[{"data":1,"prerenderedAt":125},["ShallowReactive",2],{"$frkNERsrGkVHWGo2gS4Q_kNUsXEULH66VlchOFepqBVo":3,"$fE4BQ6ya1-6sjTlA9966WWvLTe3Fm8d1rBjNCWHNKneI":27},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":12,"remote":13,"employmentType":14,"department":16,"content_html":17,"content_text":18,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":22,"hasSalary":23,"salaryMin":19,"salaryMax":19,"currency":24,"isPaid":23,"schema":25},"e8829d09cc7274aa62eb8dbce1e26de8139be80da424c91c323347b8ba3b1373","senior-manager-lifecycle-marketing-at-dataiku-e44b46334a","Senior Manager, Lifecycle Marketing","Dataiku","https://cdn.jobboardwise.com/logo/dataiku.com","The Universal AI Platform™","Software Development","United States",true,[15],"Full-time","Marketing","\u003Cp>Dataiku is the Platform for AI Success, the enterprise orchestration layer for building, deploying, and governing AI. In a single environment, teams design and operate analytics, machine learning, and AI agents with the transparency, collaboration, and control enterprises require. Sitting above data platforms, cloud infrastructure, and AI services, Dataiku connects the full enterprise AI stack - empowering organizations to run AI across multi-vendor environments with centralized governance.\u003Cbr>\u003Cbr>The world’s leading companies rely on Dataiku to operationalize AI and run it as a true business performance engine delivering measurable value. For more, visit the Dataiku blog, LinkedIn, X, and YouTube.\u003C/p>\u003Cp>\u003Cstrong>About the role\u003C/strong>\u003C/p>\n\u003Cp>Dataiku is the platform for AI Success, helping organizations put AI to work across their business. The Growth team drives pipeline generation globally through paid media, content syndication, ABM, and marketing operations, and we're looking for a Senior Manager, Lifecycle Marketing to build and own the lifecycle function end to end.\u003C/p>\n\u003Cp>You'll work closely with the VP of Digital & Growth and cross-functional partners across Web, Content, Acquisition, Field, Marketing Ops, Sales and Customer Success, supporting a global organization across regions. We don't have a lifecycle function today. Email and nurture are secondary responsibilities inside other teams' jobs, so nobody owns what a prospect or customer hears from us, in what order, or how often. There are existing nurture workflows without a current owner and no single view of what runs where, so establishing that visibility is the first priority. You'll build the function from there: the strategy, the systems, the programs, and the team.\u003C/p>\n\u003Cp>\u003Cstrong>What you'll own\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>The lifecycle operating system\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>One authoritative email and lifecycle calendar across prospect, new-user and customer programs: what goes out, to whom, from which team, and when.\u003C/li>\n\u003Cli>Frequency governance, suppression logic and deliverability standards, including being able to say how much of an audience a given send reaches.\u003C/li>\n\u003Cli>Segmentation and audience standards, set with the web and marketing ops teams who manage list creation today.\u003C/li>\n\u003Cli>A standard for what a lifecycle program needs before it launches: entry criteria, success metric, exit.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Prospect and new-user nurture\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>New-user onboarding and activation nurture: the sequences that move a first touch to an engaged, sales-ready account.\u003C/li>\n\u003Cli>Account progression communication: the programs that move accounts from first engagement toward qualified opportunity.\u003C/li>\n\u003Cli>Nurture designed around named-account cohorts, built alongside the integrated campaign work so the two don't duplicate each other.\u003C/li>\n\u003Cli>Visibility for BDRs into what a lead has already received before they reach out.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Customer lifecycle, retention and expansion\u003C/strong>\u003C/p>\n\u003Cp>You'll partner closely with Customer Success and Product on this.\u003C/p>\n\u003Cul>\n\u003Cli>Programmatic customer nurture: adoption, education, and the sequences that keep users active after initial deployment.\u003C/li>\n\u003Cli>Retention and expansion programs, built on account signals rather than calendar cadence.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Automation, data and measurement\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>The lifecycle layer of the marketing automation stack end to end: HubSpot workflows, Salesforce integration, and account and intent data from 6sense.\u003C/li>\n\u003Cli>Consolidating the existing nurture workflows into something documented and maintained.\u003C/li>\n\u003Cli>Reporting lifecycle contribution in terms the business already uses: engagement progression, influenced pipeline, retention and expansion. You'll build your own reporting rather than wait for a dashboard.\u003C/li>\n\u003Cli>The data quality this function depends on, with marketing ops: deliverability, consent, record hygiene.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>AI and agentic workflows\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Lifecycle work inside agentic workflows, rather than AI as a separate experiment. Lifecycle is one of the clearest applications: audience assembly, copy variation, program QA, performance summaries.\u003C/li>\n\u003Cli>A standard for what a well-built lifecycle agent looks like, and where human in the loop is required.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Building the function\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>This is the lead role for a function that doesn't exist yet. You'll build the team as the function develops.\u003C/li>\n\u003Cli>Getting the rest of the organization aligned on what you're building. Lifecycle touches Web, Content, Acquisition, Field, Marketing Ops, Sales and Customer Success.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What you bring\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>6+ years in lifecycle, nurture, email or growth marketing in B2B, ideally enterprise software with long, multi-threaded buying cycles.\u003C/li>\n\u003Cli>Hands-on marketing automation depth. You've built and owned complex nurture programs yourself. HubSpot or Marketo depth, Salesforce fluency, and real comfort with the data model under both.\u003C/li>\n\u003Cli>Command of deliverability, frequency capping, suppression, consent and list hygiene. This role exists partly because nobody has owned these.\u003C/li>\n\u003Cli>Experience on both sides of the lifecycle, prospect and customer. If your background covers one, tell us how you'd approach the other.\u003C/li>\n\u003Cli>Fluency with intent and account data (6sense, Demandbase or similar), and a view on where it should drive program entry rather than only reporting.\u003C/li>\n\u003Cli>Comfort building with AI, expected rather than optional. No engineering background needed. You should already be using LLMs in your own work, with a view on where they belong in lifecycle programs and where human in the loop is required.\u003C/li>\n\u003Cli>Analytical strength. You can define a metric, instrument it, and defend it, including when the honest answer is that the current number isn't reliable.\u003C/li>\n\u003Cli>Comfort with a build role: ambiguity, direct conversations about tradeoffs, and establishing a function through influence before you have a team.\u003C/li>\n\u003Cli>Experience working across regions in a global organization.\u003C/li>\n\u003Cli>Excellent written English. Other languages welcome, not required.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Why this role\u003C/strong>\u003C/p>\n\u003Cp>Lifecycle is unowned at Dataiku today. This role defines it, reporting to the VP who owns the function, with a mandate to build the team behind it.\u003C/p>\n\n\u003Cp>#LI-CM\u003C/p>\n\u003Cp>\u003Cstrong>What are you waiting for!\u003C/strong>\u003C/p>\n\u003Cp>At Dataiku, you'll be part of a journey to shape the ever-evolving world of AI. We're not just building a product; we're crafting the future of AI. If you're ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can't wait to welcome you to Dataiku! And if you’d like to learn even more about working here, you can visit our Dataiku LinkedIn page.\u003C/p>\n\n\u003Cp>\u003Cem>Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation, please contact us at: \u003C/em>reasonable-accommodations@dataiku.com\u003C/p>\n\n\u003Chr>\n\n\u003Cp>\u003Cstrong>Protect yourself from fraudulent recruitment activity\u003C/strong>\u003C/p>\n\u003Cp>\u003Cem>Dataiku will never ask you for payment of any type during the interview or hiring process. Other than our video-conference application, Zoom, we will also never ask you to make purchases or download third-party applications during the process. If you experience something out of the ordinary or suspect fraudulent activity, please review our page on identifying and reporting fraudulent activity here.\u003C/em>\u003C/p>","Dataiku is the Platform for AI Success, the enterprise orchestration layer for building, deploying, and governing AI. In a single environment, teams design and operate analytics, machine learning, and AI agents with the transparency, collaboration, and control enterprises require. Sitting above data platforms, cloud infrastructure, and AI services, Dataiku connects the full enterprise AI stack - empowering organizations to run AI across multi-vendor environments with centralized governance. The world’s leading companies rely on Dataiku to operationalize AI and run it as a true business performance engine delivering measurable value. For more, visit the Dataiku blog, LinkedIn, X, and YouTube. About the role Dataiku is the platform for AI Success, helping organizations put AI to work across their business. The Growth team drives pipeline generation globally through paid media, content syndication, ABM, and marketing operations, and we're looking for a Senior Manager, Lifecycle Marketing to build and own the lifecycle function end to end. You'll work closely with the VP of Digital & Growth and cross-functional partners across Web, Content, Acquisition, Field, Marketing Ops, Sales and Customer Success, supporting a global organization across regions. We don't have a lifecycle function today. Email and nurture are secondary responsibilities inside other teams' jobs, so nobody owns what a prospect or customer hears from us, in what order, or how often. There are existing nurture workflows without a current owner and no single view of what runs where, so establishing that visibility is the first priority. You'll build the function from there: the strategy, the