be an informed, hands-on partner to Data Science, Product, and Engineering—able to explore data, form strong hypotheses, and translate them into clear requirements for identity, decisioning, content, channels, and measurement. Together, you’ll build experiences that help practices get value from an increasingly broad platform. Your day-to-day is... Building the Lifecycle Marketing function from the ground up: defining its strategy, team design, hiring plan, roadmap, operating model, and priorities—and translating them into shipped capabilities and measurable outcomes, while supporting PLG in close partnership with Product and Data Science. Reimagining lifecycle as a continuously learning growth system, not a sequence of fixed programs, with experiences that adapt to provider context, needs, intent, product behavior, and readiness. Designing how provider identity, account context, product usage, behavioral signals, and business objectives come together to inform decisioning and the next best action; starting with actionable approaches and progressively introducing predictive or AI-enabled methods where they add value. Working directly with provider, account, product, and engagement data to build cohorts, investigate behavior, and diagnose drop-offs. You’ll be able to self-serve meaningful analysis while partnering with Data Science on deeper analyses, models, instrumentation, and scalable data capabilities. Bringing the system to life across product surfaces, email, transactional communications, push, SMS, and human interactions with Sales and Customer Success—choosing the right channel and moment rather than simply increasing touch volume. Ensuring each experience helps providers discover, adopt, and realize value from Zocdoc’s expanding platform, with commercial growth earned through successful adoption and customer outcomes. Establishing a measurement framework that connects provider experiences to activation, time to activation, product use, retention, revenue per provider, and incremental business impact—and using the findings to change what the system does. Partnering with Data Science, Product, Engineering, and Revenue Operations to improve the signals, instrumentation, experimentation, and reporting needed to make lifecycle experiences more relevant, adaptive, and measurable. Recruiting, leading, coaching, and developing a high-performing Lifecycle Marketing team; setting a high bar, clarifying ownership, and building the functional discipline to scale, while supporting PLG in close partnership with Product and Data Science. Prototyping and testing new approaches—including AI-enabled decisioning, personalization, and automation—then scaling what demonstrably improves provider and business outcomes. You’ll Enjoy This Role If You... Are energized by building a growth strategy, technical foundation, and team where the capabilities are still taking shape. Share the view that lifecycle is easy to describe and rare to execute well: it takes strong data foundations, product partnership, sound judgment, orchestration, and relentless measurement. Have a strong point of view on how to transform lifecycle beyond static segmentation, fixed journeys, and campaign calendars. Believe lifecycle is about helping customers make progress and realize value—not simply sending more messages or driving transactions. Love connecting customer needs, product behavior, and business outcomes into clear priorities and experiences. Can move comfortably between the big picture and the details: setting a multi-year direction, coaching a team, and unblocking this quarter’s work. Enjoy working across Marketing, Product, Sales, Customer Success, Data Science, and Operations to create one connected provider experience. Are curious about how AI and automation can make growth experiences more adaptive and useful, while staying focused on customer value. You’ll Be Successful in This Role If You... Have significant experience in lifecycle, CRM, growth, product-led, or customer marketing, with a track record of building capabilities and leading teams. Are data-savvy and comfortable manipulating and analyzing provider, account, product, or behavioral data on your own. SQL experience is an advantage, not a prerequisite; strong analytical judgment and the ability to self-serve investigation are essential. Have built lifecycle or growth systems from the ground up, connecting customer data and decision logic to experiences, product adoption, retention, or revenue outcomes. Bring strong customer and audience judgment, and know how to turn qualitative insight and behavioral data into useful decisions, experiences, and next steps. Can move between strategy and implementation—working through data, systems, and operational details while partnering closely with Product, Sales, Customer Success, Analytics, or Data Science. Have experience recruiting, developing, and organizing a team to deliver a new capability, not only inheriting and optimizing an established function. Can define clear success measures, design tests, interpret results, and distinguish activity and attribution from evidence of business impact. Are comfortable building through ambiguity—making sound tradeoffs, creating structure, and adapting as the product portfolio, data, and customer needs evolve. Are an exceptional