systems, the programs, and the team. What you'll own The lifecycle operating system One authoritative email and lifecycle calendar across prospect, new-user and customer programs: what goes out, to whom, from which team, and when. Frequency governance, suppression logic and deliverability standards, including being able to say how much of an audience a given send reaches. Segmentation and audience standards, set with the web and marketing ops teams who manage list creation today. A standard for what a lifecycle program needs before it launches: entry criteria, success metric, exit. Prospect and new-user nurture New-user onboarding and activation nurture: the sequences that move a first touch to an engaged, sales-ready account. Account progression communication: the programs that move accounts from first engagement toward qualified opportunity. Nurture designed around named-account cohorts, built alongside the integrated campaign work so the two don't duplicate each other. Visibility for BDRs into what a lead has already received before they reach out. Customer lifecycle, retention and expansion You'll partner closely with Customer Success and Product on this. Programmatic customer nurture: adoption, education, and the sequences that keep users active after initial deployment. Retention and expansion programs, built on account signals rather than calendar cadence. Automation, data and measurement The lifecycle layer of the marketing automation stack end to end: HubSpot workflows, Salesforce integration, and account and intent data from 6sense. Consolidating the existing nurture workflows into something documented and maintained. Reporting lifecycle contribution in terms the business already uses: engagement progression, influenced pipeline, retention and expansion. You'll build your own reporting rather than wait for a dashboard. The data quality this function depends on, with marketing ops: deliverability, consent, record hygiene. AI and agentic workflows Lifecycle work inside agentic workflows, rather than AI as a separate experiment. Lifecycle is one of the clearest applications: audience assembly, copy variation, program QA, performance summaries. A standard for what a well-built lifecycle agent looks like, and where human in the loop is required. Building the function This is the lead role for a function that doesn't exist yet. You'll build the team as the function develops. Getting the rest of the organization aligned on what you're building. Lifecycle touches Web, Content, Acquisition, Field, Marketing Ops, Sales and Customer Success. What you bring 6+ years in lifecycle, nurture, email or growth marketing in B2B, ideally enterprise software with long, multi-threaded buying cycles. Hands-on marketing automation depth. You've built and owned complex nurture programs yourself. HubSpot or Marketo depth, Salesforce fluency, and real comfort with the data model under both. Command of deliverability, frequency capping, suppression, consent and list hygiene. This role exists partly because nobody has owned these. Experience on both sides of the lifecycle, prospect and customer. If your background covers one, tell us how you'd approach the other. Fluency with intent and account data (6sense, Demandbase or similar), and a view on where it should drive program entry rather than only reporting. Comfort building with AI, expected rather than optional. No engineering background needed. You should already be using LLMs in your own work, with a view on where they belong in lifecycle programs and where human in the loop is required. Analytical strength. You can define a metric, instrument it, and defend it, including when the honest answer is that the current number isn't reliable. Comfort with a build role: ambiguity, direct conversations about tradeoffs, and establishing a function through influence before you have a team. Experience working across regions in a global organization. Excellent written English. Other languages welcome, not required. Why this role Lifecycle is unowned at Dataiku today. This role defines it, reporting to the VP who owns the function, with a mandate to build the team behind it. #LI-CM What are you waiting for! At Dataiku, you'll be part of a journey to shape the ever-evolving world of AI. We're not just building a product; we're crafting the future of AI. If you're ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can't wait to welcome you to Dataiku! And if you’d like to learn even more about working here, you can visit our Dataiku LinkedIn page. Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation, please contact us at: reasonable-accommodations@dataiku.com Protect yourself from fraudulent recruitment activity Dataiku will never ask you for payment of any type during the interview or hiring process. Other than our video-conference application, Zoom, we will also never ask you to make purchases or download third-party applications during the process. If you experience something out of the ordinary or suspect fraudulent activity, please review our page on identifying and reporting fraudulent activity here.",0,1789579512000,"2026-09-16 19:29:01","2026-09-16T03:50:45-04:00",false,"USD",{"jsonldValid":23,"jsonld":26},"",{"jobs":28},[29,46,65,80,95,110],{"id":30,"slug":31,"title":32,"companyname":33,"companylogo":34,"city":35,"country":12,"remote":13,"employmentType":36,"department":16,"content_html":37,"content_text":38,"years":19,"createdAt":39,"updatedAtISO":40,"postedAtISO":41,"hasSalary":13,"salaryMin":42,"salaryMax":43,"currency":24,"promotionType":44,"isPaid":13,"schema":45},"139407fde6756a59db6e56d0aacbe5c8ceb9984df12654173f05e7b1fbfa4a55","customer-relationship-lifecycle-marketing-manager-wnp-139407fd","Customer Relationship & Lifecycle Marketing Manager","WNP","https://cdn.jobboardwise.com/logo/wnpa.org","Oro Valley",[15],"\u003Cp>Qualified Arizona based candidates will be given preference\u003C/p>\u003Cp>\u003C/p>\u003Cp>Job: Full-Time, Customer Relationship & Lifecycle Marketing Manager in Tucson, Arizona. Remote Hybrid\u003C/p>\u003Cp>\u003C/p>\u003Cp>Are you a strategic and creative manager who loves to process data and support the journey of customers? Western National Parks (WNP), a nonprofit partner of the National Park Service (NPS) and the United States Forest Service (USFS), is seeking a Full-Time, Customer Relationship & Lifecycle Marketing Manager who will be responsible for developing and executing Western National Parks (WNP’s) customer relationship management (CRM) and lifecycle marketing strategy across multiple customer segments, including but not limited to e-commerce retail (the largest customer segment). \u003C/p>\u003Cp>\u003C/p>\u003Cp>Our Marketing and Communications Team is looking for a creative and analytical individual who will serve as the organization’s CRM governance leader. The role will be responsible for ensuring consistent customer experiences, effective database management, and coordinated communications across departments to increase customer lifetime value, donor retention, engagement, loyalty, revenue growth, and customer satisfaction. \u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003C/p>\u003Cp>JOB RESPONSIBILITIES \u003C/p>\u003Cp>This role is responsible for the following duties and any related tasks as assigned:\u003C/p>\u003Cp> \u003C/p>\u003Cp>CRM Strategy & Lifecycle Management\u003C/p>\u003Cp>Develop and execute WNP’s CRM and lifecycle marketing strategy across e-commerce retail, travel, philanthropy, events, internal communications, and business-to-business (B2B) to increase customer acquisition, engagement, retention, donor stewardship, loyalty, and customer lifetime value. \u003Cbr>Design, implement, and optimize customer journeys and automated lifecycle campaigns including but not limited to, welcome, cart abandonment, browse abandonment, post-purchase, win-back, donor renewal, and seasonal campaigns using behavioral, transactional, demographic, and engagement data to personalize communications. \u003Cbr>Work collaboratively with the WNP marketing team utilizing the graphics and copy provided to ensure brand continuity and consistency. \u003Cbr>Recommend and implement strategy to optimize ecommerce results and revenue goals. \u003Cbr>Manage and optimize customer lifecycle, understanding customer segments, needs, and behaviors. \u003Cbr>Work collaboratively with the WNP marketing team to ensure brand continuity and consistency.\u003C/p>\u003Cp>\u003Cbr>CRM Governance\u003C/p>\u003Cp>Develop and maintain organization-wide CRM governance, including database standards, segmentation, permissions, data quality, and compliance with privacy regulations.\u003Cbr>Coordinate customer communications across departments to reduce audience fatigue, eliminate duplicate messaging, and create a consistent customer experience. \u003Cbr>Recommend long-term improvements for customer data management, CRM integrations, and communication governance. \u003Cbr>Customer Segmentation & Personalization\u003C/p>\u003Cp>Develop customer segments using lifecycle state, purchase history, donor history, geography, visitation, engagement, and other behavioral data to deliver personalized omnichannel experiences across email, SMS, website, and emerging channels.\u003C/p>\u003Cp>\u003Cbr>Marketing Automation\u003C/p>\u003Cp>Design, build, maintain, and optimize automated marketing workflows and customer journeys. \u003Cbr>Develop automated campaigns for onboarding, customer retention, donor stewardship, abandoned carts, browse abandonment, post-purchase engagement, win0back, event marketing, and promotional campaigns. \u003Cbr>Continuously improve automation performance through testing and optimization. \u003Cbr> \u003C/p>\u003Cp>Analytics & Optimization\u003C/p>\u003Cp>Measure and report on CRM performance using dashboards, attribution, cohort and funnel analysis, and customer lifecycle metrics including engagement, retention, conversion, donor retention, and customer lifetime value. \u003Cbr>Develop and manage a continuous testing and optimization program using A/B and multivariate testing to improve campaign performance and business outcomes. Translate data into actionable recommendations for business stakeholders. \u003Cbr> \u003C/p>\u003Cp>Voice of Customer\u003C/p>\u003Cp>Collect and analyze customer feedback through surveys, reviews, and other Voice of Customer initiatives. \u003Cbr>Share customer insights with cross-functional teams to improve customer experience and marketing effectiveness. \u003C/p>\u003Cp>\u003Cbr>Shopify Website\u003C/p>\u003Cp>Partner with Marketing and e-commerce to add product to Shopify and optimize site merchandising, customer experience, conversion rates, and average order value. \u003Cbr>Manage product catalogs, pricing, inventory tracking, and collection page setups. \u003Cbr> \u003C/p>\u003Cp>Other\u003C/p>\u003Cp>Performs other related duties, as assigned.\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cbr>PHYSICAL DEMANDS\u003C/p>\u003Cp>For a specific list of physical demands, please contact Human Resources at Recruiting@wnp.org to request.\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003C/p>\u003Cp>TRAVEL\u003C/p>\u003Cp>Occasional to frequent travel may be required to the home office in Tucson, AZ, events or conferences. Additionally, occasional overnight trips may be required. Additionally, may be required to use personal or company vehicles. \u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003C/p>\u003Cp>QUALIFICATIONS \u003C/p>\u003Cp>This role must possess advanced to expert knowledge of, skill in, and/or ability in the following:\u003C/p>\u003Cp>Knowledge \u003C/p>\u003Cp>CRM strategy and lifecycle marketing best practices.\u003Cbr>Customer journey mapping.\u003Cbr>Customer retention and loyalty strategies.\u003Cbr>Customer segmentation and personalization .\u003Cbr>Data governance and CRM administration.\u003Cbr>Cohort and funnel analysis.\u003Cbr>Voice of Customer methodologies.\u003Cbr>AI-assisted marketing tools.\u003Cbr>Ominchannel marketing.\u003Cbr>Digital channels, cross-channel planning and operations, including email, ESPs, mobile notification platforms, remarketing, email (not required but preferred) operations, deliverability, and marketing automation. \u003Cbr>Shopify analytics, backend support, products, orders, and accounting.\u003Cbr>Knowledge of e-commerce best practices.\u003C/p>\u003Cp>\u003Cbr>Skills\u003C/p>\u003Cp>Strong analytical, project management, organizational, communication, and cross-fuctional collaboration skills. \u003Cbr>Proficiency with CRM and marketing automation platforms, Google Analytics, Shopify, dashboard reporting, customer segmentation, testing, and data visualization. \u003C/p>\u003Cp>\u003Cbr>Abilities\u003C/p>\u003Cp>Balance strategic planning with hands-on execution. \u003Cbr>Translate customer insights into marketing recommendations.\u003Cbr>Influence cross-functional stakeholders.\u003Cbr>Manage multiple customer lifecycles simultaneously.\u003Cbr>Drive customer-centric decision making through data.\u003Cbr>Use data-driven analysis to increase customer engagement and loyalty. \u003Cbr>Substantiate decisions through data. \u003Cbr>Effectively partner and collaborate with Marketing & Communications team. \u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cbr>EXPERIENCE \u003C/p>\u003Cp>This role must have the following qualifications and/or experience unless otherwise noted:\u003C/p>\u003Cp>Bachelor’s degree from an accredited college or university in Marketing, IT, Data Analytics, or a closely related field preferred or, equivalent combination of education and experience required. \u003Cbr>Five or more years of experience in CRM, lifecycle marketing, customer retention, marketing automation, or digital marketing. \u003Cbr>Demonstrated experience developing lifecycle marketing strategies that improve customer engagement and revenue. \u003Cbr>Experience creating customer journeys, automated workflows, and personalize communications.\u003Cbr>Experience managing CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, or similar. \u003Cbr>Experience analyzing customer behavior, segmentation, campaign performance, and lifecycle metrics. \u003Cbr>Experience supporting ecommerce, nonprofit fundraising, membership, travel, or retail organizations preferred. \u003Cbr>Experience with Shopify, Google Analytics, and CRM integrations. \u003Cbr>Valid REAL ID* driver’s license.\u003Cbr>Ability to pass Western National Park ‘s independent employment background screening that may include, but is not limited to, employment, education, criminal, SSN verification and, professional references as part of its hiring requirements.\u003C/p>\u003Cp>\u003Cbr>WHAT WE CAN DO FOR YOU\u003C/p>\u003Cp>We are committed to providing you with an outstanding employee benefits package and support. As a full-time employee, you will be eligible for:\u003C/p>\u003Cp>Choice of 3 premium subsidized PPO Medical plans with built-in HSA or HRA, PPO Dental, Vision, Flex Medical Savings Plan, Dependent Care Savings Plan, Optional Voluntary Term Life, and 403(b) Retirement Plan with a fully vested 100% match up to 8.33% of income after 6 months service.\u003Cbr>Company Paid Benefits include: Short- & Long-Term Disability, a $50,000 Employee Group Life policy, EAP, and Health & Wellness resources.\u003Cbr>Eleven paid holidays, additional paid personal day, accrued paid vacation, and sick time.\u003Cbr>Employee Appreciation: 15% Discount on employee purchases in-store.\u003Cbr>Employee Referral Bonuses\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cbr>(This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.)\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003C/p>\u003Cp>Western National Parks Association is an equal-opportunity employer committed to fostering a respectful and inclusive workplace. We comply with all applicable federal, state, and local employment laws and do not tolerate discrimination or harassment based on legally protected characteristics. Hiring decisions are based on qualifications, merit, and organizational needs.\u003C/p>","Qualified Arizona based candidates will be given preference\n\n\n\nJob: Full-Time, Customer Relationship & Lifecycle Marketing Manager in Tucson, Arizona. Remote Hybrid\n\n\n\nAre you a strategic and creative manager who loves to process data and support the journey of customers? Western National Parks (WNP), a nonprofit partner of the National Park Service (NPS) and the United States Forest Service (USFS), is seeking a Full-Time, Customer Relationship & Lifecycle Marketing Manager who will be responsible for developing and executing Western National Parks (WNP’s) customer relationship management (CRM) and lifecycle marketing strategy across multiple customer segments, including but not limited to e-commerce retail (the largest customer segment). \n\n\n\nOur Marketing and Communications Team is looking for a creative and analytical individual who will serve as the organization’s CRM governance leader. The role will be responsible for ensuring consistent customer experiences, effective database management, and coordinated communications across departments to increase customer lifetime value, donor retention, engagement, loyalty, revenue growth, and customer satisfaction. \n\n\n\n\n\nJOB RESPONSIBILITIES \n\nThis role is responsible for the following duties and any related tasks as assigned:\n\n \n\nCRM Strategy & Lifecycle Management\n\nDevelop and execute WNP’s CRM and lifecycle marketing strategy across e-commerce retail, travel, philanthropy, events, internal communications, and business-to-business (B2B) to increase customer acquisition, engagement, retention, donor stewardship, loyalty, and customer lifetime value. \nDesign, implement, and optimize customer journeys and automated lifecycle campaigns including but not limited to, welcome, cart abandonment, browse abandonment, post-purchase, win-back, donor renewal, and seasonal campaigns using behavioral, transactional, demographic, and engagement data to personalize communications. \nWork collaboratively with the WNP marketing team utilizing the graphics and copy provided to ensure brand continuity and consistency. \nRecommend and implement strategy to optimize ecommerce results and revenue goals. \nManage and optimize customer lifecycle, understanding customer segments, needs, and behaviors. \nWork collaboratively with the WNP marketing team to ensure brand continuity and consistency.\n\n\nCRM Governance\n\nDevelop and maintain organization-wide CRM governance, including database standards, segmentation, permissions, data quality, and compliance with privacy regulations.\nCoordinate customer communications across departments to reduce audience fatigue, eliminate duplicate messaging, and create a consistent customer experience. \nRecommend long-term improvements for customer data management, CRM integrations, and communication governance. \nCustomer Segmentation & Personalization\n\nDevelop customer segments using lifecycle state, purchase history, donor history, geography, visitation, engagement, and other behavioral data to deliver personalized omnichannel experiences across email, SMS, website, and emerging channels.\n\n\nMarketing Automation\n\nDesign, build, maintain, and optimize automated marketing workflows and customer journeys. \nDevelop automated campaigns for onboarding, customer retention, donor stewardship, abandoned carts, browse abandonment, post-purchase engagement, win0back, event marketing, and promotional campaigns. \nContinuously improve automation performance through testing and optimization. \n \n\nAnalytics & Optimization\n\nMeasure and report on CRM performance using dashboards, attribution, cohort and funnel analysis, and customer lifecycle metrics including engagement, retention, conversion, donor retention, and customer lifetime value. \nDevelop and manage a continuous testing and optimization program using A/B and multivariate testing to improve campaign performance and business outcomes. Translate data into actionable recommendations for business stakeholders. \n \n\nVoice of Customer\n\nCollect and analyze customer feedback through surveys, reviews, and other Voice of Customer initiatives. \nShare customer insights with cross-functional teams to improve customer experience and marketing effectiveness. \n\n\nShopify Website\n\nPartner with Marketing and e-commerce to add product to Shopify and optimize site merchandising, customer experience, conversion rates, and average order value. \nManage product catalogs, pricing, inventory tracking, and collection page setups. \n \n\nOther\n\nPerforms other related duties, as assigned.\n\n\n\n\nPHYSICAL DEMANDS\n\nFor a specific list of physical demands, please contact Human Resources at Recruiting@wnp.org to request.\n\n\n\n\n\nTRAVEL\n\nOccasional to frequent travel may be required to the home office in Tucson, AZ, events or conferences. Additionally, occasional overnight trips may be required. Additionally, may be required to use personal or company vehicles. \n\n\n\n\n\n\n\nQUALIFICATIONS \n\nThis role must possess advanced to expert knowledge of, skill in, and/or ability in the following:\n\nKnowledge \n\nCRM strategy and lifecycle marketing best practices.\nCustomer journey mapping.\nCustomer retention and loyalty strategies.\nCustomer segmentation and personalization .\nData governance and CRM administration.\nCohort and funnel analysis.\nVoice of Customer methodologies.\nAI-assisted marketing tools.\nOminchannel marketing.