communicator and coach who can align senior stakeholders, give teams clarity, and help people grow. Have experience with B2B, SaaS, marketplace, or other multi-product business models; healthcare experience is a plus. Have explored or applied AI, automation, or decisioning tools to improve personalization, team effectiveness, or customer experiences. Benefits Flexible, hybrid work environment at our convenient Soho location Unlimited vacation 100% paid employee health benefit options, including medical, dental, and vision Commuter benefits 401(k) with employer-funded match Corporate wellness program with Wellhub Sabbatical leave for employees with 5+ years of service Competitive paid parental leave and fertility/family planning reimbursement Cell phone reimbursement Catered lunch every day, along with beverages and snacks Employee Resource Groups and ZocClubs to promote shared community and belonging Great Place to Work Certified Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. NYC Base Salary Range $190,000—$250,000 USD About us Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone , we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws. Job Applicant Privacy Notice",1792172051000,"2026-10-16 19:40:00","2026-10-15T16:26:58-04:00",190000,250000,"USD",{"jsonldValid":16,"jsonld":26},{"id":102,"applyToken":103,"slug":104,"title":105,"companyname":106,"companylogo":107,"companyTagline":108,"companyIndustry":109,"city":110,"country":88,"applicantCountries":111,"applicantStates":112,"remote":16,"employmentType":113,"department":19,"content_html":114,"content_text":115,"years":22,"createdAt":116,"updatedAtISO":117,"postedAtISO":118,"validThroughISO":26,"active":27,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":99,"isPaid":16,"schema":119},"a369b832164238acfaf759b18271aaccbcc59600c589af58d1a690f1cfa3448c","74dcf5ae03edc876b235a7fa84428f5263ca5afde94628c36ef8422844575fff","lifecycle-marketing-manager-at-chime-2d87ff9f70","Lifecycle Marketing Manager","Chime","https://cdn.jobboardwise.com/logo/chime.com","We unite everyday people to unlock their financial progress.","Financial Services","San Francisco",[],[],[18],"\u003Ch2>About the role\u003C/h2>\n\u003Cp>We're hiring a Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team. In this role, you'll build and optimize campaigns that engage, retain, and grow Chime members across their lifecycle — from acquisition through long-term retention — with a focus on member experience, revenue, and LTV.\u003C/p>\n\u003Cp>This is a role for a hands-on marketer who thinks beyond the send. You'll work across email, push, in-app, and SMS, building campaigns grounded in member behavior and lifecycle signals. You'll partner with data, analytics, and cross-functional teams on segmentation, experimentation, and personalization — and you bring genuine enthusiasm for how AI tools are changing what's possible in lifecycle marketing.\u003C/p>\n\u003Cp>This is a growth role for someone early in their career who has already shown they can execute and is hungry to build toward strategy. You move fast, ask good questions, and care about the member experience in everything you do.\u003C/p>\n\u003Cp>If you're curious, driven, and love working in a fast-paced environment alongside people who care about the product and the member, we want to meet you.\u003C/p>\n\u003Ch2>What you'll do\u003C/h2>\n\u003Cul>\n\u003Cli>Build and manage lifecycle campaigns across email, push, in-app, and SMS — from brief through launch and measurement\u003C/li>\n\u003Cli>Think in journeys, not just individual sends — you'll map member flows based on what they do, where they are in their lifecycle, and what they need next\u003C/li>\n\u003Cli>Develop audience segments that go beyond demographics and reflect where members actually are in their relationship with Chime\u003C/li>\n\u003Cli>Run experiments and come back with a clear point of view on what worked, what didn't, and what to do next\u003C/li>\n\u003Cli>Work closely with data and analytics partners to understand campaign performance and what member behavior is telling us\u003C/li>\n\u003Cli>Use AI tools in your day-to-day — for drafting, content variation, personalization logic, or finding efficiencies. \u003C/li>\n\u003Cli>Respect and apply channel best practices and consider channel health in building your strategy and programming: deliverability, frequency, compliance, and the overall member experience\u003C/li>\n\u003Cli>Collaborate and build strong cross-functional relationships with creative, product, and other stakeholders to align on goals and get campaigns out the door\u003C/li>\n\u003C/ul>\n\u003Ch2>What we're looking for\u003C/h2>\n\u003Cul>\n\u003Cli>2–4 years in lifecycle, CRM, or retention marketing with real campaign execution experience across at least one channel (email, push, in-app, or SMS)\u003C/li>\n\u003Cli>Hands-on experience with a marketing automation or CRM platform — Braze, Iterable, Klaviyo, or something similar\u003C/li>\n\u003Cli>Detail-oriented: quality of output is important to you and you understand how it affects the member experience\u003C/li>\n\u003Cli>Comfortable with data — you can read a dashboard, pull your own numbers, and figure out what the story is\u003C/li>\n\u003Cli>You use AI tools and have real enthusiasm for them; you've formed opinions from experimenting, not just reading about it\u003C/li>\n\u003Cli>Strong instincts about what makes a good (or bad) member experience, and you speak up about it\u003C/li>\n\u003Cli>Clear written and verbal communication — you can translate strategy into execution and results into a coherent point of view\u003C/li>\n\u003Cli>You move fast, you're curious, and you pick things up quickly\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-AM1 #LI-Hybrid\u003C/p>\u003Cp>Below is the base salary offered for this role and level of experience. Full-time employees may also be eligible for bonus(es), competitive equity, and benefits. For commissioned roles, the base salary listed in this job description does not include incentive/variable pay. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.\u003C/p>\u003Cp>Wage Notice\u003C/p>\u003Cp>$104,000—$144,000 USD\u003C/p>\u003Ch2>\u003Cstrong>A little about us\u003C/strong>\u003C/h2>\n\u003Cp>At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.\u003C/p>\n\u003Cp>We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.\u003C/p>\n\u003Cp>We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. \u003C/p>\n\u003Cp>We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.\u003C/p>\n\u003Cp>Because if we don't—who will?\u003C/p>\n\u003Cp>*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.\u003C/p>\n\u003Ch2>\u003Cstrong>What we offer for our full-time, regular employees\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.\u003C/li>\n\u003Cli>💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.\u003C/li>\n\u003Cli>✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.\u003C/li>\n\u003Cli>🏝 Generous vacation policy and company-wide paid days off\u003C/li>\n\u003Cli>🫂 1% of your time off to support local community organizations of your choice\u003C/li>\n\u003Cli>👟 Annual wellness stipend to use towards eligible wellness related expenses\u003C/li>\n\u003Cli>👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents\u003C/li>\n\u003Cli>👪 Access to family planning reimbursement\u003C/li>\n\u003Cli>💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress\u003C/li>\n\u003C/ul>\n\u003Cp>We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.\u003C/p>\n\u003Cp>Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: \u003Cspan>accommodations@chime.com\u003C/span>.\u003C/p>\n\u003Cp>To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice. \u003C/p>","About the role We're hiring a Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team. In this role, you'll build and optimize campaigns that engage, retain, and grow Chime members across their lifecycle — from acquisition through long-term retention — with a focus on member experience, revenue, and LTV. This is a role for a hands-on marketer who thinks beyond the send. You'll work across email, push, in-app, and SMS, building campaigns grounded in member behavior and lifecycle signals. You'll partner with data, analytics, and cross-functional teams on segmentation, experimentation, and personalization — and you bring genuine enthusiasm for how AI tools are changing what's possible in lifecycle marketing. This is a growth role for someone early in their career who has already shown they can execute and is hungry to build toward strategy. You move fast, ask good questions, and care about the member experience in everything you do. If you're curious, driven, and love working in a fast-paced environment alongside people who care about the product and the member, we want to meet you. What you'll do Build and manage lifecycle campaigns across email, push, in-app, and SMS — from brief through launch and measurement Think in journeys, not just individual sends — you'll map member flows based on what they do, where they are in their lifecycle, and what they need next Develop audience segments that go beyond demographics and reflect where members actually are in their relationship with Chime Run experiments and come back with a clear point of view on what worked, what didn't, and what to do next Work closely with data and analytics partners to understand campaign performance and what member behavior is telling us Use AI tools in your day-to-day — for drafting, content variation, personalization logic, or finding efficiencies. Respect and apply channel best practices and consider channel health in building your strategy and programming: deliverability, frequency, compliance, and the overall member experience Collaborate and build strong cross-functional relationships with creative, product, and other stakeholders to align on goals and get campaigns out the door What we're looking for 2–4 years in lifecycle, CRM, or retention marketing with real campaign execution experience across at least one channel (email, push, in-app, or SMS) Hands-on experience with a marketing automation or CRM platform — Braze, Iterable, Klaviyo, or something similar Detail-oriented: quality of output is important to you and you understand how it affects the member experience Comfortable with data — you can read a dashboard, pull your own numbers, and figure out what the story is You use AI tools and have real enthusiasm for them; you've formed opinions from experimenting, not just reading about it Strong instincts about what makes a good (or bad) member experience, and you speak up about it Clear written and verbal communication — you can translate strategy into execution and results into a coherent point of view You move fast, you're curious, and you pick things up quickly #LI-AM1 #LI-Hybrid Below is the base salary offered for this role and level of experience. Full-time employees may also be eligible for bonus(es), competitive equity, and benefits. For commissioned roles, the base salary listed in this job description does not include incentive/variable pay. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. Wage Notice $104,000—$144,000 USD A little about us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential. We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential. Because if we don't—who will? *Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC. What we offer for our full-time, regular employees 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates. 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees. ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life. 🏝 Generous vacation policy and company-wide paid days off 🫂 1% of your time off to support local community organizations of your choice 👟 Annual wellness stipend to use towards eligible wellness related expenses 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents 👪 Access to family planning reimbursement 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals. Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: accommodations@chime.com . To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.",1792142396000,"2026-10-16 11:24:40","2026-10-15T13:54:27-04:00",{"jsonldValid":16,"jsonld":26},{"id":121,"applyToken":122,"slug":123,"title":124,"companyname":125,"companylogo":126,"companyTagline":127,"companyIndustry":128,"city":129,"country":26,"applicantCountries":130,"applicantStates":131,"remote":27,"employmentType":132,"department":19,"content_html":133,"content_text":134,"years":22,"createdAt":135,"updatedAtISO":136,"postedAtISO":137,"validThroughISO":26,"active":27,"hasSalary":27,"salaryMin":138,"salaryMax":139,"currency":99,"isPaid":16,"schema":140},"496f8fee6c9eb7a85bc06cd9dba4d799c8a1d52949d581146d00a4a73c696dc1","0095ed2015ac1b04c70e0029ffd47cbaaedc2b82d47357a8258ec2c80c2555e9","lifecycle-marketing-generalist-patient-experience-at-headway-90ca1716ae","Lifecycle Marketing Generalist, Patient Experience","Headway","https://cdn.jobboardwise.com/logo/headway.co","Building a new mental healthcare system that everyone can access.","Mental Health Care","Remote",[],[],[18],"\u003Cp>1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. \u003Cstrong>Headway’s mission is to fix this by building a new mental healthcare system everyone can access.\u003C/strong> We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.\u003C/p>\u003Cp>But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.\u003C/p>\u003Cp>We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.\u003C/p>\u003Ch2>\u003Cstrong>About This Role\u003C/strong>\u003C/h2>\u003Cp>Headway’s patient lifecycle function is a blank canvas. You will build the owned-channel relationship with every Headway patient from first contact through long-term care, using email, SMS, push, and in-app messaging to help people access and sustain mental health care.\u003C/p>\u003Cp>You will build and run campaigns yourself, working cross-functionally with Product and Data to design and optimize the full patient journey. You will work directly with Engineering to instrument events and ship notification infrastructure, and with Data Science to bring model-driven personalization to lifecycle at scale.\u003C/p>\u003Ch2>\u003Cstrong>You Will\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Design and build triggered lifecycle journeys across email, SMS, push, and in-app — from welcome and activation through re-engagement and long-term retention.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own segmentation end-to-end: pull audiences, validate event data, and QA campaign logic without a data ticket for every audience build.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Design and run A/B and multivariate tests; measure incrementality through holdouts and downstream conversion, not opens and clicks.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build from a queue of campaign ideas and backlog\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product to align lifecycle programs to product milestones and patient-facing features.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work with Engineering to instrument behavioral events and build the notification infrastructure that powers lifecycle.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborate with Data Science to bring predictive signals — churn propensity, appointment readiness — into campaign triggers and personalization logic.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build and maintain an experimentation roadmap prioritized by expected impact on patient activation and retention.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Who You Are\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Consumer health, wellness, subscription, or financial services background — you understand users where trust is fragile and the product is deeply personal.