\nDigital channels, cross-channel planning and operations, including email, ESPs, mobile notification platforms, remarketing, email (not required but preferred) operations, deliverability, and marketing automation. \nShopify analytics, backend support, products, orders, and accounting.\nKnowledge of e-commerce best practices.\n\n\nSkills\n\nStrong analytical, project management, organizational, communication, and cross-fuctional collaboration skills. \nProficiency with CRM and marketing automation platforms, Google Analytics, Shopify, dashboard reporting, customer segmentation, testing, and data visualization. \n\n\nAbilities\n\nBalance strategic planning with hands-on execution. \nTranslate customer insights into marketing recommendations.\nInfluence cross-functional stakeholders.\nManage multiple customer lifecycles simultaneously.\nDrive customer-centric decision making through data.\nUse data-driven analysis to increase customer engagement and loyalty. \nSubstantiate decisions through data. \nEffectively partner and collaborate with Marketing & Communications team. \n\n\n\n\nEXPERIENCE \n\nThis role must have the following qualifications and/or experience unless otherwise noted:\n\nBachelor’s degree from an accredited college or university in Marketing, IT, Data Analytics, or a closely related field preferred or, equivalent combination of education and experience required. \nFive or more years of experience in CRM, lifecycle marketing, customer retention, marketing automation, or digital marketing. \nDemonstrated experience developing lifecycle marketing strategies that improve customer engagement and revenue. \nExperience creating customer journeys, automated workflows, and personalize communications.\nExperience managing CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, or similar. \nExperience analyzing customer behavior, segmentation, campaign performance, and lifecycle metrics. \nExperience supporting ecommerce, nonprofit fundraising, membership, travel, or retail organizations preferred. \nExperience with Shopify, Google Analytics, and CRM integrations. \nValid REAL ID* driver’s license.\nAbility to pass Western National Park ‘s independent employment background screening that may include, but is not limited to, employment, education, criminal, SSN verification and, professional references as part of its hiring requirements.\n\n\nWHAT WE CAN DO FOR YOU\n\nWe are committed to providing you with an outstanding employee benefits package and support. As a full-time employee, you will be eligible for:\n\nChoice of 3 premium subsidized PPO Medical plans with built-in HSA or HRA, PPO Dental, Vision, Flex Medical Savings Plan, Dependent Care Savings Plan, Optional Voluntary Term Life, and 403(b) Retirement Plan with a fully vested 100% match up to 8.33% of income after 6 months service.\nCompany Paid Benefits include: Short- & Long-Term Disability, a $50,000 Employee Group Life policy, EAP, and Health & Wellness resources.\nEleven paid holidays, additional paid personal day, accrued paid vacation, and sick time.\nEmployee Appreciation: 15% Discount on employee purchases in-store.\nEmployee Referral Bonuses\n\n\n\n\n\n\n(This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.)\n\n\n\n\n\nWestern National Parks Association is an equal-opportunity employer committed to fostering a respectful and inclusive workplace. We comply with all applicable federal, state, and local employment laws and do not tolerate discrimination or harassment based on legally protected characteristics. Hiring decisions are based on qualifications, merit, and organizational needs.",1789634833534,"2026-09-17 11:29:06","2026-09-16T08:45:00.000Z",55300,66300,"paid",{"jsonldValid":23,"jsonld":26},{"id":47,"slug":48,"title":49,"companyname":50,"companylogo":51,"companyTagline":52,"companyIndustry":53,"city":54,"country":12,"remote":23,"employmentType":55,"department":56,"content_html":57,"content_text":58,"years":19,"createdAt":59,"updatedAtISO":60,"postedAtISO":61,"hasSalary":13,"salaryMin":62,"salaryMax":63,"currency":24,"isPaid":23,"schema":64},"62576ddf729f98cbe30872ea84f3b269309133d44cb1612a64e0363b450f8af7","marketing-manager-customer-marketing-at-zeiss-group-7fd2fab0f4","Marketing Manager, Customer Marketing","ZEISS Group","https://cdn.jobboardwise.com/logo/zeiss.com","We are a global technology leader advancing the world of optics. #SeeingBeyond","Appliances, Electrical, and Electronics Manufacturing","Blackwood",[15],"Other","\u003Cp>\u003Cb>Note: This position will be located onsite in Princeton, NJ.\u003C/b>\u003C/p>\u003Cp>\u003Cb>How many companies can say they’ve been in business for over 177 years?\u003C/b>\u003C/p>\u003Cp>Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!\u003C/p>\u003Cp>\u003Cb>What's the role?\u003C/b>\u003C/p>\u003Cp>The Marketing Manager, Customer Marketing is responsible for developing, executing, and optimizing integrated digital marketing campaigns and content strategies that increase brand awareness, generate demand, and strengthen customer engagement across digital channels. The role is responsible for managing digital media, social media, marketing automation, and content development and social media management while ensuring consistent brand messaging, effective campaign execution, and measurable business results. Through collaboration with cross-functional teams, the role supports lead generation, customer journeys, and digital engagement strategies that contribute to ZEISS Vision Care's growth objectives. \u003C/p>\u003Cp>\u003Cb>Sound Interesting? Here's what you'll do:\u003C/b> ​\u003C/p>\u003Cul>\u003Cli>Develop, execute, and optimize integrated digital marketing campaigns that support brand awareness, lead generation, customer engagement, and business growth across multiple digital channels.\u003C/li>\u003Cli>Manage end-to-end digital campaign planning, including campaign calendars, promotional initiatives, performance monitoring, and continuous optimization.\u003C/li>\u003Cli>Create, manage, and publish engaging digital content across ZEISS Vision Care's digital channels, ensuring alignment with brand standards, marketing objectives, and audience needs.\u003C/li>\u003Cli>Manage the organization's digital & social media strategy and day-to-day operations across platforms including Google, Facebook, Instagram, LinkedIn, YouTube, and TikTok, including content publishing, organic & ad placements, community management, social listening, and audience engagement.\u003C/li>\u003Cli>Develop and maintain executive and corporate content calendars, including LinkedIn thought leadership and brand communications.\u003C/li>\u003Cli>Develop content for Salesforce Marketing Cloud activities, including customer journey creation, email campaign development, audience segmentation, lead management, and marketing automation workflows.\u003C/li>\u003Cli>Collaborate with Marketing, Sales, Product Management, and external partners to develop digital content, campaign assets, and messaging that support strategic business initiatives.\u003C/li>\u003Cli>Monitor campaign and social media performance using analytics and reporting tools, providing insights and recommendations to improve engagement, conversion, and return on marketing investment.\u003C/li>\u003Cli>Manage digital lead generation initiatives by coordinating campaign execution, lead nurturing, promotional activities, and customer communications to maximize marketing effectiveness.\u003C/li>\u003Cli>Ensure all digital communications, content, and campaigns comply with corporate branding standards, digital best practices, and applicable regulatory requirements.\u003C/li>\u003Cli>Regularly interface and collaborate with Digital Marketing counterparts, the Global Marketing team and or agencies or other vendors.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Follows safety standards and reports any safety concerns to leadership.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Do you qualify? \u003C/b> \u003C/p>\u003Cul>\u003Cli>7+ years of marketing experience required, content creation & strategy preferred\u003C/li>\u003Cli>Bachelor's degree in related field\u003C/li>\u003Cli>Comprehensive knowledge of digital marketing principles, including campaign management, demand generation, content marketing, email marketing, paid media, and social media marketing.\u003C/li>\u003Cli>Demonstrated experience planning, executing, and optimizing integrated digital marketing campaigns across multiple channels.\u003C/li>\u003Cli>Proficiency with marketing automation and customer relationship management (CRM) platforms, including Salesforce Marketing Cloud, customer journey creation, audience segmentation, lead nurturing, and campaign reporting.\u003C/li>\u003Cli>Experience managing paid digital media campaigns across platforms such as Google Ads and social media advertising channels.\u003C/li>\u003Cli>Strong knowledge of social media management, including content strategy, publishing, community management, social listening, engagement, and reputation management across platforms such as LinkedIn, Facebook, Instagram, YouTube, and TikTok.\u003C/li>\u003Cli>Excellent content development, copywriting, editing, and storytelling skills with the ability to create compelling content for diverse audiences and digital channels.\u003C/li>\u003Cli>Experience developing editorial and campaign calendars while managing multiple concurrent projects and deadlines.\u003C/li>\u003Cli>Strong analytical skills with the ability to interpret campaign performance metrics, identify insights, and recommend data-driven optimizations to improve marketing effectiveness and ROI.\u003C/li>\u003Cli>Knowledge of digital marketing analytics, SEO/SEM fundamentals, web analytics, and campaign measurement best practices.\u003C/li>\u003Cli>Strong project management, organizational, and prioritization skills with the ability to manage multiple initiatives in a fast-paced environment.\u003C/li>\u003Cli>Excellent verbal and written communication skills with the ability to collaborate effectively across Marketing, Sales, Product Management, and external agencies.\u003C/li>\u003Cli>Strong stakeholder management and relationship-building skills with the ability to influence cross-functional teams and drive alignment.\u003C/li>\u003Cli>Ability to work independently while exercising sound judgment, initiative, creativity, and attention to detail.\u003C/li>\u003Cli>Knowledge of branding principles and the ability to ensure consistent brand messaging and compliance across all digital communications.\u003C/li>\u003Cli>Proficiency in Microsoft Office Suite and common digital marketing, content management, and collaboration tools.\u003C/li>\u003C/ul>\u003Cp>The annual  pay range for this position is $82,200 - $102,700.\u003C/p>\u003Cp>The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.\u003Cbr>  \u003Cbr>This position is eligible for a Performance Bonus. \u003C/p>\u003Cp>ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off.\u003Cbr> \u003C/p>\u003Cp>Your ZEISS Recruiting Team:\u003C/p>Christina Choing\u003Cp>\u003Ci>Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).\u003C/i> \u003C/p>","Note: This position will be located onsite in Princeton, NJ. How many companies can say they’ve been in business for over 177 years? Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! What's the role? The Marketing Manager, Customer Marketing is responsible for developing, executing, and optimizing integrated digital marketing campaigns and content strategies that increase brand awareness, generate demand, and strengthen customer engagement across digital channels. The role is responsible for managing digital media, social media, marketing automation, and content development and social media management while ensuring consistent brand messaging, effective campaign execution, and measurable business results. Through collaboration with cross-functional teams, the role supports lead generation, customer journeys, and digital engagement strategies that contribute to ZEISS Vision Care's growth objectives. Sound Interesting? Here's what you'll do: ​ Develop, execute, and optimize integrated digital marketing campaigns that support brand awareness, lead generation, customer engagement, and business growth across multiple digital channels. Manage end-to-end digital campaign planning, including campaign calendars, promotional initiatives, performance monitoring, and continuous optimization. Create, manage, and publish engaging digital content across ZEISS Vision Care's digital channels, ensuring alignment with brand standards, marketing objectives, and audience needs. Manage the organization's digital & social media strategy and day-to-day operations across platforms including Google, Facebook, Instagram, LinkedIn, YouTube, and TikTok, including content publishing, organic & ad placements, community management, social listening, and audience engagement. Develop and maintain executive and corporate content calendars, including LinkedIn thought leadership and brand communications. Develop content for Salesforce Marketing Cloud activities, including customer journey creation, email campaign development, audience segmentation, lead management, and marketing automation workflows. Collaborate with Marketing, Sales, Product Management, and external partners to develop digital content, campaign assets, and messaging that support strategic business initiatives. Monitor campaign and social media performance using analytics and reporting tools, providing insights and recommendations to improve engagement, conversion, and return on marketing investment. Manage digital lead generation initiatives by coordinating campaign execution, lead nurturing, promotional activities, and customer communications to maximize marketing effectiveness. Ensure all digital communications, content, and campaigns comply with corporate branding standards, digital best practices, and applicable regulatory requirements. Regularly interface and collaborate with Digital Marketing counterparts, the Global Marketing team and or agencies or other vendors. Follows safety standards and reports any safety concerns to leadership. Do you qualify? 7+ years of marketing experience required, content creation & strategy preferred Bachelor's degree in related field Comprehensive knowledge of digital marketing principles, including campaign management, demand generation, content marketing, email marketing, paid media, and social media marketing. Demonstrated experience planning, executing, and optimizing integrated digital marketing campaigns across multiple channels. Proficiency with marketing automation and customer relationship management (CRM) platforms, including Salesforce Marketing Cloud, customer journey creation, audience segmentation, lead nurturing, and campaign reporting. Experience managing paid digital media campaigns across platforms such as Google Ads and social media advertising channels. Strong knowledge of social media management, including content strategy, publishing, community management, social listening, engagement, and reputation management across platforms such as LinkedIn, Facebook, Instagram, YouTube, and TikTok. Excellent content development, copywriting, editing, and storytelling skills with the ability to create compelling content for diverse audiences and digital channels. Experience developing editorial and campaign calendars while managing multiple concurrent projects and deadlines. Strong analytical skills with the ability to interpret campaign performance metrics, identify insights, and recommend data-driven optimizations to improve marketing effectiveness and ROI. Knowledge of digital marketing analytics, SEO/SEM fundamentals, web analytics, and campaign measurement best practices. Strong project management, organizational, and prioritization skills with the ability to manage multiple initiatives in a fast-paced environment. Excellent verbal and written communication skills with the ability to collaborate effectively across Marketing, Sales, Product Management, and external agencies. Strong stakeholder management and relationship-building skills with the ability to influence cross-functional teams and drive alignment. Ability to work independently while exercising sound judgment, initiative, creativity, and attention to detail. Knowledge of branding principles and the ability to ensure consistent brand messaging and compliance across all digital communications. Proficiency in Microsoft Office Suite and common digital marketing, content management, and collaboration tools. The annual pay range for this position is $82,200 - $102,700. The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent. This position is eligible for a Performance Bonus. ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off. Your ZEISS Recruiting Team: Christina Choing Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).",1789524432000,"2026-09-16 04:10:27","Posted Today",82200,102700,{"jsonldValid":23,"jsonld":26},{"id":66,"slug":67,"title":68,"companyname":69,"companylogo":26,"city":70,"country":71,"remote":13,"employmentType":72,"department":16,"content_html":73,"content_text":74,"years":19,"createdAt":75,"updatedAtISO":76,"postedAtISO":77,"hasSalary":23,"salaryMin":19,"salaryMax":19,"currency":78,"isPaid":23,"schema":79},"56cb47acafa69f764a466d345391b8e963e5dbcb572df49a1e70eaece7af08cb","crm-marketing-associate-lifecycle-marketing-and-retention-at-cookunity-9f02bd8b7a","CRM Marketing Associate  – Lifecycle Marketing & Retention","cookunity","Argentina (Remote); Latam (Remote); Lima","Argentina",[15],"\u003Ch3>About CookUnity:\u003C/h3>\n\u003Cp>Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.\u003C/p>\n\u003Cp>Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: \u003Cstrong>empower Chefs to nourish the world.\u003C/strong>\u003C/p>\n\u003Cp>If that mission has you hungry in more ways than one, you’ve found the right job posting.\u003C/p>\u003Ch3>About the Team:\u003C/h3>\n\u003Cp>This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Sr Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead, and other CRM associates and coordinators. You will report directly to the Director of CRM. \u003Cstrong>We are DO’ers! Every member of the CRM team embodies a strong bias toward action.\u003C/strong>\u003C/p>\n\u003Ch3>The role:\u003C/h3>\n\u003Cp>The\u003Cstrong> CRM Associate – Lifecycle Marketing & Retention\u003C/strong> will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our \u003Cstrong>Lifecycle efforts\u003C/strong>\u003Cstrong>,\u003C/strong> while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis.\u003C/p>\n\u003Ch3>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for our Lifecycle efforts, efforts\u003C/li>\n\u003Cli>Maintain the CRM marketing calendar and Roadmap.\u003C/li>\n\u003Cli>Support upkeep of weekly performance reporting\u003C/li>\n\u003Cli>Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to:\n\n\u003C/li>\n\u003C/ul>\n\u003Chr>\n\u003Ch3>\u003Cstrong>Qualifications:\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>2+ years of working experience in D2C email marketing\u003C/li>\n\u003Cli>Experience with building and deploying emails from scratch\u003C/li>\n\u003Cli>Experience working cross-functionally with creative partners (designers & copywriters)\u003C/li>\n\u003Cli>Experience operating a CRM platform (i.e, Braze, Iterable, Klaviyo, customer.io, etc.)\u003C/li>\n\u003Cli>Very strong written and verbal skills in English\u003C/li>\n\u003Cli>Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>Preferred requirements:\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Experience with Braze platform\u003C/li>\n\u003Cli>Experience with SMS marketing in a D2C environment\u003C/li>\n\u003Cli>General understanding of HTML\u003C/li>\n\u003Cli>General understanding of personalization in CRM\u003C/li>\n\u003C/ul>\n\u003Chr>\n\u003Ch3>\u003Cstrong>Learn More About CookUnity\u003C/strong>\u003C/h3>\n\u003Cp>We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.\u003C/p>\n\u003Cp>We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!\u003C/p>\n\u003Chr>\n\u003Ch2>Benefits\u003C/h2>\n\u003Cp>💸 Get paid in USD.\u003C/p>\n\u003Cp>🗺 Work remotely: design the life that you want\u003C/p>\n\u003Cp>⛱ Enjoy 15 days of vacation each year from the start date\u003C/p>\n\u003Cp>🎄 16 fully paid Argentinean holidays\u003C/p>\n\u003Cp>🩺 Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider\u003C/p>\n\u003Cp>🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical\u003C/p>\n\u003Cp>🐣 Paid Family leave\u003C/p>\n\u003Cp>🕯 Compassionate Leave: 3-5 days each time the need arises\u003C/p>\n\u003Cp>🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform\u003C/p>\n\u003Cp>🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.\u003C/p>\n\u003Cp>🧑‍🏫 Personalized English coach\u003C/p>\n\u003Cp>If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. \u003Cstrong>Thank you for your time!\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cem>\u003Cstrong>CookUnity is an Equal Opportunity Employer\u003C/strong>. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>\u003Cstrong>A quick note for all candidates\u003C/strong>\u003C/em>\u003Cbr>\u003Cem>We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) \u003Cstrong>stay safe while applying to CookUnity.\u003C/strong> We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief \u003Cstrong>“proof of humanity”\u003C/strong> to confirm that we’re connecting with a real person, not an impersonator. \u003C/em>\u003Cem>Here are a few tips to help you protect yourself and know what to expect from us:\u003C/em>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cem>\u003Cspan>\u003Cstrong>Apply only through our official channels. \u003C/strong>\u003C/span>\u003Cspan>All open roles are listed on our official careers page: careers.cookunity.com\u003C/span>\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>\u003Cspan>\u003Cstrong>Our recruiters are real people — and easy to verify. \u003C/strong>\u003C/span>\u003Cspan>You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page.