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Have personally designed, run, and analyzed A/B tests in lifecycle. You can explain what a holdout group is and why it matters.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfortable with data: you can pull a segment, validate event data, and QA a campaign flow without filing a data ticket.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Active practitioner with AI tools — you use them in your work today, not just in conversation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfortable in ambiguity: no playbook. You see that as the opportunity.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Compensation and Benefits\u003C/strong>\u003C/h2>\u003Cp>The expected base pay range for this position is $105,400 - $155,000 based on a variety of factors including qualifications, experience, and geographic location.\u003C/p>\u003Cp>\u003Cem>We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.\u003C/em>\u003C/p>\u003Ch2>\u003Cstrong>Benefits offered include:\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Equity compensation\u003C/p>\u003C/li>\u003Cli>\u003Cp>Medical, Dental, and Vision coverage\u003C/p>\u003C/li>\u003Cli>\u003Cp>HSA / FSA\u003C/p>\u003C/li>\u003Cli>\u003Cp>401K\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work-from-home stipend\u003C/p>\u003C/li>\u003Cli>\u003Cp>Therapy reimbursement\u003C/p>\u003C/li>\u003Cli>\u003Cp>16-week parental leave for eligible employees\u003C/p>\u003C/li>\u003Cli>\u003Cp>Carrot Fertility reimbursement and membership\u003C/p>\u003C/li>\u003Cli>\u003Cp>13 paid holidays + company holiday break\u003C/p>\u003C/li>\u003Cli>\u003Cp>Flexible PTO\u003C/p>\u003C/li>\u003Cli>\u003Cp>EAP\u003C/p>\u003C/li>\u003Cli>\u003Cp>Training and professional development\u003C/p>\u003C/li>\u003C/ul>\u003Cp>We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.\u003C/p>\u003Cp>Headway participates in E-Verify. To learn more, click here.\u003C/p>\u003Cp>A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.\u003C/p>","1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that. But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens. We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. About This Role Headway’s patient lifecycle function is a blank canvas. You will build the owned-channel relationship with every Headway patient from first contact through long-term care, using email, SMS, push, and in-app messaging to help people access and sustain mental health care. You will build and run campaigns yourself, working cross-functionally with Product and Data to design and optimize the full patient journey. You will work directly with Engineering to instrument events and ship notification infrastructure, and with Data Science to bring model-driven personalization to lifecycle at scale. You Will Design and build triggered lifecycle journeys across email, SMS, push, and in-app — from welcome and activation through re-engagement and long-term retention. Own segmentation end-to-end: pull audiences, validate event data, and QA campaign logic without a data ticket for every audience build. Design and run A/B and multivariate tests; measure incrementality through holdouts and downstream conversion, not opens and clicks. Build from a queue of campaign ideas and backlog Partner with Product to align lifecycle programs to product milestones and patient-facing features. Work with Engineering to instrument behavioral events and build the notification infrastructure that powers lifecycle. Collaborate with Data Science to bring predictive signals — churn propensity, appointment readiness — into campaign triggers and personalization logic. Build and maintain an experimentation roadmap prioritized by expected impact on patient activation and retention. Who You Are 6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app. Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool. Consumer health, wellness, subscription, or financial services background — you understand users where trust is fragile and the product is deeply personal. Have personally designed, run, and analyzed A/B tests in lifecycle. You can explain what a holdout group is and why it matters. Comfortable with data: you can pull a segment, validate event data, and QA a campaign flow without filing a data ticket. Active practitioner with AI tools — you use them in your work today, not just in conversation. Comfortable in ambiguity: no playbook. You see that as the opportunity. Compensation and Benefits The expected base pay range for this position is $105,400 - $155,000 based on a variety of factors including qualifications, experience, and geographic location. We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential. Benefits offered include: Equity compensation Medical, Dental, and Vision coverage HSA / FSA 401K Work-from-home stipend Therapy reimbursement 16-week parental leave for eligible employees Carrot Fertility reimbursement and membership 13 paid holidays + company holiday break Flexible PTO EAP Training and professional development We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview. Headway participates in E-Verify. To learn more, click here. A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.",1792116935000,"2026-10-19 19:21:05","2026-10-14T11:53:12.380+00:00",105400,155000,{"jsonldValid":16,"jsonld":26},1792501280232]