\u003C/span>\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>\u003Cspan>\u003Cstrong>We only communicate through official CookUnity channels. \u003C/strong>\u003C/span>\u003Cspan>That means emails ending in \u003Ccode>@cookunity.com\u003C/code> and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS.\u003C/span>\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>\u003Cspan>\u003Cstrong>We’ll never ask for payment or personal financial details. \u003C/strong>\u003C/span>\u003Cspan>If anyone does, please don’t share any information and let us know right away.\u003C/span>\u003C/em>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and \u003Cstrong>we care about keeping your experience (and safety) as genuine as possible.\u003C/strong>\u003C/em>\u003C/p>","About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Sr Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead, and other CRM associates and coordinators. You will report directly to the Director of CRM. We are DO’ers! Every member of the CRM team embodies a strong bias toward action. The role: The CRM Associate – Lifecycle Marketing & Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Lifecycle efforts , while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis. Responsibilities: Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for our Lifecycle efforts, efforts Maintain the CRM marketing calendar and Roadmap. Support upkeep of weekly performance reporting Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to: Qualifications: 2+ years of working experience in D2C email marketing Experience with building and deploying emails from scratch Experience working cross-functionally with creative partners (designers & copywriters) Experience operating a CRM platform (i.e, Braze, Iterable, Klaviyo, customer.io, etc.) Very strong written and verbal skills in English Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines Preferred requirements: Experience with Braze platform Experience with SMS marketing in a D2C environment General understanding of HTML General understanding of personalization in CRM Learn More About CookUnity We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale. We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect! Benefits 💸 Get paid in USD. 🗺 Work remotely: design the life that you want ⛱ Enjoy 15 days of vacation each year from the start date 🎄 16 fully paid Argentinean holidays 🩺 Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical 🐣 Paid Family leave 🕯 Compassionate Leave: 3-5 days each time the need arises 🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform 🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster. 🧑‍🏫 Personalized English coach If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time! CookUnity is an Equal Opportunity Employer . We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability. A quick note for all candidates We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us: Apply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page. We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS. We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away. If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and we care about keeping your experience (and safety) as genuine as possible.",1789524423000,"2026-09-16 04:10:26","2026-09-15T15:37:16-04:00","BRL",{"jsonldValid":23,"jsonld":26},{"id":81,"slug":82,"title":83,"companyname":84,"companylogo":85,"companyIndustry":86,"city":87,"country":12,"remote":23,"employmentType":88,"department":16,"content_html":89,"content_text":90,"years":19,"createdAt":91,"updatedAtISO":92,"postedAtISO":93,"hasSalary":23,"salaryMin":19,"salaryMax":19,"currency":24,"isPaid":23,"schema":94},"e7e3681cac02d46db34bce9b1f33d2e0f92ccf803a80510b906557633a514922","email-and-lifecycle-marketing-manager-at-independence-pet-group-ef5054bdbc","Email & Lifecycle Marketing Manager","Independence Pet Group","https://cdn.jobboardwise.com/logo/independencepetgroup.com","Insurance","New York",[15],"\u003Cp>Established in 2021,\u003Cspan> \u003C/span>\u003Cb>Independence Pet Holdings\u003C/b>\u003Cspan> \u003C/span>is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.\u003C/p>\u003Cp>We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. \u003C/p>\u003Cp>\u003Cb>Job Summary:\u003C/b>\u003C/p>\u003Cp>\u003Cb>PTZ Insurance \u003C/b>is a subsidiary of Doubtless and is seeking an \u003Cb>Email & Lifecycle Marketing Manager \u003C/b>to own and evolve our email and SMS marketing strategy across Salesforce Marketing Cloud (SFMC), HubSpot, and SendGrid. This leader will drive acquisition + lifecycle marketing performance by auditing existing customer journeys, optimizing platforms and automation, and building high-performing engagement programs that increase conversion, retention, and customer value.\u003C/p>\u003Cp>\u003Cb>Job Location:\u003C/b> Hybrid – New York City, NY\u003C/p>\u003Cp>\u003Cb>Main Responsibilities:  \u003C/b>   \u003C/p>\u003Cul>\u003Cli>Lead the strategic roadmap for email and SMS across acquisition, onboarding, retention, cross-sell, and win-back journeys.\u003C/li>\u003Cli>Conduct a comprehensive audit of all existing journeys, automations, templates, segments, and triggers across SFMC, HubSpot, and SendGrid.\u003C/li>\u003Cli>Identify and implement best practices to create thoughtful, intentional, and highly personalized customer experiences.\u003C/li>\u003Cli>Develop and execute a robust test-and-learn agenda, including subject lines, content, offers, cadence, segmentation, personalization, and customer journeys.\u003C/li>\u003Cli>Partner with Brand, Creative, Analytics, Product, and CRM teams to improve engagement, conversion, retention, and lifetime value.\u003C/li>\u003Cli>Create compelling content and messaging that drives opens, clicks, engagement, and policy conversions.\u003C/li>\u003Cli>Establish lifecycle marketing standards, governance, reporting, and performance benchmarks across brands.\u003C/li>\u003Cli>Leverage customer, behavioral, and transactional data to improve targeting and personalization.\u003C/li>\u003Cli>Monitor performance and deliver actionable insights that continuously improve campaign effectiveness.\u003C/li>\u003Cli>Lead email marketing specialists + dev team.\u003C/li>\u003Cli>Provides coaching and mentorship to team members, giving regular feedback to help shape and define team and individual goals.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Basic Qualifications:  \u003C/b>\u003C/p>\u003Cul>\u003Cli>Thoughtful, strategic, methodical marketer passionate about driving business outcomes through optimized customer journeys. Disciplined, passionate about marketing, innovative and keen to test and learn.\u003C/li>\u003Cli>Experience in Email, CRM, or Lifecycle Marketing, preferably within insurance, financial services, fintech, subscription, or other regulated consumer businesses.\u003C/li>\u003Cli>Deep hands-on experience with Salesforce CRM, Salesforce Marketing Cloud, HubSpot, and/or SendGrid.\u003C/li>\u003Cli>Proven track record improving customer journeys through segmentation, automation, testing, and personalization.\u003C/li>\u003Cli>Strong mix of strategy, analytics, copywriting, and execution.\u003C/li>\u003Cli>Customer-focused, data-driven, and equally comfortable setting the vision and rolling up sleeves to make it happen.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Interview Technology Notice:\u003C/b>\u003Cbr>Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use.\u003C/p>\u003Cp>\u003Cb>Text Messaging Notice:\u003C/b>\u003Cbr>If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”\u003C/p>\u003Cp>#LI-Hybrid\u003C/p>\u003Cp>All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Comprehensive full medical, dental and vision Insurance\u003C/p>\u003C/li>\u003Cli>\u003Cp>Basic Life Insurance at no cost to the employee\u003C/p>\u003C/li>\u003Cli>\u003Cp>Company paid short-term and long-term disability\u003C/p>\u003C/li>\u003Cli>\u003Cp>12 weeks of 100% paid Parental Leave\u003C/p>\u003C/li>\u003Cli>\u003Cp>Health Savings Account (HSA)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Flexible Spending Accounts (FSA)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Retirement savings plan\u003C/p>\u003C/li>\u003Cli>\u003Cp>Personal Paid Time Off\u003C/p>\u003C/li>\u003Cli>\u003Cp>Paid holidays and company-wide Wellness Day off\u003C/p>\u003C/li>\u003Cli>\u003Cp>Paid time off to volunteer at nonprofit organizations\u003C/p>\u003C/li>\u003Cli>\u003Cp>Pet friendly office environment\u003C/p>\u003C/li>\u003Cli>\u003Cp>Commuter Benefits\u003C/p>\u003C/li>\u003Cli>\u003Cp>Group Pet Insurance\u003C/p>\u003C/li>\u003Cli>\u003Cp>On the job training and skills development\u003C/p>\u003C/li>\u003Cli>\u003Cp>Employee Assistance Program (EAP)\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Interview Technology Notice:\u003C/p>\u003Cp>Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. \u003C/p>\u003Cp>By continuing with the interview, you consent to this use.\u003C/p>\u003Cp>Text Messaging Notice:\u003C/p>\u003Cp>If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. \u003C/p>\u003Cp>You may opt out of text communications at any time by replying “STOP.”\u003C/p>","Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. Job Summary: PTZ Insurance is a subsidiary of Doubtless and is seeking an Email & Lifecycle Marketing Manager to own and evolve our email and SMS marketing strategy across Salesforce Marketing Cloud (SFMC), HubSpot, and SendGrid. This leader will drive acquisition + lifecycle marketing performance by auditing existing customer journeys, optimizing platforms and automation, and building high-performing engagement programs that increase conversion, retention, and customer value. Job Location: Hybrid – New York City, NY Main Responsibilities: Lead the strategic roadmap for email and SMS across acquisition, onboarding, retention, cross-sell, and win-back journeys. Conduct a comprehensive audit of all existing journeys, automations, templates, segments, and triggers across SFMC, HubSpot, and SendGrid. Identify and implement best practices to create thoughtful, intentional, and highly personalized customer experiences. Develop and execute a robust test-and-learn agenda, including subject lines, content, offers, cadence, segmentation, personalization, and customer journeys. Partner with Brand, Creative, Analytics, Product, and CRM teams to improve engagement, conversion, retention, and lifetime value. Create compelling content and messaging that drives opens, clicks, engagement, and policy conversions. Establish lifecycle marketing standards, governance, reporting, and performance benchmarks across brands. Leverage customer, behavioral, and transactional data to improve targeting and personalization. Monitor performance and deliver actionable insights that continuously improve campaign effectiveness. Lead email marketing specialists + dev team. Provides coaching and mentorship to team members, giving regular feedback to help shape and define team and individual goals. Basic Qualifications: Thoughtful, strategic, methodical marketer passionate about driving business outcomes through optimized customer journeys. Disciplined, passionate about marketing, innovative and keen to test and learn. Experience in Email, CRM, or Lifecycle Marketing, preferably within insurance, financial services, fintech, subscription, or other regulated consumer businesses. Deep hands-on experience with Salesforce CRM, Salesforce Marketing Cloud, HubSpot, and/or SendGrid. Proven track record improving customer journeys through segmentation, automation, testing, and personalization. Strong mix of strategy, analytics, copywriting, and execution. Customer-focused, data-driven, and equally comfortable setting the vision and rolling up sleeves to make it happen. Interview Technology Notice: Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use. Text Messaging Notice: If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.” #LI-Hybrid All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following: Comprehensive full medical, dental and vision Insurance Basic Life Insurance at no cost to the employee Company paid short-term and long-term disability 12 weeks of 100% paid Parental Leave Health Savings Account (HSA) Flexible Spending Accounts (FSA) Retirement savings plan Personal Paid Time Off Paid holidays and company-wide Wellness Day off Paid time off to volunteer at nonprofit organizations Pet friendly office environment Commuter Benefits Group Pet Insurance On the job training and skills development Employee Assistance Program (EAP) Interview Technology Notice: Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use. Text Messaging Notice: If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”",1789504993000,"2026-09-15 22:47:23","Posted Yesterday",{"jsonldValid":23,"jsonld":26},{"id":96,"slug":97,"title":98,"companyname":99,"companylogo":26,"city":100,"country":12,"remote":23,"employmentType":101,"department":56,"content_html":102,"content_text":103,"years":19,"createdAt":104,"updatedAtISO":105,"postedAtISO":106,"hasSalary":13,"salaryMin":107,"salaryMax":108,"currency":24,"isPaid":23,"schema":109},"f03b26b7f2cf42ef4931d989ce5523fcc5b4a47da1d0a75412b042900bf3219d","customer-marketing-senior-manager-at-bloomberg-426a77a315","Customer Marketing, Senior Manager","bloomberg","Arlington",[15],"Leads customer marketing strategy and execution across onboarding, adoption, engagement, retention, expansion, and advocacy programs; partners cross-functionally to drive product value realization, customer growth, and retention; develops lifecycle campaigns, customer education, advocacy initiatives, segmentation strategies, and performance measurement frameworks.\u003Cp>\u003Cu>\u003Cb>What You Will Do\u003C/b>\u003C/u>\u003Cb>:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Build customer lifecycle programs\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Develop targeted programs across onboarding, adoption, engagement, retention, expansion, and advocacy.\u003C/span>\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cspan>Create campaigns and communications that help customers understand and realize product value \u003C/span>\u003Cspan>and feature adoption\u003C/span> \u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cspan>Partner with Customer Success and Sales to align marketing touchpoints with customer milestones, renewal moments, and expansion opportunities.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Support adoption and engagement\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Partner with Product Marketing and Product Management on launches, feature releases, customer education, and adoption campaigns.\u003C/span> \u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cspan>Develop customer-facing content, office hours, \u003C/span>\u003Cspan>newsletters\u003C/span>\u003Cspan> and \u003C/span>\u003Cspan>nurture programs\u003C/span>\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cspan>Segment engagement strategies based on audience needs, product usage, customer maturity, business priorities, and available data.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Elevate customer advocacy\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Support advocacy programs including testimonials, case studies, peer reviews, customer stories, speakers, and event participation.\u003C/span> \u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cspan>Identify\u003C/span>\u003Cspan> customers who can contribute to webinars, conferences, advisory boards, roundtables, communities, and sales enablement.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Measure impact and improve programs\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Use customer insights, feedback, usage signals, QBR themes, and campaign performance data to inform priorities.\u003C/span> \u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cspan>Track performance across adoption, engagement, advocacy, retention influence, expansion engagement, and customer value.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Manage cross-functional execution\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Serve as a connector across Customer Success, Product, Product Marketing, Sales, Events, Demand Generation, Commercial Strategy, and Data.\u003C/span> \u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cspan>Build project plans, timelines, campaign briefs, stakeholder updates, and operating rhythms that keep programs moving forward.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cu>\u003Cb>You need to have\u003C/b>\u003C/u>\u003Cb>:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>7+\u003C/span>\u003Cspan> years of B2B marketing experience, preferably in SaaS, subscription, technology, data, information services, professional services, or complex B2B environments.\u003C/span>\u003C/p>\u003C/li>\u003Cli>\u003Cp>5 Years of People Leadership\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cspan>Experience in customer marketing, lifecycle marketing, product marketing, customer engagement, retention marketing, or customer success marketing.\u003C/span> \u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cspan>Proven ability to manage integrated programs, cross-functional stakeholders, timelines, and measurable outcomes.\u003C/span> \u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cspan>Excellent communication, writing, storytelling, and project management skills.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Experience supporting retention, renewal, expansion, advocacy, customer education, or voice-of-customer programs.\u003C/span> \u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cspan>Familiarity with CRM, marketing automation, customer engagement platforms, \u003C/span>\u003Cspan>webinar\u003C/span>\u003Cspan>/event tools, reporting dashboards, or customer health data.\u003C/span> \u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cspan>Ability to translate customer feedback, usage insights, and business priorities into actionable marketing campaigns.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Compensation Range:\u003C/b>\u003C/p>$140,000.00-$170,000.00\u003Cbr>\u003Cp>Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Equal Opportunity\u003C/b>\u003C/p>\u003Cp>\u003Cbr>Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).\u003C/p>","Leads customer marketing strategy and execution across onboarding, adoption, engagement, retention, expansion, and advocacy programs; partners cross-functionally to drive product value realization, customer growth, and retention; develops lifecycle campaigns, customer education, advocacy initiatives, segmentation strategies, and performance measurement frameworks. What You Will Do : Build customer lifecycle programs Develop targeted programs across onboarding, adoption, engagement, retention, expansion, and advocacy. Create campaigns and communications that help customers understand and realize product value and feature adoption Partner with Customer Success and Sales to align marketing touchpoints with customer milestones, renewal moments, and expansion opportunities. Support adoption and engagement Partner with Product Marketing and Product Management on launches, feature releases, customer education, and adoption campaigns. Develop customer-facing content, office hours, newsletters and nurture programs Segment engagement strategies based on audience needs, product usage, customer maturity, business priorities, and available data. Elevate customer advocacy Support advocacy programs including testimonials, case studies, peer reviews, customer stories, speakers, and event participation. Identify customers who can contribute to webinars, conferences, advisory boards, roundtables, communities, and sales enablement. Measure impact and improve programs Use customer insights, feedback, usage signals, QBR themes, and campaign performance data to inform priorities. Track performance across adoption, engagement, advocacy, retention influence, expansion engagement, and customer value. Manage cross-functional execution Serve as a connector across Customer Success, Product, Product Marketing, Sales, Events, Demand Generation, Commercial Strategy, and Data. Build project plans, timelines, campaign briefs, stakeholder updates, and operating rhythms that keep programs moving forward. You need to have : 7+ years of B2B marketing experience, preferably in SaaS, subscription, technology, data, information services, professional services, or complex B2B environments. 5 Years of People Leadership Experience in customer marketing, lifecycle marketing, product marketing, customer engagement, retention marketing, or customer success marketing. Proven ability to manage integrated programs, cross-functional stakeholders, timelines, and measurable outcomes. Excellent communication, writing, storytelling, and project management skills. Preferred Qualifications Experience supporting retention, renewal, expansion, advocacy, customer education, or voice-of-customer programs. Familiarity with CRM, marketing automation, customer engagement platforms, webinar /event tools, reporting dashboards, or customer health data. Ability to translate customer feedback, usage insights, and business priorities into actionable marketing campaigns. Compensation Range: $140,000.00-$170,000.00 Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location. Equal Opportunity Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).",1789493131000,"2026-09-16 11:28:36","Posted 2 Days Ago",140000,170000,{"jsonldValid":23,"jsonld":26},{"id":111,"slug":112,"title":113,"companyname":114,"companylogo":26,"city":115,"country":116,"remote":23,"employmentType":117,"department":56,"content_html":118,"content_text":119,"years":19,"createdAt":120,"updatedAtISO":121,"postedAtISO":122,"hasSalary":23,"salaryMin":19,"salaryMax":19,"currency":123,"isPaid":23,"schema":124},"709b45a0faa1a901b92d27ed469d693942534ed59d00c5cc29b0c1e6eb0f3343","customer-marketing-programme-support-at-smartsheet-6753811ee1","Customer Marketing Programme Support","smartsheet","London","United Kingdom",[15],"\u003Cp>For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.\u003C/p>\u003Cp>Smartsheet is a tech company with a human story to tell — and behind every customer story, advisory board, user group, and exec touchpoint is a team that needs to ship reliably, on time, and at scale. We're hiring a Customer Marketing Programme Coordinator to be that connective tissue: a horizontal operator who supports the Customer Marketing team with a focus on Account-Based Marketing (ABM) programs, all team reporting, and programme logistics.\u003C/p>\n\u003Cp>If a program needs a venue, or a dashboard needs pulling together for QBR — you're the person who makes it happen - your job is to keep the machine running so the rest of the team can focus on landing it.\u003C/p>\n\u003Cp>You'll report into the VP, Customer Marketing. This role is based at Smartsheet’s corporate offices in London, UK (hybrid eligible).\u003C/p>\n\u003Cp>\u003Cstrong>You Will:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Provide hands-on operational and logistical support for Account-Based Marketing (ABM) programs and key Customer Marketing initiatives\u003C/li>\n\u003Cli> Own and run the Mobilizer program globally, updating messaging to drive adoption of Smartsheet in our key accounts\u003C/li>\n\u003Cli> Work collaboratively with Lifecycle marketing and Customer Success to own, co-ordinate and drive attendance of customer focussed webinars and events\u003C/li>\n\u003Cli>Own the logistics for customer-facing programmes — user groups, briefing docs, vendor coordination, and post-event follow-up.\u003C/li>\n\u003Cli>Keep the team's tools and trackers clean and current — Salesforce campaigns, customer marketing calendar, Highspot, etc\u003C/li>\n\u003Cli>Run the reporting backbone for the team — pull weekly and monthly dashboards, programme engagement, and pipeline influence; spot the trends and flag them.\u003C/li>\n\u003Cli>Spot the patterns: where are we running the same workflow ten different ways? Propose process improvements, templates, and lightweight automation that make the whole team faster.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>You Have:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>5+ years in marketing operations, campaign management, programme coordination, events, or a closely related cross-functional support role — ideally in B2B SaaS.\u003C/li>\n\u003Cli>A proven track record juggling multiple programmes and stakeholders without dropping balls — you're the person teammates trust to track the details.\u003C/li>\n\u003Cli>Hands-on experience with Marketo (or equivalent), Salesforce, and project management tools (Smartsheet, Asana, or similar). Bonus points for experience with advocate community platforms (Influitive, Slack communities) or reference management tools.\u003C/li>\n\u003Cli>Self-starter who can drive projects from concept through completion with minimal guidance, balancing many small tasks across many stakeholders in a fast-paced environment.\u003C/li>\n\u003Cli>Sharp organisational instincts — you build the calendar, the tracker, the RACI before anyone asks for it.\u003C/li>\n\u003Cli>Data-literate and curious: comfortable in spreadsheets and dashboards, and able to turn a pile of campaign and event data into a clear weekly update.\u003C/li>\n\u003Cli>A service mindset — you're energised by enabling the rest of the team to do their best work, and you take pride in the programme running smoothly.\u003C/li>\n\u003Cli>Ability to work in the UK on an ongoing basis\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Why this role matters\u003C/strong>\u003C/p>\n\u003Cp>Customer Marketing's impact at Smartsheet is measured in stories shipped, references activated, executives engaged, and pipeline influenced — and none of that happens without someone keeping the operational engine running. This role is the multiplier: every hour you save the team is an hour they can spend with customers, telling the AI story, and driving commercial outcomes. If you love being the person who makes the trains run on time across a fast-moving team, this is the seat. We're revolutionaries — changing the way the world works is all in a day's work. Join us.\u003C/p>\n\u003Cp>\u003Cstrong>Perks & Benefits:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Employer-paid Private Medical and Dental, additional cost for family members\u003C/li>\n\u003Cli>Monthly contributions toward your pension\u003C/li>\n\u003Cli>Monthly stipend to support your work and productivity\u003C/li>\n\u003Cli>25 days paid for Holiday + Bank Holidays + Flexible Time Away Program\u003C/li>\n\u003Cli>20 weeks fully paid Maternity Leave\u003C/li>\n\u003Cli>12 weeks fully paid Paternity/Adoption Leave\u003C/li>\n\u003Cli>Personal paid Volunteer Day to support our community\u003C/li>\n\u003Cli>Opportunities for professional growth and development including access to Udemy online courses\u003C/li>\n\u003Cli>Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account.\u003C/li>\n\u003Cli>Teleworking options from any registered location in the UK (role specific) \u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Get to Know Us:\u003C/strong>\u003C/p>\n\u003Cp>At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.\u003C/p>\n\u003Cp>\u003Cstrong>Equal Opportunity Employer:\u003C/strong>\u003C/p>\n\u003Cp>Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. \u003C/p>\n\u003Cp>If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.\u003C/p>\n\n\u003Cp>#LI-Remote\u003C/p>","For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. Smartsheet is a tech company with a human story to tell — and behind every customer story, advisory board, user group, and exec touchpoint is a team that needs to ship reliably, on time, and at scale. We're hiring a Customer Marketing Programme Coordinator to be that connective tissue: a horizontal operator who supports the Customer Marketing team with a focus on Account-Based Marketing (ABM) programs, all team reporting, and programme logistics. If a program needs a venue, or a dashboard needs pulling together for QBR — you're the person who makes it happen - your job is to keep the machine running so the rest of the team can focus on landing it. You'll report into the VP, Customer Marketing. This role is based at Smartsheet’s corporate offices in London, UK (hybrid eligible). You Will: Provide hands-on operational and logistical support for Account-Based Marketing (ABM) programs and key Customer Marketing initiatives Own and run the Mobilizer program globally, updating messaging to drive adoption of Smartsheet in our key accounts Work collaboratively with Lifecycle marketing and Customer Success to own, co-ordinate and drive attendance of customer focussed webinars and events Own the logistics for customer-facing programmes — user groups, briefing docs, vendor coordination, and post-event follow-up. Keep the team's tools and trackers clean and current — Salesforce campaigns, customer marketing calendar, Highspot, etc Run the reporting backbone for the team — pull weekly and monthly dashboards, programme engagement, and pipeline influence; spot the trends and flag them. Spot the patterns: where are we running the same workflow ten different ways? Propose process improvements, templates, and lightweight automation that make the whole team faster. You Have: 5+ years in marketing operations, campaign management, programme coordination, events, or a closely related cross-functional support role — ideally in B2B SaaS. A proven track record juggling multiple programmes and stakeholders without dropping balls — you're the person teammates trust to track the details. Hands-on experience with Marketo (or equivalent), Salesforce, and project management tools (Smartsheet, Asana, or similar). Bonus points for experience with advocate community platforms (Influitive, Slack communities) or reference management tools. Self-starter who can drive projects from concept through completion with minimal guidance, balancing many small tasks across many stakeholders in a fast-paced environment. Sharp organisational instincts — you build the calendar, the tracker, the RACI before anyone asks for it. Data-literate and curious: comfortable in spreadsheets and dashboards, and able to turn a pile of campaign and event data into a clear weekly update. A service mindset — you're energised by enabling the rest of the team to do their best work, and you take pride in the programme running smoothly. Ability to work in the UK on an ongoing basis Why this role matters Customer Marketing's impact at Smartsheet is measured in stories shipped, references activated, executives engaged, and pipeline influenced — and none of that happens without someone keeping the operational engine running. This role is the multiplier: every hour you save the team is an hour they can spend with customers, telling the AI story, and driving commercial outcomes. If you love being the person who makes the trains run on time across a fast-moving team, this is the seat. We're revolutionaries — changing the way the world works is all in a day's work. Join us. Perks & Benefits: Employer-paid Private Medical and Dental, additional cost for family members Monthly contributions toward your pension Monthly stipend to support your work and productivity 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program 20 weeks fully paid Maternity Leave 12 weeks fully paid Paternity/Adoption Leave Personal paid Volunteer Day to support our community Opportunities for professional growth and development including access to Udemy online courses Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. Teleworking options from any registered location in the UK (role specific) Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know. #LI-Remote",1789464069000,"2026-09-15 11:25:36","2026-09-14T19:18:25-04:00","GBP",{"jsonldValid":23,"jsonld":26},1789650115118]